How facebook marketing aided a real estate company to learn business leads? Visit - http://www.konsolegroup.com/digital-marketing.php

1. How a Real Estate
Business Received
723 Leads in 13 Days
Through Facebook
Marketing
Digital Marketing Company In
Raipur

3. How did Konsole execute it for
our client?
Having served 3000+ clients in the past 10
years, we would like to share success story of
one of our clients running a Real Estate
business in Raipur, Chhattisgarh
Utilization of Digital Marketing Platforms in
Real Estate sector has resulted in remarkable
increase in the number of quality leads. The
property sellers get abundant opportunities
to convert the potential audiences into
future clients.

4. About The Client
RCP Infratech Pvt. Ltd. works to develop high-quality real estate
projects in Raipur. Their project VIP City which is the first integrated
township of central India offered ultra-modern amenities and
panoramic views to their customers.
Marketing Requirement
Earlier, RCP Infratech advertised its projects only through
newspapers right before their launch. Being aware about us as
the leading digital marketing company in Raipur, they
approached Konsole Group to promote and market their
project “VIP City” and generate leads for sale of apartments in
VIP City.

5. Target Customers
We targeted people belonging to the upper-middle class in the
entire state of Chhattisgarh. This was possible as Facebook is
85% accurate and when further information like age and
gender (demographics) is included, the accuracy rate goes
up to 90%.
Location : Chhattisgarh
Age Group : 25 to 60 years
Gender : All
Solution Proposed
• Create awareness of the project via Facebook posts
• To reach the potential buyers and create an engagement
• To generate high quality leads

6. Campaigns that we executed
Creating buzz amongst the audience with ‘Flat Carnival
Surprise’ post
• Introduction of “My Bid, My Flat”
• Daily posts describing their theme and offers
• Introducing a pair of ‘Robots’ for guests’ welcome at the event
for the first time in India.
• The winner of “My Bid, My Flat” was announced on the same
day by Mr. Rakesh Pandey, Director of RCP Infratech Pvt Ltd.
• Promoting creatives for lead generation
Introducing ‘Selfie with Robot Contest’
Some of the posts we have done for them

7. Some of the posts we have done for them :

9. Every day there was one post on Facebook . Lastly the Final
Push – Post for concluding the campaign

10. Result
As a result, the Facebook Marketing campaign
helped us yield 723 leads with a reach of over
136,894 and impressions up to 255,017, all in
just 15 days!
And, a complimentary enhanced Brand Image of
the company.

11. For more information visit
– www.konsolegroup.com