1. Whowalks
theDog
http://whowalksthedog.com
Facebook User Statistics Baltic States
November 2010

2. Whowalks
theDog
http://whowalksthedog.com
Facebook Usage And Penetration
Facebook
Users
Total
Population
Penetration Change
since
October
Estonia 306200 1340675 23% + 6.47%
Latvia 214380 2266094 9% + 10.45%
Lithuania 786620 3358115 23% + 5.16 %
Growth of registered Facebook users is still continuing in
all Baltic states, with Latvia again showing the strongest
growth. Still, it does not have the same percentage of
users compared to the total population as Estonia and
Lithuania, but it is catching up.

3. Whowalks
theDog
http://whowalksthedog.com
Distribution By Country Baltic States
60% 16%
23%
Estonia
Latvia
Lithuania
As in previous months, growth of usage has been biggest
in Latvia, resulting in a slightly increasing share of the
total Baltic user base.

4. Whowalks
theDog
http://whowalksthedog.com
Distribution By Gender Baltic States
1.3%
55.2%
43.5%
Male
Female
Not Indicated
Distribution by gender not significantly changed
compared to October: more than half of users are female.

5. Whowalks
theDog
http://whowalksthedog.com
Distribution By Age Baltic States
3%5%
11%
28%
34%
19%
13-17 18-24 25-34
35-44 45-54 55+
The distribution by age group keeps fluctuating, and 81%
of the users is younger than 34.

6. Whowalks
theDog
http://whowalksthedog.com
Remarks Concerning The Data
- Usage was measured at 01 December 2010
- Population data are mid-year estimates of the World Bank for 2008
- Facebook only registers users that are 13 years of age or older
- In Latvia, Draugiem.lv is the main social network
- Data on gender and age depends on users giving this information

7. Whowalks
theDog
http://whowalksthedog.com
This presentation has been prepared with care, and without direct commercial gain. I have tried to use copyright free
imagery, or made an effort to obtain permission of use. However, if you feel that any photo, picture or text in this
presentation infringes your copyright, please inform the author at info@whowalksthedog.com.
This presentation itself is licensed under creative commons license by-nc-sa.
The fonts used in this presentation are Junction Regular and Nevis.
Junction Regular is available at The League of Moveable Type (http://www.theleagueofmoveabletype.com/) and
Nevis at Ten by Twenty (http://www.tenbytwenty.com). Both sites have many more beautiful fonts available.
This presentation is shared free of charge, and you
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this presentation, please consider the less
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For more information on how Dzivesprieks (or
Livslust) gives vulnerable children in Latvia a
chance on a better life, visit their website:
http://livslust.com/eng/

8. Whowalks
theDog
http://whowalksthedog.com
A Who walks the Dog Presentation
More information:
http://whowalksthedog.com
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http://facebook.com/whowalksthedog
Arjan Tupan
arjan@whowalksthedog.com
http://twitter.com/arjantupan
+371 27 44 88 11
Who walks the Dog provides strategic
advice on using innovative ways to optimize
your business, focusing on the human factor.
We specialize in social media, CSR and
Lean Management / Six Sigma.
1 November 2010