This document discusses the rise of various social media platforms and how individuals and companies are using them. It mentions Facebook and Twitter and provides statistics on their growing user bases in Japan. Various high-profile individuals and companies that are active on these platforms are listed along with the URLs of their social media accounts. Examples are given of ways different industries are utilizing social media for marketing and PR purposes. Trends in social media usage in Japan are analyzed and forecasts are presented for future adoption rates across platforms.

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