Mobile commerce

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Mobile Commerce

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Mobile commerce

  1. 1. Cellphones/Tablets & the consumer psyche…….
  2. 2. Why all this Hype?   Personalized device that goes everywhere with its owner  Mobile is inherently social  Puts location into context  Opportunity for an enhanced experience through its camera function
  3. 3.
  4. 4. 2013: The Tipping Point 
  5. 5. Mobile Usage   Which of the following activities have you completed online, using your smartphone, in the process of shopping?
  6. 6. Mobile Camera Use Just Started 
  7. 7. Image Recognition Is Nexting  http://www.youtube.com/watch?v=FpczQ7tJ-L8 http://www.ad-dispatch.com
  8. 8.
  9. 9. Couch Commerce 
  10. 10. Different Behaviour on Tablets 
  11. 11. Two More Devices Between Store and Web 
  12. 12. Experience Designed Specifically for the Tablet is Emerging  Screen space & resolution social location tactile nature
  13. 13. Retail tablet catalogs combining the traditional catalog & e-commerce sites are also emerging. 
  14. 14. Tablet Shopping Shows Impressive Numbers   29% tablet owners completed a purchase via their device (Source: AskingCanadiansTM, Oct 2011, Canadian Consumers)  48% tablet owners completed a purchase via their device (Source: comScore, Sept 2011, U.S. Consumers)
  15. 15.
  16. 16. Approach 
  17. 17. Iterative Process 
  18. 18.
  19. 19. Mobile Site Designed for Consumers On the Go 
  20. 20. Enhancing In-Store Experience with Scannable Codes 
  21. 21. Engagement through Innovative Gamification Tactics 
  22. 22. Key Takeaways  1.Start with understanding your customers’ mobile behavior and usage 2.Consider each web device as a unique experience - Use tech savvy customers as window into the future 3. Business Case should reflect improved customer satisfaction through self-service and in-store efficiencies 4. Mobile is inherently social and local

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