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Example NonProfit Branding Presentation
The document outlines branding elements for the Rosen JCC, including typography, color palette, and brand personality traits such as being smart, funny, and empathetic. It emphasizes the importance of imagery in social media and the website, showcasing real people to foster community engagement. Taglines highlight the community aspect and the center's aspirations to be a premiere community hub in Central Florida.
Marketingâ—¦
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Example NonProfit Branding Presentation
- 1. Marketing 2015 –Rosen JCC Rosen JCC Brand Presentation Non Profit Branding Examples
- 2. Visual Brand This isour title font. Ubuntu - Crisp This is our body font. Fira Sans - Book Branding Colors Tel Aviv – main palette Main logo – Poppy J
- 3. Sub-Brand Internal sub-brands Eventsub-brands
- 4. Brand Badges Variety ofbrand badges
- 5. Brand Personality Smart Funny Cultural Successful Empathetic Intellectual Philanthropic Entrepreneurial Moral, butnot preachy Doing good in the world Jewish Compassion/Heart Standards Flexibility/On MyTerms
- 6. Taglines The J isfor you. Join your new community. A premiere community center in Central Florida.
- 7.
- 8. Social Media Relies heavily onimagery Each site has a specific focus
- 9. Imagery Personal, fun, warm,real people including staff
- 10. Imagery Personal, fun, warm,real people including staff
- 11.
Editor's Notes
- #3Â Define color palette and font. Discuss choice of poppy J. Vibrant, exciting, modern, warm
- #4 Try not to sub brand too often…event are fine CAMP J, JU and ECLC only area with their own logo
- #5Â Branding badges - variety
- #6 Jewish Absolutely core to our brand. Identify proudly as Jewish, they say—but then leave it open-ended. Avoid defining it; more than ever, what it means to be Jewish is a personal decision. Compassion/Heart This heading covers many traits: inclusiveness, altruism, welcoming, warmth, etc… We are a strong and supportive community. Standards The rise of professionalism at JCCs is a critical part of our story over the past decade. People expect professionalism, competency, kindness Flexibility/On My Terms Flexibility is a critical component of a brand that is ripe for Millennials—and increasingly, for Boomers and Gen Xers as well. Everyone wants a personalized experience.
- #7 For the next 12 months…good campaign….something about this place not my fav
- #8 Working on print items still….12 months with the building…maybe 24?
- #9Â Cover each brand of social media
- #10Â Imagery from rooms/events/real people
- #11Â Staff headshots
- #12Â Discuss website and growth od site in next 12 months