WordPress for Podcasts & Podcasters - Breht Burri

WORDPRESS FOR  
PODCASTS
& PODCASTERS 
Breht Burri, Founder of  
InfoDeli & Domain Licensing Corp & Podcast Studios
2016-06-11 @ 2:00 PM 
Kansas City WordCamp 2016 
Copyright © 2016 Breht Burri. All Rights Reserved.

WORDPRESS FOR  
PODCASTS
& PODCASTERS 
tips and techniques tailored for
podcasters and podcasts

OVERVIEW
• content marketing
• long form content for seo
• video SEO & audio SEO
• links and linking
We will walk through a list of tips and techniques
tailored for podcasters and podcasts including...

I DON'T WANTTO ACHIEVE IMMORTALITYTHROUGH
MY WORK. I WANTTO ACHIEVE IT BY NOT DYING.
— Woody Allen

I DON'T WANTTO ACHIEVE HIGHER RANKINGSTHROUGH
MY SEO WORK. I WANTTO ACHIEVE IT BY BEING RELEVANT.
— Breht Burri

I DON'T WANTTO GAIN PODCAST LISTENERS
THROUGH MY SOCIAL MEDIA MARKETING. I
WANTTO ACHIEVE IT BY BEING INTERESTING.
— Breht Burri

RELEVANT, VALUABLE
AND/OR ENTERTAINING
CONTENT
This is what people want.  
 
 
Downloads | Rankings | Trafﬁc

CONTENT MARKETING
podcasts as a textual content factory

PODCASTERS
CREATE
CONTENT
“thousands of words
organically produced on
relevant topics is an amazing
amount of original content
when placed on your podcast
website”

RECORD ONCE  
DEPLOY/PROMO  
MANYTIMES…
• 1. Text - easy with wordpress
• 2. Audio - wordpress plugins & embeds
• 3. Apps - Libsyn app
• 4. Video - wordpress plugins, embeds
• 5. Divide Categorize “ One Show = Many Posts”

AUDIO INTOTEXT
transcribe your show into long form content

LONG FORM CONTENT
https://blog.kissmetrics.com/create-long-form-content/
https://searchenginewatch.com/sew/how-to/2340758/what-type-
of-content-should-you-create-long-or-short
http://searchengineland.com/seo-user-science-behind-long-form-
content-230721 
 
http://neilpatel.com/2015/11/26/why-you-need-to-create-
evergreen-long-form-content-and-how-to-produce-it/

TWO.  
AUDIO ONYOUR BLOG
+
Libsyn Wordpress

TWO.  
AUDIO ONYOUR BLOG
TO
LibsynWordpress
 
PUBLISHING FROM WORDPRESS TO LIBSYN

WORDPRESS & LIBSYN WORDPRESS PLUGIN

WORDPRESS & LIBSYN WORDPRESS PLUGIN
https://support.libsyn.com/faqs/setup-wordpress-plugin/
WATCHTHE SETUPVIDEO

TWO.  
AUDIO ONYOUR BLOG
TO
Libsyn Wordpress
 
PUBLISHING FROM LIBSYN TO WORDPRESS

WORDPRESS AUDIO LINK
OPTIONS/EXAMPLES

WORDPRESS AUDIO LINK
OPTIONS/EXAMPLES
Some great links are pre conﬁgured in your show panel 
TIP: Use the Wordpress Redirection Plugin to
NavigateToThese Links, Check Clicks and Remain In
ControlYour Link Future

WORDPRESS AUDIO EMBED OPTIONS & EXAMPLES
Pick A Player & GetThe Code

WORDPRESS AUDIO EMBED OPTIONS &
EXAMPLES
CopyYour Code Into A Post or Page

WORDPRESS AUDIO EMBED OPTIONS & EXAMPLES

LATINOPIA.COM
video site using wordpress plugins & podcast content

FIVE.  
DIVIDE & CATEGORIZE
One Show = Many Posts

THIS….
IS ACTUALLYTHIS & LATERTHIS

– Breht Burri
“Much of an SEO’s best practices and techniques
involves adding the proper structure to the
organization, text and images on your pages”

BREAKYOUR  
SHOW INTO POSTS
• Tag Based wordpress taxonomy
• Category Based wordpress taxonomy
• Whatever your podcast show structure create a
parallel in your site using the wordpress taxonomy
for pages/posts tags/categories

SHOW LINK STRUCTURE
Episodic URLS + Keyword Laden URLS
http://yourpodcast.com/Episode3 or
http://yourpodcast.com/show3 or
http://yourpodcast.com/3 
Then use the Redirection Plugin or Redirects to point to the descriptive name that is
better for search and click through rates

WORDPRESS
PLUGIN SUGGESTIONS
• Redirection Plugins - for show notes and all links
mentioned in your show…
• See: https://wordpress.org/plugins/redirection/
• Take the links in your show notes or audio and
direct them to your own site and then redirect to
the end point.

Example - Podcast Episode Short Naming Convention

BUILD SHOW LINKS PAGES
AllYou Links FromYour Show Should Be OnYour Site

SHOW LINKS PAGE
Create A Show Links Page Mention it in AllYour Podcasts.
You Can Later UpdateThe Links And Add Afﬁliate Links

Example - Podcast Episode Show Note Redirect

Example - Podcast Episode Show Notes Edit for
Redirected Page

LEVERAGE ITUNES FEEDS
Use iTunes Feeds Place Links on Podcast Directories…
http://www.podcasts.com
http://www.podcast411.com/page2.html
http://directory.libsyn.com/episode/index/id/1546396

UseThe Link Previously Provided By Libsyn
ToTake A Look AtYour Libsyn Directory Episode Page

http://directory.libsyn.com/episode/index/id/1538847

THE POWER OFTHE
PODCASTER
You Have A Show So  
Invite Some Guests…
 
* Key Opinion Leaders,
* Internet Famous,
* Famous Famous

LINK BUILDING & NETWORKING
Link Building & Networking - get a script or a set paragraph ready to send to any person that
is appearing on your show. This will include the bio for the guest, you can place it on the
page that will contain the show transcript prior to the show being created/recorded/released.
This will give the page a chance to get indexed prior to the show and also have a space for
that person to be promoting their appearance on your website prior to the actual interview.

WORDPRESS FOR  
PODCASTS
& PODCASTERS
BREHT BURRI
EMAIL: BREHT@INFODELI.COM
PHONE: 816-365-9207
Breht Burri, Founder of  
InfoDeli & Domain Licensing Corporation, Domain Holding Corporation
Thanks.

WordPress for Podcasts & Podcasters - Breht Burri

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