The document discusses how to prepare for successful user research sessions by anticipating and planning for unexpected situations. It recommends identifying potential issues before a study, such as participants being late or unable to complete tasks. The authors advise establishing backup plans, like scheduling extra participants or creating paper surveys. They also suggest preparing the product, space, and technology to avoid technical problems. Guidelines are provided for briefing participants and observers. The document stresses practicing moderating skills and technical setups to improve sessions. The overall message is that thorough preparation can help user researchers successfully handle unexpected challenges during studies.
3. Identify what you can do
before your study to:
Reduce the chances of
encountering
annoying, tricky, and sticky
situations – especially the
ones you don’t usually expect
– during a session
Set yourself up to
successfully handle those
situations when they occur
Our Goal
4. Frequent
Participant is late or a no-
show
Participant not thinking
aloud
Participant is unable to
complete a necessary task
Infrequent
Participant makes you feel
uncomfortable
Participant frustrated by
prototype limitations
Observer interrupts the
session
Natural disaster
What do we mean by “unexpected”?
Being prepared will help you with both types of situations!
5. Recruit
Study Plan
Product/Space/Technology
Observers
Yourself
What We’ll Cover
7. Identify your
“dealbreakers”
Look for behavior in
addition to role
Avoid “giveaway”
questions
Be specific with your criteria
8. Confirmation
letter/email, including
directions to facility or
remote session
1 on 1
Recording and observers
If you need them
to bring anything
to do anything during the
session (e.g., watch them
process payroll)
to prepare
Set expectations about the session
9. Backup – 2 participants
scheduled for 1 timeslot
Floater – 1 participant
scheduled to cover multiple
timeslots
Incremental cost but may
be worth it if you have high-
profile observers
If you don’t have backup or
floaters, plan for no shows!
Schedule backup or floater participants
11. Think about how you can
adjust your plan if you
encounter:
Time constraints
Misrecruits
Personality challenges
Technical difficulties
Create a backup such as a
paper survey or
questionnaire
Prioritize your tasks/questions
12. Reiterate the points covered
in your consent form:
Recording/observers
How data will be used
Goals for the session
Take a break or end the session
at any time
Set clear expectations for:
How the session time will be
used
What they’ll be using (e.g., a
prototype)
Your behavior (e.g., may not
answer questions)
Verify qualifications
Prepare the participant briefing
14. Prototype
“Illusion of functionality”
Agree on if/when any updates
will be made to the prototype
Actual “live” product
Be aware of the product
schedule
Research any A/B tests
Have a backup if necessary
(e.g., screenshots) or set
appropriate expectations
Prepare the Product
15. Walk through your full setup
If participants are remote, do a
walkthrough with them as well
Document everything!
Include screenshots!
Order of operations
Lab/space setup
Recording
Screen sharing / Audio
conferencing
Controls for observers (Mute All)
“Kick out” options
Prototype/Product
URLs
Login/Password
Paths
Any known issues (e.g., browser
incompatibilities)
Any backup equipment
Technical support contact
Document your setup
16. Emergency exits
Restrooms
Kitchen / Vending areas
Security / Emergency
procedures
Printers / Copiers
Climate controls
If going off-site,
Equipment prohibitions
Seating (e.g., if you have
observers)
Internet access
Noise levels
Other environmental factors
Explore your research space
18. Establish a code of conduct
Remember – you’re responsible for the
participant’s well-being!
Share with observers ahead of time
Via email
Poster on the wall of research space
Printouts
Hold observers accountable
Provide ground rules
19. Core ground rules to include:
Keep quiet; no laughing at or making fun of participant!
Keep participant’s identity confidential
Avoid slamming doors
If observers are remote,
Keep phone muted
Avoid in-meeting chat feature
If observers are in the room with you,
Avoid multitasking
Be careful with body language
What to do if they have questions or want to communicate with
you/participant
Provide ground rules cont.
20. May not exactly follow study plan
May let participant follow tangents
Assists and diversions
When you might use them
How to tell if that’s what you’re doing
May pretend to not know an answer
Communicate your approach
21. Make sure you always have
at least 1 person observing
Avoid going to someone’s
space without 1 other
person
“Safe word” to indicate
when you need assistance
Establish safety precautions
23. Ethical obligations
Your attitude
Your body language
What you say
Your tone
Review good moderating behavior
24. Helpful if you’re:
New to moderating
Running a new kind of
research
Expect certain behaviors
Trying to adjust your style
Include in your study plan –
don’t be afraid to put it on
every page
Jot down key phrases or reminders
25. Examples of what you might jot down:
Wait 3 seconds before responding to a participant
Neutral acknowledgements (“Mmhmm”, “Uh-huh”)
Turn question around
“If you were doing this at home, and I wasn’t sitting there next to
you, what would you do?”
Prompt non-responsive participant
“What are you trying to do right now?
Reassure
"This is just the kind of feedback we want to hear..."
Redirect or cut short
"I'm sorry, I just want to interrupt you here for a second. For the sake of
time I’d like you to return to the task/question, and we can revisit this
topic at the end of the session if time permits.
Jot down key phrases or reminders cont.
26. Watch recordings of yourself
Practice with a colleague
Have your colleague “role-play” problematic situations
Ask colleagues to watch you moderate and provide feedback
Watch others moderate
Practice!
27. Set expectations
With participant
With observers
Dive deep
Your space
Your technology
Your study plan
Create backups
For your technology
For your participants
For your product
Practice
Your technical setup
Your moderating
Preparation Takeaways
Welcome everyone. What we want to talk about today is preparing for successful user research sessions. This came up as we were writing a book – a “survival guide” - on how to handle tricky situations that come up while moderating. There are steps that you can take ahead of time that will help prevent – or mitigate – those tricky situations. Specifically, how to prepare keeping in mind that the “unexpected” situations that we talk to each other about when sharing horror stories aren’t really as unexpected or infrequent as we think. It’s not enough to think that you can handle complications on the fly, which experienced and inexperienced moderators are prone to do. You need to anticipate what might happen and plan accordingly. Think of it like preparing for a trip. You create an itinerary but you should also make sure your insurance covers helicopter evacuations.
Hope for the best, but prepare for the worst!All types of user research sessions – different methods, different goals (qualvs quant), remote or in-person, at your location or on-site
Very simple to build on your regular study preparation so you can minimize the effect of infrequent (unexpected) events.
Remember – we’re building on established good practices for each of these with a specific focus on avoiding problems. Consider this a call to arms to treat all of these more seriously – no more complacency!
What you’ll avoid: participants who are not qualified (who will waste your time), participants who you can’t understandTalk with your stakeholders ahead of time about the criteria and dealbreakersA good way to identify behavior that you need – in addition to talking to stakeholders – is talking to a target usersTalk with your recruiter, especially if recruiting internal employees! (e.g., representative users not top performers). Understand how they work and the process they use to find participants – you need to trust them. Giveaway questions – instead of multiple choice or yes/no, try to use free form (“tell me about the last item you purchased on Amazon” instead of “Was the last item you purchased on Amazon a book?”)
What you’ll avoid: participants who expect a different kind of session (like focus group) and may not show up because of that, or who bring someone, or are unprepared Just like you are inviting someone to attend an event (you’d tell them time, location, dress code, etc.)If internal employee, their direct team will not be observingEXAMPLE: Double-jacking w/call center, need to ask them ahead of time to have the special jacks availableOr remote participant, have a hands free device
What you’ll avoid: empty timeslots, not enough data, unhappy stakeholdersYou can put together an activity or survey for these backup/floater participants so you’re able to get some feedback
Study plan -> moderator’s guide, interview script – any level of formality
What you’ll avoid: (list above) + technical/environmental difficultiesHow will you adjust your study plan, based on your research goals, if you encounter…Time constraints (Late participant; Slow/through participant)Misrecruit (Unqualified participant; Unprepared participant)Personality challenges (Reluctant or obstinate participant)Technical difficulties (Uncooperative technology)Adjustments should be based on your research goals. E.g., quantitative. Work with your stakeholders to prioritize. Know which tasks/questions can be skipped, or moved around. Don’t be afraid to adjust or even end the session early depending on what’s happening and your participant’s comfort level
What you’ll avoid/limit: confusion over your behavior, frustration about limited prototype functionalityAdjust this per study – don’t just use the same template over and over againVerify participant qualifications early in the session – you can fit it naturally into the briefing so it comes across as less of an info dump and more of a conversationYou can refer back to this throughout the session
Help avoid: Unexpected prototype/product changes; participant frustration with a prototype’s limitations; technical difficultiesPrototype – we all have limited time (especially Agile), so illusion can be important.Also set expectations at beginning of session that everything may not be working. Updates to prototype – even if Agile/rapid, avoid changes in the middle of a session (will confuse participant and you)Live Products:Try to avoid updates during your research (if you are in-house)A/B tests – either turn off, or find way to always see same version if you need consistency
Avoid: Wasted time spent troubleshooting in the middle of a sessionHelpful if anything goes wrong in the middle of a session, or if multiple people are moderatingBackup equipment – e.g., if you’re going on-site and need to be prepared for different types of setupsIf you have time, ask someone on your team to “break” something in your setup as a troubleshooting exercise
Environmental, e.g., smell levels at animal testing facility, or wearing closed-toe hard soled shoes at manufacturing facility
Observers – whether stakeholders, team members, etc. Anyone who will be watching the session!
Avoid: interrupting/misbehaving observersCONTINUES on next slide with examples of ground Hold observers accountable: Remember your obligations to the participant and to the protection of your organization
These will vary depending on your study goalsIdeally discuss these in person with your observers/stakeholders ahead of time, in personAvoid: Confusion over your behavior, interruptions
Person observing can be stakeholder or team member, as long as they can be paying attentionLiability issues!Avoid running research on your own!
….Because sometimes, no matter what preparation you do, things will go wrong
Participant comfort comes first!Your attitudeBe neutral but kind and respectfulNot their buddy!Take responsibilityYour body languagePay attentionBe consistentWhat you sayLet participant talkAvoid leading questionsYour toneCurious and interestedNot defensive
Expect certain behaviors – e.g., if you need a participant to attempt every task but expect to run short of time, you might write down a way to smoothly transition them to the next taskTrying to adjust your style – e.g., if you’re trying to train yourself to avoid/include moderating behaviors such as giving the participant more time to answer a questionTONE is importantDepending on your goals, you may want different kinds of things jotted down (e.g., if you suspect that you’ll need to provide assists, you may want to write down wording for how you’d do this)EXAMPLES on next page
TONE is importantDepending on your goals, you may want different kinds of things jotted down (e.g., if you suspect that you’ll need to provide assists, you may want to write down wording for how you’d do this)