The document discusses the ExpertHub Network, which consists of over 16,000 websites designed to help consumers connect with local professionals. It provides organic search engine optimization (SEO) services for professionals listed on its websites. The network receives 95% of its traffic from search engines and ranks for both national and regional keywords related to the professionals listed. It also details how professionals can improve their SEO rankings through customized profile pages, contributing relevant content, and paid listing upgrades.
Practical Microformats - Voices That MatterEmily Lewis
Talk for Voices That Matter - Web Design conference covering the basics of microformats, as well as examples and exercises to help publish microformats (XFN, hCard and hCalendar). Also includes numerous demonstrations and microformats resources, including validation, authoring and parsing tools.
This document contains contact information and links to projects for Jéferson Machado, a software designer. It lists his Twitter, GitHub, Facebook, and SlideShare profiles and links to calculator and FizzBuzz programs he created in Haskell and Scala.
The document discusses the key concepts of variables in scientific experiments. It defines different types of variables - independent, dependent, and controlled variables. The independent variable is the one that is deliberately changed by the scientist. The dependent variable is the one being measured to determine the effect of changes to the independent variable. Controlled variables are other factors that are kept the same to ensure the experiment is a fair test of only the independent variable. Good experiments clearly define each type of variable to help establish cause-and-effect relationships.
Meet The volunteer board and staff of The MJB Foundation, and let us tell you a little bit about what we do, and how you help us share the Joy of childhood with children with challenges.
The document discusses the organization AfroFireHire and its focus on education, opportunity, and empowerment. It repeats sections with the quotes "Empowerment is more than talking at someone, it’s speaking to their opportunities” and "Education, Opportunity and Execution!" throughout. The document promotes AfroFireHire's services and philosophy of empowering people through opportunities rather than just words.
Part of a series with Social Media for your business.
First presented 9/24/2009 at Columbus Metropolitan Library, Main Library as part of "Job Help Day at the Library."
This document celebrates 15 years of a nonprofit organization that provides funding for programs helping children with challenges. It highlights some of the organizations and initiatives they have supported over the years, including a speech and hearing clinic, a therapeutic recreation center, and an early childhood education center. The document expresses gratitude to donors for helping share joy with children and families through their donations and support.
Practical Microformats - Voices That MatterEmily Lewis
Talk for Voices That Matter - Web Design conference covering the basics of microformats, as well as examples and exercises to help publish microformats (XFN, hCard and hCalendar). Also includes numerous demonstrations and microformats resources, including validation, authoring and parsing tools.
This document contains contact information and links to projects for Jéferson Machado, a software designer. It lists his Twitter, GitHub, Facebook, and SlideShare profiles and links to calculator and FizzBuzz programs he created in Haskell and Scala.
The document discusses the key concepts of variables in scientific experiments. It defines different types of variables - independent, dependent, and controlled variables. The independent variable is the one that is deliberately changed by the scientist. The dependent variable is the one being measured to determine the effect of changes to the independent variable. Controlled variables are other factors that are kept the same to ensure the experiment is a fair test of only the independent variable. Good experiments clearly define each type of variable to help establish cause-and-effect relationships.
Meet The volunteer board and staff of The MJB Foundation, and let us tell you a little bit about what we do, and how you help us share the Joy of childhood with children with challenges.
The document discusses the organization AfroFireHire and its focus on education, opportunity, and empowerment. It repeats sections with the quotes "Empowerment is more than talking at someone, it’s speaking to their opportunities” and "Education, Opportunity and Execution!" throughout. The document promotes AfroFireHire's services and philosophy of empowering people through opportunities rather than just words.
Part of a series with Social Media for your business.
First presented 9/24/2009 at Columbus Metropolitan Library, Main Library as part of "Job Help Day at the Library."
This document celebrates 15 years of a nonprofit organization that provides funding for programs helping children with challenges. It highlights some of the organizations and initiatives they have supported over the years, including a speech and hearing clinic, a therapeutic recreation center, and an early childhood education center. The document expresses gratitude to donors for helping share joy with children and families through their donations and support.
This document discusses how professionals can use the ExpertHub network to improve their search engine optimization and rankings. It provides an overview of the ExpertHub network which includes over 16,000 websites designed to help consumers connect with local professionals. It then discusses how professionals can create a profile page, contribute content, and have their profile and articles promoted throughout the network to pass link authority and rank for relevant keywords. Case studies are also provided showing SEO success stories of local professionals ranking highly for their targeted keywords. The document concludes by outlining standard and premium listing options on ExpertHub for local professionals.
The presentation outlined 5 essential elements for modern digital marketing: 1) a well-crafted website with keyword-rich content and external validation, 2) search engine marketing like Google AdWords, 3) sales collateral like brochures and videos, 4) a prospecting program using look-alike analysis and outreach, and 5) ongoing customer communications. The presenter also discussed additional techniques like media relations and social media. The goal was to provide a comprehensive local solution for measurable marketing strategies.
This document provides an overview of Search Influence, an online marketing firm that specializes in search engine optimization (SEO). It discusses Search Influence's history and credentials in the SEO industry. It then covers some of the basic principles of SEO, including selecting keywords, optimizing on-site content, getting relevant backlinks, and understanding how Google's algorithm works by analyzing various ranking signals. The goal of SEO, according to the document, is to deliver the most relevant search results by optimizing websites to match searcher intent.
This document provides an overview of Search Influence, an online marketing firm that specializes in search engine optimization (SEO). It discusses Search Influence's history and credentials in the SEO industry. It then covers some of the basic principles of SEO, including selecting keywords, optimizing on-site content, getting relevant backlinks, and understanding how Google's algorithm works by analyzing various ranking signals. The overall goal of SEO, according to the document, is to deliver high-quality, relevant content to users in order to improve search engine rankings and drive more traffic to websites.
Focus on Healthcare: Finding Top Talent through Targeted RecruitmentBeyond01
Mark Anderson is the Vice President of Employer Sales at Beyond.com, which provides targeted career networking through niche job sites. Beyond.com has over 4 million healthcare candidates across its sites. It offers job postings, email campaigns, banners, profiles, and newsletters to help employers recruit candidates within the healthcare industry through Beyond.com's network of specialized sites. Beyond.com also has global solutions through partnerships that provide international hiring coverage.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
The free, one-hour webinar, Sourcing with Social Media: Tips from a Corporate Sleuth, was originally held Nov. 13, 2013.
During this session, the principal in a competitive-intelligence firm will teach you how to harness social media to identify “influencers” – both regionally and nationally – in industries you cover, as well as how to contact them successfully.
YOU WILL LEARN HOW TO:
Find people who are experts on the topics related to your story
Identify sources at a regional and a national level
Get from their handle to their real name, and find them on many sites
“Listen in” on these people as they broadcast across a variety of social media
Determine their tone related to the topic – pro/against, etc.
Determine the extent of their reach; when they talk, how many people listen?
Determine the best way to reach out to them and make contact
YOUR INSTRUCTOR
Sean Campbell is a co-owner of Cascade Insights, a competitive-intelligence and market-research firm near Portland, Ore., that serves the technology industry. Before founding Cascade in 2006, he co-created and sold 3 Leaf, a technical consultancy that worked for some of the world’s largest technology companies, including Microsoft and Intel.
He teaches courses in industry analysis and competitive intelligence in Willamette University’s MBA Program.
His book, “Going Beyond Google: Gathering Internet Intelligence,” which he co-authored with Cascade co-owner Scott Swigart, was listed as a best read by the Strategic and Competitive Intelligence Professionals Association for 2009 and 2010.
View or download this Cascade Insights primer to learn more about Campbell’s company.
For more information training opportunities for business journalists, please visit http://businessjournalism.org.
The document provides recommendations for a microsite for the American Society of Anesthesiologists' campaign. It analyzes user types that may visit the site, including patients and health-conscious individuals. It outlines user scenarios and motivations for seeking information. Tactical recommendations include maximizing content value through RSS feeds and social sharing, enabling actions like downloading checklists, and making personal connections through stories and imagery. The messaging aims to educate about anesthesia and position anesthesiologists as experts.
How to Jump Start Taxonomy Content Creation webinar slides 9 24 15Alicia Harapko
This document discusses how to create taxonomy content and metadata. It defines taxonomy and tagging, outlines common challenges around content findability, and the value of metadata. It provides guidance on getting started with taxonomy development including understanding user needs, business involvement, and governance. The presentation then demonstrates WAND and Expert System's combined software solution for importing taxonomies, visualizing content to inform taxonomy structure, automatically generating rules for categorization, and deploying taxonomies for enterprise search and knowledge management applications.
An intorduction to optimize your web (fil eminimizer)Dr,Saini Anand
The document is an introduction to search engine optimization (SEO) that discusses key concepts and best practices. It covers how search engines work by crawling, indexing and ranking webpages. It emphasizes the importance of optimization to improve search visibility and rankings. The document outlines optimization techniques like optimizing title tags, meta descriptions, internal linking and reducing spam. It also warns about black hat SEO tactics and provides resources for further SEO learning and assistance.
Catchafire is a nonprofit that matches skilled volunteers with organizations in need of pro bono support. Their goal is to increase website traffic and brand awareness to grow their volunteer pool and relationships with partner organizations. Recommendations include restructuring the website, creating new engaging content, link building, refocused SEO, and a new PPC strategy. Projections estimate 42 new volunteers and 4 new partner organizations per month.
Why Design Matters More Than Ever. Vivian Selbo's Media Next presentation 10/...Selbov
Responsive to what, when, where, and to whom? This talk walks through the Slate redesign goals outlining the point of view of all the stakeholders: editorial, business, engineering, and design. What they wanted and what they got.
II-SDV 2017: Localizing International Content for Search, Data Mining and Ana...Dr. Haxel Consult
Advances in text mining, analytics and machine learning are transforming our applications and enabling ever more powerful applications, yet most applications and platforms are designed to deal with a single (normalized) language. Hence as our applications and platforms are increasingly required to ingest international content, the challenge becomes to find ways to normalize content to a single language without compromising quality. An extension of this question in terms of such applications is also how we define quality in this context and what, if any, bi-products a localization effort can produce that may enhance the usefulness of the application.
This talk will, using patent searching as an example use case, review the challenges and possible solution approaches for handling localization effectively and will show what current emerging technology offers, what to expect and what not to expect and provide an introductory practical guide to handling localization in the context of data mining and analytics.
Top 10 Must Do’s in the Ever-changing World of SEOAct-On Software
This document provides a summary of the top 10 SEO best practices that website owners should follow in today's ever-changing world of search engine optimization. It discusses writing content for audiences, using relevant keywords, optimizing site content with keywords, getting quality backlinks, custom 404 pages, canonical URLs, navigation, XML sitemaps, schema/microdata, and responsive design. The presentation provides details on how to properly implement each practice to improve search engine rankings and visibility.
This document discusses how professionals can use the ExpertHub network to improve their search engine optimization and rankings. It provides an overview of the ExpertHub network which includes over 16,000 websites designed to help consumers connect with local professionals. It then discusses how professionals can create a profile page, contribute content, and have their profile and articles promoted throughout the network to pass link authority and rank for relevant keywords. Case studies are also provided showing SEO success stories of local professionals ranking highly for their targeted keywords. The document concludes by outlining standard and premium listing options on ExpertHub for local professionals.
The presentation outlined 5 essential elements for modern digital marketing: 1) a well-crafted website with keyword-rich content and external validation, 2) search engine marketing like Google AdWords, 3) sales collateral like brochures and videos, 4) a prospecting program using look-alike analysis and outreach, and 5) ongoing customer communications. The presenter also discussed additional techniques like media relations and social media. The goal was to provide a comprehensive local solution for measurable marketing strategies.
This document provides an overview of Search Influence, an online marketing firm that specializes in search engine optimization (SEO). It discusses Search Influence's history and credentials in the SEO industry. It then covers some of the basic principles of SEO, including selecting keywords, optimizing on-site content, getting relevant backlinks, and understanding how Google's algorithm works by analyzing various ranking signals. The goal of SEO, according to the document, is to deliver the most relevant search results by optimizing websites to match searcher intent.
This document provides an overview of Search Influence, an online marketing firm that specializes in search engine optimization (SEO). It discusses Search Influence's history and credentials in the SEO industry. It then covers some of the basic principles of SEO, including selecting keywords, optimizing on-site content, getting relevant backlinks, and understanding how Google's algorithm works by analyzing various ranking signals. The overall goal of SEO, according to the document, is to deliver high-quality, relevant content to users in order to improve search engine rankings and drive more traffic to websites.
Focus on Healthcare: Finding Top Talent through Targeted RecruitmentBeyond01
Mark Anderson is the Vice President of Employer Sales at Beyond.com, which provides targeted career networking through niche job sites. Beyond.com has over 4 million healthcare candidates across its sites. It offers job postings, email campaigns, banners, profiles, and newsletters to help employers recruit candidates within the healthcare industry through Beyond.com's network of specialized sites. Beyond.com also has global solutions through partnerships that provide international hiring coverage.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
The free, one-hour webinar, Sourcing with Social Media: Tips from a Corporate Sleuth, was originally held Nov. 13, 2013.
During this session, the principal in a competitive-intelligence firm will teach you how to harness social media to identify “influencers” – both regionally and nationally – in industries you cover, as well as how to contact them successfully.
YOU WILL LEARN HOW TO:
Find people who are experts on the topics related to your story
Identify sources at a regional and a national level
Get from their handle to their real name, and find them on many sites
“Listen in” on these people as they broadcast across a variety of social media
Determine their tone related to the topic – pro/against, etc.
Determine the extent of their reach; when they talk, how many people listen?
Determine the best way to reach out to them and make contact
YOUR INSTRUCTOR
Sean Campbell is a co-owner of Cascade Insights, a competitive-intelligence and market-research firm near Portland, Ore., that serves the technology industry. Before founding Cascade in 2006, he co-created and sold 3 Leaf, a technical consultancy that worked for some of the world’s largest technology companies, including Microsoft and Intel.
He teaches courses in industry analysis and competitive intelligence in Willamette University’s MBA Program.
His book, “Going Beyond Google: Gathering Internet Intelligence,” which he co-authored with Cascade co-owner Scott Swigart, was listed as a best read by the Strategic and Competitive Intelligence Professionals Association for 2009 and 2010.
View or download this Cascade Insights primer to learn more about Campbell’s company.
For more information training opportunities for business journalists, please visit http://businessjournalism.org.
The document provides recommendations for a microsite for the American Society of Anesthesiologists' campaign. It analyzes user types that may visit the site, including patients and health-conscious individuals. It outlines user scenarios and motivations for seeking information. Tactical recommendations include maximizing content value through RSS feeds and social sharing, enabling actions like downloading checklists, and making personal connections through stories and imagery. The messaging aims to educate about anesthesia and position anesthesiologists as experts.
How to Jump Start Taxonomy Content Creation webinar slides 9 24 15Alicia Harapko
This document discusses how to create taxonomy content and metadata. It defines taxonomy and tagging, outlines common challenges around content findability, and the value of metadata. It provides guidance on getting started with taxonomy development including understanding user needs, business involvement, and governance. The presentation then demonstrates WAND and Expert System's combined software solution for importing taxonomies, visualizing content to inform taxonomy structure, automatically generating rules for categorization, and deploying taxonomies for enterprise search and knowledge management applications.
An intorduction to optimize your web (fil eminimizer)Dr,Saini Anand
The document is an introduction to search engine optimization (SEO) that discusses key concepts and best practices. It covers how search engines work by crawling, indexing and ranking webpages. It emphasizes the importance of optimization to improve search visibility and rankings. The document outlines optimization techniques like optimizing title tags, meta descriptions, internal linking and reducing spam. It also warns about black hat SEO tactics and provides resources for further SEO learning and assistance.
Catchafire is a nonprofit that matches skilled volunteers with organizations in need of pro bono support. Their goal is to increase website traffic and brand awareness to grow their volunteer pool and relationships with partner organizations. Recommendations include restructuring the website, creating new engaging content, link building, refocused SEO, and a new PPC strategy. Projections estimate 42 new volunteers and 4 new partner organizations per month.
Why Design Matters More Than Ever. Vivian Selbo's Media Next presentation 10/...Selbov
Responsive to what, when, where, and to whom? This talk walks through the Slate redesign goals outlining the point of view of all the stakeholders: editorial, business, engineering, and design. What they wanted and what they got.
II-SDV 2017: Localizing International Content for Search, Data Mining and Ana...Dr. Haxel Consult
Advances in text mining, analytics and machine learning are transforming our applications and enabling ever more powerful applications, yet most applications and platforms are designed to deal with a single (normalized) language. Hence as our applications and platforms are increasingly required to ingest international content, the challenge becomes to find ways to normalize content to a single language without compromising quality. An extension of this question in terms of such applications is also how we define quality in this context and what, if any, bi-products a localization effort can produce that may enhance the usefulness of the application.
This talk will, using patent searching as an example use case, review the challenges and possible solution approaches for handling localization effectively and will show what current emerging technology offers, what to expect and what not to expect and provide an introductory practical guide to handling localization in the context of data mining and analytics.
Top 10 Must Do’s in the Ever-changing World of SEOAct-On Software
This document provides a summary of the top 10 SEO best practices that website owners should follow in today's ever-changing world of search engine optimization. It discusses writing content for audiences, using relevant keywords, optimizing site content with keywords, getting quality backlinks, custom 404 pages, canonical URLs, navigation, XML sitemaps, schema/microdata, and responsive design. The presentation provides details on how to properly implement each practice to improve search engine rankings and visibility.