Starting a blog is awesome, but what are some of the steps you should be taking to grow your audience after you pull the trigger and hit publish? I’ll share some tips and tricks and that will get you headed in the right direction.
The December 2014 Savannah MLS Market Trend Report showed:
1) The median home sales price was $177,000, down 2% from November but up 2% from December 2013.
2) Closed home sales transactions increased 18% from November and 31% from December 2013, totaling 487 homes sold.
3) The average days on the market was 135 days, up 24 days from November and 2 days from December 2013.
4) The months supply of inventory was 6.8 months, down 21% from November and 17% from December 2013.
This document provides a list and brief descriptions of various apps that can be used for digital storytelling. Some of the apps mentioned include Story Patch, Puppet Pals HD, Toontastic, Strip Designer, Writer's Studio, iMovie, Photo Puppet HD, Story Wheel, Scene Speak, PlayTime Theater, My Story, Sock Puppets, iMotion HD, Blurb Mobile, Phoster, In a World...Drama, Story Buddy Jr., Animoto, Photo Speak, Book Creator for iPad, Reel Director, Storyrobe, and Tappy Memories. Each app is described in one or two sentences highlighting its storytelling features and capabilities.
The document discusses developing an editorial calendar to manage content marketing and social media posting. It recommends creating a calendar to plan content at least a week in advance, and up to six weeks for events. An editorial calendar helps with time management, risk prevention by providing backup planning, and strategic messaging and planning by coordinating posts across multiple platforms. It should also be used to schedule posts in advance using tools like Facebook scheduling, Hootsuite or Sprout Social. The calendar doubles as a marketing calendar and is key to reducing time spent while increasing impact.
This document contains 42 headline concepts written by Tia Dobi to publicize Michael Stelzner's first White Paper Success Summit event. The headlines promote the event by highlighting that attendees will learn secrets from America's top white paper writer for generating leads and growing their business through writing white papers. Many of the headlines mention that attendees can learn techniques normally costing thousands for just the price of admission. The headlines tease various benefits including writing white papers that get prospects to request, read, and buy products and services.
This document summarizes a vulnerability in iOS that allows a malicious app installed via enterprise/ad-hoc provisioning to replace a previously installed app from the App Store if they share the same bundle identifier. It describes how an attacker could exploit this by social engineering a user to install a malicious app, which would then overwrite a legitimate app and potentially access its data or impersonate its interface. The document also outlines how this vulnerability presents a greater risk than on Android and discusses techniques used in proof-of-concept attacks, including bypassing a new alert in iOS 8 through URL scheme hijacking. It concludes with recommendations to mitigate the risk, such as always updating iOS and being wary of installing outside the App Store.
El documento describe los pasos para crear un blog llamado "Ecomundo" en Blogspot.com. Estos pasos incluyen: 1) crear una cuenta de Gmail, 2) ingresar a Blogspot.com usando la cuenta de Gmail, 3) asignar un título y dirección al blog, 4) elegir una plantilla, y 5) empezar a publicar contenido.
The December 2014 Savannah MLS Market Trend Report showed:
1) The median home sales price was $177,000, down 2% from November but up 2% from December 2013.
2) Closed home sales transactions increased 18% from November and 31% from December 2013, totaling 487 homes sold.
3) The average days on the market was 135 days, up 24 days from November and 2 days from December 2013.
4) The months supply of inventory was 6.8 months, down 21% from November and 17% from December 2013.
This document provides a list and brief descriptions of various apps that can be used for digital storytelling. Some of the apps mentioned include Story Patch, Puppet Pals HD, Toontastic, Strip Designer, Writer's Studio, iMovie, Photo Puppet HD, Story Wheel, Scene Speak, PlayTime Theater, My Story, Sock Puppets, iMotion HD, Blurb Mobile, Phoster, In a World...Drama, Story Buddy Jr., Animoto, Photo Speak, Book Creator for iPad, Reel Director, Storyrobe, and Tappy Memories. Each app is described in one or two sentences highlighting its storytelling features and capabilities.
The document discusses developing an editorial calendar to manage content marketing and social media posting. It recommends creating a calendar to plan content at least a week in advance, and up to six weeks for events. An editorial calendar helps with time management, risk prevention by providing backup planning, and strategic messaging and planning by coordinating posts across multiple platforms. It should also be used to schedule posts in advance using tools like Facebook scheduling, Hootsuite or Sprout Social. The calendar doubles as a marketing calendar and is key to reducing time spent while increasing impact.
This document contains 42 headline concepts written by Tia Dobi to publicize Michael Stelzner's first White Paper Success Summit event. The headlines promote the event by highlighting that attendees will learn secrets from America's top white paper writer for generating leads and growing their business through writing white papers. Many of the headlines mention that attendees can learn techniques normally costing thousands for just the price of admission. The headlines tease various benefits including writing white papers that get prospects to request, read, and buy products and services.
This document summarizes a vulnerability in iOS that allows a malicious app installed via enterprise/ad-hoc provisioning to replace a previously installed app from the App Store if they share the same bundle identifier. It describes how an attacker could exploit this by social engineering a user to install a malicious app, which would then overwrite a legitimate app and potentially access its data or impersonate its interface. The document also outlines how this vulnerability presents a greater risk than on Android and discusses techniques used in proof-of-concept attacks, including bypassing a new alert in iOS 8 through URL scheme hijacking. It concludes with recommendations to mitigate the risk, such as always updating iOS and being wary of installing outside the App Store.
El documento describe los pasos para crear un blog llamado "Ecomundo" en Blogspot.com. Estos pasos incluyen: 1) crear una cuenta de Gmail, 2) ingresar a Blogspot.com usando la cuenta de Gmail, 3) asignar un título y dirección al blog, 4) elegir una plantilla, y 5) empezar a publicar contenido.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
El modelo TPACK describe los tres componentes básicos que un docente debe dominar para enseñar de forma eficaz con tecnologías de la información y la comunicación (TIC): conocimiento del contenido, conocimiento pedagógico y conocimiento tecnológico. El modelo propone que la intersección de estos tres componentes es el conocimiento pedagógico del contenido tecnológico (TPACK), que es necesario para integrar efectivamente las TIC en la enseñanza.
El SENA está encargado de ofrecer formación profesional integral a los trabajadores colombianos para contribuir al desarrollo social, económico y tecnológico del país. Para 2020, el SENA busca ser una entidad líder mundial en formación profesional e innovación al servicio de las personas y empresas para incrementar la competitividad de Colombia. El SENA usa plataformas como Blackboard y Sofia Plus para gestionar la formación de manera virtual u híbrida.
The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved giving either the new drug or a placebo to 100 volunteers aged 65-80 over a 6 month period. Testing showed those receiving the drug experienced statistically significant improvements in short-term memory retention and processing speed compared to the placebo group.
1) The document describes an experiment that tested whether the age of sumac communities, as indicated by their area and the height of the tallest sumac, affects the species richness of understory vegetation.
2) Twenty sumac communities ranging in age were selected and the species richness of understory vegetation within each community was measured using 0.25m2 quadrats placed at the centroid.
3) Linear regression analysis found no statistically significant relationship between the sumac community's area or height and the understory species richness, with p-values above 0.05. This suggests sumac community age did not impact understory species richness in this experiment.
The document provides recommendations for the types of content that work well on the Meerkat livestreaming platform. It suggests broadcasting how-to guides, technology topics, tours of one's city, live workshops and events, question and answer sessions, live cooking demonstrations, concerts, behind-the-scenes looks, challenges that engage viewers, giveaways, consistent daily content, and focusing on showcasing one's own personality. The most important content elements are listed as how-to's, technology, local representation, live events, Q&As, cooking, concerts, helping viewers with tasks or decisions, interesting workplaces, giveaways, challenges, consistent branding, and the broadcaster's unique perspective.
Nuevo fabricante acoplados y semiremolquesDiego Gebil
La Asociación de Concesionarios de Automotores de la República Argentina informó a sus socios sobre un nuevo fabricante de acoplados y semirremolques registrado en la Dirección Nacional de los Registros de la Propiedad del Automotor, según se detalla en la Circular DCI/F No1 adjunta.
Este documento contiene 35 preguntas de opción múltiple sobre temas de urología, incluyendo cáncer de próstata, infecciones urinarias, litiasis renal, reflujo vesicoureteral y trasplante renal. Las preguntas abarcan desde aspectos anatómicos y fisiológicos hasta el diagnóstico y tratamiento quirúrgico de diferentes patologías urológicas.
Understandings of a second sun, volcanoestroy schmidt
The document discusses using volcanoes and structures like flags to create a second sun through convection currents. A network of sails and flags around a volcano would create friction in the convection current, transferring heat energy from the volcano through the air mass. This would allow the area to store thermal energy longer than through natural convection alone. Flags and other objects in the convection current would further increase heat and slow the dispersion of energy by converting some air kinetic energy back to heat through friction. The goal is to generate enough heat and pressure to cause combustion and a self-sustaining "second sun" that would provide benefits like cleaning the air, increasing wind power, and attracting people to the area.
SOS Buzzfeed proposes alliance and offers services to brands looking for recognition and value on a global level. An alliance is a win-win for both the companies involved. Although every kind of alliance has something different to offer, one thing that we ensure is that it helps the company achieve its growth potential.
Unlocking the Power of Facebook to Build and Monetise Your Audience_Warrick L...PerformanceIN
Social media spending is expected to climb to a 20.9% share of marketing budgets in the next five years, yet only 11.5% of marketing leaders report a quantitative impact from the channel. The question begs - why is social media's impact proving so elusive?
Redu's Warrick Lambert will be looking to answer a few questions around social's ROI factor with a crash course in building a community on Facebook and, more importantly, how to turn that social audience into tangible sales.
Attendees will explore the importance of a customer-centric social strategy based upon needs, motivations, and behaviours, how to get the content right - playing to the News Feed's algorithm - and tap into the social sales funnel that accounts for the more erratic path buyers follow today.
This session will cover the critical role that social media plays at key touchpoints in the path to purchase, and how to maximise the opportunity of each. Nods will also be given to the success of brands that have turned hundreds of thousands of likes into millions in sales. It's not to be missed.
Marketing your Business with Social Media Jonas Neihoff
http://sociallypresent.com Here is the slides to a recent presentation that we did for EntrePaducah. This presentation focuses on how to build a basic marketing plan and incorporate social media into that plan.
This document outlines recommendations for improving New Creation SA's online presence and branding. It includes an analysis of their objectives, analytics, competitors on YouTube, Facebook, and Twitter. Key findings are a lack of consistency in online content posting and multiple variants of their brand name. Recommendations include consolidating YouTube videos under one account, frequent social media updates, and hiring a social media manager. A website redesign and social media strategy are proposed to build brand awareness and engagement through online merchandise and hashtag campaigns. Costs for tools like Hootsuite, website maintenance, and a retainer fee are also listed.
The document discusses content strategy and its importance for SEO and building industry authority. It recommends developing a content strategy that involves optimizing websites for keywords, writing blog posts, leveraging social media, and recycling existing content. The strategy should focus on the needs of target audiences and motivate them while addressing their concerns. An example shows how different content types such as webpages, press releases, blog posts, videos and photos can work together around a new product launch.
K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoekjapie swanepoel
This document provides guidance on developing and implementing an effective social media strategy. It discusses the importance of having clear objectives for each social media platform and creating a content plan and calendar. Tips are provided on engaging audiences through posts, images, links and collaborations. The document also covers advertising on social media, promoting events through live videos and photos, and analyzing social media performance. The overall message is that a successful social media strategy requires planning, creating engaging content and measuring results.
pr distribution company in United Kingdom.pdfPragencyuk
A press release is an official statement (written or recorded) that an organization issues to the news media and beyond. Whether we call it a “press release,” a “press statement,” a “news release,” or a “media release,” we're always talking about the same basic thing
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
El modelo TPACK describe los tres componentes básicos que un docente debe dominar para enseñar de forma eficaz con tecnologías de la información y la comunicación (TIC): conocimiento del contenido, conocimiento pedagógico y conocimiento tecnológico. El modelo propone que la intersección de estos tres componentes es el conocimiento pedagógico del contenido tecnológico (TPACK), que es necesario para integrar efectivamente las TIC en la enseñanza.
El SENA está encargado de ofrecer formación profesional integral a los trabajadores colombianos para contribuir al desarrollo social, económico y tecnológico del país. Para 2020, el SENA busca ser una entidad líder mundial en formación profesional e innovación al servicio de las personas y empresas para incrementar la competitividad de Colombia. El SENA usa plataformas como Blackboard y Sofia Plus para gestionar la formación de manera virtual u híbrida.
The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved giving either the new drug or a placebo to 100 volunteers aged 65-80 over a 6 month period. Testing showed those receiving the drug experienced statistically significant improvements in short-term memory retention and processing speed compared to the placebo group.
1) The document describes an experiment that tested whether the age of sumac communities, as indicated by their area and the height of the tallest sumac, affects the species richness of understory vegetation.
2) Twenty sumac communities ranging in age were selected and the species richness of understory vegetation within each community was measured using 0.25m2 quadrats placed at the centroid.
3) Linear regression analysis found no statistically significant relationship between the sumac community's area or height and the understory species richness, with p-values above 0.05. This suggests sumac community age did not impact understory species richness in this experiment.
The document provides recommendations for the types of content that work well on the Meerkat livestreaming platform. It suggests broadcasting how-to guides, technology topics, tours of one's city, live workshops and events, question and answer sessions, live cooking demonstrations, concerts, behind-the-scenes looks, challenges that engage viewers, giveaways, consistent daily content, and focusing on showcasing one's own personality. The most important content elements are listed as how-to's, technology, local representation, live events, Q&As, cooking, concerts, helping viewers with tasks or decisions, interesting workplaces, giveaways, challenges, consistent branding, and the broadcaster's unique perspective.
Nuevo fabricante acoplados y semiremolquesDiego Gebil
La Asociación de Concesionarios de Automotores de la República Argentina informó a sus socios sobre un nuevo fabricante de acoplados y semirremolques registrado en la Dirección Nacional de los Registros de la Propiedad del Automotor, según se detalla en la Circular DCI/F No1 adjunta.
Este documento contiene 35 preguntas de opción múltiple sobre temas de urología, incluyendo cáncer de próstata, infecciones urinarias, litiasis renal, reflujo vesicoureteral y trasplante renal. Las preguntas abarcan desde aspectos anatómicos y fisiológicos hasta el diagnóstico y tratamiento quirúrgico de diferentes patologías urológicas.
Understandings of a second sun, volcanoestroy schmidt
The document discusses using volcanoes and structures like flags to create a second sun through convection currents. A network of sails and flags around a volcano would create friction in the convection current, transferring heat energy from the volcano through the air mass. This would allow the area to store thermal energy longer than through natural convection alone. Flags and other objects in the convection current would further increase heat and slow the dispersion of energy by converting some air kinetic energy back to heat through friction. The goal is to generate enough heat and pressure to cause combustion and a self-sustaining "second sun" that would provide benefits like cleaning the air, increasing wind power, and attracting people to the area.
SOS Buzzfeed proposes alliance and offers services to brands looking for recognition and value on a global level. An alliance is a win-win for both the companies involved. Although every kind of alliance has something different to offer, one thing that we ensure is that it helps the company achieve its growth potential.
Unlocking the Power of Facebook to Build and Monetise Your Audience_Warrick L...PerformanceIN
Social media spending is expected to climb to a 20.9% share of marketing budgets in the next five years, yet only 11.5% of marketing leaders report a quantitative impact from the channel. The question begs - why is social media's impact proving so elusive?
Redu's Warrick Lambert will be looking to answer a few questions around social's ROI factor with a crash course in building a community on Facebook and, more importantly, how to turn that social audience into tangible sales.
Attendees will explore the importance of a customer-centric social strategy based upon needs, motivations, and behaviours, how to get the content right - playing to the News Feed's algorithm - and tap into the social sales funnel that accounts for the more erratic path buyers follow today.
This session will cover the critical role that social media plays at key touchpoints in the path to purchase, and how to maximise the opportunity of each. Nods will also be given to the success of brands that have turned hundreds of thousands of likes into millions in sales. It's not to be missed.
Marketing your Business with Social Media Jonas Neihoff
http://sociallypresent.com Here is the slides to a recent presentation that we did for EntrePaducah. This presentation focuses on how to build a basic marketing plan and incorporate social media into that plan.
This document outlines recommendations for improving New Creation SA's online presence and branding. It includes an analysis of their objectives, analytics, competitors on YouTube, Facebook, and Twitter. Key findings are a lack of consistency in online content posting and multiple variants of their brand name. Recommendations include consolidating YouTube videos under one account, frequent social media updates, and hiring a social media manager. A website redesign and social media strategy are proposed to build brand awareness and engagement through online merchandise and hashtag campaigns. Costs for tools like Hootsuite, website maintenance, and a retainer fee are also listed.
The document discusses content strategy and its importance for SEO and building industry authority. It recommends developing a content strategy that involves optimizing websites for keywords, writing blog posts, leveraging social media, and recycling existing content. The strategy should focus on the needs of target audiences and motivate them while addressing their concerns. An example shows how different content types such as webpages, press releases, blog posts, videos and photos can work together around a new product launch.
K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoekjapie swanepoel
This document provides guidance on developing and implementing an effective social media strategy. It discusses the importance of having clear objectives for each social media platform and creating a content plan and calendar. Tips are provided on engaging audiences through posts, images, links and collaborations. The document also covers advertising on social media, promoting events through live videos and photos, and analyzing social media performance. The overall message is that a successful social media strategy requires planning, creating engaging content and measuring results.
pr distribution company in United Kingdom.pdfPragencyuk
A press release is an official statement (written or recorded) that an organization issues to the news media and beyond. Whether we call it a “press release,” a “press statement,” a “news release,” or a “media release,” we're always talking about the same basic thing
Digital marketing secrets most organizations know nothing aboutSean Si
Digital Marketing is an ever-growing industry in the Philippines. Why pay other international booking agencies our future when we can make it? We can do world-class digital marketing for our websites and systems if only the awareness behind its importance was spread out.
The document discusses how audiences are valuable assets for companies and should be treated as such. It emphasizes that companies need to focus on developing proprietary audiences through their content marketing, using paid, owned, and earned media to increase audience size, engagement, and value over the long term, not just for short term sales. Developing audiences requires taking a long term approach and treating audience growth and health as a core marketing responsibility on par with financial reporting.
START MAKING A KILLING USING SEECOWS FOR YOUR RESTAURANTReal (Ray) Mahadeo
Seecows is a communication platform that allows businesses to create promotions that are shared through their followers' social networks. This helps promotions reach more potential customers. The document provides examples of how restaurants can use Seecows to increase sales during bad weather by creating 24-hour promotions. It also suggests that businesses can partner with influencers and clubs on Seecows to reach more customers through targeted promotions. Estimates show that businesses could earn thousands of extra dollars monthly from promotions distributed to their Seecows followers.
- Hovers Social is a creative social media marketing team that can help brands grow on social networking platforms using special tools.
- They ensure brands stand out from others and have a place in the new online world by adopting the brand and raising it to its maximum potential.
- Their services include complete branding solutions, social media marketing, website design and management, and more to help skyrocket a brand's reach.
Culture, But Not as You Know It - Sven PetersAtlassian
People often start companies with a smart team and great product ideas. But as the company grows, some leaders tend to forget that it's not the product and services that made them successful, it's the culture. Learn about the cultural wins and fails that Atlassian has experienced during its 12-year journey, growing from two people in one office to 800 distributed all over the world – while keeping innovation and fun part of the cultural fabric.
This document appears to be advertising for an entrepreneur mastermind program run by Fay Chapple. It promotes the program as a way to break through barriers and launch or grow a business through personalized mentorship and a curriculum covering motivation, management, marketing, and momentum. It claims the program will provide the tools, strategies, and community needed to transform one's life and business. The document uses rhetorical questions, quotes, and bold text to grab attention and convince the reader that investing in this program will be the most important step towards achieving their goals.
What We Do - UberStrategist Capabilities Deck UberStrategist
Established in January 2014, we are a Raleigh, North Carolina-based—but globally staffed—boutique agency that focuses on publicity, promotion and partnerships exclusively for the interactive entertainment industry. Our talented team is comprised of video game-loving PR, marketing, creative and business development professionals.
Collectively, we have decades of experience working for global video game developers, publishers and as journalists.
pr distribution services in United Kingdom (2).pdfPragencyuk
PR Fire is the UK's leading press release distribution platform with guaranteed global reach. We help your business grow by getting you published, syndicated, and featured on high-authority news media.
Slidepanda provides PowerPoint presentation design services to leading consultants & management professionals across all sectors. Before - After version brings out the quality of enhancement in look & feel that slidepanda designers add to a slides.
Created by veteran TV/Film product placement producer Debbie Durkin of DURKIN Entertainment, ECOLUXE CELEBRITY LUXURY LOUNGE is an experience that connects brands, environmental and charity causes with celebrities, media, Influencers, social media rockstars and industry VIP’s.
Aligning your brand with the industry’s top tastemakers and capitalizing on the media attention from celebrities interacting with your brand elevates awareness across a variety of mediums. Our team specializes in celebrity seeding, Influencer alignment and TV/Film brand activations—an instantaneous & powerful product placement opportunity—resulting in media coverage that drives momentum and translates into increased sales and brand awareness.
Voted “BEST VIBE LOUNGE” in 2016 by the media and celebrities, our 10th year ECOLUXELOUNGE in Park City unites lifestyle, winter sports, organic health, wellness, outdoor gear, beauty, activewear, daywear, accessories, travel gear, luxury destinations, pet products, anti-aging and fitness services, tech, electronics, energy-saving and technology showcasing “the best” in eco-luxury and sustainable living with the most Influential people and media in 2017.
Event Features: Media Center, Farm-to-table All Day Brunch, Cocktails & Mocktails, Coffee Bar, Beauty & SPA services, Celebrity Transportation and more!
Welcome to the first in our series of trend reporting and analysis around the hot topics on Vine.
We take a closer look in to how the Wolverine 'tweaser' got started, who was most influential in increasing its reach, where it was being shared and how frequently.
Hope you enjoy and welcome any feedback. Please also sign up at htttp://brandsonvine.com/burst for early access to our publishing and analytics tools.
Similar to Growing Your Online Community – Kelly Beall (20)
The document discusses tips for creating digital video content including building comfort, putting a face to the content, creating evergreen marketing videos, testing and measuring performance, using video heatmaps, providing examples, and offering tips on dividing content, using mass production, focusing on lighting and sound, prioritizing completion over perfection, and welcoming questions.
The document discusses how understanding neuroscience and the unconscious mind can help improve digital marketing efforts. It explains that most purchase decisions are driven by the unconscious mind rather than conscious decision making. Various digital marketing techniques are presented that aim to stimulate the brain's reward and happiness centers, such as gamification, in order to increase customer engagement and drive positive brand attitudes. Case studies show how implementing neuro-digital marketing strategies led to significant results for companies.
The document discusses the importance of reputation marketing over traditional reputation management. It notes that companies should focus on branding the customer experience rather than just their name. Reputation marketing involves public relations, user experience, and customer experience to drive profits. It emphasizes becoming proactive by listening to customer feedback across many channels and focusing on building trust through joining conversations and leveraging third-party reviews and experts. Data and consumer insights should guide strategic and customer experience decisions.
Purna Virji - “Remarketing in Paid Search: 8 Proven Segments to Maximize Your...Confluence Conference
The document discusses how to use remarketing in Bing Ads to engage with different audience segments through targeted advertising. It identifies six core audience segments to target, including window shoppers, cart abandoners, engaged visitors, recent converters, offline to online traffic, and other peoples' audiences. For each segment, it provides strategies for creating remarketing lists, engaging the audiences through advertising, and optimizing bids. The goal is to increase ROI by improving re-engagement and conversions across the customer journey.
The document discusses how to optimize paid search campaigns. It notes that US paid search spending grew 22% in the past year, with mobile spending up 71% and tablet spending up 22%. This outpaced the 6% growth in click volume. It recommends that accounts be better optimized through longer headlines, ad extensions, and sparing use of broad match keywords to increase click-through rates, lower cost-per-click, and improve conversion rates while avoiding irrelevant searches. Specific techniques discussed include using punctuation in headlines, including all available ad extension types, and being cautious of broad match's potential for unintended ad triggering.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Mike King - “Technical Marketing is Just The Price of Admission”Confluence Conference
This document discusses the need for marketers to become more technically proficient. It notes that the stock market has been transformed by high-frequency algorithmic trading, and that marketing now faces a similar problem. Marketers are not making full use of today's technologies and data opportunities. The document argues that marketers must establish a baseline of technical skills like HTML, CSS, and analytics and continue learning about new tools and coding trends to better communicate with technical teams and capitalize on emerging opportunities.
Dan Lovejoy - “Just Enough UX: UX Practices to Boost Conversions”Confluence Conference
The document describes a project meeting where stakeholders argued over a homepage design. As the UX professional, the author suggested doing user research for a few weeks to understand what users really need. However, the project lead rejected user research due to time constraints and said the team would have to rely on assumptions, debate, and best practices instead.
The document discusses eight ways to promote content online aside from search engine optimization. It notes that the old way was to create content and hope for engagement through SEO alone, while the new way is to first drive engagement through relationships and diversified content, which then leads to better SEO results. Specific tips mentioned include diversifying content types, participating in content communities, using HARO, creating non-branded Facebook pages, using rich pins, and leveraging social media relationships.
Shawn Cohen - “A Programmatic Approach to SEO Competitive Analysis”Confluence Conference
This document discusses how competitive analysis can help improve SEO and content strategy. It provides an overview of how to conduct a competitive analysis and content gap analysis, combining data from tools like SEMRush, Moz, and Excel pivot tables. The process involves identifying keywords, competitors, and the top-ranking content for each. Insights from analyzing competitors' content can then be used to improve one's own content and rankings. An example case study shows how this approach helped triple organic traffic for a client's landing page.
The document discusses how to measure the success of branded SEO. It notes that branded traffic is important for businesses and outlines key strategies for building a brand like understanding customer journeys, building authority through content, and providing a good user experience. It also recommends metrics for measuring branded SEO success like tracking brand terms in Google Trends, brand mentions, click-through rates from search, amplification, bounce rates and direct traffic. The overall message is that branded SEO is important for businesses and these are some strategies and metrics to focus on.
Yenni Vance's Confluence 2014 talk, "Does Your Social Media Measure Up?" will outline the core metrics for tracking the success of a social media campaign, what they mean, how to track them, and how to use that data to create more engaging and successful social media presence.
Yenni Vance is the Director of Digital Communications and Social Media for Global Gaming Solutions, Chickasaw Nation's entertainment arm. She began her career at Telesat, Colombia's largest Internet provider, before moving to the United States in 2002 and founding GotSaga.com, a travel site which was the first website on the Internet to offer a multilingual chat feature.
Yenni's success at the helm of Remington Park's social media team led to her invitation to speak at the Global Symposium on Racing & Gaming in 2012.
Watch her Confluence 2014 talk at ConfluenceConference.org.
Ryan Drake's Confluence 2014 talk, "The Virality of Humor"" is an excuse for him to talk about the funny, and sometimes stupid stuff that passes for entertainment on the Internet, and explore how and why we respond to it.
Ryan Drake is a stand-up comedian, writer, blogger, The Spy FM DJ and host of multiple Oklahoma City radio shows, including the No Fun Intended podcast with more than 140 episodes to date.
Watch his Confluence 2014 talk at ConfluenceConference.org.
The document discusses various topics related to Oklahoma City including the city's atmosphere, peer pressure from friends, socioeconomic groups, common questions, career choices, search engine optimization, hairstyles, human connections, introspective thoughts, unusual jobs, and social media use. It touches on cultural aspects of the city while also addressing professional and personal life experiences.
Kyle Roberts' Confluence 2014 talk "The Indie Promotion Playbook" will take us through the making and promotion of his first feature film The Posthuman Project, an Oklahoma-made teen superhero movie, from crowd-sourcing funding to generating a loyal fan-base.
Kyle Roberts is a Heartland Emmy Award-winning director and the owner of Reckless Abandonment Pictures. He specializes in stop motion animation, music videos and special effects, and his work has been featured in USA Today, the LA Times, WIRED, and more.
Watch Kyle's Confluence 2014 talk at ConfluenceConference.org
Joanna Lord's Confluence 2014 keynote talk, "The Future of Brand," comes loaded with tips and tactics for building brand loyalty and brand advocates in a digital world.
Joanna Lord is the VP of Consumer Marketing at Porch.com, Seattle's fastest growing start up, and founder of the social shopping application ISITaYES.
She has spoken at nearly every major digital marketing conference in the world including MozCon, SMX Advanced, Dublin Web Summit, SearchExchange, EdSocialMedia, Sydney eRetailer, Dreamforce, DomainFest, PubCon Vegas, SEMpdx, Affiliate Summit and many more.
Watch her Confluence 2014 talk at ConfluenceConference.org.
David Christopher's Confluence 2014 talk, "Online Persuasion" will delve into the subtle and not-so-subtle ways that brands use psychology to influence our buying behaviors.
David Christopher is a former Telegraph.co.uk Audience Development Executive. He has spoken at Pubcon NOLA, founded the Confluence conference and helped start Oklahoma's largest internet marketing agency where he is currently Senior Inbound Marketing Manager.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
From Natural Language to Structured Solr Queries using LLMsSease
This talk draws on experimentation to enable AI applications with Solr. One important use case is to use AI for better accessibility and discoverability of the data: while User eXperience techniques, lexical search improvements, and data harmonization can take organizations to a good level of accessibility, a structural (or “cognitive” gap) remains between the data user needs and the data producer constraints.
That is where AI – and most importantly, Natural Language Processing and Large Language Model techniques – could make a difference. This natural language, conversational engine could facilitate access and usage of the data leveraging the semantics of any data source.
The objective of the presentation is to propose a technical approach and a way forward to achieve this goal.
The key concept is to enable users to express their search queries in natural language, which the LLM then enriches, interprets, and translates into structured queries based on the Solr index’s metadata.
This approach leverages the LLM’s ability to understand the nuances of natural language and the structure of documents within Apache Solr.
The LLM acts as an intermediary agent, offering a transparent experience to users automatically and potentially uncovering relevant documents that conventional search methods might overlook. The presentation will include the results of this experimental work, lessons learned, best practices, and the scope of future work that should improve the approach and make it production-ready.
"NATO Hackathon Winner: AI-Powered Drug Search", Taras KlobaFwdays
This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application.
In this session, we'll share insights on how we used PostgreSQL to facilitate precise searches across multiple fields in our mobile application. The techniques include using LIKE and ILIKE operators and integrating a trigram-based search to handle potential misspellings, thereby increasing the search accuracy.
We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
"What does it really mean for your system to be available, or how to define w...Fwdays
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
In our second session, we shall learn all about the main features and fundamentals of UiPath Studio that enable us to use the building blocks for any automation project.
📕 Detailed agenda:
Variables and Datatypes
Workflow Layouts
Arguments
Control Flows and Loops
Conditional Statements
💻 Extra training through UiPath Academy:
Variables, Constants, and Arguments in Studio
Control Flow in Studio
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
5. EXPANDING YOUR AUDIENCE
FOCUS YOUR
SOCIAL MEDIA
INVOlvement
EDITORIAL
CALENDAR
VARiety
ACROSS ALL
CHANNELS
SEO
SEO
SEO
6. EXPANDING YOUR AUDIENCE
FOCUS YOUR
SOCIAL MEDIA
INVOlvement
EDITORIAL
CALENDAR
VARiety
ACROSS ALL
CHANNELS
STANDOUT!
SEO
SEO
SEO
7. EXPANDING YOUR AUDIENCE
VARiety
ACROSS ALL
CHANNELS
FOCUS YOUR
SOCIAL MEDIA
INVOlvement
EDITORIAL
CALENDAR
STANDOUT!
SEO
SEO
SEO
CONTRIBUTE
TO THE
COMMUNITY
8. EXPANDING YOUR AUDIENCE
FOCUS YOUR
SOCIAL MEDIA
INVOlvement
EDITORIAL
CALENDAR
VARiety
ACROSS ALL
CHANNELS
STANDOUT!
SEO
SEO
SEO
CONTRIBUTE
TO THE
COMMUNITY
SEARCH
ENGINE
RANKING
9. EXPANDING YOUR AUDIENCE
FOCUS YOUR
SOCIAL MEDIA
INVOlvement
EDITORIAL
CALENDAR
VARiety
ACROSS ALL
CHANNELS
STANDOUT!
HAVE A
MARKETING
PLAN
SEO
SEO
SEO
CONTRIBUTE
TO THE
COMMUNITY
SEARCH
ENGINE
RANKING
10. EXPANDING YOUR AUDIENCE
FOCUS YOUR
SOCIAL MEDIA
INVOlvement
EDITORIAL
CALENDAR
VARiety
ACROSS ALL
CHANNELS
CONTRIBUTE
TO THE
COMMUNITY
STANDOUT!
HAVE A
MARKETING
PLAN
SEO
SEO
SEO
KEEP IT
SIMPLE
SEARCH
ENGINE
RANKING
11. EXPANDING YOUR AUDIENCE
FOCUS YOUR
SOCIAL MEDIA
INVOlvement
EDITORIAL
CALENDAR
VARiety
ACROSS ALL
CHANNELS
CONTRIBUTE
TO THE
COMMUNITY
STANDOUT!
HAVE A
MARKETING
PLAN
SEO
SEO
SEO
KEEP IT
SIMPLE
SEARCH
ENGINE
RANKING
INSTALL
GOOGLE
ANALYTICS
12. EXPANDING YOUR AUDIENCE
FOCUS YOUR
SOCIAL MEDIA
INVOlvement
EDITORIAL
CALENDAR
SEO
SEO
SEO
CONTRIBUTE
TO THE
COMMUNITY
STANDOUT!
HAVE A
MARKETING
PLAN
WRITE
ABOUT
HOT TOPICS
VARiety
ACROSS ALL
CHANNELS
KEEP IT
SIMPLE
SEARCH
ENGINE
RANKING
INSTALL
GOOGLE
ANALYTICS
13. EXPANDING YOUR AUDIENCE
FOCUS YOUR
SOCIAL MEDIA
INVOlvement
EDITORIAL
CALENDAR
VARiety
ACROSS ALL
CHANNELS
WRITE
ABOUT
HOT TOPICS
CONTRIBUTE
TO THE
COMMUNITY
STANDOUT!
HAVE A
MARKETING
PLAN
KEEP IT
SIMPLE
BUILD A
BRAND
SEO
SEO
SEO
SEARCH
ENGINE
RANKING
INSTALL
GOOGLE
ANALYTICS
14. EXPANDING YOUR AUDIENCE
FOCUS YOUR
SOCIAL MEDIA
INVOlvement
EDITORIAL
CALENDAR
VARiety
ACROSS ALL
CHANNELS
WRITE
ABOUT
HOT TOPICS
CONTRIBUTE
TO THE
COMMUNITY
STANDOUT!
HAVE A
MARKETING
PLAN
SEO
SEO
SEO
INSTALL
GOOGLE
ANALYTICS
KEEP IT
SIMPLE
BUILD A
BRAND
SEARCH
ENGINE
RANKING
BE A
CREATOR
15. EXPANDING YOUR AUDIENCE
FOCUS YOUR
SOCIAL MEDIA
INVOlvement
EDITORIAL
CALENDAR
VARiety
ACROSS ALL
CHANNELS
WRITE
ABOUT
HOT TOPICS
CONTRIBUTE
TO THE
COMMUNITY
STANDOUT!
HAVE A
MARKETING
PLAN
SEO
SEO
SEO
INSTALL
GOOGLE
ANALYTICS
KEEP IT
SIMPLE
BUILD A
BRAND
SEARCH
ENGINE
RANKING
BE A
CREATOR
HAPPY
BLOGGING!