Gatorade was invented in 1965 by doctors at the University of Florida to prevent dehydration in football players. It was developed as a carbohydrate-electrolyte beverage to replace fluids. Stokely Van Camp bought the rights to Gatorade in 1967. In 1983, Quaker Oats bought Gatorade for $220 million. In 2001, PepsiCo bought Quaker Oats, acquiring ownership of Gatorade. Gatorade is strongly associated with football and is prominently featured at NFL games. It has endorsed several famous athletes, helping to grow its dominance in the sports drink market.

1. Montana Mcdonald

2. History
o First made in 1965, for the University of Florida football
o Team
o Invented by Dr. Dana Shires and Dr. Robert Cade
o Developed to replace fluids and help prevent dehydration
o A carbohydrate-electrolyte beverage
o Stokely Van Camp bought the rights to Gatorade in 1967.
o Quaker Oats bought Gatorade in 1983 for $220 million
due to a bidding war with pillsbury
o In 2001, Pepsi bought Quaker Oats who owned the rights
to Gatorade.

3. Gatorade products
 original- thirst quencher
 Gatorade fierce
 Gatorade frost
 Gatorade gum
 gatorade ice

4. Gatorade products
 Gatorade energy bar, Gatorade performance
series, G2
 Gatorade tiger, rain, a.m, x-factor
 And finally The G Series

5. Pop culture?
•Gatorade takes a major stake in the
sport of football seeing as that’s what
it was specifically created for.
•Nowadays when you turn on the
Sunday afternoon game(go chargers!)
youll see nothing but gatorade
product, maybe even get to see the
coach get dunked with the big cooler
of the drink by the players.

6. Flavors?
 Berry
 Cherry •Lemonade
 Fruit punch •Mango electrico
 Grape •Tropical intenso Just to name a
 Ice punch •Orange strawberry
 Lemon-lime •Tropical mango few
 Orange •Cran raspberry
 Strawberry kiwi •Wild berry
 Watermelon •Pink lemonade
 Cascade crash •Raspberry lemonade
 Cool blue •Midnight thunder
 Glacier freeze •Alpine snow
 Riptide rush

7. Endorsements
 In 1991 gatorade had its
first athlete to endorse
the products- micheal
jordan! Their famous
slogan “be like mike”
improved the already
dominating sports drink
brand.

8. Other athletes for Gatorade
 Derek Jeter, Mia Hamm, Vince Carter, Peyton
Manning, Yao Ming….

9. Timeline
PepsiCo
now owns
1983 Gatorade
Quaker due to the
Oats buys 2001
1973 Gatorade aquirance
university for $220 of Quaker
gained million Oats
royalties to a
Developed 20% share
in 1965 for of the
Univ. of company
Florida

10. Questions?