Digital posters are an IT system that uses LCD or plasma screens to display dynamic multimedia content to attract customers. The posters can be placed in waiting areas or storefronts. They are more engaging than static ads and can be customized based on customer needs. Benefits include reduced printing and distribution costs, the ability to update campaigns from anywhere, and increased marketing efficiency and profits. The digital posters are provided by ONLINET Group, a European leader in queue management and digital signage solutions serving various industries worldwide.