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Expert Green Advice Slides - June 09
- 3. Solving A Consumer Need Consumers need reliable information. SOLUTION On our site consumers hear interviews of famous green product experts before purchasing.
- 4. Steps Green Consumers Take Step #4 Purchase Info & Products Step #3 Hear Experts Step #2 Register Free To Listen Step #1 Receive Invitation to Webcast
- 9. Our Sales Pyramid 3,000 Listen & Purchase Info or Products 47,000 Listen & Tell Friends To Join Site 50,000 Webcast Listeners
- 11. Graph Of Projections 400,000 Members By Year 4
Editor's Notes
- Founder did 2 successful webcast events. 20,000 listeners $200,000 in download sales. This proves the model can be profitable.
- Founder --- lives the lifestyle & personally knows many Green Experts. Did 2 successful LOHAS webcasts, a Film & a DVD. Has financial background to help expansion. Advisors have 50+ years corporate experience S Startup Staff Identified . Self-starters. Live the Lifestyle. Available at budget, quick learners, understand blogs & social networks to leverage web for viral marketing. Known by founder 3 years ********************* Compelling Features Webcasts are high value; low cost brand building tool. Free offer attracts new members Model is highly profitable Vendor technology platform scales and vendors are redundant. Consumers ready for this. ************************ Past Experts Dr. Julian Whitaker - Whitaker Wellness Institute, leading MD in nutritional treatment. Michael Beckwith - influential new thought leader, author, films: The Secret, The Moses Code, more. Anthony Robbins - world famous peak performance coach, author, workshop leader.
- TELL ABOUT PAST EVENTS 20,000 free listeners signed up $200,000 sales of downloads
- COMPETITORS Online -- HealthRenegade.com - alternative health interviews & products. HealthSummaries.com - written summaries of latest health books (attracted 80,000 members 9/08 - 3/09). PhilosopherNotes.com - written summaries of bestsellers in the green space. HayHouse.com - wisdom living (Gay Hendrix founder of Spiritual Cinema Circle) free live broadcast, paid membership & products. Proprietary product sites - Financial, Self-Help, health, fitness, other. COMPETITORS Brick & Mortar -- WFM Etc.
- Green Products Organic & Fair Trade Non-toxic cleaners Natural skin care Acupuncture, chiropractic, herbal medicine Sustainable building Clean energy (solar, wind, biodiesel, hybrids) Eco-tourism Green Investing Personal development, films, books, courses (The Secret, Rich Dad Poor Dad, Think & Grow Rich)
- 3 in Yr 1 ----- 7 in Yr 2 ----- 12 in Yr 3 ----- 12 in Yr 4. ********************** Personal Health $ 118 B Green Building $ 50 B Eco Tourism $ 24 B Home Products & Apparel $ 10 B Alternative Transportation $ 6 B Alternative Energy $ 380 M ********************** Green Products Organic & Fair Trade Non-toxic cleaners Natural skin care Acupuncture, chiropractic, herbal medicine Sustainable building Clean energy (solar, wind, biodiesel, hybrids) Eco-tourism Green Investing Personal development, films, books, courses (The Secret, Rich Dad Poor Dad, Think & Grow Rich) COMPETITORS Online -- HealthRenegade.com - alternative health interviews & products. HealthSummaries.com - written summaries of latest health books (attracted 80,000 members 9/08 - 3/09). PhilosopherNotes.com - written summaries of bestsellers in the green space. HayHouse.com - wisdom living (Gay Hendrix founder of Spiritual Cinema Circle) free live broadcast, paid membership & products. Proprietary product sites - Financial, Self-Help, health, fitness, other.
- Re-purposed interviews sold by Google Ads ala I-tunes model. Affiliates with lists email invites for commissions Members refer their friends for reward points Bloggers, FaceBookers, MySpacers, Twitters post for click through fees Google Ads attract new members & listeners Google Ads also sell re-purposed interviews
- Year 1 Year 2 Year 3 Year 4 Annual Listeners 70,000 140,000 235,000 430,000 Sales $707,000 $1,820,000 $3,840,000 $7,260,000 Earnings before taxes $153,000 $ 943,000 $2,451,000 $5,110,000 Profit Ratio 21.6 % 51.8 % 63.8% 70.4 %
- Model Proven Profitable -- Twice By Founder: 200,000 download sales 20,000 sign-ups Green Market Expanding -- Even In This Economy Consumers Are Ready: To use this technology and purchase products they learn about on Webcasts. $100,000 funds this opportunity: And gets us to Profitability in Year 1.