This document outlines 6 steps to expand a business through exporting: 1) assess export potential and resources needed, 2) research target export markets, 3) choose a market entry route, 4) discuss payment options, 5) complete legal paperwork, and 6) identify suitable transportation for products to reach international markets. Each step provides subpoints to guide business owners through evaluating their goods, exploring demand in other countries, selecting appropriate marketing and sales strategies, ensuring legal and financial compliance, and transporting items safely and efficiently abroad.

1. Expand your business

2. Step 1
Step 1: Assess the export potential
1.1 Assess the suitability of the goods and services
for export.(Profit margin / Culture norms)
1.2 Analyze the benefits exporting could
bring.(Turnover / Competitive edge)
1.3 Identify the possible pitfalls of
exporting.(Difficult payment / Long time for a deal /
Delivery responsibility)
1.4 Identify the resources needed for trading
abroad. (Sales staff / Financial reserves /
Documents)
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3. Step 2
Step 2: Research export markets
2.1 Identify the target markets.(Market demand /
Cultural considerations)
2.2 Explore the market.(Demand level / Growth
areas / Distribution channel / Foreign laws)
2.3 Choose a research method which suits the
business needs. (In-house R&D / Standards)
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4. Step 3
Step 3: Choose the market route
3.1 Consider how you will market the product or
service overseas. (Market Strategy / Ads)
3.2 Choose your foreign sales presence. (Online /
Distributor / Joint venture)
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5. Step 4
Step 4: Getting paid
4.1 Discuss your cash position before exporting.
(Payment period / Payment terms)
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6. Export plan
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7. Step 5
Step 5: Know your legal obligations
5.1 Complete relevant paperwork to ensure
exporting goes smoothly.(Export license / Invoices
/ Documentations)
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8. Step 6
Step 6: Get your products to market
6.1 Identify the most suitable mode of transport for
your goods. (Cost / Climate / Speed)
6.2 Ensure your products’ transport packaging and
labeling conforms to international requirements.
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9. Phasing Matrix
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