1. Plytix is a product information management platform that aims to minimize customer churn by focusing on achieving product-market fit before prematurely scaling. 2. The company tracks key performance indicators like a point-based "Point of Minimum Churn" score to measure customer engagement and retention on a monthly basis. 3. Plytix analyzes churn rates among customer cohorts that onboarded in different months to understand churn patterns and inform strategies to improve retention.