This document discusses research on using networked images to provide an expanded museum experience for visitors. The aim is to make use of images shared online and offline to develop collaborative services that transform the visiting experience from passive viewing to active participation and integration. The research questions examine how networked images change engagement from one-way communication to two-way, and how visitors may use such images as a research tool and how museums can use them to improve exhibitions. The methods will use an inductive approach, grounded theories, service design techniques and photo elicitation. The conclusion is to identify gaps in literature, understand changing community demands, and explore the relationship between photos and service design in museums.