Knowing where your users are looking on screen may seem like Columbus’ egg and sound like a goldmine of information. Especially when it can be done fast and cheap by every UX designer. Are you wondering whether eye tracking can be valuable for you and your product? You will get an answer not only to this question but also: • What can and what can’t eye tracking do? • What advantages and disadvantages of a portable eyetracker? • What information can be generated apart from the plain heatmap? • How can you set up a user test with eye tracking? … and lots of tips, demos and hands-on await you. Speakers Robin Brouns and Elvira Arslanova working in the high-tech medical domain and responsible for the development of software applications for brain implants.