Prince Mohammad Bin Salman College (MBSC) of Business & Entrepreneurship is a new private, higher education institution for both men and women. MBSC will feature Babson College’s unique approach to entrepreneurial education which does not rely on passively listening to classroom lectures but will focus on hands-on participant centric experiential learning that is practical and pragmatic.

1. mbsc.edu.sa
executive-education
brochure

2. CONTENTS
about us
core benefits
the dean why us?
philosophy
value proposition
offerings
program portfolio
mission
campus location
note from the dean
pedagogy
faculty
campus
networking
open enrollment
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4. mbsc.edu.sa4
BE
a message from the dean
At Prince Mohammad Bin Salman College of Business and En-
trepreneurship, we are proud to have inherited the Babson
DNA, with a strong emphasis on “Entrepreneurial Thought and
Action™” (ETA), to help educate decision makers from private
businesses, philanthropic organisations or government entities,
who can think and act as entrepreneurs, in line with the transi-
tion of the Kingdom towards a Knowledge Economy.
The Executive Education division at MBSC provides a broader
platform to address the themes of Vision 2030 by designing and
delivering executive programs for corporations, public sector
organizations, family businesses, new ventures, growing busi-
nesses, social sector organizations, educational institutions,
and individuals across the region.
We encourage you to visit our website and its many resources
or schedule a meeting with our world-class faculty for one-on-
one meeting and tour of our state-of-the-art campus in King
Abdullah Economic City.
Please feel free to contact us to explore how we can provide
solutions to the challenges and issues faced by you or your
company. We are looking forward to designing and developing
tailor-made solutions for your capacity building needs.
Sincerely yours,
Dr. Muhammad Azam Roomi
Dr Muhammad Azam Roomi is Professor of Entrepreneurship and
Business Growth and Dean of Executive Education at Prince Muham-
mad Bin Salman College of Business and Entrepreneurship (MBSC).
Prior to this, he held an academic faculty position at the Cranfield
School of Management, where he was Director of the Executive MBA
and the MSc in Management and Entrepreneurship Programmes. Dr
Roomi is a passionate ‘entrepreneurial mindset activator’ and has
successfully conducted training and development programmes for
entrepreneurship and business growth for over 50 global clients.

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mission
WELCOME TO THE PRINCE
MOHAMMAD BIN SALMAN COLLEGE
The mission of the College is to educate entrepreneurial lead-
ers who can recognize and shape opportunities. Graduates of
the College will be capable of producing economic and social
value wherever they work - as employees in large or small
businesses; as leaders of government, social, or philanthropic
organizations; as founders of new businesses; or as leaders of
family-owned and operated enterprises.
about us
Prince Mohammad Bin Salman College (MBSC) of Business &
Entrepreneurship is a new private, higher education institution
for both men and women. MBSC will feature Babson College’s
unique approach to entrepreneurial education which does not
rely on passively listening to classroom lectures but will focus
on hands-on participant centric experiential learning that is
practical and pragmatic.
campus location
MBSC is located in King Abdullah Economic City, a world class
city on the pristine shores of the Red Sea. The college in
located at the heart of KAEC’s Coastal Community, a truly nat-
ural environment with stunning homes, world-class amenities,
first rate educational facilities and friendly community.

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CORE
BENEFITS
unique pedagogy
EXED @ MBSC brings an
amalgamation of Babson pro-
prietary pedagogy “Entrepre-
neurial Thought and Action™”
(ETA) and Entrepreneurship
of All Kinds™” (EAK) based on
participant centered analogi-
cal approach, complimenting
Vision 2030 in the Kingdom,
resulting in an enriching and
holistic learning experience.
world-class faculty
Our key strength is our highly
accomplished and renowned
faculty, who are celebrated
leaders in their fields and
are based in KAEC. They are
dedicated to provide an opti-
mal learning environment for
business professionals of
every industry.
the campus networking
Our State of the art, custom
built campus, set in a natural
environment on the pristine
coastline of the Red Sea
in KAEC, has fully equipped
modern classrooms, which
would not only pique the
interest of our students but
also have a positive effect on
the time they spend here.
Our delegates will stand
to gain immensely from
each other through group
discussions,exercises and
simulations that will also
aid exchange of ideas,
innovation and invaluable
networking with the
choicest peer.

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The Executive Education at MBSC offers
open-enrollment as well as bespoke/
customized programs designed through
highly collaborative partnerships and
personalized focus resulting in an
integrated learning experience that is
effective and efficient.
We have a comprehensive range of
courses for executives at all career
stages. Our broad portfolio of Open
enrollment programs cover all business
disciplines. The fusion of our globally
diverse faculty, thought leadership,
organization-specific content and
participant centric approach, make
our programs and bootcamps a unique
learning experience.
Our expert faculty team delivers
customized Programs tailored to the
objectives of every organization to
meet its unique needs. The result is
an integrated solution that allows the
organizations to cascade the learning
from top executives to middle manage-
ment, facilitating harmonized transfor-
mation across geographical regions and
business functions.
why mbsc?
value proposition
philosophy
offerings
The Executive Education(EXED) at MBSC,
is the blend of Babson proprietary
pedagogy “Entrepreneurial Thought and
Action™” (ETA) and Entrepreneurship of
All Kinds™” (EAK) with the new entrepre-
neurship landscape, in the backdrop of
Vision 2030 in the Kingdom.
We believe in kindling the entrepre-
neurial spirit empowered by effective
tools, state of the art facility and our
highly-accomplished faculty to help
individuals and organizations develop
cross-functional skills, strategic vision
and superior management expertise
to stay abreast of industry trends and
leverage upon emerging opportunities.
We truly believe that Entrepreneur-
ial mindset is not only for startups or
business incubators, but also the most
successful organizations of all types
and sizes use entrepreneurship to
creatively solve problems and adapt to
change, and people from all different
backgrounds and perspectives can use
it within their organizations to creative-
ly add to their businesses’ bottom line.
Our unique value proposition is built on
the duality of helping to create more
entrepreneurs who can create jobs,
thus contributing to the economic and
social development and empowering
more entrepreneurial leaders who
can think and act like entrepreneurs
to make all organizations – business,
social, philanthropic or government
– more responsive to the progressive
needs of the Kingdom and its citizens.
Our programs
are designed to
develop leaders
at every level.

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STRATEGY UNDER UNCERTAINTY
summary profile key benefits
The two-day program gives top managers a set of
frontier-of-knowledge tools to adapt their strategy
to the new economic reality of the Kingdom of Sau-
di Arabia. It has been designed to help top manag-
ers and their teams (TMTs) to implement success-
ful and profitable strategies that allow managers
and organizations to become more agile when re-
acting to uncertainty.
Suitable for senior manag-
ers, Top Management Team
members. C-level and se-
nior executives in-charge of
strategy design and imple-
mentation. Board members
and Directors. Seasoned
and Influential Executives.
Understand how to strategize effectively under
uncertainty. Develop the ability to act decisive-
ly, maximizing potential benefits while reducing
risk.
IDENTIFYING CUSTOMERS HIDDEN NEEDS
summary profile key benefits
The program consists of select education tools &
techniques for understanding customers’ hidden
needs. The approach is built on real life situations
and group exercises. It especially helps organiza-
tions that want to develop innovative products and
services, hence the need to develop deeper cus-
tomer insights.
Its best suited for Marketing
Directors, Chief strategy of-
ficers, Innovation managers,
R&D managers and R&D proj-
ect managers, Directors and
senior managers from all func-
tions and especially new prod-
uct development core teams.
It equips the delegates to design communica-
tion around the changing customer’s profiles
and paradigm shift in their needs. It helps
them understand the philosophy behind and
techniques to identify ethical issues in data to
develop an innovative market research method-
ology to capture hidden needs.
OPEN PROGRAMS
PORTFOLIO
BUILDING BETTER BOARDS
summary profile key benefits
The program focuses on establishing more effective Boards in
enterprises and is designed to help Board members achieve
excellence in Corporate Governance. This workshop has been
designed by GCC Board Directors Institute for MBSC and
consists of two interactive days including discussion groups,
case studies and interactive assessments. It is based on a
set of fundamental concepts and values which is important in
achieving corporate excellence and long term success.
Ideal for Board Directors,
Board Secretaries or C
Suite Executives, Sea-
soned Chairpersons, Board
Committee Members, and
Individual Directors.
Learn from one of the top international “prac-
ademics” the latest trends, effective corporate
governance, KSA regulations, your liabilities as a
board director and review your approach to risk.
executive education
Our signature series of tailor-made as well as open-enrollment programs equip our learners
to leverage the knowledge in meeting the challenges of fast paced, evolving dynamic econo-
my and attain leadership roles.

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WOMEN’S LEADERSHIP PROGRAM
summary profile key benefits
The leadership development program for women, helps
them embrace the role as a strategic and entrepreneurial
thinker and leader. The participants will bring back to
your organisation, the invaluable new tools, concepts,
resources, and approaches for driving innovation and
growth. It will assist in their initiating self-awareness
and critical reflection in identifying their competencies,
strengths and unravelling potential areas.
Best for women executives
with management respon-
sibilities, especially mid- and
senior-level managers who
lead teams or have direct
reports as well as entrepre-
neurs and business owners
Blend your instincts and experience to navigate
in uncertain as well as structured environments.
Learn to actively manage your professional de-
velopment and secure managerial support for
innovative ideas and strategic opportunities.
LEADING DIGITAL TRANSFORMATION
summary profile key benefits
New digital technologies and media, along with chang-
ing consumer demand, are changing the dynamics of
competition across industries. This program helps de-
velop strong leadership, rooted in a thorough theoret-
ical foundation. Study and analyze business models,
to understand how digital transformation is enabling
competition, creating opportunities and threats.
Designed for business heads
and Senior Managers who
are responsible to devel-
op a strategic, organiza-
tional wisdom and innova-
tion-based capabilities to
lead digital transformation
Acquire the basic principles of how your teams
work and collaborate, how the business pro-
cesses are executed, how data flows within and
across the organization, or how the company
interacts with customers to lead digital trans-
formation
FROM IDEA TO MARKET: NEW VENTURE CREATION
summary profile key benefits
The program will focus on developing an Entrepreneurial
mindset. It will help in understanding skills necessary for
success, building the right team, evaluating the viability of
the new venture within a current organization or a new
organization, as well as creating a business model that is
consistent with values while exploring the ethical, social
and environmental impacts of building a profitable new
venture.
The program is suitable for po-
tential entrepreneurs who want
to create their own business,
business-unit leaders, function-
al heads, managers and future
decision makers, who need to
develop a broader perspective
on company operations, or who
will soon become business-unit,
divisional, or regional leaders.
Acquire functional knowledge of entrepreneur-
ship when responding to business challenges
and opportunities. Assess the difference be-
tween ideas and viable business opportunities.

10. S
T
LEADING FAMILY BUSINESS
summary profile key benefits
The program addresses some important aspects
of leading an established family business, explor-
ing the issues of conflict management, planning
for succession, and recognizing the opportunities
for good governance mechanisms and cultural
change. Participants will learn how to leverage
the strengths of different members to achieve
high performance and healthy family relation-
ships.
It is designed for Fami-
ly business owners and
members of their ex-
tended family with Exec-
utive or Non-Executive
roles. Also, for Investors,
Founders, leaders, and
professionals associated
with family businesses.
This program is designed to raise awareness
about opportunities, characteristics and chal-
lenges unique to family businesses and devel-
op capabilities for organization, strategies, and
succession in family businesses at different
stages of their growth and evolutionary trajec-
tories.
CORPORATE ENTREPRENEURSHIP PROGRAM
summary profile key benefits
This program is about shaping or changing large
organisations so that they continue to be or be-
come entrepreneurial. It comprises of practical
case studies and delivered through, hands-on
participant approach, including visits from guest
speakers and mentoring sessions.
For middle to Top Tier Mangers,
General Managers, Managing Di-
rectors, Board Members and Se-
nior Executives of medium to large
organizations interested in growth
and development through innova-
tion and creativity at all levels
Gain a set of comprehensive, actionable tools
to evaluate and analyze what is required to be-
come an entrepreneurial leader and propose
how this can be made possible in larger orga-
nizations.
BEING AN EQUITY INVESTOR
summary profile key benefits
A practical and interactive programme that will
examine the critical aspects of making equity
investments across the life cycle of a business
including start-up, growth, and distressed firms.
Develop an understanding on equity investments
both from an entrepreneur’s and investor’s per-
spective. Learn how to evaluate business oppor-
tunities (quantitative and qualitative), conduct
due diligence, and prepare a term sheet
Individuals who are looking
to become Business Angels
and/or operate in private
equity and venture capital.
Entrepreneurs who are look-
ing for equity investment
Enhance the knowledge of the underlying busi-
ness model of venture capital and private eq-
uity and evaluate and structure equity invest-
ments across the entrepreneurial life cycle

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SIGNA-
TURE
MBSC GENERAL MANAGEMENT PROGRAM
summary profile key benefits
This four-module program of 2 days each is de-
livered over 3 months. It will focus on develop-
ing cross functional skills giving you cross-orga-
nizational exposure. It will equip you with tools
and techniques to enhance your leadership skills,
mindset, and performance.
It is suitable for Business-unit Lead-
ers, functional Heads, Managers
and future decision makers, who
need to develop a broader perspec-
tive on company operations, or who
will soon become business-unit, di-
visional, or regional leaders.
Acquire knowledge of comprehensive, integrated
perspective and sharpen your strategic as well
as innovative leadership skills. Imbibe a global
perspective for effective decision making.
ENTREPRENEURIAL GROWTH BOOTCAMP
summary profile key benefits
This training program is a practical and experien-
tial in its orientation, and enables the participants
to clarify their concepts about growing entrepre-
neurial ventures, alone or in a larger organization
as corporate projects by three world-renowned, in-
ternationally acclaimed entrepreneurship experts
at MBSC’s state-of-the-art purpose-built educa-
tional facilities
Customized for growth-
oriented entrepreneurial
ventures
It aims to make delegates understand the con-
cept of Entrepreneurship of all kinds, the dif-
ferent ways on acting entrepreneurially (from
start-ups to corporate ventures) and to have a
deeper knowledge of the resources, tools and
skills needed in the process and learn the impli-
cations of designing a winning business model
or innovating over existent ones as a key ven-
turing success factor
SAUDI ENTERPRISE GROWTH PROGRAM
summary profile key benefits
This unique four-module program is delivered over
4 months. This program is designed specifically for
growth-oriented businesses striving to transform
and achieve sustainable levels of growth for long-
term success. It enables you to make decisions
based on insights to meet challenges, and harness
opportunities for growth.
It is ideal for entrepre-
neurs, Business Owners,
CEOs, Managing Directors,
and General Managers
to learn the strategies
to grow their businesses
while working on it.
The program will help you define important stra-
tegic and tactical actions you can take leading to
the creation of a powerful, ready to implement,
“Enterprise Accelerator Plan” that positively im-
pacts your revenue and profitability.

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contact us
Receive our quarterly email newsletter and news
of upcoming events. We're happy to answer your
questions and to provide information.
Please write into: inquiry.eced@mbsc.edu.sa
7082-BayLaSun-Juman
St. Unit No. 1
King Abdullah Economic City
23964-2522
Kingdom of Saudi Arabia
LEARNING IS
A LIFELONG
PROCESS...
Be Challenged
we look forward to receiving you at the mbsc campus soon