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Donna Tedesco
Fiona Tranquada
Expecting the Unexpected:
Preparing for Successful
User Research Sessions
UXPA Boston 2013
How did we
get here?
Identify what you can do
before your study to:
 Reduce the chances of
encountering
annoying, tricky, and sticky
situations – especially the
ones you don’t usually expect
– during a session
 Set yourself up to
successfully handle those
situations when they occur
Our Goal
Frequent
 Participant is late or a no-
show
 Participant not thinking
aloud
 Participant is unable to
complete a necessary task
Infrequent
 Participant makes you feel
uncomfortable
 Participant frustrated by
prototype limitations
 Observer interrupts the
session
 Natural disaster
What do we mean by “unexpected”?
Being prepared will help you with both types of situations!
 Recruit
 Study Plan
 Product/Space/Technology
 Observers
 Yourself
What We’ll Cover
Identifying
the “right”
participants
Recruit
 Identify your
“dealbreakers”
 Look for behavior in
addition to role
 Avoid “giveaway”
questions
Be specific with your criteria
 Confirmation
letter/email, including
directions to facility or
remote session
 1 on 1
 Recording and observers
 If you need them
 to bring anything
 to do anything during the
session (e.g., watch them
process payroll)
 to prepare
Set expectations about the session
 Backup – 2 participants
scheduled for 1 timeslot
 Floater – 1 participant
scheduled to cover multiple
timeslots
 Incremental cost but may
be worth it if you have high-
profile observers
 If you don’t have backup or
floaters, plan for no shows!
Schedule backup or floater participants
Establishing
priorities and
making
backup plans
Study Plan
 Think about how you can
adjust your plan if you
encounter:
 Time constraints
 Misrecruits
 Personality challenges
 Technical difficulties
 Create a backup such as a
paper survey or
questionnaire
Prioritize your tasks/questions
 Reiterate the points covered
in your consent form:
 Recording/observers
 How data will be used
 Goals for the session
 Take a break or end the session
at any time
 Set clear expectations for:
 How the session time will be
used
 What they’ll be using (e.g., a
prototype)
 Your behavior (e.g., may not
answer questions)
 Verify qualifications
Prepare the participant briefing
Avoiding
technical and
environmental
challenges
Product,
Space, &
Technology
Prototype
 “Illusion of functionality”
 Agree on if/when any updates
will be made to the prototype
Actual “live” product
 Be aware of the product
schedule
 Research any A/B tests
 Have a backup if necessary
(e.g., screenshots) or set
appropriate expectations
Prepare the Product
 Walk through your full setup
 If participants are remote, do a
walkthrough with them as well
 Document everything!
Include screenshots!
 Order of operations
 Lab/space setup
 Recording
 Screen sharing / Audio
conferencing
 Controls for observers (Mute All)
 “Kick out” options
 Prototype/Product
 URLs
 Login/Password
 Paths
 Any known issues (e.g., browser
incompatibilities)
 Any backup equipment
 Technical support contact
Document your setup
 Emergency exits
 Restrooms
 Kitchen / Vending areas
 Security / Emergency
procedures
 Printers / Copiers
 Climate controls
 If going off-site,
 Equipment prohibitions
 Seating (e.g., if you have
observers)
 Internet access
 Noise levels
 Other environmental factors
Explore your research space
Establishing
guidelines
for behavior
and
interactions
Observers
 Establish a code of conduct
 Remember – you’re responsible for the
participant’s well-being!
 Share with observers ahead of time
 Via email
 Poster on the wall of research space
 Printouts
 Hold observers accountable
Provide ground rules
Core ground rules to include:
 Keep quiet; no laughing at or making fun of participant!
 Keep participant’s identity confidential
 Avoid slamming doors
 If observers are remote,
 Keep phone muted
 Avoid in-meeting chat feature
 If observers are in the room with you,
 Avoid multitasking
 Be careful with body language
 What to do if they have questions or want to communicate with
you/participant
Provide ground rules cont.
 May not exactly follow study plan
 May let participant follow tangents
 Assists and diversions
 When you might use them
 How to tell if that’s what you’re doing
 May pretend to not know an answer
Communicate your approach
 Make sure you always have
at least 1 person observing
 Avoid going to someone’s
space without 1 other
person
 “Safe word” to indicate
when you need assistance
Establish safety precautions
Improving
your
technique
Yourself
 Ethical obligations
 Your attitude
 Your body language
 What you say
 Your tone
Review good moderating behavior
 Helpful if you’re:
 New to moderating
 Running a new kind of
research
 Expect certain behaviors
 Trying to adjust your style
 Include in your study plan –
don’t be afraid to put it on
every page
Jot down key phrases or reminders
Examples of what you might jot down:
 Wait 3 seconds before responding to a participant
 Neutral acknowledgements (“Mmhmm”, “Uh-huh”)
 Turn question around
 “If you were doing this at home, and I wasn’t sitting there next to
you, what would you do?”
 Prompt non-responsive participant
 “What are you trying to do right now?
 Reassure
 "This is just the kind of feedback we want to hear..."
 Redirect or cut short
 "I'm sorry, I just want to interrupt you here for a second. For the sake of
time I’d like you to return to the task/question, and we can revisit this
topic at the end of the session if time permits.
Jot down key phrases or reminders cont.
 Watch recordings of yourself
 Practice with a colleague
 Have your colleague “role-play” problematic situations
 Ask colleagues to watch you moderate and provide feedback
 Watch others moderate
Practice!
 Set expectations
 With participant
 With observers
 Dive deep
 Your space
 Your technology
 Your study plan
 Create backups
 For your technology
 For your participants
 For your product
 Practice
 Your technical setup
 Your moderating
Preparation Takeaways
Thank you!
Donna Tedesco (donna.tedesco@gmail.com)
Fiona Tranquada (ftranquada@gmail.com)
Our (forthcoming) book: @ModSurvivalUX
Questions?

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Expecting the Unexpected: Preparing for Successful User Research Sessions (Donna Tedesco & Fiona Tranquada, UXPA Boston 2013)

  • 1. Donna Tedesco Fiona Tranquada Expecting the Unexpected: Preparing for Successful User Research Sessions UXPA Boston 2013
  • 3. Identify what you can do before your study to:  Reduce the chances of encountering annoying, tricky, and sticky situations – especially the ones you don’t usually expect – during a session  Set yourself up to successfully handle those situations when they occur Our Goal
  • 4. Frequent  Participant is late or a no- show  Participant not thinking aloud  Participant is unable to complete a necessary task Infrequent  Participant makes you feel uncomfortable  Participant frustrated by prototype limitations  Observer interrupts the session  Natural disaster What do we mean by “unexpected”? Being prepared will help you with both types of situations!
  • 5.  Recruit  Study Plan  Product/Space/Technology  Observers  Yourself What We’ll Cover
  • 7.  Identify your “dealbreakers”  Look for behavior in addition to role  Avoid “giveaway” questions Be specific with your criteria
  • 8.  Confirmation letter/email, including directions to facility or remote session  1 on 1  Recording and observers  If you need them  to bring anything  to do anything during the session (e.g., watch them process payroll)  to prepare Set expectations about the session
  • 9.  Backup – 2 participants scheduled for 1 timeslot  Floater – 1 participant scheduled to cover multiple timeslots  Incremental cost but may be worth it if you have high- profile observers  If you don’t have backup or floaters, plan for no shows! Schedule backup or floater participants
  • 11.  Think about how you can adjust your plan if you encounter:  Time constraints  Misrecruits  Personality challenges  Technical difficulties  Create a backup such as a paper survey or questionnaire Prioritize your tasks/questions
  • 12.  Reiterate the points covered in your consent form:  Recording/observers  How data will be used  Goals for the session  Take a break or end the session at any time  Set clear expectations for:  How the session time will be used  What they’ll be using (e.g., a prototype)  Your behavior (e.g., may not answer questions)  Verify qualifications Prepare the participant briefing
  • 14. Prototype  “Illusion of functionality”  Agree on if/when any updates will be made to the prototype Actual “live” product  Be aware of the product schedule  Research any A/B tests  Have a backup if necessary (e.g., screenshots) or set appropriate expectations Prepare the Product
  • 15.  Walk through your full setup  If participants are remote, do a walkthrough with them as well  Document everything! Include screenshots!  Order of operations  Lab/space setup  Recording  Screen sharing / Audio conferencing  Controls for observers (Mute All)  “Kick out” options  Prototype/Product  URLs  Login/Password  Paths  Any known issues (e.g., browser incompatibilities)  Any backup equipment  Technical support contact Document your setup
  • 16.  Emergency exits  Restrooms  Kitchen / Vending areas  Security / Emergency procedures  Printers / Copiers  Climate controls  If going off-site,  Equipment prohibitions  Seating (e.g., if you have observers)  Internet access  Noise levels  Other environmental factors Explore your research space
  • 18.  Establish a code of conduct  Remember – you’re responsible for the participant’s well-being!  Share with observers ahead of time  Via email  Poster on the wall of research space  Printouts  Hold observers accountable Provide ground rules
  • 19. Core ground rules to include:  Keep quiet; no laughing at or making fun of participant!  Keep participant’s identity confidential  Avoid slamming doors  If observers are remote,  Keep phone muted  Avoid in-meeting chat feature  If observers are in the room with you,  Avoid multitasking  Be careful with body language  What to do if they have questions or want to communicate with you/participant Provide ground rules cont.
  • 20.  May not exactly follow study plan  May let participant follow tangents  Assists and diversions  When you might use them  How to tell if that’s what you’re doing  May pretend to not know an answer Communicate your approach
  • 21.  Make sure you always have at least 1 person observing  Avoid going to someone’s space without 1 other person  “Safe word” to indicate when you need assistance Establish safety precautions
  • 23.  Ethical obligations  Your attitude  Your body language  What you say  Your tone Review good moderating behavior
  • 24.  Helpful if you’re:  New to moderating  Running a new kind of research  Expect certain behaviors  Trying to adjust your style  Include in your study plan – don’t be afraid to put it on every page Jot down key phrases or reminders
  • 25. Examples of what you might jot down:  Wait 3 seconds before responding to a participant  Neutral acknowledgements (“Mmhmm”, “Uh-huh”)  Turn question around  “If you were doing this at home, and I wasn’t sitting there next to you, what would you do?”  Prompt non-responsive participant  “What are you trying to do right now?  Reassure  "This is just the kind of feedback we want to hear..."  Redirect or cut short  "I'm sorry, I just want to interrupt you here for a second. For the sake of time I’d like you to return to the task/question, and we can revisit this topic at the end of the session if time permits. Jot down key phrases or reminders cont.
  • 26.  Watch recordings of yourself  Practice with a colleague  Have your colleague “role-play” problematic situations  Ask colleagues to watch you moderate and provide feedback  Watch others moderate Practice!
  • 27.  Set expectations  With participant  With observers  Dive deep  Your space  Your technology  Your study plan  Create backups  For your technology  For your participants  For your product  Practice  Your technical setup  Your moderating Preparation Takeaways
  • 28. Thank you! Donna Tedesco (donna.tedesco@gmail.com) Fiona Tranquada (ftranquada@gmail.com) Our (forthcoming) book: @ModSurvivalUX Questions?

Editor's Notes

  1. Welcome everyone. What we want to talk about today is preparing for successful user research sessions. This came up as we were writing a book – a “survival guide” - on how to handle tricky situations that come up while moderating. There are steps that you can take ahead of time that will help prevent – or mitigate – those tricky situations.  Specifically, how to prepare keeping in mind that the “unexpected” situations that we talk to each other about when sharing horror stories aren’t really as unexpected or infrequent as we think. It’s not enough to think that you can handle complications on the fly, which experienced and inexperienced moderators are prone to do. You need to anticipate what might happen and plan accordingly. Think of it like preparing for a trip. You create an itinerary but you should also make sure your insurance covers helicopter evacuations.   
  2. Hope for the best, but prepare for the worst!All types of user research sessions – different methods, different goals (qualvs quant), remote or in-person, at your location or on-site
  3. Very simple to build on your regular study preparation so you can minimize the effect of infrequent (unexpected) events.
  4. Remember – we’re building on established good practices for each of these with a specific focus on avoiding problems. Consider this a call to arms to treat all of these more seriously – no more complacency!
  5. What you’ll avoid: participants who are not qualified (who will waste your time), participants who you can’t understandTalk with your stakeholders ahead of time about the criteria and dealbreakersA good way to identify behavior that you need – in addition to talking to stakeholders – is talking to a target usersTalk with your recruiter, especially if recruiting internal employees! (e.g., representative users not top performers). Understand how they work and the process they use to find participants – you need to trust them. Giveaway questions – instead of multiple choice or yes/no, try to use free form (“tell me about the last item you purchased on Amazon” instead of “Was the last item you purchased on Amazon a book?”)
  6. What you’ll avoid: participants who expect a different kind of session (like focus group) and may not show up because of that, or who bring someone, or are unprepared Just like you are inviting someone to attend an event (you’d tell them time, location, dress code, etc.)If internal employee, their direct team will not be observingEXAMPLE: Double-jacking w/call center, need to ask them ahead of time to have the special jacks availableOr remote participant, have a hands free device
  7. What you’ll avoid: empty timeslots, not enough data, unhappy stakeholdersYou can put together an activity or survey for these backup/floater participants so you’re able to get some feedback
  8. Study plan -> moderator’s guide, interview script – any level of formality
  9. What you’ll avoid: (list above) + technical/environmental difficultiesHow will you adjust your study plan, based on your research goals, if you encounter…Time constraints (Late participant; Slow/through participant)Misrecruit (Unqualified participant; Unprepared participant)Personality challenges (Reluctant or obstinate participant)Technical difficulties (Uncooperative technology)Adjustments should be based on your research goals. E.g., quantitative. Work with your stakeholders to prioritize. Know which tasks/questions can be skipped, or moved around. Don’t be afraid to adjust or even end the session early depending on what’s happening and your participant’s comfort level
  10. What you’ll avoid/limit: confusion over your behavior, frustration about limited prototype functionalityAdjust this per study – don’t just use the same template over and over againVerify participant qualifications early in the session – you can fit it naturally into the briefing so it comes across as less of an info dump and more of a conversationYou can refer back to this throughout the session
  11. Help avoid: Unexpected prototype/product changes; participant frustration with a prototype’s limitations; technical difficultiesPrototype – we all have limited time (especially Agile), so illusion can be important.Also set expectations at beginning of session that everything may not be working. Updates to prototype – even if Agile/rapid, avoid changes in the middle of a session (will confuse participant and you)Live Products:Try to avoid updates during your research (if you are in-house)A/B tests – either turn off, or find way to always see same version if you need consistency
  12. Avoid: Wasted time spent troubleshooting in the middle of a sessionHelpful if anything goes wrong in the middle of a session, or if multiple people are moderatingBackup equipment – e.g., if you’re going on-site and need to be prepared for different types of setupsIf you have time, ask someone on your team to “break” something in your setup as a troubleshooting exercise
  13. Environmental, e.g., smell levels at animal testing facility, or wearing closed-toe hard soled shoes at manufacturing facility
  14. Observers – whether stakeholders, team members, etc. Anyone who will be watching the session!
  15. Avoid: interrupting/misbehaving observersCONTINUES on next slide with examples of ground Hold observers accountable: Remember your obligations to the participant and to the protection of your organization
  16. These will vary depending on your study goalsIdeally discuss these in person with your observers/stakeholders ahead of time, in personAvoid: Confusion over your behavior, interruptions
  17. Person observing can be stakeholder or team member, as long as they can be paying attentionLiability issues!Avoid running research on your own!
  18. ….Because sometimes, no matter what preparation you do, things will go wrong
  19. Participant comfort comes first!Your attitudeBe neutral but kind and respectfulNot their buddy!Take responsibilityYour body languagePay attentionBe consistentWhat you sayLet participant talkAvoid leading questionsYour toneCurious and interestedNot defensive
  20. Expect certain behaviors – e.g., if you need a participant to attempt every task but expect to run short of time, you might write down a way to smoothly transition them to the next taskTrying to adjust your style – e.g., if you’re trying to train yourself to avoid/include moderating behaviors such as giving the participant more time to answer a questionTONE is importantDepending on your goals, you may want different kinds of things jotted down (e.g., if you suspect that you’ll need to provide assists, you may want to write down wording for how you’d do this)EXAMPLES on next page
  21. TONE is importantDepending on your goals, you may want different kinds of things jotted down (e.g., if you suspect that you’ll need to provide assists, you may want to write down wording for how you’d do this)