This document outlines Cassidy Lang's research and branding work for a new smartphone app called VirtualSense that allows users to experience different flavors through electrical stimulation of the tongue. The document includes assignments describing the technology that enables virtual taste, naming and branding the app, designing logos and webpages, and setting up social media pages to promote VirtualSense. The goal is for VirtualSense to use electrical currents and temperature variations on the tongue to synthesize tastes and provide virtual food experiences through a smartphone.

1. Scents and Flavors via Smartphone Cassidy Lang
FA102a, Research and Brand Development

2. Scents Flavor Taster and Flavors App via Smartphone Cassidy Lang
Assignment One, Research
“Are you ready for a virtual taste?”
http://www.kurzweilai.net/are-you-ready-for-virtual-taste

3. Scents and Flavors via Smartphone Cassidy Lang
Assignment One, Research
Electrical and thermal stimulation of the tip of
the tongue create virtual taste.
http://www.kurzweilai.net/are-you-ready-for-virtual-taste

4. Scents and Flavors via Smartphone Cassidy Lang
Assignment One, Research
Different combinations of electrical currents
and temperatures can produce salty, sweet,
sour and bitter sensations.
http://www.kurzweilai.net/are-you-ready-for-virtual-taste

5. Scents and Flavors via Smartphone Cassidy Lang
Assignment One, Research
This technology is a step away from the age of
information, where we are now, to the age of
experience.
http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online

6. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment One, Research
Humans are limited if we remain
communicating with solely audio and vision.
http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online

7. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment One, Description of Future Product or Service
‘Scents and Flavors’ via Smartphone Extension

8. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Two, Naming Process
Selected words from the original post:
Simulator, Synthesize, Sensation, Virtual, Currents
Generated name possibilities:
Sensimulator (created by combining Sensation and Simulator)
VirtualSense (created by combining Virtual and Sensation)
Selected name:
VirtualSense
Justification for why that name was selected:
Clearly suggests what the product does with words that will be
understood by targeted users.

9. FSlcaevnotrs S aanvde Fr lAapvpors via Smartphone CCaassssiiddyy LLaanngg
Assignment Two, Brand Character Diagram

10. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Three, Logotype Research, Word from diagram
Whimsical

11. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Three, Logotype Research
h"ps://twi"er.com/
h"p://www.starbucks.com/
h"p://www.spo5fy.com/

12. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Three, Finished Logotype

13. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Four, Social Media Branding, Research
WhatsApp
https://www.facebook.com/whatsapp.official/info
Twitter
https://www.facebook.com/twitterinc/info
Skype
https://www.facebook.com/Skype

14. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Four, Social Media Branding, Creating Community
• Posts on personal social media accounts
• Word of mouth
• Text messages to friends/family

15. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Four, Social Media Branding, Facebook Pages

16. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Four, Social Media Branding, Facebook Pages

17. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Four, Social Media Branding, Facebook Pages
Comments

18. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Four, Social Media Branding, Facebook Pages
Comments (cont.)

19. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Four, Social Media Branding, Facebook Pages
Comments (cont.)

20. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Four, Social Media Branding, Facebook Pages
Comments (cont.)

21. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Four, Social Media Branding, Facebook Pages

22. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Five, Webpage Layout Research for Wireframes

23. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Five, Webpage Layout Research for Wireframes

24. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Five, Webpage Layout Research for Wireframes

25. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Five, Wireframe

26. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Five, Tagline Study
Share
Moments.
Share
Life.
–
Kodak
Don’t
get
mad.
Get
GLAD.
–GLAD
What’s
in
your
wallet?
–
Capital
One
Have
it
your
way.
-­‐
Burger
King
Eat
fresh.-­‐
Subway

27. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang
Assignment Five, Homepage Visual Design in a Browser
h"p://invis.io/XK1PPQRNZ