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Lee Ann Nixon WEDN 2018 Go Bold-Bold Women Bold Careers


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Presentation given at WEDN 2018 in Charlotte, NC. Lee Ann Nixon WEDN 2018 Go Bold-Bold Women Bold Careers

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Lee Ann Nixon WEDN 2018 Go Bold-Bold Women Bold Careers

  1. 1. BoldWomen, Bold Careers
  2. 2. NON-TRADITIONAL CAREERS •The U.S. Department of Labor defines a non-traditional career for women as one in which 25% or less of those employed in the field are women (Nontraditional Occupations forWomen. U.S. Department of Labor, Women's Bureau).
  3. 3. CHALLENGING THESE MYTHS • Myth: Certain jobs are "men's work" and other jobs are "women's work." • Fact: Men and women often have preconceived notions of what is women's work and what is men's work. Few jobs have requirements that effectively limit employment to only men or women • Myth: Non-traditional jobs for women always require heavy lifting • Fact: Some do. Many don't. Many companies/employees overcome obstacles. • Myth: Women won't like trade work. • Fact: Many women enjoy working with their hands and working outdoors.
  4. 4. WE KNOW… •Women are underrepresented in occupations across many occupational groups including those in the construction trades and STEM (Science,Technology, Engineering and Math) fields. • Non-traditional occupations for women offer higher entry level wages and higher pay as one advances in her career. • Many companies welcome diversity and want to hire women. • Cabarrus companies have positions open and are seeking creative solutions.
  5. 5. THE CHALLENGE • Industry needs to fill job openings with dependable, skilled workers. • Many women are in part time and/or low paying jobs with no benefits or opportunity for career advancement. • How do we match industry opportunities to women who want a better career option?
  6. 6. GIVE BACK GRANT • Applied and Awarded Creative Economic Development Consulting’s 2015 Give Back Grant • Help create a marketing campaign • Resource partners came together: • Schools • Community College • Workforce Development • Local Government • Economic Development
  7. 7. THE PLANNING • Created a Survey • Industry • Resource Partners • Students (High School & College) • Teachers/Counselors • Community
  8. 8. WHAT WE LEARNED • WhyWomen Do Not Consider Non-Traditional Careers? • Lack of Awareness • Lack of Exposure • Knowledge of Career Pathway • Perceptions
  9. 9. MOST INFLUENTIAL IN CAREER DECISIONS? • Work Experience • Parents/Family/Teachers (sphere of influence) • Media
  10. 10. WHAT INFORMATION IS NEEDED? • Educational Pathways & Institutions • Skillsets Required • Potential Earnings • Other Important Items Mentioned: • AdvancementOpportunities • Benefits • Life Style Balance - Flexibility • Familiarity of Local Companies –WhoWelcomesWomen?
  11. 11. Awareness Campaign
  12. 12. TARGET INDUSTRY SECTORS • Manufacturing • Construction • Automotive/Motorsports • Logistics/Distribution
  13. 13. WEBSITE
  14. 14. CAREER CARDS
  15. 15. CAREER CARDS
  16. 16. CAREER CARDS
  17. 17. CAREER CARDS
  18. 18. NEXT STEPS? • Continue to Expand ourWebsite • Social Media Campaign • Community Engagement
  19. 19. Challenge To You… • Create Awareness • Be an Influencer • Who can you encourage to… • Something similar in your community?
  20. 20. Comments/Questions
  21. 21. Bold Women, Bold Careers