Uploaded byDaniel Francavilla
Facebook Ads: Reach the Masses
This document provides tips and guidance for using Facebook advertising effectively. It discusses setting goals for an ad campaign, choosing the right audience to target, different types of ad formats like video and photo ads, measuring ad performance, and tips for creating successful ads. Key metrics to track include likes, reach, page views and amount spent. The overall message is that Facebook advertising can be a powerful tool for businesses when ads are tailored to specific goals and audiences.
Facebook Ads: Reach the Masses
- 2. Facebook Advertising How toReach the Masses and Target Your Audience
- 3. Presented by Daniel Francavilla& Ali Hanif #TrainingTuesday Now Common July 2016
- 4. Facebook doesn’t have to becomplicated or expensive. It’s a powerful tool for your business.
- 5. Supporting your business goals. (First,you need some specific goals).
- 6. Goals e.g. • Drivevisitors to your website • Downloading your App or eBook • Like or comment on your Page • Get people to your event or store
- 7. Goals to getpeople to • Talk about your Page and posts • Connect with your business on Facebook • Go to your website • Shop or take action on your website • Install or use your app • Shop in your store • Invite others to your events • Redeem offers
- 8. Choosing your audience. Based onyour target market/ideal customer.
- 9. Who should seeyour ad? • Location • Demographics (age, gender and more) • Interests (activities, hobbies and more) • What they buy online and offline • Many other categories
- 10. Where should theysee it?
- 11. Measuring success. Tracking details ofyour ad and post performance
- 12. Page Insights tosee • How many people like your Page and the amount of new likes. • How many people saw your Page and your posts. • How many people clicked, liked, commented on or shared your Page or posts.
- 13. Page Insights tosee • Likes • Reach • Page Views • Posts • People
- 14. Ads Reporting tosee • Dashboard displays the type of ad you’re running, the schedule and the amount you’ve $pent on your ad. • A view of how many people saw your ad and engaged with it. • How to fine tune your ad, including editing ad copy and images, so you can improve your ad based on its performance.
- 15. Ads Reporting tosee • Dashboard displays the type of ad you’re running, the schedule and the amount you’ve $pent on your ad. • A view of how many people saw your ad and engaged with it. • How to fine tune your ad, including editing ad copy and images, so you can improve your ad based on its performance.
- 18. Formats of FacebookAds 1. Right-Hand Column Ad
- 19. Formats of FacebookAds 2. News Feed Ad
- 20. AdTypes Video Ads Highly engaging. Favoredby Facebook's algorithm.
- 21. AdTypes Photo Ads One ofthe most popular. Ideal size for News Feed: 1200x628.
- 22. AdTypes Multi-Product Showcase multiple productsor services in 1 Ad. Viewers can scroll.
- 23. AdTypes Local Ads If youhave a physical location. Very targeted. Great for sales/offers or events.
- 24. AdTypes Offer Ads Promote a discounton a product or service. Eliminates steps from the buyer’s journey.
- 25. AdTypes Event Ads Call toaction to buy tickets or register/RSVP. Event info and price included.
- 26. AdTypes Retargeting Ads Promotes an ad toa specific list of previously identified people. (Example: People who have visited your website).
- 27. AdTypes Boosted Posts Originally an organic poston your company Facebook page. Note: Not created in the Ads Manager. Less options for bidding, targeting, and pricing.
- 28. Successful Ad Tips 1.Use strong Visuals. 2. Keep it Relevant. 3. Include an enticing value proposition. 4. Have a clear call to action.
- 29.