SlideShare a Scribd company logo
Service design
for the future of
museum visitors’
communities:
Expanded museum
experience through
networked image
Service Design Mini
CDT, School of Arts
Loughborough
University
L.HOU@LBORO.
AC.UK
Doctoral Colloquium
01/02/2017
Holly
Ling Hou
Motivation
Information
of museum
and artwork Networked
Images
Service
Design
Motivation
Smartphones
High quality
built-in
cameras
Online
and offline
communication
Introduction
The aim of this research is to make
use of networked images to provide
more meaningful and better quality
museums experience.
This will help to develop and innovate
collaborative services that will transform
the visiting experience from anticipate
to participate to integrate.
Key Terms
Digital
Participation
Experience
Museum
Social
Media
Photo-
graphy
Photos used
in Museum
Networked Image
Traditional
Museology
Collection,
research
and
education
New
Museology
Relationship
with audience
Museum Photography Social MediaKey Terms
Museum Photography Social Media
Storytelling
Visual
Semiology
Motive and
reality behind
each scenario
Key Terms
Museum Photography Social Media
Communication,
networking and
collaboration
User behaviours
Key Terms
Digital
Participation
Experience
Photos
used in
Museum
Networked
Image
Key Terms
Museum
Social
Media Photography
Networked ImageKey Terms
Networked Image
Wonderful Day
#Wednesdayinspiration
1HOUR AGO
Mr.
Lboro Centre >
Images
have been
hyperlinked,
commented
on,
annotated
and tagged
Key Terms
Networked Images not only benefit museums by helping to archive collections,
they also increase audience engagement with wider information accessibility.
Research Questions
How does networked
image change museum
engagement from one-way
communication to two-way?
How do visitors use
networked image as research
tool to inspirit museum
experience?
How does museum use
networked image as a
database to improve
exhibitions?
Methods & Methodologies
Inductive approach
Grounded Theories
Service Design
Co-designing, storyboarding,
prototyping and service blueprints
Photo Elicitation
Conclusion
Identify literature gap
and make knowledge
contribution
Reach target user group
to understand the ever
changing community
demand
Explore the relationship
between photos and
service design in museum
context
Thank you !
Any
Questions?

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