TenGift is a mobile app that aims to simplify the process of organizing group gifts for colleagues' events like birthdays. Currently, organizing these gifts is repetitive and inefficient as one person has to go around collecting money and coordinating everyone. TenGift allows users to easily organize a group, collect funds digitally, select a gift, and send it, reducing the hassle. The company sees opportunity in facilitating this common practice, as over 50% of employees participate in medium to large workplaces where group gifting is usual. By providing a seamless digital solution, TenGift hopes to improve the experience for organizers, participants, celebrants, and companies.

1. AWESOME WAY OF GIFTING!
1 Har Sinai St.
Moveo Heart, Suite #5
Tel Aviv, 6581601, Israel
+972-54-422-6665
yuval@tengiftapp.com
www.tengiftapp.com
Milestones:
Problem:
Every employee is familiar with the tradition of buying a Group-Gift for social events
(birthdays, new-born babies, farewell, etc.) of his/her colleagues. In most cases, the
process of organizing the gift is extremely repetitive, carried out in the same
“old-fashioned” manner, where one employee runs around the office, driving everyone
crazy, trying to gather all the relevant people for the gift. So basically, a process which is
essentially meant to connect people is actually setting them apart!
Team:
Yuval Shafrir – CEO
Graduate of the integrated program of exact
sciences (Physics & Chemistry) from the Hebrew
University.
Zahi Fish - CMO
Experienced marketing strategist. Zahi holds large
knowledge of content and other inbound marketing
strategies.
Adam Shapell – CFO
Graduate in Government, Diplomacy and Strategy
from the IDC Hertzelia.
Samuel Herszaft - VP business development.
Former marketing manager of SAKAL. Holds BA and
MA in economics and public administration.
Eyal Makover - Technological Partner.
CEO & Co-Founder at Moveo, an innovative
software development company.
Competitive Advantage:
TenGift is positioned on the cross-section of 3 of the fastest growing industries: E-gift
cards, Crowd-funding and HR-Tech. The process of Group-Gifting has unique
characteristics, based on its’ different personas (Organizer, Participants, Celebrator and
Organization). Combining methods from these 3 industries allows TenGift to assist all
related personas and offer a new, comprehensive and tailor-made gifting experience, all
under one mobile platform.
Market:
Surprisingly (or not), the tradition of Group-Gifting is almost identical in every mid-large
organization (100+ employees), regardless of its business sector (i.e. accounting firms,
governmental entities, tech companies, etc.) and is widely common on a global scale. The
daily routine, in which employees are positioned 8-12 hours a day, beside a group of
previously-unknown people in the same physical region, creates unique relationships.
These loose yet frequent interactions, serve as the most fertile soil for Group-Gifts. In
most developed countries, over 50% of the workforce is employed in these types of
organizations.
Solution:
TenGift’s mobile app takes this clumsy process, facilitates it and creates an easy, fun and
personal way to cherish your colleagues’ events. TenGift app is an A to Z platform,
allowing each employee to easily organize a group of people, collect money, create a
unique wish and ultimately, get the perfect gift for their co-worker, all just a few clicks
away.
Over 75M employees only in the US!
Spending, on average $10 (per participant) on Group-Gifts!
5%5% 7%
11%
8%
10%
7%7%
40%
Less than 100
employees
36%
Over 100
employees
64%
US private sector workforce
by firm size
Q1 2017
Business Model:
TenGift brings a retail business model and applies it to the digital world, in a scalable way.
As a digital gift distributor, TenGift uses a revenue-share model in collaboration with its
providers, based on the industry’s common practices. A notable widespread norm among
gift card providers is selling credit in bulk at a lower rate. The reduced rate’s benchmark
starts at 15% for a purchase of gift cards worth only a few thousand USD. Thus, at least
15% of TenGift’s revenue is a potential gross-profit!
Over 1M Employees
in medium - Large
organizations.
Each participate in 12
gifts a year, on average.
Participants spend ₪20
on average per gift.
₪240M
Annual estimated TAM
size in Israel.
₪24M
10% market share
15%
Standard discount for
gift cards in bulk.
₪3.6M
Annual gross profit
only in Israel.
Israel’s case study
TenGift is an intra-organizational platform, built to solve
all the problems caused by the process of organizing a
Group-Gift for a colleague at work.
Time-consuming Unnecessary
friction
Impersonal Worthless generic
gifts
Top
Organizations1000+ Users
250 Paying
Users
50 Gifts
(15K Value)
Amazing
FeedbackAduption
Across Industries
Great
Coversion Rate