This document discusses the growth of social media, particularly Facebook, in Japan. It notes that Facebook surpassed Mixi in number of Japanese users in 2012 and saw a 60% penetration rate among teenagers and young adults by that year. However, Mixi still had the highest percentage of active users at over 80%. The document also mentions common uses of Facebook in Japan, such as individuals and companies maintaining public pages to share information.

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11. Facebook http://f-navigation.jp/about/
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13. http://f-navigation.jp/manual/register/register.html
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32. twitter 23.4%
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41. ( ) 41

42. ( ) 42

43. Facebook
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51. Facebook
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53. ( ) 53

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55. Facebook
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56. Facebook HP
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61. Facebook
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62. ( ) 62

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64. AKB
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65. (20%)
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66. ←
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67. https://www.facebook.com/Shurin.Yokota/posts/284457108238719
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68. ( ) 68

69. AKB
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71. ( ) 71

72. BtoB
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73. ×
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( ) 74

75. Facebook
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82. https://www.facebook.com/repair.realize
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83. https://www.facebook.com/gosenmitsubishi
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84. https://www.facebook.com/organicstudio.jp
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85. http://www.facebook.com/yamazakisaketen.com.fan http://www.yamazakisaketen.com/
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86. Facebook
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87. Facebook
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( ) 87

88. http://www.youtube.com/watch?v=s7jDWSsIeXE http://www.slideshare.net/ShurinYokota/facebookin-10015055
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89. Facebook
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( ) 89

90. Facebook
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91. Facebook
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92. Facebook
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93. Facebook Facebook
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( ) 93

94. mxi http://mixi.jp/show_profile.pl?id=6116333 All About http://profile.allabout.co.jp/pf/yokota-shurin/ ( ) http://enspire.sns-online.net http://enspire.cocolog-nifty.com
Enspire Co.,ltd
: (Soft Bank)
E-mail: yokota-shurin@enspire.co.jp
Skype ID enspire_co_jp
HP http://www.enspire.co.jp
950-0913 1-1-22-1723 HP http://katy.jp/enspire
facebook http://www.facebook.com/Shurin.Yokota youtube http://www.youtube.com/ShurinYokota USTREAM http://www.ustream.tv/enspire twitter http://twitter.com/enspire_co_jp
( ) 94