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Everything You Need to Know About Focus Groups4Good.org
What is the difference in conducting focus group research or survey research? Participants in this session will learn how to choose between qualitative research such as focus groups, and quantitative research such as surveys. We will then create a list of the necessary research and administrative tasks for a focus group, and learn some tricks of focus group facilitation.
A brief presentation about Annual Performance Management. Performance Appraisal cycle, how to set objective, how to give constructive feedback, and finally feedback Dos and Don'ts
Everything You Need to Know About Focus Groups4Good.org
What is the difference in conducting focus group research or survey research? Participants in this session will learn how to choose between qualitative research such as focus groups, and quantitative research such as surveys. We will then create a list of the necessary research and administrative tasks for a focus group, and learn some tricks of focus group facilitation.
A brief presentation about Annual Performance Management. Performance Appraisal cycle, how to set objective, how to give constructive feedback, and finally feedback Dos and Don'ts
These slides provide the basis for a workshop that teaches the key points of the Strategic and Implementation Planning Model created by Ethan Sanders and me.
This article talks about new methods of conducting efficient and productive meetings using the elements of Design thinking. It has been co- authored by Dr. Uday Salunkhe, Director of the prestigious Welingkar Institute of Management and Research.
Too many IT projects in progress or in the queue with too few getting done on time, within budget and delivering the capabilities your organization needs? Really use your CPIC Pre-Select process to quickly assess incoming IT requests... before expending too many resources. Differentiate between Pre-Select and Select phases!
A set of slides that can be used alongside the Facilitator Guide to train practitioners in facilitating change.
The Facilitator Guide can be found at http://www.slideshare.net/pmsd-map/step8training-guide.
Key Themes from Front End Innovation 2018Sasha McCune
A summary of key takeaways, themes and favorite sound bites from this years 2018 Front End Innovation conference. By Sasha McCune, Director of Design at Conifer Research.
Steering Your Brainstorming Sessions from Failure to SuccessWiserChange™
5-step strategy for achieving better results from your creative thinking sessions. Increase the quality of outcomes and improve the engagement levels of participants.
These slides provide the basis for a workshop that teaches the key points of the Strategic and Implementation Planning Model created by Ethan Sanders and me.
This article talks about new methods of conducting efficient and productive meetings using the elements of Design thinking. It has been co- authored by Dr. Uday Salunkhe, Director of the prestigious Welingkar Institute of Management and Research.
Too many IT projects in progress or in the queue with too few getting done on time, within budget and delivering the capabilities your organization needs? Really use your CPIC Pre-Select process to quickly assess incoming IT requests... before expending too many resources. Differentiate between Pre-Select and Select phases!
A set of slides that can be used alongside the Facilitator Guide to train practitioners in facilitating change.
The Facilitator Guide can be found at http://www.slideshare.net/pmsd-map/step8training-guide.
Key Themes from Front End Innovation 2018Sasha McCune
A summary of key takeaways, themes and favorite sound bites from this years 2018 Front End Innovation conference. By Sasha McCune, Director of Design at Conifer Research.
Steering Your Brainstorming Sessions from Failure to SuccessWiserChange™
5-step strategy for achieving better results from your creative thinking sessions. Increase the quality of outcomes and improve the engagement levels of participants.
In the Engaging Key Actors step you will discover how to develop and implement a strategy to convince market actors to join the process of PMSD.
The step helps you to understand the actors that you want to engage, devise ‘hooks’ based on their incentives to attract them, and find ways to keep them interested even when things are not going to plan.
Last updated: 19/09/12
Conflict is a necessary part of a healthy team and organization. But too much conflict can be toxic and negatively affect your productivity. Here are 10 ways to effectively manage conflict on project teams.
Adapted from: Managing Technology-Based Projects by Hans J. Thamhain
Strategic planning is often perceived as a daunting task. By following the tips and team building strategies for Strategic Planning outlined below, your organization will not only complete the Strategic Planning session, but will also work through Team Building Strategies that will take your organization’s team to new heights!
Check out what CLI can do to help your organization with Strategy. Visit www.mystrategicsolution.com for more information!
Facilitation Training Materials - SlidesPMSD Roadmap
A set of slides that can be used alongside the Facilitator Guide to train practitioners in key Facilitation Skills and Attitudes.
The Facilitator Guide can be found at http://www.slideshare.net/pmsd-map/step0training-guide
Similar to Facilitating Insightful Focus Groups (20)
The Impact of COVID-19 in B2B MarketingDemand Metric
In Q2 2020, we asked marketing leaders at mid-sized B2B companies in the USA abouthow the COVID-19 pandemic has impacted their plans for the year.
Here’s what we found.
In 2018, Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
Engagement is the key to getting email into subscriber inboxes. This relationship to deliverability made engagement a logical next candidate for the study. Return Path and Demand Metric partnered again to study engagement and its relationship to email deliverability.
Infographic Vidyard Video Marketing 2018Demand Metric
For far too long, the emphasis on video content marketing has been on production quality; the higher the quality, the more marketing value a video is presumed to have. While quality is certainly an important aspect of video content, producing quality video does not guarantee video content marketing success. Success is very much a function of how well video content and viewing data integrate with the marketing technology stack, and how the sales team leverages the intelligence. In this fifth annual video content marketing report, Demand Metric and Vidyard partnered on research to better understand the use of video for sales and marketing, how performance is being measured, and what impact video is having. This study’s focus is on the use of video in marketing, the maturity indicators such as measuring video content performance, and how video viewing data is integrated with marketing automation platforms (MAP) and customer relationship management (CRM) systems. This report shows what progress, if any, has been made in the fifth year of this study. These study results provide insights and data useful for helping marketers get the highest possible return on their video content investment.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.
Formalizing the Sales Support Function How-To GuideDemand Metric
Executive Summary
At the highest level, the Sales Support function is responsible for ensuring that the Sales & Marketing departments have the tools, resources, and systems they need to achieve current and future sales revenue targets.
Read this brief 2-page guide to learn:
Director of Sales Support Roles & Responsibilities
Action Plan for formalizing the sales support function
Read this report to learn how to assess your current level of effectiveness, and if necessary, hire an experienced Director of Sales Support.Download our Director of Sales Support Job Description to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Getting Started with Agile Marketing How-To GuideDemand Metric
Executive Summary
Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development. Instead of long, “waterfall” methods of development that too often result in delayed or out-of date products launching later than planned, the Agile method follows a simple process of build, measure, and learn. Marketers all over the world are adopting this method to the extent that 2013 has been dubbed “the year of Agile Marketing".
This How-To Guide defines why Agile Marketing is important and outlines its key principles and identifies and action plan for getting started.
Read this brief 5-page guide to understand the following:
How to apply agile methods to marketing
Important terminology
How Agile Marketing is currently being used
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Entering the European Market Successfully How-To GuideDemand Metric
Executive Summary
Leaving your domestic comfort zone to operate in another country or even continent requires careful planning. Expanding into new geographical markets is very exciting, but also very nerve-wracking. Any firm considering entering into international business transactions must understand that doing business abroad is not a simple task. It is stimulating and potentially profitable in the long-term but requires much preparation and research prior to the first transaction.
Europe is probably the most heterogeneous continent on our globe, making understanding market potential more challenging than in more homogeneous markets. Because of the European Union, it’s tempting to view Europe as a single market. In reality, you must consider each country as a market, because each country has a different mix of history, culture, language and business etiquette.
This How-To Guide will describe the steps required to successfully expand into the European market.
Read this 7-page guide to understand the following:
Understand market potential
Identify product-market comibinations
Identify a local partner
Launch and start selling
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Driving SEO with Press Releases How-To GuideDemand Metric
This How To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts.
For decades, press releases were the basic building blocks of a public relations strategy. A company that wanted press coverage would write and issue a press release. The more skilled the company was at media relations, the better this strategy worked. Press releases still serve this purpose, although a new and important use of press releases has evolved as a tool for Search Engine Optimization (SEO).
For companies whose websites are key to revenue generation, the SEO benefits are the primary motivation for writing and issuing press releases. If releases also produce favorable media coverage, that’s viewed as a bonus. The benefits of this SEO strategy result from the links a press release can produce back to the issuer’s website. These links are known as backlinks. The more external, authentic backlinks a website has pointing to it, the higher it ranks on a Search Engine Results Page (SERP). While this strategy is conceptually simple to grasp, executing it effectively requires some insider knowledge of both media relations and SEO.
Read this brief 8-page guide to understand the following:
How press releases boost SEO
Writing press releases for SEO
The pros and cons of a press release SEO strategy
Using press releases in your SEO efforts
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Calculating Customer Lifetime Value How-To GuideDemand Metric
Executive Summary
This How-To Guide details the definition of customer lifetime value (CLV), the advantages of calculating CLV and the standard formula for calculating CLV.
Common sense tells us that the longer a customer is in relationship with a company, the more profitable that customer relationship is. However, many companies put the emphasis on new customer acquisition and not enough effort is made to retain existing customers. This is a mistake, because the financial impact of retaining customers is substantial: companies can increase profits by as much as 100% by retaining just 5% more of their customers. For these reasons, CLV is a crucial metric that most organizations overlook mainly because its definition and purpose are not entirely known. Understanding the monetary value each customer represents to your organization can help you budget correctly for your business needs, strategically plan your marketing initiatives and improve long-term relationships with your customer base.
Read this brief 4-page guide to learn about:
Customer Lifetime Value
The advantages of calculating CLV
The standard formula for calculting CLV
Use the Customer Lifetime Value Calculator to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Lead Scoring: Five Steps to Getting Started How-To GuideDemand Metric
Executive Summary
This How-To Guide will help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
Lead scoring applies mathematical formulas to rank potential customers. It is chiefly used to identify prospects that are ready for direct sales contact. Because the calculations are automatic, the scores are consistent, current, and can include more variables than any manual assessment. This saves marketers work, ensures that all qualified leads are sent to sales promptly, and keeps non-qualified leads out of the sales system.
Read this brief 11-page guide to learn about:
The case for lead scoring
Setting up a simple lead scoring system
Refinements to improve results over time
Companies that follow this process will quickly gain immediate benefits from lead scoring and have a solid foundation for future growth.
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Executive Summary
Social media are now part of every business and consumer activity, joining telephone, Web, broadcast, and face-to-face interactions as primary communication channels. This means that all marketing, sales, and service organizations should include social media as part of their basic activities. Yet social media are still new enough that many organizations are still struggling to learn how to use them, while others are learning how to use them most effectively.
This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.
Read this 9-page guide to learn:
The definition of social customer relationship management (CRM)
The main functions needed for social CRM
The vendor landscape for social CRM
Social CRM best practices
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Executive Summary
This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.
Marketing Resource Management (MRM) systems control the administrative processes that support customer-facing marketing programs. This distinguishes MRM from marketing execution systems that store customer databases and deliver marketing messages through email, Web ads, and other channels. MRM may be sold independently or as a component of comprehensive marketing management systems which also provides execution.
MRM functions fall into two primary clusters. The first involves functions related to company-level marketing management, including program planning, scheduling, budgeting, and cost reporting. The other cluster relates to program management, including task lists, purchasing media and materials, and content creation, approvals, storage, and distribution. Some MRM systems specialize in a few of these functions. Others specialize in additional functions such as customizing content for local offices or dealers or in marketing reporting and analysis. Systems may also be tailored to specific industries or companies of a certain size.
Companies buy MRM systems when their marketing programs become too complicated to run in a less systematic fashion. This, along with the systems’ high cost, originally meant that MRM was used almost exclusively by large marketing organizations with hundreds of marketers in multiple offices. More recently, the growth of digital marketing has meant that even small marketing organizations need to manage many different programs and content versions across multiple channels, and to introduce new versions more quickly. This expanded complexity has rarely been accompanied by a corresponding expansion of staff, adding to the pressure for more efficient operations. At the same time, costs have decreased as MRM capabilities were added to integrated marketing suites and as stand-alone MRM products became available as vendor-hosted services (Software as a Service, or SaaS). The result has been increased use of MRM systems among companies of all sizes.
Read this 7-page guide to learn about:
The components of a Marketing Resource Management (MRM) system
An action plan to deploy an MRM system
How to implement an MRM system
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
https://bit.ly/BabeSideDoll4u Babeside is a company that specializes in creating handcrafted reborn dolls. These dolls are designed to be incredibly lifelike, with realistic skin tones and hair, and they have become increasingly popular among collectors and those who use them for therapeutic purposes. At Babeside, we believe that our reborn dolls can provide comfort and healing to anyone who needs it.
The Healing Power of Babeside's Handcrafted Creations
Our reborn dolls are more than just beautiful pieces of art - they can also help alleviate stress, anxiety, depression, and other mental health conditions. Studies have shown that holding or cuddling a soft object like a stuffed animal or a reborn doll can release oxytocin, which is often referred to as the "love hormone." This hormone helps us feel calm and relaxed, reducing feelings of stress and anxiety.
In addition to their physical benefits, reborn dolls can also offer emotional support. For many people, having something to care for and nurture can bring a sense of purpose and fulfillment. Reborn dolls can also serve as a reminder of happy memories or loved ones who have passed away.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
Program Your Destiny eBook - Destiny University.pdf
Facilitating Insightful Focus Groups
1. How To Guide
Facilitating Insightful Focus Groups
Executive Summary:
This report has been designed to provide practical advice for conducting
insightful focus group sessions.
Read this brief 6-page report to learn:
What are Focus Groups?
Focus Group Use Cases
Focus Group Best Practices
Being an Effective Facilitator
Action Plan
Review this report to understand the value of customer insights, and
how to facilitate successful focus group sessions.
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2. 2
Table of Contents Page
What are Focus Groups? 3
Focus Group Use Cases 3
Focus Group Best Practices 4
Being an Effective Facilitator 5
Action Plan 5
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3. 3
What are Focus Groups?
A focus group is a controlled group interview of a target audience
demographic. The interview is often led by a facilitator who covers a set
series of questions or topics. Benefits of focus group sessions include:
increased customer satisfaction & brand perceptions, and informing
product development decisions.
Focus groups are a key component to an effective market research
program. Generating qualitative feedback in this medium can be more
insightful than standardized surveys.
Focus Group Use Cases
There are many reasons why organizations select the focus group
medium to collaborate with their customers and prospects. Typically, it
is to listen to “voice-of-the-customer” and guide strategic planning or
product management decisions.
Following are a few of the key reasons for using focus groups:
Need to collect data, evaluate services, or test new ideas
To better understand opinions, beliefs, and attitudes
To review and test the assumptions of target audiences
Identify gaps between different stakeholder groups
To encourage discussion about a particular topic
To learn more about a specific topic or business issue
To build rapport with a customer base or new market
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4. 4
Focus Group Best Practices
Following are four best practices for establishing focus groups:
1. Plan, Plan, Plan:
Create a clear schedule and agenda
Provide a comfortable setting including refreshments
Lay concise ground rules for the meeting
Select the right participants for your objectives
Record sessions if possible by video camera
2. Actively Manage the Recruiting Process:
Ensure you have the right people, not just those who are
willing to participate in a focus group exercise
Don’t prejudge participants on physical appearance
Membership should be limited to 12 people but should include
no less than 6 participants
Keep special needs in mind for participants with disabilities or
other requirements for attendance
3. Bring Objectivity and Expertise to the Session
Select a experienced facilitator to promote discussion
Facilitator must provide objective conclusions based on the
research conducted, without regard for the client interests.
Often it is best to hire a third-party market research firm to
help increase objectivity.
4. Quick Delivery of Report and Diligent Follow Up
Make sure conclusions are made in a timely manner and that
participants are aware of the results.
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5. 5
Being an Effective Facilitator
Keep your Goals in Mind: at all times throughout the session,
ensure you are working toward project goals.
Conduct a Formal Introduction: introduce each participant of
the group and do an “ice-breaker” early on.
Record the Session: ensure participants know the session is
being recorded to comply with privacy laws.
Follow the Script: focus groups can get off-track very quickly;
stick to your agenda and maintain your focus.
Be Very Clear: make sure questions are worded carefully and
that words are properly enunciated to ensure clear understanding
and accurate responses.
Paraphrase your Understanding of participant’s answers so they
can be properly understood and documented. Leave no room for
misinterpretation, but be careful not to make implications for
participants.
Promote Equal Participation: among group members to
ensure you are not conducting a single interview.
Close the Session Properly: let participants know they will
receive a report, and thank them for their time.
Action Plan
1. Define the Purpose, Goals, & Objectives: it is critical that you
develop a clear purpose statement so you can elicit the best
information and ask the right questions.
2. Establish a Timeline: planning should be done well in advance
and the length of the session should be known by all parties
involved. Develop a very specific agenda.
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6. 6
3. Identify Participants: it is important to determine the number
of participants required to conduct a thorough evaluation. The
homogeneity/heterogeneity of participants should also be
evaluated and names & contact information should be secured
well in advance.
4. Choose the Location: take into account seating and equipment
requirements. Arrange refreshments. The location should
convenient and comfortable for participants to encourage active
participation.
5. Invite Participants: send invitations via email, direct mail, or
phone appointment, and monitor confirmations.
6. Develop Questions: select 4 or 5 questions that relate to the
purpose and that will address your major objectives. Questions
should be open-ended and should move from general to more
specific. Questions should be tested before being used in a live
setting.
7. Generate a Script: this will ensure your focus group stays on
time and remains consistent, especially if you are conducting a
number of sessions in sequence.
8. Select a Facilitator: a good facilitator will keep the group on
track, make sure all participants are heard, and will be able to
deal with outspoken members. Strongly consider a market
research firm or consultant.
9. Conduct the Focus Group: make sure to follow the script and
timeline. It is also important to be well prepared: recording
devices, equipment, pens, paper, clock, name tags, etc., should
be arranged in advance.
10. Summarize Conclusions: document the key findings from the
session, including perceptions of your organization and products,
or other critical feedback.
11. Write a Report: create a formal report including background,
purpose, session details, results, and conclusions. Present to
your Senior Management team.
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