SlideShare a Scribd company logo
How we attempt to
minimize churn
Plytix
Plytix is a Product Information Management Platform
2
Hard lesson learned. Don’t scale prematurely
3
Product Market Fit
Go to Market FitNothing
Scale
100% Revenueretention
50%
200%
Revenue growth
50% 100% 200%
Respect the journey. Get to PMF first
4
Start PMF G2MF T2D3
+$500K ARR
+100% Rev. Retention
+90% Cust. Retention
+$1.2M ARR
+150% Rev. Growth
CAC Payback < 12 months
User in the account: 3 Points
Activity Daily: 5 Points
Activity Weekly: 3 Points
Activity Monthly: 1 Points
Active syndication: 5 Points
Active Brand Portal: 5 Points
Activity Product Sheet: 5 Points
Analytics channel: 2 Points
Files/Products +3:1: 5 points
Files/Products +1:1: 2 points
Point of Minimum Churn
5
PMC = 25 Points
How PMC has been the most important KPI for us
6
1
2
3
Revenue forecast
Onboarding
Product roadmap
PMC Cohort
7
PMC Cohort
New
Clients
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Month 13 Month 14 Month 15
January 5 0% 0% 0% 20% 20% 40% 40% 40% 40% 40% 40% 60.0% 60% 60% 60%
February 1 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100% 100% 100%
March 7 0% 14% 43% 43% 43% 57% 71% 71% 71% 71% 71% 71% 71%
April 4 25% 25% 50% 50% 50% 50% 50% 50% 50% 50% 75% 75%
May 5 40% 80% 80% 100% 100% 100% 100% 100% 100% 100% 100%
June 8 13% 50% 50% 50% 50% 50% 50% 50% 50% 50%
July 3 0% 0% 67% 67% 100% 100% 100% 100% 100%
August 5 20% 40% 40% 40% 40% 60% 60% 60%
September 3 60% 60% 60% 60% 60% 60% 60%
October 2 0% 100% 100% 100% 100% 100%
November 4 50% 75% 100% 100% 100%
December 6 17% 33% 50% 67%
January 5 60% 80% 80%
February 6 17% 83%
March 4 25%
That’s it y’all

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Slides from PreSeed Academy #20 - Morten Poulsen (Speaker 2 of 3)

  • 1. How we attempt to minimize churn Plytix
  • 2. Plytix is a Product Information Management Platform 2
  • 3. Hard lesson learned. Don’t scale prematurely 3 Product Market Fit Go to Market FitNothing Scale 100% Revenueretention 50% 200% Revenue growth 50% 100% 200%
  • 4. Respect the journey. Get to PMF first 4 Start PMF G2MF T2D3 +$500K ARR +100% Rev. Retention +90% Cust. Retention +$1.2M ARR +150% Rev. Growth CAC Payback < 12 months
  • 5. User in the account: 3 Points Activity Daily: 5 Points Activity Weekly: 3 Points Activity Monthly: 1 Points Active syndication: 5 Points Active Brand Portal: 5 Points Activity Product Sheet: 5 Points Analytics channel: 2 Points Files/Products +3:1: 5 points Files/Products +1:1: 2 points Point of Minimum Churn 5 PMC = 25 Points
  • 6. How PMC has been the most important KPI for us 6 1 2 3 Revenue forecast Onboarding Product roadmap
  • 7. PMC Cohort 7 PMC Cohort New Clients Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Month 13 Month 14 Month 15 January 5 0% 0% 0% 20% 20% 40% 40% 40% 40% 40% 40% 60.0% 60% 60% 60% February 1 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100% 100% 100% March 7 0% 14% 43% 43% 43% 57% 71% 71% 71% 71% 71% 71% 71% April 4 25% 25% 50% 50% 50% 50% 50% 50% 50% 50% 75% 75% May 5 40% 80% 80% 100% 100% 100% 100% 100% 100% 100% 100% June 8 13% 50% 50% 50% 50% 50% 50% 50% 50% 50% July 3 0% 0% 67% 67% 100% 100% 100% 100% 100% August 5 20% 40% 40% 40% 40% 60% 60% 60% September 3 60% 60% 60% 60% 60% 60% 60% October 2 0% 100% 100% 100% 100% 100% November 4 50% 75% 100% 100% 100% December 6 17% 33% 50% 67% January 5 60% 80% 80% February 6 17% 83% March 4 25%