3. RICHARD BARRETT
President of the Academy for the
Advancement of Human Values
(www.barrettacademy.com)
To discover, incubate and develop ideas,
concepts and practices that support the
evolution of human consciousness.
ACADEMY MISSION
4. RICHARD BARRETT
Founder of the
Barrett Values Centre
(www.valuescentre.com)
To create a values-driven world where all
people , organizations and societies thrive.
BVC VISION
6. No matter what type
of coach you are, it is
important to recognize
that every individual you
are working with is on an
evolutionary journey—
a natural journey of
psychological development
that is common to every
member of the human race.
Where your clients are on
that journey significantly
affects their goals and the
ways in which they respond
to their life challenges.
EVOLUTIONARY
COACHING
7. EVOLUTIONARY
COACHING
The job of an
evolutionary
coach is
four-fold.
To help clients
understand:
Which stage of development they
are at (primary motivation).
Which unmet needs are holding
them back (secondary
motivations).
How the cultures they are
embedded in are helping or
hindering them in meeting their
needs.
Support them in taking
appropriate actions.
8. EVOLUTIONARY
COACHING
Evolutionary
coaching brings an
overarching
context to the
goals and
objectives of the
individuals you are
coaching.
You understand:
Where they are on their
life journey—what their
primary motivation is.
What is blocking there
progress—what
secondary motivations
they have.
How the cultures in which
they are embedded are
hindering (or supporting)
their development.
9. What
motivates
people is the
satisfaction
of their needs.
At any given moment
in time what is most important to us
are the satisfaction of the needs of
the stage of psychological
development we have reached
(primary motivation), and the unmet
needs of the stages of psychological
development we have passed through
but have not yet fully mastered
(secondary motivations).
10. This is not a book about coaching, it is about the
framework of human development that coaches
need to be familiar with to facilitate the full
emergence of their client’s potential.
11. Who Am I Really?
The problem of perception.
EVOLUTIONARY
COACHING
22. We don´t have
an inner core, a
higher self or a
soul. We are
the inner core;
we are the
higher self; we
are the soul.
23. Why Are We Not
More Aware that
we are Souls?
THEPROBLEM
OFPERCEPTION
24. 4-DIMENSIONAL
AWARENESS
ALBERT EINSTEIN
The non mathematician is seized by a mysterious
shuddering when he hears of four-dimensional
things, by a feeling that is not unlike the occult.
But there is no more commonplace statement
than the world in which we live is a
four-dimensional continuum.
25. UNDERSTANDING
THE DIFFERENCE
BETWEEN THE EGO
AND SOUL REALITIES
We think we live in a three-
dimensional material world,
whereas we actually live in a four-
dimensional energetic world.
26. If we can understand the difference
between two-dimensional awareness
and three-dimensional awareness then
we can get a sense of the difference
between three-dimensional awareness
and four-dimensional awareness
FIVE
FINGER
EXERCISE
31. In one world,
everything is
particle-like
—the material dimension;
a world we can observe
with our physical senses.
This world is explained
by Newtonian mechanics.
The energy
dimension is the
reality of the soul
The material
dimension is the
reality of the ego
In the other world ,
everything is
wave-like
— the energy dimension;
a world we cannot observe
with our physical senses.
This world is explained
by quantum mechanics.
We appear to live in two worlds
32. In world of the soul we operate
with 4-D awareness and in the
world of the ego we operate
with 3-D awareness.
Our physical senses can only
perceive a small band of
frequencies of vibration.
Our 3-D reality is a form
of illusion because it is
based on incomplete
information
33. THE REALITY
OF THE EGO
THE REALITY
OF THE SOUL
3-D Awareness
MATERIAL REALITY
4-D Awareness
ENERGETIC REALITY
34. PERCEPTION
As long as we identify with our physical body,
we will be unaware of what is happening
in our 4-D energetic reality.
36. Part 2: The Soul and
the Ego
EVOLUTIONARY
COACHING
37. WHAT IS AN EGO?
Because the ego identifies
with the body it believes
it can die.
Your ego is a field of conscious
awareness that identifies with
your physical body.
38. The ego is not who you are;
it is who you think you are.
The ego represents your sense of
identity in 3-D material reality.
39. in the physical,
social and cultural
framework of your
material existence.
YourEgo isthe mask you
wear to get your needs met
41. THE EGO MIND IS RESPONSIBLE FOR
SURVIVAL, SAFETY AND SECURITY
OF THE SOUL’S BODY IN ITS PHYSICAL, SOCIAL
AND CULTURAL FRAMEWORK OF EXISTENCE
THE BODY MIND IS RESPONSIBLE FOR
THE HOMEOSTATIC FUNCTIONING
OF THE SOUL’S PHYSICAL BODY—KEEPING THE
BODY ALIVE
43. WHAT. IS. A. SOUL.Your soul is a field of conscious awareness
that identifies with your 4-D energy field.
It is who you really are.
You don’t have a soul; you are a soul.
44. The soul instantaneously creates
whatever it desires through its thoughts.
the soul knows it cannot die.
Because the soul identifies with your four-
dimensional energy field and not with the body,
Because the soul has no needs, it has no fears.
Therefore the soul has no needs.
45. THE EGO’S AND SOUL’S
EXPERIENCE OF REALITY
THE EGO’S
3-D EXPERIENCE
OF REALITY
Death and decay
Separation and Isolation
Form and Mass
THE SOUL’S
4-D EXPERIENCE
OF REALITY
Being
Connection
Energy
Limitation
Lack
Possibility
Abundance
FEAR LOVE
Duality Oneness
46. THE SOUL’S
PURPOSE IN
INCARNATING
The Soul is attempting to
recreate its four-dimensional
energetic reality in three-
dimensional material
awareness.
It does this through:
Self-expression
Connection
Contribution
53. Finding the freedom to explore who
you are and seek opportunities and
challenges to be accountable.
INDIVIDUATING
The needs of your employees at different
stages of development:
SELF-ACTUALIZING
Fully expressing your unique gifts and
talents so you feel a sense of commit-
ment and explore your creativity.
Connecting and collaborating with
others so you can make a difference
in the world.
INTEGRATING
(25-39 YEARS)
(40-49 YEARS)
(50-59 YEARS)
58. In the Introduction to
The New Leadership
Paradigm, I plotted
the values of several
leaders based on the
books they had
written about
leadership.
DONALD TRUMP
60. THE FUNDAMENTAL IMPORTANCE
OF INDIVIDUATING
Serving
Integrating
Self-actualizing
Individuating
Differentiating
Conforming
Surviving
25 – 39 years
If we don’t move
beyond the different-
iating stage we will
always operate from
self-interest.
We can only operate
from the common good
if we move beyond the
individuating stage of
development.
61. The things that keep us
anchored in the lower
levels of consciousness :
Unresolved
traumatic
experiences
Subconscious
fears from
childhood and
teenage years
(Early
Maladaptive
Schema).
Worldviews in
which we live.
Country and
Organization.
62. If you have fears about getting your
basic needs met you will not be able
to self-express.
63. FEARS FROM THE SURVIVING STAGE
PREVENT YOU FROM SELF-ACTUALIZING
SELF-
ACTUALIZING
SURVIVING
SOUL
EGO-SOUL
ALIGNMENT
EGO
7
6
5
4
3
2
1
Self-expression
Control
64. If you have fears about being loved and
accepted, you will not be able
to connect.
68. If your ego has fears about surviving,
your soul will not be able to self-express.
If your ego has fears about keeping safe,
your soul will not be able to connect.
If your ego has fears about feeling secure,
your soul will not be able to contribute.
SUMMARY
70. We grow in stages
of development
We operate at levels
of consciousness
We live inside Societal
Worldviews
STAGES, LEVELS, CULTURES
AND WORLD VIEWS
We work inside
organizational cultures
80. You are going to
experience:
• Sadness
• Depression
• Frustration
Why? Because you are
not able to get your needs
met.
81. CONTRIBUTION
Societal Contribution
Self-less Service, Social Responsibility,
Ecology
Long-term Perspective, Compassion
CONNECTION
Community Involvement
Making a Difference, Collaboration, Empathy
Environmental Awareness
SELF- EXPRESSION
Meaning and Purpose
Authenticity, Integrity, Inner Alignment
Purpose, Creativity, Clarity, Transparency
TRANSFORMATION
Consciously Evolving
Autonomy, Accountability, Freedom
Courage, Responsibility, Innovation
SELF-ESTEEM
Focus on Achievement
Positive Self-Image, Being the Best, Security
Competence, Productivity, Efficiency
RELATIONSHIPS
Sense of Belonging
Relationships, Family, Friendship, Safety
Listening, Open Communication
SURVIVAL
Building Stability
Financial Well-Being
Physical and Mental Health
SEVEN LEVELS OF PERSONAL CONSCIUOSNESS
96. Survival through sharing
and reciprocity
CLAN AWARENESS
GOVERNANCE
Participatory. Based on
rules, rituals and traditions
focused on survival.
COSMOLOGY
Nature spirits. Earth is the
divine mother. Shamanic
practices.
GENDER
Gender roles defined
by nature and the
needs of the clan.
LEADERSHIP
Situational depending
on experience and
competence.
FOCUS ON
NEEDS OF
CLAN
98. TRIBE AWARENESS
Safety through belonging
and loyalty
GOVERNANCE
Chief and Council of
elders. Ethnic
discrimination.
COSMOLOGY
Focus on spirit world and
ancestors. Magic potions.
Evil spirits.
GENDER
Gender roles defined by
needs of the tribe.
LEADERSHIP
Chief or big man.
Status through wealth
and possessions.
FOCUS ON
NEEDS OF
TRIBE
100. STATE AWARENESS
Security through power
and strength
GOVERNANCE
Authoritarian.
Control of people.
Ideological discrimination.
COSMOLOGY
Various. Single God or
Pantheon of Gods based
on forces of nature.
GENDER
Women have no rights.
Treated as sexual
objects.
LEADERSHIP
Repressive. No trust.
Secret police.
Lack of freedom
FOCUS ON
NEEDS OF
LEADER
102. NATION AWARENESS
Security through authority
and education
GOVERNANCE
Flawed democracy.
Possible that not everyone
gets to vote.
COSMOLOGY
Monotheistic. Christian.
Islam. Moral conduct.
Systemic discrimination.
GENDER
Women are second-class
citizens, controlled
by men.
LEADERSHIP
Elected leader.
Manipulates rules to stay in
power.
Divine right to rule.
FOCUS ON
NEEDS OF
MONARCH,
LAND
OWNERS &
ELECTED
ELITES
104. WEALTH AWARENESS
Security through status
and influence
GOVERNANCE
Full democracy.
Two party systems.
Wealth discrimination.
COSMOLOGY
Science. No God.
Evolution based on
random mutations.
GENDER
Women do not have full
equality. Can’t get past
glass ceiling.
LEADERSHIP
Status and influence
seeking political
and business elites.
FOCUS ON
NEEDS OF
BUSINESS
AND
WEALTHY
ELITES
106. PEOPLE AWARENESS
Freedom through equality
and accountability
GOVERNANCE
Liberal democracy.
Coalition governments.
Consensus building.
COSMOLOGY
Spirituality. No
discrimination.
GENDER
Full equality.
No discrimination.
LEADERSHIP
Women leaders. Values-
based decision-making.
Political correctness.
FOCUS ON
BASIC
NEEDS
(WELL-
BEING)
OF ALL
CITIZENS
108. HUMANITY AWARENESS
Self-expression through the
exploration of creativity
GOVERNANCE
Direct representation by
age groups. No ideological
political parties.
COSMOLOGY
Soul awareness.
GENDER
Full equality.
LEADERSHIP
Transnational and
global. Female
role models.
FOCUS ON
BASIC AND
GROWTH
NEEDS (FULL
WELL-BEING)
OF HUMANITY
109. As the level of consciousness of a group
of people expands, their worldview
increases, and the governance system
changes to reflect the new worldview.
The new worldview
becomes more inclusive
112. EARTH AWARENESS
Making a difference through
connection and empathy.
Preserving the planet
FOCUS ON
NEEDS
(WELL-BEING)
OF PLANET
AND ALL
LIVING
SYSTEMS
GOVERNANCE
Direct representation by
age groups. No ideological
political parties.
COSMOLOGY
Spirit awareness.
GENDER
Full equality.
LEADERSHIP
Global. Female
dominated.
114. UNITY AWARENESS
Preserving for the universe
through service and
compassion.
FOCUS ON
NEEDS
(WELL-BEING)
OF PLANET
AND ALL
LIVING
SYSTEMS
GOVERNANCE
Too soon to tell.
COSMOLOGY
Spirit awareness.
GENDER
Full equality.
LEADERSHIP
Global.
115. Focus of Worldviews
WEALTH AWARENESS
NATION AWARENESS
STATE AWARENESS
Deficiency
Needs
STAGES OF PSYCHOLOGICAL
DEVELOPMENT
118. Worldviews and Nations
STAGES OF PSYCHOLOGICAL
DEVELOPMENT
There are no nations
currently operating from the
worldview of Humanity
Awareness but there are
nations operating from the
worldview of People
Awareness that have
adopted some policies similar
to Humanity Awareness.
Growth
Needs
HUMANITY
AWARNESS
119. Worldviews and Nations
STAGES OF PSYCHOLOGICAL
DEVELOPMENT
Transformation
Needs
Switzerland
Denmark
Norway
Finland
Sweden
Iceland
New Zealand
FULL
DEMOCRACI
ES
PEOPLE
AWARNESS
120. Worldviews and Nations
STAGES OF PSYCHOLOGICAL
DEVELOPMENT
WEALTH
AWARENESS
Deficiency
Needs
FULL
DEMOCRACI
ESIreland
Luxembourg
Austria
Netherlands
Canada
Germany
Austria
UK
121. Worldviews and Nations
NATION
AWARENESS
Deficiency
Needs
Uruguay
Spain
Costa Rica
France
Chile
Portugal
South Korea
Japan
USA
Malta
Estonia
Czech R.
Belgium
Cyprus
Italy
Slovenia
Lithuania
Latvia
Slovakia
Poland
Singapore
Hong Kong
FULL
DEMOCRACI
ES
FLAWED
DEMOCRACI
ES
STAGES OF PSYCHOLOGICAL
DEVELOPMENT
L1: The word ‘Survival’ has a fear and death connotation to it, and so looked to choose a term that address the foundational elements needed for a person as well as a business without the dark or shadow factor behind it. It’s more than a business surviving . . . making money and keeping people healthy and safe that show that the organization cares and takes the time to focus on their people.
L2: Self-explanatory; no change
L3: ‘Self-esteem’ has required explanation for many years as to what it means relative to a business. Performance describes the actions are taken that bring self-esteem that include those words that show focus on delivering according to the high bar (quality / excellence / best practices). Performance representing accomplishment, competence, and effectiveness. This is the focus of many of our client organizations and so they connect with this verbiage in a more immediate way and thus buy-in to the model.
L4: ‘Transformation’ is a label that consultants have been changing for years to words like ‘Transition’, ‘Continuous Improvement’ and ‘Growth’. This is one of the terms that we know a percentage of people have an allergic reaction to. It’s important to know that transformation will still be called out in the trainings and materials as a L4 dynamic along with those words that reflect a system’s openness to change, growth and new ideas. The term ‘transformation’ can come across that everything has to change in order to move forward and a complete makeover. It can imply that we are not good as we are now and have to become something else.
L5: Like ‘Self-esteem’, this is one of those level names that required explanation. Looking at the words that comprise this level, they are reflective of people’s character, their genuine selves. We are seeing the value of ‘authenticity’ for example showing up more and more frequently in the LVA’s and LDR’s that we provide. This is the level that shows that people can be their true and authentic selves. Organizations cannot hide anymore with GlassDoor and social media as active revealers of how authentic a person/company actually are.
L6: ‘Making a Difference’ - again, we looked at the cadre of words that populated L6, and although making a difference is a value that is desired outcome for a number of these words, the essence of this level is connection at a higher level. L’s 2 & 6 are the people levels and the desire and call for collaboration and collective connection in the form of community both internal and external. This is about developing the connection skills of leaders with their people, with companies with their employees and clients; and with the local community. Also - people often asked what the difference was between making a difference and being of service. ‘Collaboration’ helps clarify this.
L7: Was ‘Service’. Again, often this needed explanation as to the intent behind the word and that it was more than supporting non-profits. Purpose is the Big Why - that represents the reason we are here and what we want to do collectively to leave a positive imprint or impact on the planet. The importance of having a defined, clear vision for a business. Terms like ‘creating new futures’, ‘sustainability’ and ‘contribution’. The terms ‘Purpose-Led’ Organizations is now commonplace in the market and one that resonates with millennials and Gen. Z’ers. A number of companies now want to go beyond making money and want to be known for having a social and environmental impact.