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Welcome!
App Proposal by Jenna Delio!
App Research and Development Jenna Delio	
  
Unmet Need or Desire:!
!
	
  
•  Disconnect one’s self from texting and
scrolling through social media while at
the gym.!
App Research and Development Jenna Delio	
  
•  Having a guide on what exercises to do
based on user input as well as how to do
them correctly. !
	
  
Unmet Need or Desire:!
App Research and Development Jenna Delio	
  
Ethnographic Research Observation:!
!
The group observed during the
ethnographic research consisted of males
and females ages 18-30. !
	
  
App Research and Development Jenna Delio	
  
Ethnographic Research:!
Photo Essay!
App Research and Development Jenna Delio	
  
Ethnographic Research:!
Photo Essay!
	
  
App Research and Development Jenna Delio	
  
Ethnographic Research Continued:!
Photo Essay!
	
  
App Research and Development Jenna Delio	
  
Ethnographic Research:!
Photo Essay!
	
  
App Research and Development Jenna Delio
Ethnographic Research:!
Video of Environment!
App Research and Development Jenna Delio	
  
Interview of Extreme User: !
App Research and Development Jenna Delio	
  
Take-Away from Interview:!
•  Difficult to disconnect from smartphone use
including but not limited to:!
Ø  texting !
Ø social media.!
!
•  Hard to know what exercises work for certain body
types!
!
App Research and Development Jenna Delio	
  
Take-Away from Interview:!
!
•  Getting distracted talking to friends happens
easily!
!
•  Not knowing how to correctly perform certain
exercises!
!
App Research and Development Jenna Delio	
  
Anecdotal Observations:!
•  Extreme Users: males and females !
18-30 years old!
•  Most people workout generally for 30 minutes !
to an 1.5 hours!
•  Hard to disconnect one's self from phone use
during work outs!
App Research and Development Jenna Delio	
  
Anecdotal Observations:!
!
•  Hard to get the desired results due to insufficient
form during workouts!
!
•  Actual workout exercises make up a little more than
half of the total time at the gym due to texting or
talking with friends!
!
!
Anecdotal Observations:

	
  
•  It is hard to know exactly what exercises to focus
on to achieve personal goals.!
•  A good amount of time is spent sitting or standing
around wondering what to do next.!
	
  
App Research and Development Jenna Delio	
  
App Research and Development Jenna Delio	
  
Draft Idea for App:!
!
•  Designing an app that can allow users to put
in a desired length of time for their workout
session and then will lock their smartphones
for the entire time of their workout. !
	
  
App Research and Development Jenna Delio	
  
•  The app will also allow users to pick out a trainer
and a set of exercises. !
•  Then the app will only allow users to be able to
access those exercises on the lock screen as
well as control their music players until the time
of the workout is over. 	
  
Draft Idea for App:!
	
  
App Research and Development Jenna Delio	
  
•  Lastly, the exercises chosen will show the user
exactly how they are supposed to be done. !
•  This app will allow for a completely beneficial
workout with much better results. !
	
  
Draft Idea for App:!
	
  
App Research and Development Jenna Delio	
  
Ideation Session:!
App Research and Development Jenna Delio	
  
Ideation Session:!
	
  
App Research and Development Jenna Delio	
  
Ideation Session:!
	
  
App Research and Development Jenna Delio	
  
Ideation Session:!
	
  
App Research and Development Jenna Delio	
  
Ideas from Ideation Session:!
•  Unmet Need:!
- Being able to disconnect oneself from smartphone during
!gym/workout session.!
- Not knowing what exercises to do and how to !
!do certain exercises.!
!
!
App Research and Development Jenna Delio	
  
•  How the App Would Work:!
- Locks smartphone to the app for desired length of workout,
restricting user from texting and scrolling through social media. !
- Has pages for choosing exercises and “how to” tutorial
videos. !
	
  
Ideas from Ideation Session:!
App Research and Development Jenna Delio	
  
•  Who the App is Intended For:!
- Males and females ages 18-30.!
	
  
Ideas from Ideation Session:!
App Research and Development Jenna Delio	
  
Research Regarding Smartphone Apps!
Fitness Buddy!
App Research and Development Jenna Delio	
  
•  Gives you a variety of exercises to choose from.!
•  Gives you an easy and simple way to track your
progress. !
•  Strictly for gym goers as it includes a variety of workouts
for different equipment in the gym. !
•  Gives you access to HD how-to videos.!
	
  
Research Regarding Smartphone Apps!
Fitness Buddy!
App Research and Development Jenna Delio	
  
Research Regarding Smartphone Apps:!
Full Fitness: Exercise Workout Trainer!
	
  
App Research and Development Jenna Delio	
  
•  This app is $1.99 and most users prefer apps that are
free, so that is an issue.!
•  Has the most variety of exercises out of any other app.!
•  Gives the ability to add your own exercises. Has a
weight/BMI monitor and calculator. !
•  Can track multiple users that have the app. !
•  Can track your progress.	
  
Research Regarding Smartphone Apps:!
Full Fitness: Exercise Workout Trainer!
App Research and Development Jenna Delio	
  
Tighter Application Description:!
•  Home Screen!
- Option to sync smartphone calendar with the in-app calendar!
- Option to sync smartphone playlists to app for music playing!
- Choose desired length of workout, once this is set you are then locked
into the app!
-  Option to set user preferences!
App Research and Development Jenna Delio	
  
Tighter Application Description:!
!
•  Sub-Level 1!
- Calendar Page that synced with the calendar of the user!
- Option to insert user goals throughout the calendar on specific days !
-  Option to set which days of the upcoming week user will be going!
to the gym!
- Option to set certain exercises for specific body part/s for each day
user goes to gym!
!
App Research and Development Jenna Delio	
  
Tighter Application Description:!
	
  •  Sub-Level 2!
- Video/Picture Tutorials Page!
- Select from the various exercises listed!
- Based on what is selected another screen becomes available to swipe to
and user can watch videos/motion pictures on exercises!
- When a goal is reached a message will automatically pop up to let the
user know as well as sync it to the user’s calendar!
!
App Research and Development Jenna Delio	
  
Visualization of User Scenario: Meet John!
-  John usually on his phone!
at the gym.!
-  Today he will focus entirely
on his workout thanks to the
PerForm: LockedIn Workout
App.!
App Research and Development Jenna Delio	
  
Visualization of User Scenario:!
Length of Workout: 1 hr!
!
Playlist: Burn it off!
!
Workouts:!
!
Aerobics!
Crunches!
Bench Press!
Squats!
-  John inputs his info. Into the App.!
App Research and Development Jenna Delio	
  
Visualization of User Scenario:!
-  John has the urge to text but with PerForm: LockedIn Workout
he isn’t able to. !
-  Now he will have a fully beneficial workout. !
Action not
permitted! !
!
Keep going to
see the results
you WANT!!
App Research and Development Jenna Delio	
  
Naming Process of App:!
Words Collected from Ethnographic Research!
•  Disconnect!
•  Form!
•  Locked!
•  Focus!
•  Fit !
!
•  Calendar!
•  Workout!
•  In!
•  Perfect!
	
  
App Research and Development Jenna Delio	
  
Naming Process of App:!
Possible Names for App!
•  LockedIn Workout!
•  LockedIn Focus: Perfect Form!
•  PerForm: LockedIn Workout!
App Research and Development Jenna Delio	
  
Naming Process of App:!
Final Choice!
!
!
PerForm: LockedIn Workout!
App Research and Development Jenna Delio	
  
Logo Development:!
Images from the words used in ethnographic research!
!
App Research and Development Jenna Delio	
  
Logo Development:!
Logo without logotype!
App Research and Development Jenna Delio	
  
Logo Development:!
Finished Logo with logotype!
App Research and Development Jenna Delio	
  
Wireframe!
App Research and Development Jenna Delio	
  
Splash Screen!
App Research and Development Jenna Delio	
  
Home Screen!
App Research and Development Jenna Delio	
  
Sub-Level Screen: Calendar!
App Research and Development Jenna Delio	
  
Sub-Level Screen: Tutorials Page!
Thank You!

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Fa102 d project slides

  • 2. App Research and Development Jenna Delio   Unmet Need or Desire:! !   •  Disconnect one’s self from texting and scrolling through social media while at the gym.!
  • 3. App Research and Development Jenna Delio   •  Having a guide on what exercises to do based on user input as well as how to do them correctly. !   Unmet Need or Desire:!
  • 4. App Research and Development Jenna Delio   Ethnographic Research Observation:! ! The group observed during the ethnographic research consisted of males and females ages 18-30. !  
  • 5. App Research and Development Jenna Delio   Ethnographic Research:! Photo Essay!
  • 6. App Research and Development Jenna Delio   Ethnographic Research:! Photo Essay!  
  • 7. App Research and Development Jenna Delio   Ethnographic Research Continued:! Photo Essay!  
  • 8. App Research and Development Jenna Delio   Ethnographic Research:! Photo Essay!  
  • 9. App Research and Development Jenna Delio Ethnographic Research:! Video of Environment!
  • 10. App Research and Development Jenna Delio   Interview of Extreme User: !
  • 11. App Research and Development Jenna Delio   Take-Away from Interview:! •  Difficult to disconnect from smartphone use including but not limited to:! Ø  texting ! Ø social media.! ! •  Hard to know what exercises work for certain body types! !
  • 12. App Research and Development Jenna Delio   Take-Away from Interview:! ! •  Getting distracted talking to friends happens easily! ! •  Not knowing how to correctly perform certain exercises! !
  • 13. App Research and Development Jenna Delio   Anecdotal Observations:! •  Extreme Users: males and females ! 18-30 years old! •  Most people workout generally for 30 minutes ! to an 1.5 hours! •  Hard to disconnect one's self from phone use during work outs!
  • 14. App Research and Development Jenna Delio   Anecdotal Observations:! ! •  Hard to get the desired results due to insufficient form during workouts! ! •  Actual workout exercises make up a little more than half of the total time at the gym due to texting or talking with friends! ! !
  • 15. Anecdotal Observations:
   •  It is hard to know exactly what exercises to focus on to achieve personal goals.! •  A good amount of time is spent sitting or standing around wondering what to do next.!   App Research and Development Jenna Delio  
  • 16. App Research and Development Jenna Delio   Draft Idea for App:! ! •  Designing an app that can allow users to put in a desired length of time for their workout session and then will lock their smartphones for the entire time of their workout. !  
  • 17. App Research and Development Jenna Delio   •  The app will also allow users to pick out a trainer and a set of exercises. ! •  Then the app will only allow users to be able to access those exercises on the lock screen as well as control their music players until the time of the workout is over.   Draft Idea for App:!  
  • 18. App Research and Development Jenna Delio   •  Lastly, the exercises chosen will show the user exactly how they are supposed to be done. ! •  This app will allow for a completely beneficial workout with much better results. !   Draft Idea for App:!  
  • 19. App Research and Development Jenna Delio   Ideation Session:!
  • 20. App Research and Development Jenna Delio   Ideation Session:!  
  • 21. App Research and Development Jenna Delio   Ideation Session:!  
  • 22. App Research and Development Jenna Delio   Ideation Session:!  
  • 23. App Research and Development Jenna Delio   Ideas from Ideation Session:! •  Unmet Need:! - Being able to disconnect oneself from smartphone during !gym/workout session.! - Not knowing what exercises to do and how to ! !do certain exercises.! ! !
  • 24. App Research and Development Jenna Delio   •  How the App Would Work:! - Locks smartphone to the app for desired length of workout, restricting user from texting and scrolling through social media. ! - Has pages for choosing exercises and “how to” tutorial videos. !   Ideas from Ideation Session:!
  • 25. App Research and Development Jenna Delio   •  Who the App is Intended For:! - Males and females ages 18-30.!   Ideas from Ideation Session:!
  • 26. App Research and Development Jenna Delio   Research Regarding Smartphone Apps! Fitness Buddy!
  • 27. App Research and Development Jenna Delio   •  Gives you a variety of exercises to choose from.! •  Gives you an easy and simple way to track your progress. ! •  Strictly for gym goers as it includes a variety of workouts for different equipment in the gym. ! •  Gives you access to HD how-to videos.!   Research Regarding Smartphone Apps! Fitness Buddy!
  • 28. App Research and Development Jenna Delio   Research Regarding Smartphone Apps:! Full Fitness: Exercise Workout Trainer!  
  • 29. App Research and Development Jenna Delio   •  This app is $1.99 and most users prefer apps that are free, so that is an issue.! •  Has the most variety of exercises out of any other app.! •  Gives the ability to add your own exercises. Has a weight/BMI monitor and calculator. ! •  Can track multiple users that have the app. ! •  Can track your progress.   Research Regarding Smartphone Apps:! Full Fitness: Exercise Workout Trainer!
  • 30. App Research and Development Jenna Delio   Tighter Application Description:! •  Home Screen! - Option to sync smartphone calendar with the in-app calendar! - Option to sync smartphone playlists to app for music playing! - Choose desired length of workout, once this is set you are then locked into the app! -  Option to set user preferences!
  • 31. App Research and Development Jenna Delio   Tighter Application Description:! ! •  Sub-Level 1! - Calendar Page that synced with the calendar of the user! - Option to insert user goals throughout the calendar on specific days ! -  Option to set which days of the upcoming week user will be going! to the gym! - Option to set certain exercises for specific body part/s for each day user goes to gym! !
  • 32. App Research and Development Jenna Delio   Tighter Application Description:!  •  Sub-Level 2! - Video/Picture Tutorials Page! - Select from the various exercises listed! - Based on what is selected another screen becomes available to swipe to and user can watch videos/motion pictures on exercises! - When a goal is reached a message will automatically pop up to let the user know as well as sync it to the user’s calendar! !
  • 33. App Research and Development Jenna Delio   Visualization of User Scenario: Meet John! -  John usually on his phone! at the gym.! -  Today he will focus entirely on his workout thanks to the PerForm: LockedIn Workout App.!
  • 34. App Research and Development Jenna Delio   Visualization of User Scenario:! Length of Workout: 1 hr! ! Playlist: Burn it off! ! Workouts:! ! Aerobics! Crunches! Bench Press! Squats! -  John inputs his info. Into the App.!
  • 35. App Research and Development Jenna Delio   Visualization of User Scenario:! -  John has the urge to text but with PerForm: LockedIn Workout he isn’t able to. ! -  Now he will have a fully beneficial workout. ! Action not permitted! ! ! Keep going to see the results you WANT!!
  • 36. App Research and Development Jenna Delio   Naming Process of App:! Words Collected from Ethnographic Research! •  Disconnect! •  Form! •  Locked! •  Focus! •  Fit ! ! •  Calendar! •  Workout! •  In! •  Perfect!  
  • 37. App Research and Development Jenna Delio   Naming Process of App:! Possible Names for App! •  LockedIn Workout! •  LockedIn Focus: Perfect Form! •  PerForm: LockedIn Workout!
  • 38. App Research and Development Jenna Delio   Naming Process of App:! Final Choice! ! ! PerForm: LockedIn Workout!
  • 39. App Research and Development Jenna Delio   Logo Development:! Images from the words used in ethnographic research! !
  • 40. App Research and Development Jenna Delio   Logo Development:! Logo without logotype!
  • 41. App Research and Development Jenna Delio   Logo Development:! Finished Logo with logotype!
  • 42. App Research and Development Jenna Delio   Wireframe!
  • 43. App Research and Development Jenna Delio   Splash Screen!
  • 44. App Research and Development Jenna Delio   Home Screen!
  • 45. App Research and Development Jenna Delio   Sub-Level Screen: Calendar!
  • 46. App Research and Development Jenna Delio   Sub-Level Screen: Tutorials Page!