How Mediawide's Brandmark can slash labor costs and cycle times in delivering interactive HTML5 engagement packages

1. Executing Digital Advertising
with InDesign Workflow Engines
How Brandmark can slash labor costs and cycle
times in delivering interactive HTML5
engagement packages
 Social consumption by mobile users
 Opportunities and challenges
 Migrating to cloud infrastructure
 InDesign as change fulcrum
Seybold Conference April 19th 2013

2. Today’s agenda
● Implications of social consumption of digital content by
mobile consumers
● Opportunities and challenges of the mobile ad space
● Using InDesign infrastructure as a pivot
● Live demonstration
● Project roadmap and timeline.
● ROI business case.
© 2013 Mediawide Labs Private Limited 2

3. Social consumption by mobile users
● Mobile-only users
● Myriad display
formats
● Stuck with Flash?
● Greater engagement
with interactivity
© 2013 Mediawide Labs Private Limited 3

4. Opportunities and challenges
Responsive Minimal
● Migrate or die Design Costs
● Leverage existing
investment
● Redeploy trained staff
INTERACTIVE
ENGAGEMENT
PACKAGES
The opportunity:
Interactive engagement
packages
Automated
Hybrid App, Ad & Web Service Production
© 2013 Mediawide Labs Private Limited 4

5. InDesign as a pivotal facilitator
Direct within InDesign Brandmark
Portal
InDesign Add Interactivity Upload to Assign Metadata &
Re-size
Print Advert and Animation Brandmark Release for use
A few minutes
Self-service client access
New Text New Text
Choose
Login Customize Publish
Template
© 2013 Mediawide Labs Private Limited 5

6. Demonstration
 Select web-based template
 Edit content
 Publish the Engagement Package
© 2013 Mediawide Labs Private Limited 6

7. How fast? Operational in 6-8 weeks
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
Phase 1
 Amazon Cloud setup
 Software installation
 Branding
 Workflow configuration
Phase 2
 Operator training
 Create templates
 Upload digital assets
 Pilot/testing
 Delivery network setup
 Go Live! Phase 3
 Roll-out to additional
customers
© 2013 Mediawide Labs Private Limited 7

8. ROI Business Case? 4 extra revenue-producing days in your lead-to-cash cycle
Interactive Ad Creation – Operations-as-usual 5 Days
Brandmark
Self Service
Same Day 4 Day Gain
● Reuse existing InDesign Templates ● Quicker time to market – same day!
● Use Pre-Approved content ● No HTML coding required
● Digital approval System ● Train clients to create their own ads
with $0 production costs
© 2013 Mediawide Labs Private Limited 8

9. Thank You
Contact Details
Glenn Bailey
VP, Technology
Mediawide LLC
Email: glenn.bailey@mediawide.com
Telephone: +1 (732) 400 1759
Web: www.mediawide.com
Linkedin: linkedin.com/in/baileyglenn