Who said the digital revolution in the music industry was just about streaming platforms? New tools for emerging artists, live streaming, optimization of rights management, the whole value chain is being impacted by digital.

1. Digital & Music:
opportunities behind
the undergoing
changes
Blend Web Mix – November 3rd, 2016

2. • M6 Music Label – Project Manager Disc &
Compilations
• Universal Music Group – Business
Development Manager
Brands partnerships
Innovative services and business models
Audience monetization
• LoveLiveMusic.fr – CEO
The first concerts’ memories collection and concert
curation service, for the public and for pros
Marion Rostan
Marion Rostan - Blend Web Mix 2

3. DIGITAL DARWINISM
“In the race to adopt new
technologies, the music industry
historically has finished just ahead
of the Amish.”
Stan Cornyn, former Warner Music Group executive
Marion Rostan - Blend Web Mix 3

4. From the artist to the public
Where to start?
A simplified way:
Marion Rostan - Blend Web Mix 4

5. Create your music project
Photo: Kozmixspace
Find a name
Composte it
Express it
visually
Opportunities : How to find and convince experienced managers? How to get A&R
recommendations?
Marion Rostan - Blend Web Mix 5

6. Finance it
Crowdfunding
Rights
management
Opportunities : What is the acceptable revenues? Blockchain? Fintech?
Photo: Irma - Facebook
Marion Rostan - Blend Web Mix 6

7. Distribute it
Find a
platform
Find an
aggregator
Marion Rostan - Blend Web Mix 7

8. Know your
public
Be discovered
Distribute it
New formats? What about algorithms? How to take down piracy?Opportunités :
Marion Rostan - Blend Web Mix 8

9. Promote it
Crédit photo : L.E.J. - Facebook
Build your
online presence
Create an
engaged fan
community
Manage your
marketing
campaigns
Opportunities : How to manage your time and your money? How to collect and
analyse data across platforms?
Marion Rostan - Blend Web Mix 9

10. And perform it live
Find concert
dates
Sell your
tickets
Spread the
word
Optimize your
tour
Opportunities before the concert: How to avoid black market reselling? How to
optimize ticket sales? How to create discovery?
Marion Rostan - Blend Web Mix 10

11. And perform it live
How to stay in touch
and increase
loyalty?
Which tools for the
pros?
How to capitalize on
past successes?
DURING
Le concert
en ligne
Opportunities during the concert: Who is in the venue? How to create an
interactive experience?
AFTER… the opportunities:
Marion Rostan - Blend Web Mix 11

12. Opportunities for the
industry to explore
The comeback of
ownership
The new
discoverability
cahllenge
Meta-tools
Experience and fan
engagement
Transveral data
analysis
Intermediaries and
tools for pros
Rights
management and
pircay
Blockchain
Marketing applied
to music
Marion Rostan - Blend Web Mix 12

13. Success Stories

14. Thank you !
Marion Rostan
marion@lovelivemusic.fr
marionrostan