This document outlines several key factors that affect international marketing: 1) Economic factors like economic conditions, demand, inflation rates, and level of development must be considered when determining favorable markets. 2) Political factors such as government trade policies impact international trade. 3) Consumer factors including demographics, tastes, and preferences vary in international markets and must be understood. 4) Geographic factors such as climate, transportation infrastructure also influence international marketing strategies.

1. FACTORS AFFECTING INTERNATIONAL MARKETING
DR. SUCHITA BHOVAR

2. ECONOMIC FACTORS
 Economic Conditions prevailing in the international markets must be
considered.
 The general demand
 Market recession
 Rate of inflation
 The level of economic development, etc.,
 The International marketer must enter in such international markets where the
economic factors are favourable and conducive to international trade.

3. POLITICAL FACTORS
 Plays an important role in the international marketing
system.
 The actions and trade policies of the Government of the
International country as well as that of the domestic
country affect International Trade.

4. CONSUMER FACTORS
 Consumer factors affects international marketing to a great extent.
 These includes the age groups, income range, buying behaviour, tastes, likes,
dislikes and preferences.
 The international marketer should have a good knowledge of these customer
characteristics.
 Accordingly, the right type of products can be produced to suit the
requirements of the target markets.

5. GEOGRAPHIC FACTORS
 The international marketer must also consider geographical factors
such as area, topography, climate and seasons.
 Again, the availability of transport and port facilities must be
considered.

6. SOCIAL FACTORS
 The social factors are also to be considered.
 The attitudes of the buyers and the society are to be taken note of.
 The international marketer has to know about the social values and life styles
of the target customers.
 Different life styles and attitudes of the society may require different
marketing mixes and marketing programmes.

7. TECHNOLOGICAL FACTORS
 The level of technology in the international markets also affects international
marketing.
 Technologically advanced nations enjoy higher standards of living.
 They expect high quality goods, good advertising, attractive packaging, and
so on.

8. COMPETITION FACTORS
 In International markets, there is the presence of three-faced competition.
 The international marketer should find out the degree of competition.
 Must make an analysis of his strength vis-à-vis competitors.
 If the International marketer can match the competitors efforts, then only he may enter the
international market.

9. TRADE FACTORS
 The Trade factors must be considered by the International Marketer.
 He must understand that it is the trade factors that finally sell the product in
the market.
 One need to have good distributors to sell goods in the international market.