This document outlines 5 steps for successful Facebook mobile marketing: 1) Decide whether to focus sponsored stories on desktop or mobile users; 2) Ensure emails are mobile friendly; 3) Integrate online and offline experiences; 4) Make sure any apps work on mobile phones; 5) Test all aspects on different mobile devices. The document is written by Laura Williams of Red Apple Virtual Assistant Services and provides their contact information.

1. Facebook Mobile Marketing
– 5 Steps to Success
with Laura Williams

2. 5 Steps to Success
Every business owner, whether they run a
clothing boutique, a small publishing press, or a
fine-dining restaurant, knows how important a
Facebook page is when it comes to optimizing
their social media presence.
© 2013 Red Apple Virtual Assistant Services

3. 5 Steps to Success
Facebook has become THE way that people
connect with one another online, and what
started as a means for friends to talk with each
other has become a way for the entire world,
businesses included, to meet new people—
and, as far as businesses are concerned, to
create new customers..
© 2013 Red Apple Virtual Assistant Services

4. 5 Steps to Success
As an increasing number of people use their
mobile phones as their primary source for
browsing Facebook, an increasing number of
business are going to need to adapt their social
media marketing to include these users—
otherwise they will be left in the dust.
© 2013 Red Apple Virtual Assistant Services

5. 5 Steps to Success
There are five basic
things you can do to
make sure you have the
same success with
your Facebook mobile
marketing as you do
with desktop users:
© 2013 Red Apple Virtual Assistant Services

6. Sponsored Stories
Sponsored Stories can be
targeted to either desktop
users
or
mobile
users.
Deciding where to focus your
stories can be a big decision
for a lot of businesses
maintaining a Facebook page.
© 2013 Red Apple Virtual Assistant Services

7. Keep Your Emails Mobile Friendly
This won’t be a problem as
mobile phone technology
becomes more advanced.
However, for most customers
who check their email on
their mobile phones, there
are still a lot of limitations in
place.
© 2013 Red Apple Virtual Assistant Services

8. Integrate the Online and Offline Experience
If you have a brick and mortar
store, you may forget how
important it is to drive people
back to your Facebook page once
they have already come in to
browse, or sit down or a meal.
© 2013 Red Apple Virtual Assistant Services

9. Make Sure Your Apps are Mobile Phone Ready
Many businesses will use third-party apps in
addition to Facebook pages in order to help
connect with customers. However, these apps
will do businesses little good if they do not
work on mobile phones.
© 2013 Red Apple Virtual Assistant Services

10. Make Sure Your Apps are Mobile Phone Ready
Make sure that you
choose an app that works
across all technologies
before you incorporate it
into your social media
presence.
© 2013 Red Apple Virtual Assistant Services

11. Perform Tests and Checkups
You need to make sure that everything in your
social media campaign is running smoothly
before it launches. That means testing
everything—including the ability of all your
pages, apps, and emails to work on a variety
of mobile devices.
© 2013 Red Apple Virtual Assistant Services

12. Thanks for Kicking-ass!
For more info please contact:
Laura Williams, Principle Consultant
Red Apple Virtual Assistant Services
Phone: 02 9099 8003
Email:
info@redapplevas.com
Web:
www.redapplevas.com
Skype:
redapplevas
Postal:
PO Box 6831
Tweed Heads South NSW 2486
© 2013 Finance