This document contains two exercises on canonical forms. The first exercise provides a truth table for a function with variables A, B, C, and F. The canonical form is given as the sum of minterms (A+B+C).(A+B+C'). The second exercise gives a truth table with variables A, B, C, D and F. The canonical form is the sum of minterms (A'+B'+C'+D')+(A+B+C+D')+(A+B+C'+D).
Utilizing Social Media in Your #omnichannelstrategy:
📢 Enhance Brand Awareness: Initiate brand introduction to a fresh audience.
🌱 Cultivate Engagement: Distribute free content catering to your intended audience.
📩 Generate Leads: Motivate the target demographic to engage with your social channels or website.
Factors for Selecting Social Media Channels in an Omnichannel Approach:
🔁 Alignment with Audience and Brand Identity: Ensure the social platform resonates with both your audience and brand persona.
🔀 Platform Traits: Consider the unique attributes of each social media platform.
Here are the four key steps to consider when creating a marketing strategy. First, the business needs to identify the audience that satisfies its objectives and goals and the product that matches the audience's needs and aspirations. Second, the content that would answer the audience's queries. Once created, the content will be promoted on the relevant channels, while also considering the query's intent (from navigational to transactional intent). Finally, no marketing strategy would be completed without data analysis that leads to an actionable feedback loop.
Since third-party cookies have been disabled from Google Chrome and most of the search engines, businesses need to focus on a more direct approach to engage with their customers. This first-party approach can be divided into four steps. First, build a marketing approach that focuses on a direct relationship between the brand and its customers. Second, invest in a secure database that guarantees data privacy and allows data clean-up on request. Third, utilise Global Site Tag Manager to track website traffic and conversions (don't forget to add both cookie and privacy notifications). And finally, invest in a first-party privacy approach that builds on a long-lasting relationship between the brand and its customers.
Here are 3 of the latest additions to Search. Search can be done via text or image. If a user search for "Shopping + Product name", SERP will display maps to locate nearby stores, relevant ads, and product images. Finally, Google shopping ads have turned images into browsable experiences.
Align the Marketing Strategy to Business ObjectivesStefania Borchia
To deliver marketing results that bring in business objectives, the first step is to clearly define those objectives. That means that after a business objective has been defined (use the S.M.A.R.T. chart), that objective should be translated into an audience the business wants to connect to. If, for example, a business wants to sell its offering into a new market, the latter will be defined by an audience having a clear identity. Such identity could include demographic, sociographic, and behavioural traits. Those traits will help the marketing team design a marketing campaign that caters to the audience's identity (such as messaging, value proposition, promotion, price, and marketing channel).
Branding should always align with marketing and business objectives. And to do that, we need to keep into consideration how familiar the audience is with the brand. The less familiar the audience is the longer it will take to convert. Once a brand has built its audience, a long-term image campaign will help the business turn its customers into long-term customers and brand advocates.
The SEO report summarizes the website's performance over time in key areas like on-page SEO, keyword rankings, content and links. It analyzes topics such as the site's crawlability, core web vitals and internal linking. It also tracks keywords and organic traffic, popular and high-value pages. Additionally, it evaluates current links, link building outreach and the site's link profile. Finally, it examines conversions including micro and macro conversions, revenue and ROI. The report concludes with remarks on completed activities, key results, future plans and recommendations to improve ROI going forward.
This document contains two exercises on canonical forms. The first exercise provides a truth table for a function with variables A, B, C, and F. The canonical form is given as the sum of minterms (A+B+C).(A+B+C'). The second exercise gives a truth table with variables A, B, C, D and F. The canonical form is the sum of minterms (A'+B'+C'+D')+(A+B+C+D')+(A+B+C'+D).
Utilizing Social Media in Your #omnichannelstrategy:
📢 Enhance Brand Awareness: Initiate brand introduction to a fresh audience.
🌱 Cultivate Engagement: Distribute free content catering to your intended audience.
📩 Generate Leads: Motivate the target demographic to engage with your social channels or website.
Factors for Selecting Social Media Channels in an Omnichannel Approach:
🔁 Alignment with Audience and Brand Identity: Ensure the social platform resonates with both your audience and brand persona.
🔀 Platform Traits: Consider the unique attributes of each social media platform.
Here are the four key steps to consider when creating a marketing strategy. First, the business needs to identify the audience that satisfies its objectives and goals and the product that matches the audience's needs and aspirations. Second, the content that would answer the audience's queries. Once created, the content will be promoted on the relevant channels, while also considering the query's intent (from navigational to transactional intent). Finally, no marketing strategy would be completed without data analysis that leads to an actionable feedback loop.
Since third-party cookies have been disabled from Google Chrome and most of the search engines, businesses need to focus on a more direct approach to engage with their customers. This first-party approach can be divided into four steps. First, build a marketing approach that focuses on a direct relationship between the brand and its customers. Second, invest in a secure database that guarantees data privacy and allows data clean-up on request. Third, utilise Global Site Tag Manager to track website traffic and conversions (don't forget to add both cookie and privacy notifications). And finally, invest in a first-party privacy approach that builds on a long-lasting relationship between the brand and its customers.
Here are 3 of the latest additions to Search. Search can be done via text or image. If a user search for "Shopping + Product name", SERP will display maps to locate nearby stores, relevant ads, and product images. Finally, Google shopping ads have turned images into browsable experiences.
Align the Marketing Strategy to Business ObjectivesStefania Borchia
To deliver marketing results that bring in business objectives, the first step is to clearly define those objectives. That means that after a business objective has been defined (use the S.M.A.R.T. chart), that objective should be translated into an audience the business wants to connect to. If, for example, a business wants to sell its offering into a new market, the latter will be defined by an audience having a clear identity. Such identity could include demographic, sociographic, and behavioural traits. Those traits will help the marketing team design a marketing campaign that caters to the audience's identity (such as messaging, value proposition, promotion, price, and marketing channel).
Branding should always align with marketing and business objectives. And to do that, we need to keep into consideration how familiar the audience is with the brand. The less familiar the audience is the longer it will take to convert. Once a brand has built its audience, a long-term image campaign will help the business turn its customers into long-term customers and brand advocates.
The SEO report summarizes the website's performance over time in key areas like on-page SEO, keyword rankings, content and links. It analyzes topics such as the site's crawlability, core web vitals and internal linking. It also tracks keywords and organic traffic, popular and high-value pages. Additionally, it evaluates current links, link building outreach and the site's link profile. Finally, it examines conversions including micro and macro conversions, revenue and ROI. The report concludes with remarks on completed activities, key results, future plans and recommendations to improve ROI going forward.
6 tips on how to improve on-page technical SEO. Besides creating content that satisfies the query's intent, an SEO page will present:
- meta-tags that encourage the user to click on the link
- a page that loads fast on every device (below 3s)
- content that satisfies the query
- images whose content can be understood by search engines
- Internal links to help the user find additional content
- Backlinks to show the page's higher E.A.T. (Expertise, Authoritativeness, and Trustworthiness) compared to other sites
Optimize your content strategy by analyzing your existing content's SEO performance, audience interest, and conversion rates. Create a spreadsheet to label content based on these factors and identify pages that could rank highly and topics most interesting to your audience. Use the analysis to update high-scoring content or create new content for low-scoring pages to improve traffic, leads, and sales.
To exclude negative keywords in Google Ads, add irrelevant search terms to the Negative Keywords list under Campaign > Keywords. Identify words like "Job" that make queries irrelevant and add them as Broad Match negative triggers to the Negative Keywords list to exclude those queries from your ads.
Here are three steps you can take to increase the conversion rate in a Google Ads campaign: change match type, keep the Negative Keywords list updated, and pause non-converting keywords.
Google Ads allows advertisers to optimize audiences for campaigns and ad groups using demographics and affinities to target personal traits, in-market interests to reach those actively searching, and remarketing combined with Google Analytics audiences that match campaign settings.
How to bid more for pre-defined business audiencesStefania Borchia
Every business targets an audience defined by behavioural, psychological or demographical traits. However, 20% of such an audience represents 80% of the business (Pareto principle). Therefore, to increase the ROI of any business, marketing campaigns should focus more on delivering results from that 20%. To achieve such results in Google Ads, marketers can take advantage of the Rules feature. They can create an automated rule that increases the bidding by a percentage of choice (I recommend between 20 and 50%) when a pre-defined audience triggers the query (to create the audience, use the Audience Manager feature).
How to choose the right KPI based on the marketing goal.pdfStefania Borchia
Every marketing activity should be designed with a specific goal in mind - that goal should bring the business closer to one of its objectives. To keep track of how close marketing is to delivering such objectives, pre-defined KPIs should be selected based on the marketing activity. In this presentation, I summarise 4 marketing goals and their corresponding KPIs.
Here are four steps to help you manage SEO content creation. First, choose your core (or pillar) keywords, create additional content around those core keywords, check what competitors are doing to rank in first spots, and create a list of content pieces that improve upon your competitors. And finally, deliver content in a format that satisfies your business branding guidelines, the original query, and Google algorithm (technical SEO).
Here are 3 steps on how to start keyword analysis. In short, an effective SEO strategy should focus on business-related keywords and solve SEO issues accordingly.
When choosing keywords to rank for, consider only keywords that make sense for your business and audience.
Do not try to rank for every possible keyword that could describe your product or service.
Users stop scrolling if too many products are displayed, causing scrolling fatigue. Forms should be pre-filled for registered users to avoid unfulfilled autofields. Slow loading speeds prevent users from completing purchases due to speed issues.
To track ranking in SEMrush, create a project for your domain under the Projects menu. Then use the SEO Checker under Keywords and Pages to manually add pages and keywords by copying page URLs and entering keywords to track rankings.
The "What If Analysis" functionality in Excel finds the best possible scenario based on available data points. Use it to find the best price to optimise revenue and profit.
Marketing strategy: How to improve mobile shopping experienceStefania Borchia
Here are four tips on how to improve a mobile shopping experience: prevent scrolling fatigue, include autofill, mention (if present) the additional benefits in the product's description, bring the product to life with high-quality images.
The length of an email should be proportional to how well you know the recipient, with shorter emails for those you know less. The email should state the reason for contact, then list 3-5 benefits of a reply supported by data. Avoid a meaningless intro and make the scope clear immediately, starting with the purpose for writing. Personalize the email by showing you know the recipient and addressing their current issues.
Marketing strategy - How to choose the (right) marketing channelsStefania Borchia
This is how you choose the right channel for your marketing campaign based on how well the business ranks organically. And what to do when the organic ranking is low or null due to the target audience lack of knowledge of the market solution.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
6 tips on how to improve on-page technical SEO. Besides creating content that satisfies the query's intent, an SEO page will present:
- meta-tags that encourage the user to click on the link
- a page that loads fast on every device (below 3s)
- content that satisfies the query
- images whose content can be understood by search engines
- Internal links to help the user find additional content
- Backlinks to show the page's higher E.A.T. (Expertise, Authoritativeness, and Trustworthiness) compared to other sites
Optimize your content strategy by analyzing your existing content's SEO performance, audience interest, and conversion rates. Create a spreadsheet to label content based on these factors and identify pages that could rank highly and topics most interesting to your audience. Use the analysis to update high-scoring content or create new content for low-scoring pages to improve traffic, leads, and sales.
To exclude negative keywords in Google Ads, add irrelevant search terms to the Negative Keywords list under Campaign > Keywords. Identify words like "Job" that make queries irrelevant and add them as Broad Match negative triggers to the Negative Keywords list to exclude those queries from your ads.
Here are three steps you can take to increase the conversion rate in a Google Ads campaign: change match type, keep the Negative Keywords list updated, and pause non-converting keywords.
Google Ads allows advertisers to optimize audiences for campaigns and ad groups using demographics and affinities to target personal traits, in-market interests to reach those actively searching, and remarketing combined with Google Analytics audiences that match campaign settings.
How to bid more for pre-defined business audiencesStefania Borchia
Every business targets an audience defined by behavioural, psychological or demographical traits. However, 20% of such an audience represents 80% of the business (Pareto principle). Therefore, to increase the ROI of any business, marketing campaigns should focus more on delivering results from that 20%. To achieve such results in Google Ads, marketers can take advantage of the Rules feature. They can create an automated rule that increases the bidding by a percentage of choice (I recommend between 20 and 50%) when a pre-defined audience triggers the query (to create the audience, use the Audience Manager feature).
How to choose the right KPI based on the marketing goal.pdfStefania Borchia
Every marketing activity should be designed with a specific goal in mind - that goal should bring the business closer to one of its objectives. To keep track of how close marketing is to delivering such objectives, pre-defined KPIs should be selected based on the marketing activity. In this presentation, I summarise 4 marketing goals and their corresponding KPIs.
Here are four steps to help you manage SEO content creation. First, choose your core (or pillar) keywords, create additional content around those core keywords, check what competitors are doing to rank in first spots, and create a list of content pieces that improve upon your competitors. And finally, deliver content in a format that satisfies your business branding guidelines, the original query, and Google algorithm (technical SEO).
Here are 3 steps on how to start keyword analysis. In short, an effective SEO strategy should focus on business-related keywords and solve SEO issues accordingly.
When choosing keywords to rank for, consider only keywords that make sense for your business and audience.
Do not try to rank for every possible keyword that could describe your product or service.
Users stop scrolling if too many products are displayed, causing scrolling fatigue. Forms should be pre-filled for registered users to avoid unfulfilled autofields. Slow loading speeds prevent users from completing purchases due to speed issues.
To track ranking in SEMrush, create a project for your domain under the Projects menu. Then use the SEO Checker under Keywords and Pages to manually add pages and keywords by copying page URLs and entering keywords to track rankings.
The "What If Analysis" functionality in Excel finds the best possible scenario based on available data points. Use it to find the best price to optimise revenue and profit.
Marketing strategy: How to improve mobile shopping experienceStefania Borchia
Here are four tips on how to improve a mobile shopping experience: prevent scrolling fatigue, include autofill, mention (if present) the additional benefits in the product's description, bring the product to life with high-quality images.
The length of an email should be proportional to how well you know the recipient, with shorter emails for those you know less. The email should state the reason for contact, then list 3-5 benefits of a reply supported by data. Avoid a meaningless intro and make the scope clear immediately, starting with the purpose for writing. Personalize the email by showing you know the recipient and addressing their current issues.
Marketing strategy - How to choose the (right) marketing channelsStefania Borchia
This is how you choose the right channel for your marketing campaign based on how well the business ranks organically. And what to do when the organic ranking is low or null due to the target audience lack of knowledge of the market solution.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Excel formula to calculate the number of working days between two dates
1. EXAMPLE
A1= 23 February 2020 B1 = 15 July 2020
C1 = NETWORKDAYS(A1, B1)
EXCEL FORMULA TO CALCULATE WORKING DAYS
BETWEEN 2 DATES
= NETWORKDAYS(date1, date2)
MecLabs Source