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PEOPLE
DON'T
CARE
about your brand
Seriously?
YES, SERIOUSLY
They care
about what you
do for them!
Only 25% of American respondents
in a recent study said that brand
loyalty affected how they shopped.
1 in 4 customers would switch
to a different provider on the basis
of a single negative experience
Nearly Half of those who described
themselves as highly loyal to a brand
were no longer loyal a year later
What's
happening?
Companies deliver
something different
than what they
promise upfront
Complaints

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