Financial Management

1. 166,987 Business decision makers
FINANCIAL
MANAGEMENT
Media Pack 2012
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2. financial management: MEdIA PACk
FINANCIAL MANAGEMENT
OVERVIEW cima’s official magazine is the largest
accountancy title and the fifth largest business-to-
business publication in the UK, circulated to 166,987 key
decision makers and business leaders.
Because Financial Management is cima’s official maga-
zine, its editorial covers issues that our members have to
Official ABC circulation know about, and provides them with the
166,987 information, technical updates, analysis and news
that are vital for their roles today and their careers
in the future.
for cima members, Financial Management is simply es-
sential reading as the number one member benefit.
Financial management, cima’s official magazine
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3. financial management: MEdIA PACk
The average remuneration
REAdERshIP
package for a CIMA n CIMA’s focus on business means that our members
JoB TITLes
member in the UK work in some of the leading companies and commercial 13% chief accountant/accountant
is £65,267* organisations around the world. they work in many areas of number of members: 6,429
business and finance across all industries and in the public as
well as private sector. Because of the business focus, many of
12% financial controller
Leadership skills are of our members operate at senior level within their organisations
5,601
the greatest interest to where they are decision-makers who are fully engaged in 16% finance Director/treasurer/cfO
CIMA members selecting the services and products that their businesses 7,695
needs.
Strategic planning and risk 4% ciO/ceO/cOO
Financial Management is distributed directly to the home ad- 2,094
management are of dresses where it doesn’t compete for desk space with work or
greatest interest to more other magazines.
24% Head of finance/finance manager
experienced members size of company 11,835
10% management accountant
5,065
purchase decision 6% President/VP/chairman
Up to 100
making 1,001+ 27.3% 2,727
33.3% 10% analyst
4,870
number of
employees
5% Partner
2,386
501 101 to 250
to 1,000 17.8%
9.3%
sIze of CoMpAny 251 to 500
By eMpLoyees
12.3%
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4. financial management: MEdIA PACk
ThroughouT 2011 our
hIghLIghTs hAve InCLuded
InTervIews wITh:
EdITORIAL
JUlian Kelly, purChAse deCIsIon-MAKIng of CIMA MeMBers
group Director financial & n each issue of Financial Management is driven by the demands 44%
seltit boJ
commercial, Hm treasury number of members: 26721 it software
and requirements of the cima membership derived from robust
Darren raJanaH, market and member research. fm is published 10 times during 20648 34% recruitment services
fD, the Hut group the year.
20041 33% it hardware
aiDan gODDarD,
cfO asia Pacific,
n Q&a – interviews with the leading cima business leaders 19433 32% Banking services
noisiced esahcrup
gnikam
l’Occitane en Provence n “i worked on the” … insightful interview with a cima member
18219 30% Payroll
currently working on a high profile and ground-breaking project
mUrtaza aBBas, 18219 30% training solutions
n app of the month, book reviews and global news round-up
cfO, siemens Pakistan
n “Hot Potato” - a feature in which cima's Head of ethics 17004 28% consultancy services
DaViD mcmillan,
answers a reader's question
ceO, aviva insurance
n forum - a round-up of feedback from cima members
13968 23% compensation and benefits
sir alec reeD, n technology feature 12753 21% e-commerce solutions
founder of reed Business school
n Knowledge and skills feature
12753 21% Business travel
n career development and job of the month
12146 20% company/fleet cars
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ezis

5. financial management: MEdIA PACk
AdVERTIsING ANd
BRANdEd sOLUTIONs
CLIenTs n dIsPLAY Display advertising in FM will raise the awareness n ROUNd-TABLE dIsCUssIONs sponsorship of a round-table
of your brand in front of influential business professionals. offers your organisation a highly visible association with the cima
their high level of purchasing power and product brand, as well as giving you the opportunity to directly interact
recommendation makes FM the ideal medium for telling the market with the audience. the event is project managed by the FM team
about product launches and developments in the industry, and for with the content developed to meet the concerns of your business
corporate branding. needs. included in the package is a sponsored four-page feature
allowing readers an insight into the discussion topic.
n APPOINTMENTs sECTION around half (52%) of cima
members in the UK intend to change jobs in the next 2 years. all n WEBCAsTs make an impact with an on-demand video or
roles advertised in this section are automatically uploaded to our job audio webcast. similar to the approach taken with the supplements
site - cima my JOBs. and round-tables, this platform is ideal for measurable results as all
registered delegates agree to receive messages from the webcast
n sUPPLEMENTs sponsored editorial supplements benefit sponsor.
from promotion via various channels, including cimaglobal.
com, enewsletters to our database of registered users and online n FM - MEET ThE EdITOR LUNChEs ANd BREAkFAsTs
advertising. your organisation will benefit from working in this client event is the ideal opportunity to present to a
partnership with the editorial and design team. specially selected audience from across cima’s membership
in the UK. Our dedicated events team will project manage
n AdVERTORIALs Designed to stand out from the display each event ensuring the content is shaped to reflect your
advertisements appearing within the publication by simulating our business needs and aligning it to the requirements of our
editorial content. Working to your brief, our editorial and design team membership through consultation with our technical experts
will work closely with you to ensure the final product achieves its and editorial advisory panel.
objectives, with your sign off throughout.
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6. financial management: MEdIA PACk
80% of CIMA members use
CIMA resources to support
their CPD, with traditional
print publications as the
preferred format**.
RATEs
dIsPLAY ONLINE AdVERTIsING
insiDe frOnt cOVer £11,000 rUn Of site £40 cPm
DOUBle-Page sPreaD £9,000 targeteD camPaigns £60 cPm
OUtsiDe BacK cOVer £6,200
single (gUaranteeD POsitiOn) £5,400 dIRECT MAIL & BUsINEss dATA
single £4,900 POstal £275 cPm
CONTACT Half Page £2,450 email £425 cPm
hilton Young
commercial account Director
cima media CARRIER shEET (sPOnsOreD) from £2,950 sPONsORshIP OPPORTUNITIEs aVailaBle On reQUest
t +44 (0)20 7775 5511 Prices on application. Please note that all creative options are
e: hilton.young@cimaglobal.com INsERTs
subject to approval by the publishing director.
Per tHOUsanD £125 cPm
Andrew Walker Minimum insert volume - 20,000
account manager
cima media APPOINTMENTs sECTION
t +44 (0)20 7775 5517
e: andrew.walker@cimaglobal.com Half Page £1,999
*Source: CIMA Member Salary Survey
QUarter Page £1,500
**Source: CIMA Members CPD Survey
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