1. The document discusses Klout scores and social media presence of various Japanese social media personalities on platforms such as YouTube, Twitter, and Facebook. 2. It then covers topics around growing your Facebook page fan base, using Facebook for marketing and promotions, and comparing Facebook and Mixi usage in Japan. 3. The final sections provide tips on using Facebook comments and questions to better engage users, as well as strategies for marketing through the Facebook platform.

1. http://www.enspire.co.jp

2. Klout
http://klout.com/enspire_co_jp
( ) 2

3. http://klout.com/user/socialjin http://klout.com/user/hitomikumasaka
× ×
×YouTube
http://klout.com/user/tsuda http://klout.com/user/nyattta
× ×
DVD
( ) 3

4. YouTube 450 7.7 200 250
×YouTube http://www.youtube.com/ShurinYokota
( ) 4

5. ( ) ( ) ( )
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2012 2
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2012 1
( ) 2012 2 ( )
2012 2
( ) ( ) ( )
( ) ( ) ( )
( ) ( ) ( )
( ) ( ) ( )
( ) ( ) ( )
( ) 5

6. ( ) 6

7. Facebook
( ) 7

8. Facebook
( ) 8

9. http://amazon.jp/dp/4822241890/
http://www.kasaya.com/
http://www.facebook.com/kasayacom/posts/171981032836495
( ) 9

10. Facebook
http://f-navigation.jp
( ) 10

11. http://f-navigation.jp/manual/register/register.html
( ) 11

12. Facebook
http://www.facebook-japan.com/use/
( ) 12

13. ( ) 13

14. ( ) 14

15. <meta name="description" content="Facebook Facebook
( ) " />
( ) 15

16. ( ) 16

17. 16 S
16
http://www2.ttcn.ne.jp/honkawa/2280.html
( ) 17

18. Facebook 626
CD
Facebook
2012.1.9
( ) 18

19. 11.4 Facebook 0.27
. Facebook
( ) 19

20. Facebook
( ) 20

21. ( ) 21

22. Facebook
( ) 22

23. Facebook
( ) 23

24. facebook VS Google
( ) 24

25. ( ) 25

26. Facebook
( ) 26

27. Facebook
←
http://ameblo.jp/enspire/entry-11066160023.html
( ) 27

28. ×
( ) 28

29. twitter 23.4%
mixi 96.6%
mixi 81.5% facebook60.3% twitter48.0%
http://dt.business.nifty.com/articles/1443.html
( ) 29

30. mixi 81.5% facebook 60.3%
iTunes iTunes
iTunes iTunes
( ) 30

31. (20%) (20%)
O
40
(80%) (80%)
O
( ) 31

32. Facebook Facebook
Facebook
(20%) (20%)
O
40
(80%) (80%)
O
( ) 32

33. ( ) 33

34. Facebook
Facebook
https://www.facebook.com/Gaga.Acc https://www.facebook.com/ladygaga
( )
( ) 34

35. Facebook HP
Facebook
https://www.facebook.com/Shurin.Yokota https://www.facebook.com/enspire.co.jp
HP
http://www.enspire.co.jp
( ) 35

36. https://www.facebook.com/umeran.chi https://www.facebook.com/arriere.gout
( ) 36

37. ( ) 37

38. AKB
( ) 38

39. AKB
( ) 39

40. (20%)
AKB
(80%)
( ) 40

41. ( ) 41

42. Facebook
↓
Facebook HP
HP
HP
Facebook
Facebook
( ) 42

43. Facebook
( )
Facebook
Facebook
Facebook
( ) 43

44. A B
C
D
E F
Facebook
( ) 44

45. ( ) 45

46. Facebook
Facebook
( ) 46

47. 150
150
150 200
1 200
150
twitter 100 180
Facebook
1 15
6 100
( ) 47

48. ( )
( ) 48

49. Facebook
Facebook
( ) 49

50. https://www.facebook.com https://www.facebook.com/Shurin.Yokota/friends
https://www.facebook.com/Shurin.Yokota
https://www.facebook.com/tsukanet/friends
( )
( ) 50

51. ( ) 51

52. YouTube −
( ) 52

53. Facebook
Facebook HP( HP)
http://diamond.jp/articles/-/13480
Facebook
Facebook OK
https://www.facebook.com/ikemenism
30
facebook
http://venturebeat.com/2010/07/07/facebook-like-buttons/ https://www.facebook.com/nakabi.fb
( ) 53

54. mixi
( ) 54

55. Facebook HP
CM
( ) 55

56. Facebook
http://www.enspire.co.jp/
2010 10 912 2011 10 1560
http://enspire.cocolog-nifty.com/
( ) 56

57. Facebook
Facebook
( ) 57

58. ( ) 58

59. ÷
÷
÷
( ) 59

60. ( ) 60

61. ×
Facebook
( ) 61

62. ( ) 62

63. ( ) ( ) ( )
( ) 63

64. https://www.facebook.com/questions/233716886685039/
( ) 64

65. Facebook
11
12
19 10
20-2 9
2 25 Q
13 26 A
27-1
20-1 3
1
14 23
8
15 27-2
24 6
18 7
16 28-1
5
27-3
4
17
21
22 facebook
28-2
( ) 65

66. HP
( ) 66

67. DIO
( ) 67

68. ( ) 68

69. 2010
http://bit.ly/tfa8DB
( ) 69

70. ←
↓
↑
→
( ) 70

71. https://www.facebook.com/Shurin.Yokota/posts/284457108238719
( ) 71

72. ( ) 72

73. AKB
( ) 73

74. SEO GoogleApps×iPhone×iPad
( ) 74

75. ( ) 75

76. BtoB
Google
BtoC
HP
Facebook
( ) 76

77. Facebook
Facebook
Facebook NG
Facebook
( )
Facebook
( ) 77

78. ( ) 78

79. ±
( ) 79

80. Facebook
HP
facebook
YouTube ( )
| USTREAM ( )
|
|
PC
Yahoo!
Google
Google
mixi
facebook facebook facebook
( ) 80

81. https://www.facebook.com/nijinotsumiki
( )
81

82. https://www.facebook.com/SENAMIONSEN
( )
82

83. https://www.facebook.com/chiropractic.toyano
( )
83

84. https://www.facebook.com/repair.realize
( )
84

85. https://www.facebook.com/we.love.kitakyushu
( )
85

86. https://www.facebook.com/organicstudio.jp
https://www.facebook.com/photo.php?fbid=278259628858762
( )
86

87. http://www.facebook.com/yamazakisaketen.com.fan http://www.yamazakisaketen.com/
( ) 87

88. Facebook
Facebook
( ) 88

89. Facebook
http://www.youtube.com/shurinyokota
http://www.youtube.com/watch?v=s7jDWSsIeXE
( ) 89

90. http://www.slideshare.net/ShurinYokota/
http://www.slideshare.net/ShurinYokota/facebookin-10015055
( ) 90

91. Facebook
https://www.facebook.com/about/ads/
( ) 91

92. Facebook
( ) 92

93. Facebook
( ) 93

94. mxi http://mixi.jp/show_profile.pl?id=6116333 All About http://profile.allabout.co.jp/pf/yokota-shurin/ ( ) http://enspire.sns-online.net http://enspire.cocolog-nifty.com
Enspire Co.,ltd
: (Soft Bank)
E-mail: yokota-shurin@enspire.co.jp
Skype ID enspire_co_jp
HP http://www.enspire.co.jp
950-0913 1-1-22-1723 HP http://katy.jp/enspire
facebook http://www.facebook.com/Shurin.Yokota youtube http://www.youtube.com/ShurinYokota USTREAM http://www.ustream.tv/enspire twitter http://twitter.com/enspire_co_jp
( ) 94