This document outlines 5 key lessons learned in business communication: 1. The direct and indirect approaches for presenting a message to an audience. The direct approach states the main idea first for receptive audiences, while the indirect approach uses evidence first for skeptical audiences. 2. The "you" attitude focuses the message on the audience's needs and interests using words like "you" instead of "I" or "we". 3. The AIDA approach grabs attention, builds interest with relatable details, inspires desire by explaining benefits, and prompts action. 4. Writing an effective resume highlights qualifications and experience/education, and prepares for interviews. 5. Delivering negative messages involves careful organization, clarity,