Example NonProfit Branding Presentation
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Our branding presentation was created to help people understand who we were and why it would benefit community groups to partner. It's been a successful and engaging tool when meet new companies and soliciting interest in our nonprofit community center.
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Example NonProfit Branding Presentation
- 1. Marketing 2015 – Rosen JCC Rosen JCC Brand Presentation Non Profit Branding Examples
- 2. Visual Brand This is our title font. Ubuntu - Crisp This is our body font. Fira Sans - Book Branding Colors Tel Aviv – main palette Main logo – Poppy J
- 3. Sub-Brand Internal sub-brands Event sub-brands
- 4. Brand Badges Variety of brand badges
- 5. Brand Personality Smart Funny Cultural Successful Empathetic Intellectual Philanthropic Entrepreneurial Moral, but not preachy Doing good in the world Jewish Compassion/Heart Standards Flexibility/On MyTerms
- 6. Taglines The J is for you. Join your new community. A premiere community center in Central Florida.
- 8. Social Media Relies heavily on imagery Each site has a specific focus
- 9. Imagery Personal, fun, warm, real people including staff
- 10. Imagery Personal, fun, warm, real people including staff
- 11. Website
Editor's Notes
- Define color palette and font. Discuss choice of poppy J. Vibrant, exciting, modern, warm
- Try not to sub brand too often…event are fine CAMP J, JU and ECLC only area with their own logo
- Branding badges - variety
- Jewish Absolutely core to our brand. Identify proudly as Jewish, they say—but then leave it open-ended. Avoid defining it; more than ever, what it means to be Jewish is a personal decision. Compassion/Heart This heading covers many traits: inclusiveness, altruism, welcoming, warmth, etc… We are a strong and supportive community. Standards The rise of professionalism at JCCs is a critical part of our story over the past decade. People expect professionalism, competency, kindness Flexibility/On My Terms Flexibility is a critical component of a brand that is ripe for Millennials—and increasingly, for Boomers and Gen Xers as well. Everyone wants a personalized experience.
- For the next 12 months…good campaign….something about this place not my fav
- Working on print items still….12 months with the building…maybe 24?
- Cover each brand of social media
- Imagery from rooms/events/real people
- Staff headshots
- Discuss website and growth od site in next 12 months