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CONTEÚDO
            A BASE PARA LINK BUILDING




Por: Cassiano Travareli
“We don’t read pages. We scan them.”
            – Steve Krug
Texto de                 Página de
Qualidade                 Qualidade




  6 Links   Links Recebidos   378 Links
COMO “CONSTRUIR” UM
  ÓTIMO CONTEÚDO?
DEFINA O ASSUNTO
    TEMA

OBJETIVO

  URL

        PALAVRA-CHAVE PRINCIPAL
CONTEÚDO TEXTUAL



   • Gramática Impecável
   • Pesquisas + Pesquisas + Pesquisas
   • Analise seus Competidores
ITÁLICO / NEGRITO




Destaque Termos Importantes
TÍTULO
Subtítulo
DIVISÃO EM TÓPICOS
There are many variations of passages of         Sobre os Acontecimentos
Lorem Ipsum available, but the majority
have suffered alteration in some form, by        There are many variations of passages of
injected humour, or randomised words             Lorem Ipsum available, but the majority
which don't look even slightly believable. If    have suffered alteration in some form, by
you are going to use a passage of Lorem          injected humour, or randomised words
Ipsum, you need to be sure there isn't           which don't look even slightly believable.
anything embarrassing hidden in the
middle of text. All the Lorem Ipsum              A Punição Direta
generators on the Internet tend to repeat
predefined chunks as necessary, making           All the Lorem Ipsum generators on the
this the first true generator on the Internet.   Internet tend to repeat predefined chunks
It uses a dictionary of over 200 Latin words,    as necessary, making this the first true
combined with a handful of model                 generator on the Internet.
sentence structures, to generate Lorem
Ipsum which looks reasonable. The                Onde Ir
generated Lorem Ipsum is therefore always
free from repetition, injected humour, or        It uses a dictionary of over 200 Latin words,
non-characteristic words etc. There are          combined with a handful of model
many variations of passages of Lorem             sentence structures, to generate Lorem
Ipsum available, but the majority have           Ipsum which looks reasonable.
suffered alteration in some form, by
injected humour, or randomised words             Casos Similares Recentes
which don't look even slightly believable. If
you are going to use a passage of Lorem          If you are going to use a passage of Lorem
Ipsum, you need to be sure there isn't           Ipsum, you need to be sure there isn't
anything embarrassing hidden in the              anything embarrassing hidden in the
middle of text.                                  middle of text.
LINKS PARA FONTES EXTERNAS




 NÃO ENTRAR NA PARANÓIA DE LINK JUICE!
LINKS PARA PÁGINAS INTERNAS




 EXCELENTE OPORTUNIDADE DE FORTALECER
 OUTRAS PÁGINAS DE SEU SITE!
IMAGENS




UMA IMAGEM VALE MAIS DO QUE 1000 PALAVRAS!
VÍDEOS
FAQ




ESCLAREÇA DÚVIDAS FREQUENTES SOBRE O TEMA
A VOZ DO USUÁRIO




- COMENTÁRIOS - REVIEWS
- TESTIMÔNIOS   - FEEDBACK
REDES SOCIAIS




FACILITE A DISTRIBUIÇÃO DO CONTEÚDO
CONTEÚDO
 RELACIONADO




OFEREÇA LINKS PARA CONTEÚDOS
    SIMILARES EM SEU SITE
E MUITO MAIS...
  AUTOR                     CITAÇÕES


LISTAS                      APLICATIVOS


APRESENTAÇÕES
                           EBOOKS
            INFOGRÁFICOS
E AÍ, COMO FICOU?




EU NÃO SOU DESIGNER, MAS SEGUE UM
EXEMPLO MERAMENTE ILUSTRATIVO 
Texto de                 Página de
Qualidade                 Qualidade




  6 Links   Links Recebidos   378 Links
SEGMENTAÇÃO
UTILIZE HASHTAGS (#) PARA CADA SETOR

    SITE.COM/PAGINA.HTML#VIDEO
    SITE.COM/PAGINA.HTML#FAQ
    SITE.COM/PAGINA.HTML#NOTICIAS
    SITE.COM/PAGINA.HTML#COMENTARIOS
LINKS NAS SERPS

                en.wikipedia.org/wiki/Young_Guns_II

                en.wikipedia.org/wiki/Young_Guns_II#Soundtrack




  DICA: As #s ajudarão a conseguir links
na DESCRIPTION nos resultados de busca.
BUSCANDO
OPORTUNIDADES
GUEST POSTS
• “Keyword” guest post
• “Keyword” colaborador
• “Keyword” “enviar * artigo”
• “Keyword” escritor convidado
• “Keyword” colabore
• “Keyword” contribuidor
• “Keyword” convidado
COMENTÁRIOS EM BLOGS
 • “Keyword” “powered by wordpress”
 • “Keyword” “adicionar * comentário”
 • “Keyword” “postar * comentário”
 • “Keyword” “deixar * comentário”
 • “Keyword” “Blogs”
 • “Keyword” inurl:blog
 • “Keyword” inurl:07-2011
 • “Keyword” “Notifique-me de comentários
 futuros”
DISCUSSÕES EM FÓRUNS

   • “Keyword” forum
   • “Keyword” foruns
   • “Keyword” discussões
   • “Keyword” inurl:forum
   • “Keyword” intitle:forum
CANAIS DE VÍDEOS
• site:youtube.com “Keyword”
• related:youtube.com -youtube.com
• “Keyword” videos
• “Keyword” “envie * video”
• “Keyword” podcasts
SITES DE PERGUNTAS
       E RESPOSTAS
• site:quora.com “Keyword”
• site:br.answers.yahoo.com “Keyword”
• “Keyword” inurl:duvida
• “Keyword” intitle:duvida
• related:quora.com -quora.com
CANAIS DE APRESENTAÇÕES

• site:www.slideshare.net “Keyword”
• site:www.prezi.com “Keyword”
• related:slideshare.net -slideshare.net
ATENDA A NECESSIDADE DOS USUÁRIOS COM SEU

         CONTEÚDO
ENCONTRE OPORTUNIDADES PARA AUMENTAR A


        VISIBILIDADE
POTENCIALIZANDO AS CHANCES DE SE GANHAR


              LINKS
E VOCÊ NÃO PRECISARÁ SE
PREOCUPAR COM ESSES 2 CARAS
MUITO OBRIGADO A TODOS!




CASSIANO MURBACH TRAVARELI
       gplus.to/cassy

       @cassy82

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ExpOn 2011 - Cassiano Travareli - A Base para Link Building

  • 1. CONTEÚDO A BASE PARA LINK BUILDING Por: Cassiano Travareli
  • 2. “We don’t read pages. We scan them.” – Steve Krug
  • 3. Texto de Página de Qualidade Qualidade 6 Links Links Recebidos 378 Links
  • 4. COMO “CONSTRUIR” UM ÓTIMO CONTEÚDO?
  • 5. DEFINA O ASSUNTO TEMA OBJETIVO URL PALAVRA-CHAVE PRINCIPAL
  • 6. CONTEÚDO TEXTUAL • Gramática Impecável • Pesquisas + Pesquisas + Pesquisas • Analise seus Competidores
  • 7. ITÁLICO / NEGRITO Destaque Termos Importantes
  • 9. DIVISÃO EM TÓPICOS There are many variations of passages of Sobre os Acontecimentos Lorem Ipsum available, but the majority have suffered alteration in some form, by There are many variations of passages of injected humour, or randomised words Lorem Ipsum available, but the majority which don't look even slightly believable. If have suffered alteration in some form, by you are going to use a passage of Lorem injected humour, or randomised words Ipsum, you need to be sure there isn't which don't look even slightly believable. anything embarrassing hidden in the middle of text. All the Lorem Ipsum A Punição Direta generators on the Internet tend to repeat predefined chunks as necessary, making All the Lorem Ipsum generators on the this the first true generator on the Internet. Internet tend to repeat predefined chunks It uses a dictionary of over 200 Latin words, as necessary, making this the first true combined with a handful of model generator on the Internet. sentence structures, to generate Lorem Ipsum which looks reasonable. The Onde Ir generated Lorem Ipsum is therefore always free from repetition, injected humour, or It uses a dictionary of over 200 Latin words, non-characteristic words etc. There are combined with a handful of model many variations of passages of Lorem sentence structures, to generate Lorem Ipsum available, but the majority have Ipsum which looks reasonable. suffered alteration in some form, by injected humour, or randomised words Casos Similares Recentes which don't look even slightly believable. If you are going to use a passage of Lorem If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't Ipsum, you need to be sure there isn't anything embarrassing hidden in the anything embarrassing hidden in the middle of text. middle of text.
  • 10. LINKS PARA FONTES EXTERNAS NÃO ENTRAR NA PARANÓIA DE LINK JUICE!
  • 11. LINKS PARA PÁGINAS INTERNAS EXCELENTE OPORTUNIDADE DE FORTALECER OUTRAS PÁGINAS DE SEU SITE!
  • 12. IMAGENS UMA IMAGEM VALE MAIS DO QUE 1000 PALAVRAS!
  • 15. A VOZ DO USUÁRIO - COMENTÁRIOS - REVIEWS - TESTIMÔNIOS - FEEDBACK
  • 16. REDES SOCIAIS FACILITE A DISTRIBUIÇÃO DO CONTEÚDO
  • 17. CONTEÚDO RELACIONADO OFEREÇA LINKS PARA CONTEÚDOS SIMILARES EM SEU SITE
  • 18. E MUITO MAIS... AUTOR CITAÇÕES LISTAS APLICATIVOS APRESENTAÇÕES EBOOKS INFOGRÁFICOS
  • 19. E AÍ, COMO FICOU? EU NÃO SOU DESIGNER, MAS SEGUE UM EXEMPLO MERAMENTE ILUSTRATIVO 
  • 20.
  • 21. Texto de Página de Qualidade Qualidade 6 Links Links Recebidos 378 Links
  • 22. SEGMENTAÇÃO UTILIZE HASHTAGS (#) PARA CADA SETOR SITE.COM/PAGINA.HTML#VIDEO SITE.COM/PAGINA.HTML#FAQ SITE.COM/PAGINA.HTML#NOTICIAS SITE.COM/PAGINA.HTML#COMENTARIOS
  • 23. LINKS NAS SERPS en.wikipedia.org/wiki/Young_Guns_II en.wikipedia.org/wiki/Young_Guns_II#Soundtrack DICA: As #s ajudarão a conseguir links na DESCRIPTION nos resultados de busca.
  • 25. GUEST POSTS • “Keyword” guest post • “Keyword” colaborador • “Keyword” “enviar * artigo” • “Keyword” escritor convidado • “Keyword” colabore • “Keyword” contribuidor • “Keyword” convidado
  • 26. COMENTÁRIOS EM BLOGS • “Keyword” “powered by wordpress” • “Keyword” “adicionar * comentário” • “Keyword” “postar * comentário” • “Keyword” “deixar * comentário” • “Keyword” “Blogs” • “Keyword” inurl:blog • “Keyword” inurl:07-2011 • “Keyword” “Notifique-me de comentários futuros”
  • 27. DISCUSSÕES EM FÓRUNS • “Keyword” forum • “Keyword” foruns • “Keyword” discussões • “Keyword” inurl:forum • “Keyword” intitle:forum
  • 28. CANAIS DE VÍDEOS • site:youtube.com “Keyword” • related:youtube.com -youtube.com • “Keyword” videos • “Keyword” “envie * video” • “Keyword” podcasts
  • 29. SITES DE PERGUNTAS E RESPOSTAS • site:quora.com “Keyword” • site:br.answers.yahoo.com “Keyword” • “Keyword” inurl:duvida • “Keyword” intitle:duvida • related:quora.com -quora.com
  • 30. CANAIS DE APRESENTAÇÕES • site:www.slideshare.net “Keyword” • site:www.prezi.com “Keyword” • related:slideshare.net -slideshare.net
  • 31. ATENDA A NECESSIDADE DOS USUÁRIOS COM SEU CONTEÚDO ENCONTRE OPORTUNIDADES PARA AUMENTAR A VISIBILIDADE POTENCIALIZANDO AS CHANCES DE SE GANHAR LINKS
  • 32. E VOCÊ NÃO PRECISARÁ SE PREOCUPAR COM ESSES 2 CARAS
  • 33. MUITO OBRIGADO A TODOS! CASSIANO MURBACH TRAVARELI gplus.to/cassy @cassy82