The Scatol8® for Sustainability: an update on the remote sensing system of environmental, landscape and management variables Riccardo Beltramo - University of Torino, Department of Commodity Science Sergio Margarita - University of Torino, Department of
Summary
This paper describes the evolution of Scatol8®, a remote sensing system conceived and developed within the Department of Commodity Science (DCS) of the University of Torino.
The DCS developed, along the years, several projects related to Sustainable Management of economic organizations; the first part of the paper summarizes the key-elements of projects that enriched the knowledge base, providing hints that took to Scatol8®.
Scatol8®’s vision has been described in a previous paper. Its basic elements form the second part of the paper. The third part is devoted to describe several activities that have been undertaken, which display the potential of the Scatol8® ‘s system along directions not foreseen at the beginning; the description is splitted into Research projects and Education initiatives.
Audits have changed their traditional focus from cost control towards a global strategy of risk management, governance, value creation, and organizational culture. Auditing is a representative element of corporate culture because it defines how companies think and act, but manage decisions are the true reflection of how a company thinks and acts. Thus, this area expands its importance thanks to its direct participation in risk management and value creation.
This document provides a summary of an English language book catalog from a Polish publisher. It includes information such as:
- The catalog contains over 40,000 titles available immediately and over 300 publishers represented.
- Any requested foreign language book can be ordered.
- The publisher has over 40 sales representatives and 7 bookstores around Poland.
- The catalog is available online at www.abe.pl and includes an index and sections on new releases and recommended titles.
The role of the Corporate Communication Director or Chief Communications Officer is gaining more weight in organisations, combining various strategic functions from managing some key intangibles, such as brand and reputation, to communication
Marketing is not effective and no longer yields expected results, advertising has become trite and ineffective, traditional public relations fail to reach new audiences and digital communities, communication tools used by companies in the past lost a good part of their capacity to generate value and are no longer useful for companies because the rules of the game have changed.
This document was prepared by Corporate Excellence – Centre for Reputation Leadership and contains references, among other sources, to the statements made by Joan Costa, an expert on communication, design, sociology, profesor of the University of Mexico and a member of the Corporate Excellence Board, during the panel discussion titled “Communication Innovations in Business and the Mass Media”, organised at the Faculty of Information Sciences, Complutense University in Madrid, on April 10, 2012, and his book “El Dircom hoy” (Communications Director Today) published by CPC Editor.
Profits for a company are like red blood cells for people, but are profits the only thing that matters? Life needs other motivation reasons that would inspire stakeholders to trust and love those companies that have a superior life purpose that determines their behaviour.
This document was prepared by Corporate Excellence – Centre for Reputation Leadership, and contains references to Conscious Capitalism by John Mackey, Co-CEO of Whole Food Market, and Raj Sisodia published by Harvard Business Review Press in 2013.
Reputation is probably the most important asset owned by a company, and not only because it attracts and retains the best resources, but also because it leverages the value of the company’s unique character and identity by showing how well the company manages to align its external perception with the internal reality.
This document was prepared by Corporate Excellence and among other sources contains references to Corporate Reputation and Competitiveness by Gary Davies and Rosa Chun, Professors at the University of Manchester (the UK) and the IMD Business School (Switzerland), respectively, and published by Routledge in 2003.
The document discusses the concept of a "citizen brand" which focuses on understanding and addressing social concerns rather than just treating stakeholders well. It argues that in today's "butterfly economy" with empowered and values-driven consumers, ethical and responsible behavior is essential to building trust and reputation. To be a citizen brand, a company must make social issues and local communities a central part of its strategy and be fully transparent in its operations. This model of proactive social engagement can increase business success by generating loyalty and goodwill.
Audits have changed their traditional focus from cost control towards a global strategy of risk management, governance, value creation, and organizational culture. Auditing is a representative element of corporate culture because it defines how companies think and act, but manage decisions are the true reflection of how a company thinks and acts. Thus, this area expands its importance thanks to its direct participation in risk management and value creation.
This document provides a summary of an English language book catalog from a Polish publisher. It includes information such as:
- The catalog contains over 40,000 titles available immediately and over 300 publishers represented.
- Any requested foreign language book can be ordered.
- The publisher has over 40 sales representatives and 7 bookstores around Poland.
- The catalog is available online at www.abe.pl and includes an index and sections on new releases and recommended titles.
The role of the Corporate Communication Director or Chief Communications Officer is gaining more weight in organisations, combining various strategic functions from managing some key intangibles, such as brand and reputation, to communication
Marketing is not effective and no longer yields expected results, advertising has become trite and ineffective, traditional public relations fail to reach new audiences and digital communities, communication tools used by companies in the past lost a good part of their capacity to generate value and are no longer useful for companies because the rules of the game have changed.
This document was prepared by Corporate Excellence – Centre for Reputation Leadership and contains references, among other sources, to the statements made by Joan Costa, an expert on communication, design, sociology, profesor of the University of Mexico and a member of the Corporate Excellence Board, during the panel discussion titled “Communication Innovations in Business and the Mass Media”, organised at the Faculty of Information Sciences, Complutense University in Madrid, on April 10, 2012, and his book “El Dircom hoy” (Communications Director Today) published by CPC Editor.
Profits for a company are like red blood cells for people, but are profits the only thing that matters? Life needs other motivation reasons that would inspire stakeholders to trust and love those companies that have a superior life purpose that determines their behaviour.
This document was prepared by Corporate Excellence – Centre for Reputation Leadership, and contains references to Conscious Capitalism by John Mackey, Co-CEO of Whole Food Market, and Raj Sisodia published by Harvard Business Review Press in 2013.
Reputation is probably the most important asset owned by a company, and not only because it attracts and retains the best resources, but also because it leverages the value of the company’s unique character and identity by showing how well the company manages to align its external perception with the internal reality.
This document was prepared by Corporate Excellence and among other sources contains references to Corporate Reputation and Competitiveness by Gary Davies and Rosa Chun, Professors at the University of Manchester (the UK) and the IMD Business School (Switzerland), respectively, and published by Routledge in 2003.
The document discusses the concept of a "citizen brand" which focuses on understanding and addressing social concerns rather than just treating stakeholders well. It argues that in today's "butterfly economy" with empowered and values-driven consumers, ethical and responsible behavior is essential to building trust and reputation. To be a citizen brand, a company must make social issues and local communities a central part of its strategy and be fully transparent in its operations. This model of proactive social engagement can increase business success by generating loyalty and goodwill.
Este documento descreve os detalhes de um projeto de construção de uma ponte, incluindo o cronograma, os materiais necessários e os custos estimados. O projeto tem duração prevista de 12 meses, usará aço e concreto e deverá ser concluído com um orçamento de aproximadamente $5 milhões.
Uma pessoa deseja fazer um pedido de uma salada, prato de carne, bebida e sobremesa em um restaurante. Há 120 maneiras possíveis de fazer este pedido considerando as opções do cardápio.
Um sistema de placas de veículos poderia ter prefixos formados por 3 letras vogais, sendo 125 o número máximo de prefixos possíveis.
Uma palavra formada por N vogais e N consoantes pode ser permutada de (N!)2 maneiras distintas quando vogais e consoantes não aparecerem junt
Method overloading in Java allows a programmer to declare multiple methods with the same name but different signatures. This is done by changing the argument list or type of arguments. An example shows two addition methods that take in different number of integer parameters. When each method is called, it prints a message and returns the sum, demonstrating that the correct method is invoked based on the number of arguments passed.
"Dalla ricerca alla didattica sperimentale" é la presentazione tenuta il 16 giugno 2015, al Teatro Politeama di Saluzzo, in occasione della VII edizione del “Premio Gianni Aimar: comunicare la montagna”.
The document is an IBM redbook that discusses dimensional modeling for business intelligence environments. It covers dimensional modeling techniques, data warehouse architectures, the data modeling lifecycle, and considerations for dimensional modeling like identifying grains, dimensions, and handling dimension types and hierarchies. The goal of dimensional modeling is to organize data to facilitate analysis and enable flexible, high-performance querying of business metrics and key performance indicators.
The document is a collection of links to photos on Flickr and a video on YouTube but it does not contain any captions or descriptions. Therefore, it is not possible to summarize the content or purpose of the document based on the information provided.
Larry Logan Live Webinar: Winning Customer Loyalty Through Digitally Empowere...SGK
Packaging real estate must not only be devoted to capturing the emotions of the consumer in the aisle, but also address new and competing demands. ‘Mobilizers,’ particularly millennials, demand that any and all information on products be immediately available through their devices. Yet, packaging is getting smaller to meet those same consumers’ demands for convenience.
Against this backdrop are the new drivers and demand for information, such as provenance, sustainability, and health and safety. How will brands accommodate these industry initiatives and regulatory requirements, while presenting salient and enduring touch points for consumers?
Watch this compelling webinar featuring Larry Logan, chief marketing officer at Digimarc to learn how: https://www.youtube.com/watch?v=87gFIA1h93k&feature=youtu.be
This document summarizes a project organized by the Sustainable Development Policy Institute aimed at improving access to and quality of education in Pakistan through participatory school governance. The project took place over 18 months in 6 union councils across Khanewal and Vehari districts. It found issues like low enrollment, high dropout rates, gender gaps, and rural-urban gaps in education. Through tools like citizen report cards and social accountability interventions, it assessed satisfaction with education quality and made recommendations to address reasons for low attendance and high dropout rates like poverty, lack of awareness, and poor school environments. Suggested policies to improve the situation included increasing coordination between teachers, parents and local representatives; improving teacher qualifications; and incentivizing female education.
Distance education involves the systematic acquisition of knowledge through formal education at a distance, as opposed to distance learning which refers to learning that students undertake themselves at a distance. Distance education has historically used technologies like line printers and unit record equipment, but now utilizes modern technologies like videoconferencing which allow simultaneous two-way video and audio transmission between multiple locations for education to occur at a distance.
Communication and technology are proving to be the true engines for progress nowadays. Today, the big challenge for companies is to understand and manage their context.
Thus, the figure of influencers is essential for companies, who consider them as a basic active for brands because of their ability to influence through the new digital channels.
It is also important to understand that this new context promotes communication models based on the contents, corporate values or business ethics. Storytelling is, in this sense, an important element that helps audiences establish their view of reality, generate human emotions associated to the brand and in consequence create feedback as feelings, which favour the consumers’ engagement.
In this context, employee alignment is fundamental for any company. It is also very positive to have clearly defined mission, vision, and values. Working atmosphere is also important as it impacts on business outcomes and helps a company to gain a better reputation among its key stakeholders. It is essential to promote innovation and a values-oriented leadership.
This new upcoming landscape is based on the speed at which change overcomes, and a large volume of available, varied information. These three axes unveil a business management model in tune with the times and in a decidedly technological environment. Consequently, Big Data has transformed the world as we knew it, turning users into content managers. Besides, the new technological context and the arrival of Big Data have also had important consequences in the IT field. Besides, the new technological context and the arrival of Big Data has also had important consequences in the IT field.
Listening to the public is the government’s juridical responsibility and all management must display an integrating attitude, organising and managing the large volumes of available information that is within our reach. Technologic development becomes a useful tool to measure, evaluate and control the different scenarios that can arise in business but which, at the same time, current circumstances demand a very person-oriented focus.
Under this framework, companies need to bear in mind the important role employees play, vouching for their business project and their company’s competitiveness within the market.
1) The document discusses the need for a new definition of marketing that incorporates sustainability and addresses social and environmental issues.
2) It analyzes previous marketing definitions and their limitations in considering sustainability. It proposes a new definition that views marketing as "a way of proficiently understanding the role played by humans as a customer, finding out their needs and wants, and delivering them through a managed business process, with due regard to sustainable business practices that creates a better world."
3) The justification provided is that the new definition shifts the focus of marketing to customers and society, considers it a managed process, and emphasizes the need for sustainable practices.
Este documento descreve os detalhes de um projeto de construção de uma ponte, incluindo o cronograma, os materiais necessários e os custos estimados. O projeto tem duração prevista de 12 meses, usará aço e concreto e deverá ser concluído com um orçamento de aproximadamente $5 milhões.
Uma pessoa deseja fazer um pedido de uma salada, prato de carne, bebida e sobremesa em um restaurante. Há 120 maneiras possíveis de fazer este pedido considerando as opções do cardápio.
Um sistema de placas de veículos poderia ter prefixos formados por 3 letras vogais, sendo 125 o número máximo de prefixos possíveis.
Uma palavra formada por N vogais e N consoantes pode ser permutada de (N!)2 maneiras distintas quando vogais e consoantes não aparecerem junt
Method overloading in Java allows a programmer to declare multiple methods with the same name but different signatures. This is done by changing the argument list or type of arguments. An example shows two addition methods that take in different number of integer parameters. When each method is called, it prints a message and returns the sum, demonstrating that the correct method is invoked based on the number of arguments passed.
"Dalla ricerca alla didattica sperimentale" é la presentazione tenuta il 16 giugno 2015, al Teatro Politeama di Saluzzo, in occasione della VII edizione del “Premio Gianni Aimar: comunicare la montagna”.
The document is an IBM redbook that discusses dimensional modeling for business intelligence environments. It covers dimensional modeling techniques, data warehouse architectures, the data modeling lifecycle, and considerations for dimensional modeling like identifying grains, dimensions, and handling dimension types and hierarchies. The goal of dimensional modeling is to organize data to facilitate analysis and enable flexible, high-performance querying of business metrics and key performance indicators.
The document is a collection of links to photos on Flickr and a video on YouTube but it does not contain any captions or descriptions. Therefore, it is not possible to summarize the content or purpose of the document based on the information provided.
Larry Logan Live Webinar: Winning Customer Loyalty Through Digitally Empowere...SGK
Packaging real estate must not only be devoted to capturing the emotions of the consumer in the aisle, but also address new and competing demands. ‘Mobilizers,’ particularly millennials, demand that any and all information on products be immediately available through their devices. Yet, packaging is getting smaller to meet those same consumers’ demands for convenience.
Against this backdrop are the new drivers and demand for information, such as provenance, sustainability, and health and safety. How will brands accommodate these industry initiatives and regulatory requirements, while presenting salient and enduring touch points for consumers?
Watch this compelling webinar featuring Larry Logan, chief marketing officer at Digimarc to learn how: https://www.youtube.com/watch?v=87gFIA1h93k&feature=youtu.be
This document summarizes a project organized by the Sustainable Development Policy Institute aimed at improving access to and quality of education in Pakistan through participatory school governance. The project took place over 18 months in 6 union councils across Khanewal and Vehari districts. It found issues like low enrollment, high dropout rates, gender gaps, and rural-urban gaps in education. Through tools like citizen report cards and social accountability interventions, it assessed satisfaction with education quality and made recommendations to address reasons for low attendance and high dropout rates like poverty, lack of awareness, and poor school environments. Suggested policies to improve the situation included increasing coordination between teachers, parents and local representatives; improving teacher qualifications; and incentivizing female education.
Distance education involves the systematic acquisition of knowledge through formal education at a distance, as opposed to distance learning which refers to learning that students undertake themselves at a distance. Distance education has historically used technologies like line printers and unit record equipment, but now utilizes modern technologies like videoconferencing which allow simultaneous two-way video and audio transmission between multiple locations for education to occur at a distance.
Similar to The Scatol8® for Sustainability: an update on the remote sensing system of environmental, landscape and management variables Riccardo Beltramo - University of Torino, Department of Commodity Science Sergio Margarita - University of Torino, Department of
Communication and technology are proving to be the true engines for progress nowadays. Today, the big challenge for companies is to understand and manage their context.
Thus, the figure of influencers is essential for companies, who consider them as a basic active for brands because of their ability to influence through the new digital channels.
It is also important to understand that this new context promotes communication models based on the contents, corporate values or business ethics. Storytelling is, in this sense, an important element that helps audiences establish their view of reality, generate human emotions associated to the brand and in consequence create feedback as feelings, which favour the consumers’ engagement.
In this context, employee alignment is fundamental for any company. It is also very positive to have clearly defined mission, vision, and values. Working atmosphere is also important as it impacts on business outcomes and helps a company to gain a better reputation among its key stakeholders. It is essential to promote innovation and a values-oriented leadership.
This new upcoming landscape is based on the speed at which change overcomes, and a large volume of available, varied information. These three axes unveil a business management model in tune with the times and in a decidedly technological environment. Consequently, Big Data has transformed the world as we knew it, turning users into content managers. Besides, the new technological context and the arrival of Big Data have also had important consequences in the IT field. Besides, the new technological context and the arrival of Big Data has also had important consequences in the IT field.
Listening to the public is the government’s juridical responsibility and all management must display an integrating attitude, organising and managing the large volumes of available information that is within our reach. Technologic development becomes a useful tool to measure, evaluate and control the different scenarios that can arise in business but which, at the same time, current circumstances demand a very person-oriented focus.
Under this framework, companies need to bear in mind the important role employees play, vouching for their business project and their company’s competitiveness within the market.
1) The document discusses the need for a new definition of marketing that incorporates sustainability and addresses social and environmental issues.
2) It analyzes previous marketing definitions and their limitations in considering sustainability. It proposes a new definition that views marketing as "a way of proficiently understanding the role played by humans as a customer, finding out their needs and wants, and delivering them through a managed business process, with due regard to sustainable business practices that creates a better world."
3) The justification provided is that the new definition shifts the focus of marketing to customers and society, considers it a managed process, and emphasizes the need for sustainable practices.
This document provides an introduction and background on integrated marketing communication (IMC). IMC is defined as a customer-centric and data-driven approach to communicating with consumers using all available marketing tools in a coordinated way to maximize impact at minimal cost. The goal of IMC is to have advertising, sales promotion, public relations, digital marketing, and other communication efforts work together rather than separately. Several shifts in advertising and media have led marketers to adopt IMC as a primary strategy, such as moving from mass media to more specialized niche media and from general advertising to more data-driven personalized marketing. The introduction sets up the rest of the document to discuss IMC in more depth.
Sustainable project management a whole programme indeedHSBC Private Bank
paper about Sustainable PM: our world is changing. Organizations evolve in a moving socio-political context so they must understand the impact and influence of this context on their own performance and competitiveness. But organizations are also part of the global "system" and thus interact with their environment. These interactions require a real social and environmental responsibility. This responsibility leads companies to work in link with stakeholders and society, interact with each other, or influence them in a common respect...
Running Head DEVELOPING COMMUNICATIONS POLICY11Dev.docxtodd271
Running Head: DEVELOPING COMMUNICATIONS POLICY 11
Developing Communications Policy
Argosy University
September 20, 2018
Developing A Communication Policy
If the policy defines the values of the organization, it exercises the same time some control over the free flow of information for ensure the consistency of the image of the company. It will be the reference tool to avoid slippage both in normal times and when the image will be poorly known or abused. The communication policy will try to manage the flow of communication which circulates both internally and internally to the external of a organization. It is intended for all staff who must adapt their behavior to the policies and practices described in the policy. Otherwise, everyone could give free rein to his impulses or his imagination and freedom of expression may lead to cacophony resulting in a blurred image of the organization. Politics becomes a communications management guide. It reinforces the feeling internal membership and standardizes the way in which the company communicates with his environment. A communication policy does not support any exceptions. The components of the organization must be mobilized to build and project a unique image. We propose in this book the steps to be taken to build a coherent communication policy. We have collected a large number of public, parastatal or private enterprise policies to realize that each company builds its policy according to his own needs. Some companies have a duty to communicate information because of their public status or their legal obligations. Others understood that it was essential to in full knowledge of a reference framework to manage their speech in the public square. This book describes all the steps involved in the preparation, drafting and implementation of a communication policy (Mansell, R. 2014). He proposes a set of principles and guidelines around which to develop any communication policy. This book is for people who want to understand what communication policy, why it is necessary in any company and how it is articulated. Professionals called to build such a policy can draw inspiration from it to know both the steps to be taken and what each of these steps should contain. He proposes models concrete communication policies and ways to make them operational.
In various work settings there are various aspects that surround the respective work environment. One of the major aspects which is usually at the core is the workforce or rather the employees. Thus it is imperative that courtesy and consideration is upheld in a working environment in order for business to run as effectively as possible. In a working environment where an effective communications policy has been developed there are various in which employees carry themselves in order to ensure maximum effectiveness these include striving to uphold a civil work environment which implies that no vulgarities, shouting or yelling or shouting at the workplac.
The document discusses key considerations for an advertising campaign promoting an online university's bachelor's degree program. It emphasizes the importance of clearly defining the target customer, their needs, and expectations of service. For an online degree program to succeed, the student and their needs must be the central focus of all marketing, public relations, and advertising strategies. Potential students will consider factors like the university's expertise, ease of using online tools, and the overall experience. For a services business like education, marketing based on dimensions of the student experience is critical to success.
The Good, the Generous and the Galvanic: Marketing's Role in Social Responsib...Sustainable Brands
This paper explores an area that is returning to the consciousness of organisations and marketers as they simultaneously grapple with shareholders’ growing demands for bottom line performance with the community expectation for them to be more socially, environmentally and ethically responsible.
The paper is designed to stimulate thinking and debate within organisations and the broader marketing community by highlighting key issues around social responsibility and their connection with marketing at multiple levels. In particular, it explores how marketers could play a more proactive role in enabling organisations to become increasingly responsible socially, environmentally and ethically while ensuring the sustainability of bottom line performance.
A study of Planning and developing strategies for effective social marketing....Prof. Ambar Beharay
Hashtags ! Likes ! Tweets ! are no more just slang language. They are the official buzz-words used in marketing of business giants today. In this 21st century, social media has proved to be the most powerful tool to promote and make your business sustainable.
The social media craze's recent rise in prominence has inspired many advertisers to consider practical as well as conventional media. Primarily dependent on Internet and cellular phone applications and tools the number of social media users is more than the population of some of the countries today. The significance of social media is measured by measuring the change in sales both before and after the technology has been implemented.
Though traditional methods or strategies are used by marketers to promote their products and services, immense use of social media has forced the marketers to adapt online social platforms to advertise products and services over a bigger mass. Social media platforms are extensively used through internet connected devices like computers, mobile / cellular phones, tablets. Impact of social media on marketing can be judged by comparing marketing before social media and marketing after the introduction of social media and the type of technologies used in social media. While many books are interesting and insightful, an ideal writer may not have to be familiar with science, history, or philosophy in order to create a great work of art, he or she must be familiar with those areas in order to paint meaningful and complex images for the lay reader.
The role of the Corporate Communication Director or Chief Communications Officer is gaining more weight in organizations, combining various strategic functions from managing some key intangibles, such as brand and reputation, to communication
Marketing is not effective and no longer yields expected results, advertising has become trite and ineffective, traditional public relations fail to reach new audiences and digital communities, communication tools used by companies in the past lost a good part of their capacity to generate value and are no longer useful for companies because the rules of the game have changed.
This document was prepared by Corporate Excellence – Centre for Reputation Leadership and contains references, among other sources, to the statements made by Joan Costa, an expert on communication, design, sociology, professor of the University of Mexico and a member of the Corporate Excellence Board, during the panel discussion titled “Communication Innovations in Business and the Mass Media”, organized at the Faculty of Information Sciences, Complutense University in Madrid, on April 10, 2012, and his book “El Dircom hoy” (Communications Director Today) published by CPC Editor.
Accenture Outlook Journal February 2011Darian Pruitt
The document is the first issue of Accenture's journal of high-performance business for 2011. It includes articles on harnessing social media, sustaining long-term performance, attracting and retaining talent, and whether outsourcing is obsolete in the age of cloud computing. The editor's introduction discusses how collaboration is essential for growth in today's complex global markets. An article by the CEO discusses how innovation transforms companies and Accenture's role in showcasing clients' use of new technologies.
This document provides an overview of the team development process and key aspects of effective team management. It discusses types of teams, how teams are formed, Belbin's team roles theory, analyzing team experiences, and reflecting on teams within an organization. The conclusion reiterates that coming together, keeping together, and working together are essential for a team's success.
This document discusses marketing information systems and their components. It defines a marketing information system as a management information system designed to support marketing decision making. The key components of a marketing information system include internal reporting systems, marketing research systems, marketing intelligence systems, and analytical model banks. These components work together to gather, analyze, and distribute pertinent information to marketing decision makers.
Importance of a sustainable values framework for organizations and project ma...Fundação Getúlio Vargas
IMPORTANCE OF A VALUES FRAMEWORK FOR SUSTAINABLE AND SOCIALLY
RESPONSIBLE NEW WAYS OF WORKING (by Armando Kokitsu); ISO 26000; Another new trend that has been observed that reinforces what is been said here is the adoption of sustainability in project management.
Ewing, m. integrated marketing communications measurement and evaluationGonçalo Costa Ferreira
Marketing communications have historically been measured on a medium-by-medium basis. The new electronic communications systems are in danger of falling into the same trap. Yet consumers seem to use all these communications systems concurrently, simultaneously and one would assume, synergistically. If this is true, what are the challenges in measuring the impact and effect of these integrated communications systems? How should synergy between communications forms be considered and measured? For it is ultimately consumers, not managers, who integrate (marketing) communications. In response to these and other challenges, this article identifies five areas of integrated marketing communications (IMC) measurement worthy of future research. It then goes on to expand on each of the areas, noting some of the foundational work that has already taken place and signalling possible avenues for future research. In conclusion, it considers the theoretical implications of the research agenda and postulates how a broader view of theory could in fact assist scholars in tackling the research challenges as they currently stand.
Strategic Management Research StudiesDr. Salas.docxsusanschei
Strategic Management Research Studies
Dr. Salas
Choose a Publicly Traded Company &
Identify a company that is either
Pursuing a strategy (domestically, locally, or globally)
Overcoming a threat in the external environment
Experiencing quality control/quality management issues, or
Personnel issues.
Provide the following for the chosen company:
Mission
Vision
Strategic Objectives
Market Analysis
Human Resources Management
High level overview SWOT
Financial Analysis (include trend analysis, liquidity, profitability, and solvency ratios.
Mission Statement (Marriott)
Marriott’s mission statement is “to enhance the lives of our customers by creating and enabling unsurpassed vacation and leisure experiences.”
Vison Statement
Marriott’s vision statement is “to become the premiere provider and facilitator of leisure & vacation experiences in the world.”
Strategic Objectives
Sales efforts around how the customer wants to buy, reducing duplication of efforts by individual hotels and allowing us to cover a larger number of accounts.
We also utilize innovative and sophisticated revenue management systems, many of which are proprietary, which we believe provide a competitive advantage in pricing decisions, increasing efficiency and producing higher property-level revenue for hotels in our portfolio.
Most of the hotels in our portfolio utilize web-based programs to effectively manage the rate set-up and modification processes which provides for greater pricing flexibility, reduces time spent on rate program creation and maintenance, and increases the speed to market of new products and services.
Credit Card Programs
Credit Card Programs. We have multi-year agreements with JP Morgan Chase and American Express for our U.S.-issued, co-brand credit cards associated with our Loyalty Program.
We also license credit card programs in Canada, the United Kingdom, United Arab Emirates, and Japan.
We earn license fees based on card usage, and we believe that our co-brand credit cards contribute to the success of our Loyalty Program and reflect the quality and value of our portfolio of brands.
Sustainability and Social Responsibility
Our Sustainability and Social Impact Platform, Serve 360: Doing Good In Every Direction, is built around four focus areas: Nurture Our World; Sustain Responsible Operations; Empower Through Opportunity; and Welcome All and Advance Human Rights.
Market Analysis
Identify your audience
Define your target consumers
Explain what market need you satisfy
Analyze the industry
Identify market trends
Provide a competitive analysis
Draft a short summary of the market analysis
Adjust the other sections of your business plan
Human Resources Management
Attracting, Recruiting, selecting, hiring, training, and compensating personnel
(1) Understand the role of an organizational philosophy and culture in the development of human resource policies in a multin.
Investor relations: a luxury marketing strategy - Emeric DelalandreEmeric Delalandre
The goal of this research is to introduce and demonstrate a new framework to market investor relations. This innovative methodology, the luxury and conversational sustainable approach,
combines multiple attribute strategic decision making with exploratory modeling to integrate expert behaviors to evaluate diverse options, with the intent of generating useful insights. The
purpose of a luxury strategy in financial marketing is demonstrated in this dissertation through
an analysis of current and future shareholders’ values. The special contribution of this work is the luxury marketing parallel process for finance itself, and the opportunities that it brings, especially the ability to explore implications of divergent investor segmentations.
This document provides an overview of key marketing management concepts including definitions of marketing, the marketing management process, the 4Ps of the marketing mix, and marketing orientations like production, selling, and marketing concepts. It also discusses the internal and external environment, needs, wants and demands, and holistic marketing including relationship marketing, integrated marketing, internal marketing, and social responsibility marketing. The marketing environment comprises demographic, economic, technological, political, legal, social, and ecological forces impacting marketing activities.
This document summarizes a multi-phase change management model. It describes 5 typical phases of an organizational transformation process: 1) letting go of the past, 2) emerging vision of the future, 3) making the future vision more concrete through practical steps, 4) broad implementation and anchoring changes, 5) stabilizing new processes and culture. It notes that phases 4 and 5, which focus on integration and consistency, typically last longer than earlier phases but are often neglected. The document also includes a "system curve" that tracks an organization's perceived ability to perform through the change process across three dimensions: orientation to the past, present business indicators, and future sustainability.
This case study examines MPO Fenêtres, a French window manufacturer seeking to launch new PVC windows with improved thermal performance using triple glazing. As customers are more concerned with sustainability and energy efficiency, MPO Fenêtres sees an opportunity to market windows with technical advantages. However, the company must determine the right marketing strategy, salesforce size, and pricing to successfully launch the new windows.
Similar to The Scatol8® for Sustainability: an update on the remote sensing system of environmental, landscape and management variables Riccardo Beltramo - University of Torino, Department of Commodity Science Sergio Margarita - University of Torino, Department of (20)
Si tratta di una "presentazione d'epoca", svolta il 23 luglio 2003, in occasione del Convegno organizzato dal CAI, Commissione TAM - Tutela Ambiente Montano, presso il Centro di Formazione per la Montagna Bruno Crepaz al Passo del Pordoi.
It is the introductory presentation of the course in Quality, Safety and Environment Management of the Master Degree in Business Administration of the University of Turin. It is geared to raising students' awareness in issues of quality, safety and environmental management, in relation to the various operational dimensions. The course is structured in 35 hours, during which knowledge is provided for the design of an integrated SQE management system. The slideshow has been prepared with the collaboration of Dr. Tiziana Gentile.
Bioeconomy and the Internet of Things in Mountain RegionsScatol8
The IPROMO program offers annual short courses on the management of mountain areas and is organized by the Mountain Partnership Secretariat of the Food and Agriculture Organization of the United Nations (FAO) and the University of Turin. According to the European Commission, bioeconomy “…encompasses the production of renewable biological resources and the conversion of these resources and waste streams into value-added products, such as food, feed, bio-based products and bioenergy.” This topic is particularly relevant to mountain areas, where the marginality and fragility of systems pushes the communities living there to cope by implementing optimized energy systems, processing fluxes and managing natural resources. This is the presentation held on June 27, 2108 by Riccardo Beltramo (http://www.fao.org/mountain-partnership/our-work/capacitydevelopment/ipromo/course-2018/en/)
Canapa, Denim, Interattività: I kimono del FuturoScatol8
A short description of the Interactive Denim Hemp Kimono capsule collection. Kimono able to measure the intensity of environmental variables, to visualize them, through an app, on a dashboard, and to save them in a database on a server, georeferred.
Il futuro dell'illuminazione ecosostenibile è nel LED?Scatol8
Questa Relazione deriva dal programma di tirocinio della Dott.ssa Giulia Schiratti, svolto all’interno del Progetto Scatol8®.
Il laboratorio, popolato prevalentemente da studenti del Politecnico di Torino, dei corsi di laurea in Ingegneria Elettronica, Informatica, delle Telecomunicazioni vede di tanto in tanto la presenza di laureandi della Scuola di Management ed Economia.
Il contributo fornito dai “nostri” studenti si inserisce nelle relazioni che si possono creare tra i programmi dei corsi, in particolare Eco-management del Turismo e Operations Management - corso B - e i prodotti realizzati seguendo le linee-guida del Progetto Scatol8®.
Tra le linee di attività, un posto particolare spetta alla realizzazione di nodi delle reti di rilevamento. Questi contengono sensori, microcontrollori e attuatori; raccolgono informazioni sull’intensità delle variabili monitorate e, eventualmente, agiscono di conseguenza. Possono però assumere funzioni tradizionali (illuminamento, decorative, ecc…) cioè presentarsi come vere e proprie lampade, con elementi costruttivi e decorativi improntati alla sostenibilità ambientale.
La scelta della tecnologia di illuminazione è importante perché va compiuta individuando dispositivi che siano funzionalmente appropriati ed ecologicamente competitivi.
Le lampade a LED sono il fulcro della Relazione. Il lavoro svolto dalla Dott.ssa Schiratti ha, in primo luogo, l’obiettivo di individuare le funzionalità ed i vantaggi delle lampade a LED rispetto a quelle tradizionali. Quanto viene esposto costituisce materiale utile per un approfondimento didattico. In secondo luogo, lo svolgimento di una breve indagine di mercato compone una “vetrina” di esempi di lampade oggi disponibili, ispirate ai principi della ecocompatibilità, e definisce alcune linee di tendenza.
Come di consueto, le pubblicazioni in Scatol8®’s style sono pensate a geometria variabile, forniscono spunti, link per approfondimenti, idee creative che possono esser realizzate in proprio e migliorate. La modularità del sistema permette di ampliare ed estendere le conoscenze, attraverso i contributi che apporteranno altri tirocinanti.
Riccardo Beltramo
Fondatore de “Lo Scatol8® per la Sostenibilità srl”
Esercitazioni che nascono dall’esperienza sviluppata ed illustrata in “SCATOL8®: A Path To Sustainability” , attraverso l’ideazione e la realizzazione di progetti specifici in ambiente Scatol8®.
Le esercitazioni impiegano, approfondiscono ed espandono la metodologia contenuta nella Sezione 10 “Unità didattiche”;
sono un supporto didattico ideato e realizzato per gli Studenti del Corso di Operations Management della Scuola di Management ed Economia dell’Università degli Studi di Torino.
IoT and Management Systems: new dimensions for research and didactics towards...Scatol8
This paper has provided support for the presentation held in Hammamet, on November 7, 2015, during the 3° BEMM - Business, Economic, Marketing and Management.
BEMM is an international conference which offers a stage to researchers in disciplines related to enterprise, in order to present their papers, receive feedbacks from colleagues and professors, aimed at improving methodologies and presentations. In the meantime, professors have the possibility to monitor the evolution of these disciplines, under the pressure of technologies and innovative statistics or modeling methods. The interactions between participants have been vivid and fruitful. Moreover basis for further common projects have been defined.
The text has been enriched with images picked up from the slideshow used during the one hour speech. This informative paper follows Scatol8®’s style. Several links are reported, in order to promote an active and personalized learning process.
Topics like IoT and Management Systems have a large audience on the web. Several contributors deal with technical issues and trend evaluation, with competence and catching style. You can find some passages copied and pasted (and, of course, cited); others have been elaborated, other springs from direct experiences. As researcher who have spent more than 25 years in the field of MMSS and of the integration between internet and technologies, I shared with participants my vision on relations between technologies, information, communication and management systems. I welcome reactions and proposals that could be stimulated by the considerations that follow.
Este documento presenta propuestas para utilizar el sistema Scatol8® en las escuelas. Explica que Scatol8® permite monitorear variables ambientales y operacionales para adquirir conocimientos sobre sostenibilidad. Incluye fichas didácticas con actividades para practicar en clase y en casa utilizando datos recolectados por Scatol8®. También provee instrucciones para construir contenedores ecológicos para los componentes de la red Scatol8® escolar.
Scatol8® system for education on Sustainability. Design and implementation of...Scatol8
The document describes the Scatol8 system, a simulation model for promoting education about sustainability in Italy. It discusses the history of environmental education in Italy and the need for new tools like e-learning, mobile learning, and IoT. The Scatol8 system uses a sensor network and open-source hardware/software to monitor environmental variables. An agent-based simulation models how the system could diffuse through schools using different strategies like word-of-mouth, internet promotion, or external sponsors. The simulation explores achieving broader adoption across geographic and education levels.
Design and implementation of an integrated management system based on open so...Scatol8
The paper concerns the design and implementation of an integrated management system in the geosite of the Gianna Mine, a reconverted mine into tourist destination situated in the North-West of the Italian Alps, in the Piedmont Region. The system is based on a wireless network system, called Scatol8®, which provides information to the TIQMS (Territorial Integrated Quality Management System). These tools have been developed by a research unit within the Commodity Science Area of the Department of Management, thanks to the participation to the multidisciplinary research project “PROGEOPiemonte”. The project aim at enhancing the quality of the tourist package in order to improve tourism in the area based on geo resources as well as industrial heritage.
Scatol8® is a remote sensing network of environmental, landscape and management variables based on open-source technology (hardware and software) that consists of a central and peripheral units, connected in a network. Numerous sensors are inserted in the peripheral units, which transmit the data to the central one and, thanks to a server, to the Internet. Sensors and peripheral units can change in type and numbers depending on customers’ requirements; thus, it is possible to create a real-time monitoring of each measured variable as well as evaluate their performance over time.
To set up Scatol8® wireless network in the Gianna mine geosite, some critical points (due to the microclimate and the morphology of the gallery in terms of low temperature, high humidity rate, wireless communication) have been faced and overcome. In the end, the complete network has been designed and partially implemented, identifying steps for the complete implementation, which is expected on June 2015.
Data can be input for the territorial system. TIQMS is a methodology that allows the user to analyze a region by many points of view, regarding quality, landscape, environmental, occupational health and safety, and social accountability aspects.
All these features are managed because of the European Landscape Convention adopted by Italy and the following international standards: ISO 9001:2008, ISO 14001:2004, OHSAS 18001:2007 and SA800:2008. All these standards request the assessment of some specific indicators that can be evaluated thanks to the information supplied by Scatol8®.
Lo Scatol8® in una Tesi di Laurea. Incontro tra Qualità e Ambiente nel settor...Scatol8
Torino, 18 dicembre 2014.
Cari Scatol8® supporter,
In occasione del successo riscosso dalla Dottoressa Ylenia Colombo nella Competizione Tesi di Laurea 2015, indetta dalla Associazione Italiana Cultura Qualità Centronord, vi mettiamo a disposizione un estratto della sua Tesi.
La Tesi, dal titolo “Incontro tra Qualità e Ambiente nel settore dell’acconciatura. Una proposta sperimentale.” è un esempio di applicazione concreta di “Scatol8®: A Path To Sustainability”. Le “ricette” per compiere l’analisi ambientale (Sezione 3), per tracciare diagrammi di flusso (Sezione 10) e per costruire uno Scatol8® ad hoc (Sezione 2) sono state proficuamente sperimentate dalla Dottoressa Colombo.
La Tesi è stata discussa il 22 luglio 2013 nella materia “Ecologia industriale e certificazione integrata”, con il sottoscritto come Relatore e con il Collega Luigi Bollani, come correlatore.
Il Prof. Sergio Margarita ha contribuito “dietro le quinte”, fornendo indicazioni utili per la raccolta dei dati ed intervenendo nella discussione della Tesi.
Il risultato conseguito, 110 e lode, aggiunge che il lavoro compiuto è un ottimo esempio di come si possa coronare un brillante curriculum scolastico con una Tesi di ricerca.
Altrettanto chiaro è il gradimento che ha espresso nei confronti della nostra Laureata un’impresa multinazionale, che opera nel campo delle bevande spiritose, presso la quale Ylenia è impegnata in un progetto sull’integrazione di sistemi gestionali.
Complimenti alla Dottoressa Colombo! E a tutti Voi, buona lettura!
La casa ecologica: un'esperienza con Scatol8Scatol8
La casa ecologica è stato il tema affrontato da Lodovico Beltramo per la relazione di Tecnologia, presentata per l'esame di Terza Media, alla Scuola secondaria di primo grado Raoul Follereau, a Moncalieri (Torino). Ad esame concluso, il Team Scatol8, integrato da quattro studenti dell'Istituto Majorana, ha ragionato sull'espansione del progetto, aggiungendovi alcune funzionalità. Il file racconta le fasi del progetto e della realizzazione e conferma la valenza didattica di Scatol8. Inoltre, il lavoro svolto è utile per proseguire il Progetto CasaLab che lega Scatol8 all'Istituto Majorana
Scatol8 SmartGarden3.0 is a wireless sensor network, able:
- to detect temperature and humidity of the air and luminosity;
- to detect temperature and moisture of the soil;
- to do continuous shooting video and taking photos with a webcam;
- to display the data on the dashboard locally and through the web;
- to determine light sequences with variable intensity, in relation to the activities carried out;
- to draw a wide range of virtual landscapes, depending on the intensity of the variables …
ECO-ARREDI: ARREDO COMFORT BENESSERE SU MISURA DA MATRICI NATURALI SOSTENIBIL...Scatol8
Paper di Manuela Ciani Scarnicci, Antonella Laino, Cinzia Caneschi, Arianna Scardigli, Annalisa Romani, presentato al Congresso di Scienze merceologiche di Pisa, 2014.
Abstract - La necessità di una maggiore competitività nasce dall’esigenza di contrastare l’incertezza, l’instabilità economica nazionale ed internazionale e la crescente scarsità delle risorse. Di ciò soffrono in particolare le PMI e le imprese artigianali per le quali spesso innovazione e ricerca e sviluppo sono aspetti del tutto insostenibili.
Il presente lavoro ha lo scopo di dimostrare come l’utilizzo di processi e prodotti innovativi e il coordinamento di aziende private con teams di ricerca universitari possono essere la chiave per combattere la crisi economica, grazie alla creazione di valore e di competitività. In particolare lo scopo è quello di valorizzare materiali e principi naturali ottenuti con processi sostenibili sia dal punto di vista economico che ambientale e come questo possa portare alla progettazione di nuovi prototipi/prodotti atti a garantire un benessere su misura progettabile per qualsiasi ambiente ed esigenza. Per dimostrare questo legame è stata presa in analisi l’azienda “Caneschi Legno d’Arredo” con la quale è stato inizialmente sviluppato un progetto Eco-Arredo, arredo comfort benessere, anche mediante l’utilizzo di principi naturali, percorso che porta alla realizzazione di un arredo comfort, chemical free, sostenibile che ha condotto anche alla realizzazione di una fattoria didattica per la sensibilizzazione di bambini e di studenti degli Istituti d’Arte, dal nome “Gnomo Falegname”.
Scatol8® per la sostenibilità ambientale: l’esperienza dei laboratori didatti...Scatol8
E' la presentazione del Laboratorio didattico Scatol8, fatta alle Scuole riunite nel Teatro Alfieri di Asti, Venerdì 28 marzo u.s. L'evento finale del Progetto della Regione Piemonte "Il risparmio energetico comincia da Scuola" ha visto la partecipazione di Scuole primarie, che hanno presentato lavori molto curati, e di alcuni classi dell'Istituto per geometri di Asti.
Un percorso didattico per la sviluppo sostenibile: A Scuola con lo Scatol8®Scatol8
Il file contiene schede didattiche per sviluppare un percorso di apprendimento basato sul Sistema Scatol8®. La struttura modulare permette ad Insegnanti, Studenti e Genitori di personalizzare le attività in funzione delle priorità educative e delle configurazioni delle reti di rilevamento.
Un percorso didattico per la sviluppo sostenibile: A Scuola con lo Scatol8®
The Scatol8® for Sustainability: an update on the remote sensing system of environmental, landscape and management variables Riccardo Beltramo - University of Torino, Department of Commodity Science Sergio Margarita - University of Torino, Department of
1.
2. Editorial: Waiting for the third spring, by considering all related
interactions with customers that make up the customer experien-
ce and expanding our role in leading this customer experience
We all know, of course, that “time is the wisest counselor of all” (Pericles), and is “the school in
which we learn, the fire in which we burn” (Delmore Schwartz). But according to Max Frisch, “time does
not change us, it just unfolds us,” and in the opinion of Tenessee Wiliams time is “the longest distance
between two places” (IMO, the case of our “Holistic Marketing Management” Journal between January
2011 and December 2012). “Time goes, you say? Ah, no! alas, time stays, we go” (Henry Austin Dobson).
What can say more… the will to try it and the faith to believe that it’s possible… Because as Thomas Hardy
said: “time changes everything except something within us which is always surprised by change.” From
the very beginning we attracted the attention that making change (organizational, operational, commercial)
happen is not an easy matter because it depends on how receptive the organizational environment is to this
idea of change as a two-way process, considering the degree to which forces in the task and general envi-
ronments change and evolve over time, and the organization develops the skills and knowledge necessary
to deal with these environmental changes while competing and cooperating according to the tone of the
organizational culture (organizational structure, employment relationship, characteristics of organizational
members, organizational ethics), and re-imaging and re-innovating on the basis of the managerial actions
impact, knowing that the best transformation is only through an improved understanding of how people
interpret their environment and choose to act, bridging the gap between top management and the hole
organization by building hope and conviction. Let us also remember the importance of the quality of team
relations, as well as the quality of the network in initiating partnerships, along with establishing a fluid and
flexible process for planning sequential stages, of a supportive organizational culture that goes beyond just
the aggregation of the three components of the holistic marketing management and finds alternatives to the
current bureaucratic and disempowering management practices so as to adequately managing the proba-
bility to capitalize on the opportunity to satisfy the customers and transforming them in team members.
In our first Editorial we showed that according to Gary Hamel’s Management Innovation eXchange
(MIX, an open innovation project aimed at reinventing management for the 21st century), organizations
must be adaptable, innovative, inspiring and socially accountable in order to thrive in the 21st century,
being necessary to find alternatives to the current bureaucratic and disempowering management practices.
We took into account our duty to properly understand, step by step:
- the manager’s personal development in the context of the interaction between the managerial culture,
the workplace culture and the surrounding culture, as bequeathed to us Professor ION SMEDESCU, the
Founding-President and Rector of the Romanian-American University (1991-2008), who made a constant
and coherent effort to transpose in the academic landscape powerful ideas specific to the „cultural archi-
tect” that is his beloved „Marketing”, advocating for „intelligent growth”, and often speaking of the necessity
of the conscious sense of the ordinance, of the beauty, in order to perform a task the right way, in joyful
communion;
- the designed holistic marketing management framework as to adequately answer to the chalenge of
establishing the right goals, and of making the right decisions and monitoring on the way of identifying new
opportunities, of creating more promising new values offering, of using capabilities and infrastructure to de-
liver the new offerings more efficently (within the value chain, by proving the committment in value explora-
tion, creation and delivery);
- our status of both, participants and spectators of the experience marketing versus experience branding,
while being involved in the „consumption” of the crisis which presupposes a rigurous analysis of instrumen-
ts that bring the most;
- the difference between being responsible (in a general sense; you can delegate it) for something and
being held accountable (more measurable; you can’t delegate it to anyone) if it goes wrong, and the actual
need of the marketing organization to become the customer-engagement engine (a customer engagement
going beyond pure communication to include the product or service experience itself), while considering all
related interactions with customers that make up the customer experience (challenged in turn by the mul-
3. tiplication of the customers renewed touch points used to to interact with companies) within the reality that
the buying process has become collaborative, and must ensure critical touch points that drive engagement;
- the economic recovery of the customer relationship affected by the current crisis requires the introduction
of a functional culture of the relationship marketing, a culture based on a stated commitment of the com-
pany and a detailed implementation program of this „relational culture.” It is worth to remember that within
this context we assumed the following definition: „Relationship marketing is the art of strategic building of
relationships between key stakeholders brands in a organization, for the benefit of all relational landscape
that stimulates the organization performance and profitability improvement, the quality and the depth of cus-
tomer relationship”;
- in order to meet the challenges posed by new technologies and maximize the success of their organi-
zations marketers must expand their role in leading the customer experience (considering that today’s
consumers are changing marketing, being well-informed, social media-savvy, more demanding - expecting
current and perpetually shifting new channels, such as mobile and social, to deliver an exceptional custo-
mer experience), remove silos and integrate across channels, and embrace a greater partnership with IT -
according to the results revealed by the third annual IBM State of Marketing Survey 2012.1
Of course, we do agree that: “Metrics are rarely perfect… The marketing environment continues
to change rapidly and often feels like a moving target that’s impossible to hit.”2 But as participants at the
seasonal symphony of a new Journal, we enjoy waiting for the third spring, knowing that each spring comes
with its own meaningful palette belonging to the eyes that can see this palette offered by our “Holistic Mar-
keting Management” Journal taking place in time and using up time as Peter Drucker said.
Theodor Valentin Purcărea
Editor - in - Chief
1 IBM 2012 State of Marketing Survey, Marketers’ Biggest Challenges and Opportunities Reveal the Rise of the Empowered Customer, http://www-01.
ibm.com/software/marketing-solutions/campaigns/surveys/2012-marketers-survey.html
2 David Court, Jonathan Gordon, and Jesko Perrey - Measuring marketing’s worth, Marketing and Sales Practice, May 2012
4. The Scatol8® for Sustainability: an update on the remote sensing
system of environmental, landscape and management variables
Riccardo Beltramo - University of T orino, Department of Commodity Science
Sergio Margarita - University of Torino, Department of Management
Summary
This paper describes the evolution of Scatol8®, a remote sensing system conceived and
developed within the Department of Commodity Science (DCS) of the University of T orino.
The DCS developed, along the years, several projects related to Sustainable Management of
economic organizations; the first part of the paper summarizes the key-elements of projects
that enriched the knowledge base, providing hints that took to Scatol8®.
Scatol8®’s vision has been described in a previous paper. Its basic elements form the second
part of the paper. The third part is devoted to describe several activities that have been undertaken,
which display the potential of the Scatol8® ‘s system along directions not foreseen at the beginning;
the description is splitted into Research projects and Education initiatives.
Key words: Sustainable Management, Remote sensing, Environmental and Landscape
Management System, Innovation, Simulation models, School Network
JEL Classification: I25, L66, M11, M31, O13, O31, Q56
1. DCS and Sustainability
The core activities of the DCS of the University of Torino are research and teaching in sustainable
development. Around fifty projects, at national and international level have been designed,
launched and produced, the period..... , by finding, from time to time, adequate funding.
Since the ‘90s, the DCS is very active in applied research, to develop methodologies and tools
for environment qualification of organizations and territories. T opics covered by multidiscipliar
research groups range from enhancement of typical and traditional agricultural food
production, environmental management of manufacturing and services - with an emphasis on
tourist facilities -, environmental sciences and technologies, conservation and recycling of
natural resources, environmental management and control as well as on the study and application
of environmental management systems.
Within these issues, the following researches are worthy to be considered:
- Project CRESTA - Environmental Management System for the Rifugio Regina
Margherita. Launched on 1997, it ended on 2002 with ISO 14001 certification of the highest
mountain hut in Europe. It was the first research with a systemic view condicted in mountain huts,
to verify the applicability of environemntal management system to small tourist accomodation.
After the identification of environmental significant aspects, to reach an environmental
and economic optimum, a multidisciplinar team worked to adapt the european standard to the
peculiar contest and to draw proper operative instructions.
- Strategies of sustainabile tourism developed in Aosta Valley, Piedmont and Liguria. The
experimental work in mountain huts took us to involve more than 30 huts’managers whose
role was helpful to write guidelines, available in four languages, to lead courses and other
initiatives on environmental education in mountain refuges, This multiannual engagement took
to the WWF award of the Golden Panda, for the continuing action on sustainable tourism in
the Alps,
- Participation to K2 italian alpine expedition (Pakistan), on 2004, to design and implement
the Environmental management system of the expedition. This on field research assured the
complete control on the environmental aspects, sharing the operative instructions
5. with participants of different roles and nationalities. Result of this experience were
guidelines that are being spread throughout the remote mountainous areas of the world.
- Research on Environmental and Landscape Management System (ELMS). The four years
research, which was implemented in the municipalities of Langa and the Barolo, took to a
proposal for an evolution of the European Regulation EC n. 761/2001 (EMAS II), which sees its
integration with the principles of the European Landscape Convention (ELC). This new method
increases the benefits of EMAS and visibly the declination of the principles on a regional scale,
promoting the value of the landscape, its conservation and enhancement, through the active
involvement of population and economic actors.
- Interreg Project (2007-2013) “VETTA, Enhancement experiences of Transboundary T ours and
products of high and medium altitude’, with the involvement of 52 mountain huts. These
accommodations have environmental aspects related to the most popular organizations,
including domestic reality and landscape aspects of excellence, which help to make them the
attractors of a growing number of tourists.
Sustainability is not just a matter of business, but it is associated with everyone’s daily life, with
consumers’s choices and behavior. Internalize this principle and to adjust accordingly, their
decision-making models is possible if you have data that express the pressure on resources
and the environment. The Scatol8® was born for this!
2. Scatol8® in short
The Scatol8® is a remote sensing network of environmental, landscape and management variables,
created at the DCS, entirely based on free and open technology (hardware and software) (Open
Source), with a view of controlling costs, of openness and ease of access. The choice of the name
Scatol8® conveys the idea of a friendly evice, handmade, easy to understand and easy to use,
d
so affordable.
6. As described in Fig. 1, Scatol8® consists of a central unit and of peripheral (end) units, connected
in a network. Numerous sensors, able to detect the monitored variables, are connected to
peripheral units which transmit the data to a central unit, connected with a server. Sensors
and peripheral units change in type and numbers depending on customers’requirements.
Collected data are transmitted to a personal computer, where they are stored, processed and
displayed by an instrument digital panel, called the Crusc8. Thus, you can create a real-time
monitoring of each measured variable, as well as evaluate their performance over time, thanks
to the display of time series.
In turn, the personal computer is able to upload data on a server on the Internet; the server
collects and organizes them in a collective database. Data can be input for environmental
management systems and/or for actuators (i.e. a wide range of devices, from leds to motors).
The part list is the following:
END NODE
Main parts Brief
Arduino uno The Arduino Uno is a microcontroller board based on the
ATmega328. It has 14 digital input/output pins and 6 analog
inputs. The program language used is C++
Wirless sd shield Shield that acts like a socket for the bees modules and that
contains an SD to store data in if the coordinator node is
temporarily unavailable
xBee XBee and XBee-PRO ZB ZigBee modules from digi provide
cost- effective wireless connectivity to devices in ZigBee mesh
networks
Rtc The real time clock DS1307 is used to add a timestamp to every
sample
Brick shiled This shield replies the power supply, the ground and other
signals from the ATmega many times. It is used to easily
connect all the sensors and the RTC to the microcontroller
COORDINATOR NODE
Main parts Brief
Arduino MEGA The Arduino Mega is a microcontroller board based on the
ATmega2560. It differs for the one used in the end node
basically because it offers more memory to run programs
Ethernet shield It connect the microcontroller to the internet using the TCP
protocol to send data to the server
xBee XBee and XBee-PRO ZB ZigBee modules from digi provide
cost- effective wireless connectivity to devices in ZigBee mesh
networks
Wireless shield It interfaces the Xbee radio to the microcontroller
Until now, the set of variables the system is capable of monitoring is illustrated in the
following table:
7. variable unit of measurement
Outdoor temperature °C
Relative humidity %
Snowfall level m
Precipitation level m
Wind speed m/s
Wind direction degree
Illumination level Lux
Presence of LPG, butane, smoke, propane,
Air emission quality methane, alcohol, hydrogen
Water consumption l/s
Electric energy consumption W/h
Solid waste quantity Kg
Waste water quality pH, ORP
Presence number
Landscape view
Guidelines of Scatol8®
Designed in the perspective of sustainability, Scatol8® is inspired in its creation and
implementation to various criteria, such as:
• Open Source. Hardware and software are fully based on open technologies and software
(Open Source) in view of cost containment, openness and ease of access, even for training
purposes;
• Modularity. The system is constituted from time to time, according to the requirements and
specifications of each application;
• Environmental compatibility. All collection and processing devices are placed in recycled
containers, coming mainly from food and electronics industry, transformed and adapted to their
new function, or in containers made of wood (a renewable resource), or even cardboard.
• Knowledge dissemination. The Scatol8® is not only a product, but also an initiative to spread
knowledge, which aims to involve young people in the creation of technology (and not only
in its use), which is accompanied by information tools on the relationship between observed
variables and sustainability and proposes the reuse of components through the concrete
realization of the active systems.
The implementation of hardware and software is entrusted to Ing. Paolo Cantore who takes
part in the definition of the technical specifications of the circuits, designed them and takes care
of selecting sensors and microprocessors, conducting tests in DCS Lab to verify accuracy
and reliability, within the economic constraints. When the testing phase reaches satisfactory
results, Scatol8® is packed in customized packaging. Finally, systems are installed and tested
by Scatol8® ‘s T eam in real conditions. Afterwards, the phase of writing technical documentation
and reports begins.
Communication plays a key role in the Scatol8®. it presents a number of problems because
there are different subjects to which it is addressed (teachers, students, entrepreneurs
of various productive sectors) and the means (website, social networks, brochures, research
reports). A multilayer communication is carried out continuously, providing news updates
to stimulate reflections and to keep the attention, to arouse curiosity in the potential of
the system and to encourage involvement in the project proposals. Given the importance
of these instances, in the organizational structure of the team Scatol8® has been inserted the
“Communication” function, assigned to the Architect
8. Camilla Botto Poala. As noted above, a great importance is given to the packaging that plays a
role in communicating the values associated to Scatol8®. For this reason, she is also entrusted
with the responsibility of the trials conducted on packaging recovery that must meet functional
and communicational requirements that change depending on to the context.
3. Scatol8®‘s in Research projects
Scatol8® makes it possible to simultaneously monitor different variables and multiply the number
of these variables as necessary: the configuration of a network in a domestic unit is similar to the
needs satisfied in mountain huts, that despite their structural peculiarities, exemplify application
Scatol8® inside a building.
Being able to store and view the captured data in real time and compare, thanks to the series,
the environmental performance of a building (including not only the technological characteristics
of the building and the materials used, but also plant components) together with the temperature
and humidity characteristics of the interior, put the remote sensing system as a useful tool for
understanding and monitoring of building in question.
In addition to displaying the data collected continuously, also be carried out remotely, the system
can convey a subsequent processing and analysis of the historical data collected in order to
build maintenance actions or, where necessary, to improve the management of activities carried
out in the domestic unit.
3.1. Scatol8® ‘s indoor applications
Scatol8® ‘s in accomodations
The sparks that took to Scatol8® has been the EU funded Interreg Project (2007-2013) “VETTA,
Exploitation of Transboundary Tourist Experiences and products of medium and High altitude”.
Within the actions assigned to the DCS, there is a pilot project aimed to design and carry out
three Wireless Sensor Networks (WSN) in as many mountain huts of Verbania province. In the
summer of 2011 and 2012 Scatol8® systems were first tested and then installed permanently.
Scatol8® ‘s in manufacturing companies
The DCS is engaged, with the University of Gastronomic Sciences and the Polytechnic of T orino
in the project POLIEDRO - Pollenzo Index Environmental and Economics Design whose aim is
the developing of a sustainability index for agro-industrial production in Piedmont.
In particular, the DCS is committed to design the index, through the application and execution
of Life Cycle Analysis on food products typical of our region. The need to overcome the
reference data, often lacking or so generic to be meaningless, through an accurate measurement
suggested to place a Scatol8® systems on the machines. Attention has been devoted to energy
consumption of the main production stages. The monitoring system is used for the acquisition
and management of environmental data and to provide a database from which to draw for the
preparation of a quality index of food production based on aspects of environmental, social and
economic sustainability. The project is in the final phase and the outcome will be a prototype
of a dedicated system to start the production.
9. One of Scatol8®‘s installation was in Winery of Carema, in the province of T orino. The harvest
of grapes and production of wine took place during the first weekend of last October.
Scatol8® monitored the production process of wine-making, via a specially crafted network of
remote sensing. Five peripheral units have detected the electrical consumption of the machines
that make up the production line: roller conveyor, destemmer, crusher, pump and press, for the
entire duration of their use. The purpose of monitoring is to measure and record the power
consumption of each device, and on a technical level, this is done by means of clamp meters,
prepared to work on a three-phase voltage, such as the one in the Winery.
The picture illustrates the positioning of the nodes and of the central unit.
The timely detection and display of power consumption have multiple utilities:
- to control the operating conditions of the equipment,
- to ease a prompt intervention with maintenance operations, should they occur abnormal
absorption conditions,
- to provide a reliable picture of energy requirements in order to assess costs and benefits of
installation of production of electricity;
- to prepare an initial energy analysis, useful to develop an energy management system,
- to calculate the carbon footprint of a product, in order to raise consumer awareness on the
contribution of consumer goods to greenhouse gas emissions.
Winery of Carema can be considered a pilot-project from which other applications
originated: a furniture firm and a home applications.
10. 3.2. Scatol8®’s Outdoor applications
The system, its features and architecture, allow outdoor applications, for the monitoring of
environmental variables.
In this framework, the DCS is working on ProGeo, in collaboration with the Faculty of Geology
of the University of Torino. The project aims to develop a tourism offer focused on geological sites
of relevant interest, such as quarries and mining sites. This convertion process is fostered by
multimedia devices, able to make natural signs readable and, in general, to turn environmental
data into stage effects, increasing visitors’ emotional involvement.
Scatol8®’s task in this project concerns environmental quality data acquisition (air
temperature, relative humidity, lighting) and communication with a wide range of sensors and
actuators already installed in the sites.
In addition, data will be used to feed an Integrated Management System (Environment, Safety
and Social Responsibility) developed by the DCS.
3.3 Scatol8®’s in other initiatives
Cooperation with Italian Association of Landscape Architects (AIAPP)
As previously mentioned, DCS has invented ELMS and then gave rise to ELWSMS, which
considers the possibilities opened up by the Internet.
Though designed for local authorities, ELMS can be applied to all initiatives that seek to promote
the environment and the landscape, sharing the principles of sustainability and enhancement
of the landscape and by controlling the impacts resulting from its activities. Such a large-scale
management system will be tested in the organization of an international event, the 2016
International Federation of Landscape Architects (IFLA) Congress, to be held in Turin. In
this contest, data access through the Internet is particularly important and ELWSMS has
the chance to be tested. The AIAPP is the entity that adheres to IFLA, and it is responsible
for organizing the event at the national level. Through a Memorandum of Understanding,
being formalized, the DCS is in charge of identifying ways to verify the applicability of the
ELWSMS to events that, over three years, will accompany the international congress, where
some 3000 landscape specialists are expected. The ELMS will be tested from the planning of
events, to predict and monitor its multidimensional impacts along the life cycle. The ELC leads
to emphasize the dimension of knowledge sharing, which is already present in EMAS, and to
direct it towards the landscape, not just the physical, perceptible by the senses, but also
to the cultural landscape.
The Scatol8® will be used to detect a number of variables that are at the basis of the assessment
of the sustainability of events and to make available the environmental and landscape profile
event. Other variables attaining the social and istitutional side of sustainability will be
addedd to complete an on line Sustainability Report. Our commitment has been formalized in the
application dossier, presented in Cape T own, September 4,
2012 which led Italy to win the race for hosting the Congress.
4. Scatol8® ‘s in Education activities
Scatol8®’s in University Courses provided by DCS
The teaching of the DCS has had for many years two courses: Commodity Science and
Technology of Production Cycles. Commodity Science presented the methods for chemical and
physical characterization of goods; the Technology of Production Cycles dealt with transformations
from raw materials and all auxiliary services to production.
11. Since 1983, the course of Social technology has been entered in the learning process, whose
program included considerations on the environmental impacts from the production of goods and
the study of technologies and methods for clean-up interventions.
Since then, the course has changed its name (T echnology of production cycles - address
environmental, Environmental technology, Environmental management systems and
certification, Integrated management systems) and programs included new feelings and new
tools to reflect changes that have constitute the cultural heritage of graduates in Economics. In
addition to a technical approach, the share of organizational and methodological aspects
has been expanded, providing students with technical tools such as Life Cycle Assessment,
and organizational tools, such as management systems ISO9001: 2001, ISO14001: 2004,
ISO26000: 2010, ISO 50001:2011.
Recently it has been realized a course in Industrial Ecology and Integrated Certification within
which the “physical records” allow you to develop hypotheses of integration among firms located
in Ecologically Equipped Productive Areas.
Partnerships with companies for educational purposes have formed a significant part of the
didactic and were appreciated by students who, in many cases, have developed their thesis
within enterprises.
Now Scatol8® is an integral part of didactics. The ebook “Scatol8®: A Path T o
Sustainability”, downloadable on http://scatol8.net, can be a useful support in different teaching
methods and to different students. It is possibile to prepare taylor-made releases of the book,
combining parts of it in relation to teachers and students’ needs.
The issue of sustainability is linked to the availability of natural resources for future
generations, a requirement influenced by the concepts of intra-and intergenerational fairness.
Future generations are prepared to sustainability from the present.
The message must be addressed right through the school, with motivated teachers and through
engaging educational proposals, instilling in students concepts that form the foundation of
sustainability, the environment, in order to form individuals who incorporate this value in their
decision-making models. The interactive didactics made possible thanks to Scatol8® can do a lot
to attract young people to concepts that may appear abstract or too complicated.
12. The funny side of teaching has been tested by DCS thanks to the participation at the 6th Edition
of the “Researchers’ Night” on September 2011. At our booth, set up in Turin, there have been
various classes of primary school who participated with enthusiasm to the trail that Scatol8® has
made it possible: the different games related to the monitoring of certain environmental variables
have created a virtuous competition, which has stimulated the logical capacity, creativity and
team spirit of the students, allowing you to reflect together on consumptions and on the concept
of environmental sustainability.
This year, the experience has been renewed, with new games. On September 2012, students
had the chance to see the system in operational conditions, variables displayed on Crusc8 and
clips on the experiences in the mountain huts. Interactive games have been organized.
A new proposal for teaching-oriented capabilities of today’s students, benefits from the potential
offered by new technologies. New technologies very often allow the creation of gadgets that
not only have a very short life cycle, are likely to be confined in the environment, very
limited, the experimenters. But new technologies can also accompany a customized learning
path. Therefore, at the basis of Scatol8® ‘s proposal there is the idea that new technologies are
capable of imparting a tremendous impetus to training, if make it possible to understand important
concepts in a fun way and if this process occurs in large numbers.
From our experience with regard, in particular, to students of the Faculty of Economics, the values
of Scatol8® led us to dialogue with other educational institutions to enrich and decline the
initial concept, according to the wishes expressed by the new categories of users to which we
refer.
13. Scatol8’s in Primary schools
Primary schools “Sant’Anna” and “Santa T eresa” of Chieri are the first schools involved, since
last year, in a positive competition on sustainability. After a meeting with the teachers,
from the month of October 2012 will be organized educational activities with proper cultural
association of science for children Ar:kid:lab, coordinated by the Architect Simona Gallina.
Besides this initiative, whose costs are totally funded by pupils’ families, the Piedmont Region
has started, in the school year 2011-2012, a project to promote energy savings in public buildings,
with specific attention to the schools, was carried out a project for environmental education
in primary schools in Piedmont. In the school year 2012-2013, two schools, respectively located
in Torino and Vercelli join the initiative “Everybody in the race for Energy with the Scatol8®”, which
includes meetings with teachers to arrange the competition, installation and monitoring of two
remote sensing networks, and a closing event. In autumn 2012, a network of remote sensing
of environmental and management variables will be installed in two classes of each school.
Around the monitored variables they will build a learning path based on the reading of the
monitored data. From the operational involvement of students in the design and manufacture
of containers of Scatol8® to be installed within the school walls, the game will run through
analysis, comparisons, comments and use of good environmental practices. Pupils and teachers
will work on data of waste production, energy consumption and temperature. The schools will be
“virtually” connected thanks to their display on Crusc8.
5. Scatol8‘s improvement
Technical Highschool “Ettore Majorana”
On school year 2010-2011, DCS started a collaboration with the T echnical Highschool Ettore
Majorana - Grugliasco (TO) - to organize traineeships periods on technical issues (choice of
sensors, electronic circuits production, ...). Some students were involved in the installation of
Scatol8®’s in the huts participating to the project VETTA. The school is still actively working on
the system.
Polytechnic University of Turin - Faculty of Architecture
In the academic year 2011-2012, the Scatol8® was presented to the students of
Communication and Visual perception. It has been the theme for 8 working groups that have
developed full proposals for games, videos, websites for an educational offer for the primary
School. The results, some of which have appreciable effect and completeness, can be seen at
the following link: http://scatol8.net/?p=639
In addition, the system has been presented in the course of Industrial Design (Prof. Claudio
Germak) and is expected to carry out laboratory activities during the academic year 2012-2013.
School Network
In our region, it has been set up a School Network for the Scatol8®’s dissemination in training
activities. The following highschools joined the network: Institute “A.Monti” and “B. Vittone” of
Chieri, Institute “N. Bobbio” of Carignano (TO), Institute “Plana” of Turin. The network is open
to national and international schools. This initiative has been promoted by the Italian Association
of Teachers of Natural Sciences - ANISN. The strong environmental characterization of Scatol8®
has made it possible to meet the ANISN, the Italian Association which links teachers of
Natural Sciences, an Association strongly engaged in EU funded projects for the dissemination
of scientific culture. On last May, Scatol8® was
14. presented to the National Assembly and it was decided to explore ways to spreading the system
and creating initiatives to teaching support. The first result was the formalization of a Memorandum
of Understanding to create a Schools Network, which took place on July
31, 2012. Through the protocol, it has been planned a competition on Sustainability among the
schools linked in the School network and decided to applicate to a national Call for proposals
with a multi-year project.
6. Conclusion
The following diagram was drawn at the time of the invention of Scatol8®.
It represents the initial structure has been followed in the development of the project. All the
initiatives that, since then, have been dropped give an idea of the potential of Scatol8®’s
system. Although they stand for a wide range of existence, we are still at the beginngin of
our exploration of the pervasive concept of Sustainability. On the website http://scatol8.net we
provide an upgrade of the project, on a concept map.
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