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Ibis Air Services
Transforming communities , Empowering commerce
© December 2017
2
Executive Summary
Ibis Air Services is the working title for a project which sets out to investigate the economic viability of a commercial
venture in General Aviation. The project seeks to solve an urgent, unavoidable, unworkable, under served “ problem
to be solved “ ; that of procuring easily accessible and consistently available transport between the islands of
Trinidad and Tobago.
Ibis Air Services intends to transport people and light freight intra-island and inter-island with minimum hassle, in
minimum time.
The project focuses on finding a multi-sided business model which is Discontinuous (has not existed before)
Disruptive (expands the market through lowering of cost for added value) and Defensible (seeks to establish both
first mover advantage and leverage beach heads).
A key aspect of the overall business is the use of amphibious aircraft operating from multiple waterdromes
dispersed around each of the islands making up the twin island state of the Republic of Trinidad & Tobago. The
locations selected shall be within 10 to 15 minutes of the largest coastal cities, towns, commercial centers and
vacation resorts with the greatest demand for the type of transportation the service intends to offer.
© December 2017
Transforming communities
Empowering commerce
3
Three key business models combined have been chosen in order to deliver the envisaged value proposition(s) - i.e.
saving customers & clients time and/or money - while providing the enterprise with ways to harness opportunities
afforded as a result of future predicted outcomes (eg. growth in demand for transport of people and light freight by
air) :-
(1) - A subscription (membership) style business model aimed at corporations and High Net Worth Individuals
(HNWIs), intended to provide a stable cash flow.
(2) - A business model based on transportation of light freight; courier or break bulk which represents the best
revenue per pound carried.
(3) - A business model based on ad hoc passenger travel (air taxi) providing opportunity to leverage seasonal /
peak travel periods.
The items listed and linked in the following reference section of this summary present the concept in more granular
detail. A financial simulation in the form of spread sheets facilitates rapid investigation of variation in any of 70
different parameters. Basic financial statements as well as ‘glance value’ charts and dashboard displayed metrics
provide insight into a variety of business cases. A business plan template and accompanying project plan are also
provided in support of the management effort during the project’s initial Start-up phase. A Compliance Matrix also
serves the same purpose when it comes to management of the application for an Air Operator's Certificate
© December 2017
Executive Summary Transforming communities
Empowering commerce
4
Ibis Air Services Proposal
Multi-sided Business Model
Financial Statements
Financial Charts & Metrics Dashboard
Business Plan ( work in progress )
Air Operator's Certificate Compliance Matrix
Project Road Map
Ibis Air Services Proposal
Multi-sided Business Model
Financial Statements
Financial Charts & Metrics Dashboard
Business Plan ( work in progress )
Air Operator's Certificate Compliance Matrix
Project Road Map
© December 2017
References Transforming communities
Empowering commerce

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Executive summary

  • 1. Ibis Air Services Transforming communities , Empowering commerce © December 2017
  • 2. 2 Executive Summary Ibis Air Services is the working title for a project which sets out to investigate the economic viability of a commercial venture in General Aviation. The project seeks to solve an urgent, unavoidable, unworkable, under served “ problem to be solved “ ; that of procuring easily accessible and consistently available transport between the islands of Trinidad and Tobago. Ibis Air Services intends to transport people and light freight intra-island and inter-island with minimum hassle, in minimum time. The project focuses on finding a multi-sided business model which is Discontinuous (has not existed before) Disruptive (expands the market through lowering of cost for added value) and Defensible (seeks to establish both first mover advantage and leverage beach heads). A key aspect of the overall business is the use of amphibious aircraft operating from multiple waterdromes dispersed around each of the islands making up the twin island state of the Republic of Trinidad & Tobago. The locations selected shall be within 10 to 15 minutes of the largest coastal cities, towns, commercial centers and vacation resorts with the greatest demand for the type of transportation the service intends to offer. © December 2017 Transforming communities Empowering commerce
  • 3. 3 Three key business models combined have been chosen in order to deliver the envisaged value proposition(s) - i.e. saving customers & clients time and/or money - while providing the enterprise with ways to harness opportunities afforded as a result of future predicted outcomes (eg. growth in demand for transport of people and light freight by air) :- (1) - A subscription (membership) style business model aimed at corporations and High Net Worth Individuals (HNWIs), intended to provide a stable cash flow. (2) - A business model based on transportation of light freight; courier or break bulk which represents the best revenue per pound carried. (3) - A business model based on ad hoc passenger travel (air taxi) providing opportunity to leverage seasonal / peak travel periods. The items listed and linked in the following reference section of this summary present the concept in more granular detail. A financial simulation in the form of spread sheets facilitates rapid investigation of variation in any of 70 different parameters. Basic financial statements as well as ‘glance value’ charts and dashboard displayed metrics provide insight into a variety of business cases. A business plan template and accompanying project plan are also provided in support of the management effort during the project’s initial Start-up phase. A Compliance Matrix also serves the same purpose when it comes to management of the application for an Air Operator's Certificate © December 2017 Executive Summary Transforming communities Empowering commerce
  • 4. 4 Ibis Air Services Proposal Multi-sided Business Model Financial Statements Financial Charts & Metrics Dashboard Business Plan ( work in progress ) Air Operator's Certificate Compliance Matrix Project Road Map Ibis Air Services Proposal Multi-sided Business Model Financial Statements Financial Charts & Metrics Dashboard Business Plan ( work in progress ) Air Operator's Certificate Compliance Matrix Project Road Map © December 2017 References Transforming communities Empowering commerce