This presentation was given at Amplify Miami 2014 by Kunal Shah, Java Developer at Excentus Corporation, and Lakshmi Lingamaneni, Java Developer at Excentus Corporation. How about a web portal that you can change drastically without any deployment? In this talk we are going to explain how we utilized Blossom, Magnolia Data nodes and other Magnolia modules to bring flexibility to fuelrewards.com. We will go over how we implemented Partial Page Rendering with Magnolia for a fast and consumer friendly experience. We'll demonstrate how we introduced custom filter in Magnolia's filter chain and extended default Magnolia classes to achieve our unique business needs.