Communications campaign delivered by Ewa Kwolek Mazur for a sustainability NGO in Brazil on behalf of Proximity London and TIE. Overview of fundraising prior to departure and final comms assets.
Cambodian Life - Living and Working in Phnom PenhDMI
This document provides information about life and work in Phnom Penh, Cambodia. It discusses the history of Cambodia, describes Phnom Penh as the capital city with over 1.5 million people, and profiles the company DMI which has offices in Phnom Penh and other locations. The document also shares details about the DMI Phnom Penh office, staff demographics, and perspectives from employees on benefits of working and living in Cambodia. Guides on restaurants, schools, transportation and other services in Phnom Penh are also included.
The document summarizes a multi-country partnership project called "Around Europe in 80 Days: A Bet for a G.E.T." where students from 9 European countries worked together over multiple years to raise environmental awareness and build models of green towns. The project involved students learning about environmental issues, creating a comic and illustrated lexicon, and investigating sustainable practices in their countries. Students testified that the project helped them make new friends, learn about other cultures, and develop their communication skills while also becoming more environmentally conscious.
Penny spent a month in the Northeast of Brazil working with the organization Plan and the host agency Arcos. The original brief for the placement was to promote the ‘Communicating Children’s Rights’ project, a project run by the children from the local community Cabo. A secondary outcome was to give the children who had taken part in the programme a higher social standing within the municipality of Cabo. If these children, who had learnt so much from the programme, were looked on favourably by the community they would be able to effect change much more successfully.
This appeared on the face of it to be a very straightforward project. Penny thought they would be able to raise awareness of the scheme quite easily and believed it would be as simple as promoting it in the local schools within Cabo. This wasn’t the case. Penny found the placement challenging, but extremely rewarding at the same time. Penny made a tremendous difference to the organisation Plan and to the children involved with the many projects that Plan offers.
The document provides information on several campaigns run by different organizations. It discusses the purposes, aims, and techniques used in campaigns by Shelter, Barnardos, and the Child Health Foundation. For each campaign, the document examines the visual elements like photography, fonts, and color schemes used in promotional materials. It also provides examples of impacts and changes achieved through the campaigns, such as new policies influenced by Barnardos and people helped by Shelter's work.
ICOS is a charity organization established in 2009 that provides services benefiting international communities in Sunderland and the North East of England. Their goal is to promote integration and social cohesion. They have over 430 members and help 10-20 new people per month. ICOS works in partnership with local authorities and other organizations to provide services and support to the local community.
ICOS (International Community Organisation of Sunderland) is a charity organization established in 2009 that provides services benefiting international communities in Sunderland and the North East of England. Their services include helping over 430 members integrate and promote social cohesion. They also provide advice and assistance to members on issues like energy costs, switching providers, and environmental initiatives. ICOS works with local authorities and other organizations to conduct community outreach and events.
The document contains questions and responses about environmental science, community work, and chemicals. Specifically:
1. It asks what to expect in environmental science and responds that you will learn about earth processes, alternative energy, climate change, and pollution control.
2. It asks to list environmental disturbances and responds with a list including chemical safety, air pollution, climate change, diseases, access to healthcare, infrastructure, water quality, and global issues.
3. It asks about 21st century skills and lists critical thinking, communication, creativity, problem solving, collaboration, literacy, technology skills, digital literacy, media literacy, global awareness, self-direction, social skills, civic literacy, innovation skills, and thinking skills.
Cambodian Life - Living and Working in Phnom PenhDMI
This document provides information about life and work in Phnom Penh, Cambodia. It discusses the history of Cambodia, describes Phnom Penh as the capital city with over 1.5 million people, and profiles the company DMI which has offices in Phnom Penh and other locations. The document also shares details about the DMI Phnom Penh office, staff demographics, and perspectives from employees on benefits of working and living in Cambodia. Guides on restaurants, schools, transportation and other services in Phnom Penh are also included.
The document summarizes a multi-country partnership project called "Around Europe in 80 Days: A Bet for a G.E.T." where students from 9 European countries worked together over multiple years to raise environmental awareness and build models of green towns. The project involved students learning about environmental issues, creating a comic and illustrated lexicon, and investigating sustainable practices in their countries. Students testified that the project helped them make new friends, learn about other cultures, and develop their communication skills while also becoming more environmentally conscious.
Penny spent a month in the Northeast of Brazil working with the organization Plan and the host agency Arcos. The original brief for the placement was to promote the ‘Communicating Children’s Rights’ project, a project run by the children from the local community Cabo. A secondary outcome was to give the children who had taken part in the programme a higher social standing within the municipality of Cabo. If these children, who had learnt so much from the programme, were looked on favourably by the community they would be able to effect change much more successfully.
This appeared on the face of it to be a very straightforward project. Penny thought they would be able to raise awareness of the scheme quite easily and believed it would be as simple as promoting it in the local schools within Cabo. This wasn’t the case. Penny found the placement challenging, but extremely rewarding at the same time. Penny made a tremendous difference to the organisation Plan and to the children involved with the many projects that Plan offers.
The document provides information on several campaigns run by different organizations. It discusses the purposes, aims, and techniques used in campaigns by Shelter, Barnardos, and the Child Health Foundation. For each campaign, the document examines the visual elements like photography, fonts, and color schemes used in promotional materials. It also provides examples of impacts and changes achieved through the campaigns, such as new policies influenced by Barnardos and people helped by Shelter's work.
ICOS is a charity organization established in 2009 that provides services benefiting international communities in Sunderland and the North East of England. Their goal is to promote integration and social cohesion. They have over 430 members and help 10-20 new people per month. ICOS works in partnership with local authorities and other organizations to provide services and support to the local community.
ICOS (International Community Organisation of Sunderland) is a charity organization established in 2009 that provides services benefiting international communities in Sunderland and the North East of England. Their services include helping over 430 members integrate and promote social cohesion. They also provide advice and assistance to members on issues like energy costs, switching providers, and environmental initiatives. ICOS works with local authorities and other organizations to conduct community outreach and events.
The document contains questions and responses about environmental science, community work, and chemicals. Specifically:
1. It asks what to expect in environmental science and responds that you will learn about earth processes, alternative energy, climate change, and pollution control.
2. It asks to list environmental disturbances and responds with a list including chemical safety, air pollution, climate change, diseases, access to healthcare, infrastructure, water quality, and global issues.
3. It asks about 21st century skills and lists critical thinking, communication, creativity, problem solving, collaboration, literacy, technology skills, digital literacy, media literacy, global awareness, self-direction, social skills, civic literacy, innovation skills, and thinking skills.
Mariachiara Poggi participated in a European Voluntary Service project in Faro, Portugal from March 2015 to March 2016. During her time there, she helped organize environmental events and workshops, conducted scientific fieldwork, and created educational materials. She gained experience in project management, improved her communication skills in Italian, English, and Portuguese, and enhanced her digital and intercultural competencies. The voluntary service helped Mariachiara develop personally and professionally, allowing her to better understand her role as a citizen in Europe.
This is a guidebook about AIESEC's Global Volunteer Program. If you are young person looking to volunteer abroad then this guidebook provides you information on why, how and what of volunteering.
The document is a newsletter from Green School in Bali, Indonesia. It discusses upcoming events at the school including a farmer's market, community showcase, and open day at Kul Kul Farm. It also summarizes the Green Generation delegation's experiences at the UN climate conference in Paris, including a performance they gave and meetings they had with sustainability innovators. Finally, it promotes the sale of t-shirts to fund a student trip to Kalimantan to help with reforestation efforts.
The workshop was organised as part of the Climate KIC Innovation Festival 2014. Following the success of the workshop, we felt we should promote the activities & use social media to stay connected. It is our focus to provide a clear message for us, others & countries in time for COP21, Paris 2015, the Earth Summit.
Byron Youth Service aims to promote ecological practices among young people through their six step program. The steps include making a commitment to the environment, listening to youth, taking stock of environmental impacts, taking action through programs and activities, integrating environmental education, and celebrating successes. Examples provided include eco-landscaping projects and fashion design initiatives that promote reuse and sustainability.
The document summarizes an interdisciplinary project developed by third year students at La Salle High School. The project involved creating a small business to produce and sell an ecological soap called "Soapure" that does not produce foam in order to reduce water pollution. Students researched market trends, conducted surveys, and created advertising materials like posters, radio ads, and a TV commercial to promote the soap. The project integrated knowledge and skills from various subjects including law, economics, sociology, psychology, and communications. The overarching goal was to apply their learning to address a real social and environmental issue.
The document summarizes an interdisciplinary project developed by third year students at La Salle High School. The project involved creating a small business to produce and sell an ecological soap called "Soapure" that does not produce foam in order to reduce water pollution. Students researched market trends, conducted surveys, and created advertising materials like posters, radio spots, and a television commercial to promote the soap. The project integrated knowledge and skills from various subjects like economics, law, communications, sociology, and psychology. The overarching goal was to apply their learning to address a real social and environmental issue.
The document summarizes an interdisciplinary project developed by third year students at La Salle High School. The project involved creating a small business to produce and sell an ecological soap called "Soapure" that does not produce foam. Students researched the market and consumer preferences. They created advertising materials like posters, radio ads, and a TV commercial to promote the soap. The project integrated knowledge and skills from various subjects including law, economics, sociology, psychology, and communications. The overarching goal was to apply their learning to address the real-world problem of water pollution caused by soap foam.
This case study summarizes an education project on environmental sustainability conducted by interns in Cochabamba, Bolivia over the summer. The interns partnered with a local organization that runs daycares and schools. Their project involved:
1) Establishing partnerships between the local organization and 5 environmental groups in the city to provide workshops on recycling and sustainability.
2) Developing an art curriculum focused on recycling and sustainability for children at the largest daycare center.
3) Organizing a "Green Fair" event to display the children's art and educate parents.
4) Creating recycling and garbage bins for 3 daycare centers with one of the partner organizations.
The interns faced challenges with communication within
Environment Corporate Csr Unity May 2012 2Saudi Aramco
Unity provides integrated corporate communications strategies that consider political, social, and environmental issues. They work with companies like Unilever, GSK, Café Direct, and M&S to develop campaigns that achieve an average 28-35% ROI. Unity focuses on starting conversations to shape public understanding of companies. They develop strategic toolkits that measure how policies, media, social/economic changes, and people influence brand exposure, customer understanding, environmental impact, and regulatory risks.
Environment Corporate Csr Unity May 2012 2Saudi Aramco
This presentation is an overview of the Unity approach and methodology to corporate, environmental and CSR. We have included a series of case studies so you can see our work and the results.
If you would like to discuss any of this work please e-mail jonny@hellounity.com
We are finally relaunching having talked to all existing local initiatives to make sure we work in harmony them and fill the gaps. Have a read, share your thoughts and get involved!
Breathing New Life Into Social Media Campaigns | Communicate 2020 Gertie Goddard
Ten years after social media has become a standard channel for communication and engagement, some organisations are feeling stretched, tired or find themselves churning out the same old content. The award-winning digital team from Greenhouse PR will lead this session to help you breathe new life into your social.
This document provides information about a youth exchange program taking place from September 28th to October 6th, 2021 in Ourondo, Portugal. The program aims to promote intercultural dialogue and identity exploration through art and interaction. It will involve 44 participants from 7 countries staying in a camping area and participating in activities like dance, yoga, art, and discussions to learn about different cultures. Participants are expected to be actively involved and to present an aspect of their own culture during a multicultural night event.
B.E.L.L. Business Economics Language Learningtabor1
This document summarizes a multi-year international education project called B.E.L.L involving schools from several European countries. The project focused on using business, economics, language learning, and other topics to teach about fair trade. Students created virtual or real training companies and conducted research on fair trade. They had meetings in different countries and used an online platform for collaboration. The project helped integrate entrepreneurship concepts into the school curriculum and benefited students by improving their language skills, cultural awareness, and confidence.
This document provides information for participants of a 9-day youth exchange project taking place from June 2nd to June 10th in Portugal. It outlines the project activities focused on identity, accommodation in tents, food provided, what to bring, travel information, and COVID protocols. Participants from 7 countries will explore identity through art, storytelling, and more.
The Pinkerton Academy DECA chapter ran a candy cane gram fundraiser to benefit Goodwill Industries. They sold 131 candy canes for $1 each and raised $151 total. The money was used to purchase gifts like perfume, scarves, and DVDs for Goodwill to sell. In the future, the chapter recommends starting fundraisers earlier to allow more time for planning and marketing.
This report summarizes the Design for Change journey of Bryan Low, Shin Hyon Young, Theodore Choo, and Zhang Yimin. Their objective was to raise environmental awareness in Singapore by distributing flyers, creating a Facebook page, giving a presentation at Bryan's primary school, and sending a petition to the government. They encountered challenges with procrastination, scheduling meetings, and gaining public attention. Overall, they learned the importance of time management, thinking creatively, initiative, and confidence when completing projects.
Cultivate London is an urban farm that provides training and jobs for unemployed young people in horticulture. It aims to convert vacant land in London into food growing spaces and increase local organic produce consumption. It offers horticultural apprenticeships and training to develop skills and confidence. However, it needs more funding to expand its apprenticeship program and a sales management system to boost its business income and support more placements. A communications strategy, fundraising materials, and online ordering system could help address these challenges.
This report explores the significance of border towns and spaces for strengthening responses to young people on the move. In particular it explores the linkages of young people to local service centres with the aim of further developing service, protection, and support strategies for migrant children in border areas across the region. The report is based on a small-scale fieldwork study in the border towns of Chipata and Katete in Zambia conducted in July 2023. Border towns and spaces provide a rich source of information about issues related to the informal or irregular movement of young people across borders, including smuggling and trafficking. They can help build a picture of the nature and scope of the type of movement young migrants undertake and also the forms of protection available to them. Border towns and spaces also provide a lens through which we can better understand the vulnerabilities of young people on the move and, critically, the strategies they use to navigate challenges and access support.
The findings in this report highlight some of the key factors shaping the experiences and vulnerabilities of young people on the move – particularly their proximity to border spaces and how this affects the risks that they face. The report describes strategies that young people on the move employ to remain below the radar of visibility to state and non-state actors due to fear of arrest, detention, and deportation while also trying to keep themselves safe and access support in border towns. These strategies of (in)visibility provide a way to protect themselves yet at the same time also heighten some of the risks young people face as their vulnerabilities are not always recognised by those who could offer support.
In this report we show that the realities and challenges of life and migration in this region and in Zambia need to be better understood for support to be strengthened and tuned to meet the specific needs of young people on the move. This includes understanding the role of state and non-state stakeholders, the impact of laws and policies and, critically, the experiences of the young people themselves. We provide recommendations for immediate action, recommendations for programming to support young people on the move in the two towns that would reduce risk for young people in this area, and recommendations for longer term policy advocacy.
United Nations World Oceans Day 2024; June 8th " Awaken new dephts".Christina Parmionova
The program will expand our perspectives and appreciation for our blue planet, build new foundations for our relationship to the ocean, and ignite a wave of action toward necessary change.
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Mariachiara Poggi participated in a European Voluntary Service project in Faro, Portugal from March 2015 to March 2016. During her time there, she helped organize environmental events and workshops, conducted scientific fieldwork, and created educational materials. She gained experience in project management, improved her communication skills in Italian, English, and Portuguese, and enhanced her digital and intercultural competencies. The voluntary service helped Mariachiara develop personally and professionally, allowing her to better understand her role as a citizen in Europe.
This is a guidebook about AIESEC's Global Volunteer Program. If you are young person looking to volunteer abroad then this guidebook provides you information on why, how and what of volunteering.
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Byron Youth Service aims to promote ecological practices among young people through their six step program. The steps include making a commitment to the environment, listening to youth, taking stock of environmental impacts, taking action through programs and activities, integrating environmental education, and celebrating successes. Examples provided include eco-landscaping projects and fashion design initiatives that promote reuse and sustainability.
The document summarizes an interdisciplinary project developed by third year students at La Salle High School. The project involved creating a small business to produce and sell an ecological soap called "Soapure" that does not produce foam in order to reduce water pollution. Students researched market trends, conducted surveys, and created advertising materials like posters, radio ads, and a TV commercial to promote the soap. The project integrated knowledge and skills from various subjects including law, economics, sociology, psychology, and communications. The overarching goal was to apply their learning to address a real social and environmental issue.
The document summarizes an interdisciplinary project developed by third year students at La Salle High School. The project involved creating a small business to produce and sell an ecological soap called "Soapure" that does not produce foam in order to reduce water pollution. Students researched market trends, conducted surveys, and created advertising materials like posters, radio spots, and a television commercial to promote the soap. The project integrated knowledge and skills from various subjects like economics, law, communications, sociology, and psychology. The overarching goal was to apply their learning to address a real social and environmental issue.
The document summarizes an interdisciplinary project developed by third year students at La Salle High School. The project involved creating a small business to produce and sell an ecological soap called "Soapure" that does not produce foam. Students researched the market and consumer preferences. They created advertising materials like posters, radio ads, and a TV commercial to promote the soap. The project integrated knowledge and skills from various subjects including law, economics, sociology, psychology, and communications. The overarching goal was to apply their learning to address the real-world problem of water pollution caused by soap foam.
This case study summarizes an education project on environmental sustainability conducted by interns in Cochabamba, Bolivia over the summer. The interns partnered with a local organization that runs daycares and schools. Their project involved:
1) Establishing partnerships between the local organization and 5 environmental groups in the city to provide workshops on recycling and sustainability.
2) Developing an art curriculum focused on recycling and sustainability for children at the largest daycare center.
3) Organizing a "Green Fair" event to display the children's art and educate parents.
4) Creating recycling and garbage bins for 3 daycare centers with one of the partner organizations.
The interns faced challenges with communication within
Environment Corporate Csr Unity May 2012 2Saudi Aramco
Unity provides integrated corporate communications strategies that consider political, social, and environmental issues. They work with companies like Unilever, GSK, Café Direct, and M&S to develop campaigns that achieve an average 28-35% ROI. Unity focuses on starting conversations to shape public understanding of companies. They develop strategic toolkits that measure how policies, media, social/economic changes, and people influence brand exposure, customer understanding, environmental impact, and regulatory risks.
Environment Corporate Csr Unity May 2012 2Saudi Aramco
This presentation is an overview of the Unity approach and methodology to corporate, environmental and CSR. We have included a series of case studies so you can see our work and the results.
If you would like to discuss any of this work please e-mail jonny@hellounity.com
We are finally relaunching having talked to all existing local initiatives to make sure we work in harmony them and fill the gaps. Have a read, share your thoughts and get involved!
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This document provides information about a youth exchange program taking place from September 28th to October 6th, 2021 in Ourondo, Portugal. The program aims to promote intercultural dialogue and identity exploration through art and interaction. It will involve 44 participants from 7 countries staying in a camping area and participating in activities like dance, yoga, art, and discussions to learn about different cultures. Participants are expected to be actively involved and to present an aspect of their own culture during a multicultural night event.
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This document summarizes a multi-year international education project called B.E.L.L involving schools from several European countries. The project focused on using business, economics, language learning, and other topics to teach about fair trade. Students created virtual or real training companies and conducted research on fair trade. They had meetings in different countries and used an online platform for collaboration. The project helped integrate entrepreneurship concepts into the school curriculum and benefited students by improving their language skills, cultural awareness, and confidence.
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Donate to charity during this holiday seasonSERUDS INDIA
For people who have money and are philanthropic, there are infinite opportunities to gift a needy person or child a Merry Christmas. Even if you are living on a shoestring budget, you will be surprised at how much you can do.
Donate Us
https://serudsindia.org/how-to-donate-to-charity-during-this-holiday-season/
#charityforchildren, #donateforchildren, #donateclothesforchildren, #donatebooksforchildren, #donatetoysforchildren, #sponsorforchildren, #sponsorclothesforchildren, #sponsorbooksforchildren, #sponsortoysforchildren, #seruds, #kurnool
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Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Food safety, prepare for the unexpected - So what can be done in order to be ready to address food safety, food Consumers, food producers and manufacturers, food transporters, food businesses, food retailers can ...
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Synopsis (short abstract) In December 2023, the UN General Assembly proclaimed 30 May as the International Day of Potato.
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Commission for the Conservation of Southern Bluefin Tuna (CCSBT)
General Fisheries Commission for the Mediterranean (GFCM)
Inter-American Tropical Tuna Commission (IATTC)
International Commission for the Conservation of Atlantic Tunas (ICCAT)
Indian Ocean Tuna Commission (IOTC)
Northwest Atlantic Fisheries Organisation (NAFO)
North East Atlantic Fisheries Commission (NEAFC)
North Pacific Fisheries Commission (NPFC)
South East Atlantic Fisheries Organisation (SEAFO)
South Pacific Regional Fisheries Management Organisation (SPRFMO)
Southern Indian Ocean Fisheries Agreement (SIOFA)
Western and Central Pacific Fisheries Commission (WCPFC)
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Researching the client.pptxsxssssssssssssssssssssss
Ewa Kwolek Mazur working for a Brazilian ecological NGO
1. TIE & Edificio Ecologico
Ewa Kwolek case study
Brazil, March 2012
2. Background
October 2011 marked the beginning of my biggest life
adventure. I was chosen as a representative of my agency -
Proximity London – to work with an NGO in Brazil called
Edificio Ecologico…
My work was organised by a social enterprise called The
International Exchange (TIE).
My task was to help develop a communications
campaign for EE using my own skills and funds raised
in the UK. My work was to be supported by a local agency
Arcos Communicaçao who kindly offered their resource
and a desk space.
3. 1. Key players
2. Fundraising
3. Portuguese lessons
4. In Brazil
5. Brief & objectives
6. Social media & website
7. Creative idea &
8. comms plan
9. Budget
10. Measurements &
evaluation
11. Objectives of my
experience
12. My reflections
5. TIE was set up 7 years ago as a
social enterprise to “bring together
the world of
communications and the
world of development in
order to achieve social
change.”
Communication
professionals are paired with
NGO’s across the globe.
Philippa White
The founder
The International Exchange
6. Edificio Ecologico (The Ecological
Building Project) is an NGO based in Recife,
Brazil working with residents and business to
implement recycling scheme in the
region.
Its main objectives are to improve the
city’s environment and help
hundreds of street garbage
picker at the same time.
Mark Burr
The founder
Edificio Ecologico
7. Arcos are an agency
partner based in Recife
providing creative
resource and an office
space.
The most friendly and
devoted crowd you can
dream of!
Rafa Arcoverde
Coordinator
Arcos Comunicação
8. Proximity London is one of the UK’s
leading direct and digital
marketing agencies. It was
founded 20 years ago and today it
is part of a global network of 62
offices and over 2,000 people.
The main clients include: BBC TV
Licensing, Lloyds TBC, VW, Orange,
Royal Mail, P&G, Kraft Foods,
Johnson and Johnson, RNLI and
many others.
It’s also a very friendly and fun
place to work at.
Proximity LondonLou Barber
Chairman
9. I am an Account Director
representing Proximity London.
I am originally from Poland and I
have lived in the UK for last 9 years.
I always loved travel,
adventure and foreign
languages and cultures.
And I love cofezinha (as shown
on this photo).
Ewa
11. In order to create a communications
campaign for Edificio Ecologico I
needed to raise funds that would
form my marketing budget in
Brazil.
I decided to propose a ‘Green 191’
idea. I wanted to help an environmental
NGO in Brazil so I thought that I could
start ‘green changes ‘in the
UK at my own agency.
Working with everybody at Proximity, I
decided to find simple but
effective ways of saving
energy. The entire ‘green’
savings from electricity bills and paper
usage would be passed to support my
chosen Brazilian charity.
Green savings for 191
12. Blog
With a help of 2 students
and a lovely creative from Proximity,
a look and feel of my
communications
channels was created.
I started writing my blog
using green leaves background and
my own logo, spreading the word
using my social media and
offline channels. My blog
became a busy channel with over
3k views by the end of my
placement.
I gained over £600 via a
donate button on my blog.
13. Internal comms
In December 2011, I launched an
internal campaign
encouraging my colleagues to take
simple steps to create savings.
I changed printer settings for
over a quarter of my colleagues (to print
double sided), distributed stickers to
remind to switch off PCs and lights and
encouraged everybody to walk up
the stairs as opposed to using lifts.
I gained over £400 due to internal
agency savings on paper and
electricity.
14. Eco bags
I produced 250 re-usable
cotton bags in order to
convey the green message (stop
using plastic bags, carry cotton
bags instead) and sell them to
raise the funds.
I was selling them to all my
friends and colleagues (sending
them via post too). I also set up
my own stall at a local
market.
I earned approx. £300 by
selling bags.
15. Wodka bar
I tried to raise funds using
all available
methods. One night I
opened a wodka bar
(yes, I am Polish) at the
agency bar.
I made over £115
16. Walk to work
During a cold February week, I asked my
colleagues to make savings on
their transport costs (and
pass savings to me) by
walking or cycling to work.
As an example, I cycled the
entire week and offered all my
savings to my fundraising fund.
And of course all the savings would be
passed to my Brazilian charity.
I made over £50 in a week.
17. Green party and charity auction
The finale of my fundraising
efforts was a Green party held
at the agency combined with a
charity auction (and wear
green day). I was serving all sorts
of drinks: mojitos,
caipirinhias and wodka
cocktails. At the same time
agency talents were auction.
I raised over £1500 just from
the auction! And the entire bar
takings were offered to my
charity too!
18.
19.
20. Thank you!
Thank you to all my
friends, family and
everybody at
Proximity for all your help!
In total, together we
raised £3,216!
I wouldn’t have managed to
raise so much without you!
22. One of the requirements of my
assignment was to learn basic
Portuguese. I was going to be
placed with a non English
speaking family so it was
necessary to get some basics,
I love languages so I was very
happy to commence my lessons.
And I had the best teacher ever –
Ferdinando! Every day during
my placement , I thanked him for all
his help!
Muito obrigada Fernando
24. My Brazilian home
To make me see a full picture of
the Brazilian society, I was
invited to live with a
Brazilian family located in
a poorer community (they called
it an ‘urbanised favela’) called
Brasilia Teimosa.
Despite my initial reaction, I
loved the place and felt
comfortable there very
quickly.
25. My Brazilian family
I lived with a family of six:
Ivanildo and
Eidenedine and their son
Henrique with his family:
Patricia, Henri and 2
month old Artur.
I watched TV, discussed politics
and football and even star signs
– all using my basic Portuguese!
Within days I loved them:
they were patiently listening to
my grammatical mistakes and
work stories!
30. Edificio Ecologico has been
functioning for last 10 years.
Within this period they managed to
sign up over 400 residential
buildings. What an amazing
result!
But they needed to expand their
portfolio and decided to target
business based in Recife.
Tough brief – they tried for a while.
They needed help.
My brief
31. To establish the ultimate target audience and the message,
we spent a week researching business in
Recife.
We created a questionnaire including 9 open and
close questions around:
1. Attitude to recycling (do you do it? , yes or no, why)
2. Factors stopping businesses from recycling
3. Importance of green image
4. Weight between helping the environment
and helping catadores
5. Awareness around EE
6. Test of initial messages
We managed to get responses from 14 business,
including former clients of EE, contractors of Arcos and other
businesses either based in the same building as Arcos or
friends of friends.
Research
32. 1. Business are aware of their environmental
duty.
2. The environment is definitely the main motivator
– they are aware of catadores but helping them isn’t their
priority.
3. But these guys are busy - they want easy and
convenient solutions.
4. Costs of a recycling system might be an issue.
5. The awareness of EE is minimal – Word
Of Mouth is a key
Research results
33. Strategy
We decided to target medium-sized
businesses, mainly office based. This was
to test the idea and logistics of working with this
new audience.
The value proposition evolved around
convenience in fulfilling the
environmental duty. The local aspect
played a crucial role too.
“It is simple, it is green, it is
local.“
To achieve the objectives, we want to focus on:
• Providing tools for EE (updated website,
leaflets, folders)
• Starting social media presence (Facebook,
YouTube)
34. Where and when will they be the most receptive to our message? WHERE
DM, Email, press, internet and social media, folders, leaflets, desk media, PPT
Single minded proposition: BY
EE – making green savings for better future easy for your business
É simples, é verde, é o nosso futuro.
Who do we want to get? GET
Medium sized business mainly office based, services sector
What do they currently think? WHO
Are already aware of their green duty but need convenience
What do we want them to do? TO
Sign up to the EE scheme
What could we do? WHAT
Easy green steps to better future, illustration of small changes - big future
impact on the planet, green certificate leading to better image & success of
businesses
37. Social media
Before arriving to Brazil, I wasn’t sure whether social media is the
right way forward for Edificio Ecologico. I soon found out thought
that Brazilian love Facebook and the internet.
Therefore, we decided to open a Facebook page
(https://www.facebook.com/EdificioEcologico) and YouTube
channel (http://www.youtube.com/edificioecologico), in order to
spread the word (as awareness of EE was minimal) and engage
with environment enthusiast.
I created a strategy and content plan for Facebook
and helped Mark (the NGO owner) to learn the social media tricks.
We also set up a YouTube channel in order to ‘catch’
anyone interested in the topic and drive them to the EE website.
38. Website
Edificio Ecologico website
needed a bit of a refresh in order to add
up to date content, social media
share buttons and to strengthen the
contact us section.
We also needed to make the best out of the
case studies and testimonials
buried in between other less important
content.
We couldn't afford a full refresh but we
needed to strengthen it prior to driving traffic.
www.edificioecologico.org.br/
40. What would rubbish say?- the idea
The idea is direct and provocative but
personable and fun at the same time.
The concept is based on an idea of bringing
unpleasant topic such as rubbish to live by giving
it voice and personality:
”What would rubbish say?”
Cute, little images are combined with an
educative message.
“Recycling isn’t important for you –
recycle this idea, change your mind!”
41. Comms plan
GET READY
March – April 2012*
GAIN AWARENESS
March - May 2012*
ANNOUNCE
May 2012*
CONVERT
May 2012 + *
Preparing professional materials
for EE: leaflets, inserts, pens,
letter heads and EE email
address
Creating new channels:
Facebook, YouTube and updating
the current site
Getting ready via social media
training: Facebook and YouTube
Build awareness & create reliable
and professional picture
Launching new channels: WOM, on
all new stationary and distribution via
friends and current clients
Utilising new stationary to gain
awareness
Facebook page launch
Main launch
Newspaper article
Newsletter mailing with a CTA
for a free consultation
DM mailing with a CTA for a free
consultation
Elemidia
Face to face meetings with
warm leads
Concepts and production via
Arcos
Training Ewa and Mark
Social media
WOM
Media
Broadcast campaign to
businesses
46. Measurements
Raise awareness of EE
Increase number of businesses
partnering with EE
Help improve lives of catadores
& help the environment
• Conduct awareness research post campaign*
• Measure increase in awareness around EE existence
• Measure number of business partners gained in 1
year post campaign
• Measure number of catadores working with EE
48. Objectives of my experience
Before living the UK, I needed to set objectives of my Brazilian
experience. This was to help me focus and achieve all the goals.
Personal objectives:
My primary personal objective is to gain confidence as an Account
director by leading a project completely on my own (working with an
unknown client, agency and strategic problem) and by working on all
stages including planning.
Business objectives:
The primary business objective is to offer communications skills
from Proximity to an NGO in the developing country as a part of the
CSR programme.
Social objective:
My primary social objective is to contribute to a tangible change
within Edificio Ecologico, the society and environment of Recife.
52. Intern
As a part of streamlining the way
EE operates, we decided to look for a
student intern to help with running the
NGO. The tasks we had in mind included:
• Admin
• Leaflet distribution
• Cold calling
• Database update
• Social media content research
NGOs operate in a tough
world of minimal profit. Hence
operations are based on a free time of its
founders and all the tasks are usually done in
between daily jobs.