The document provides details about creating a radio advertisement for Audi, specifically the A3 model. It includes requirements that the ad can feature any Audi car and target young to middle aged men. The unique selling points of the Audi A3 are highlighted as its German engineering, sporty design, fuel economy, and reliability. Scripts and audio clips are included from a sample ad created for the A3, featuring a male voiceover describing the car's performance and a female voice providing contact information. Sound effects and music were sourced online for the ad.

1. I have been asked to create a radio advert for a private company, such as Audi. The client’s
requirements are that I can create an advert for any car I like from their range, I do not have a
budget or a certain target audience for the advert, but I am aiming it at young to middle aged men.
The Unique selling point of Audi and the A3 is the well-known German engineering, sporty good
looks, fuel economy and reliability.
Here is the recording of my dad reading his script; it is not the full script as the advert ran over 30
seconds so I had to edit it a little at the end.
Here is the last section of the script; it is of one of the girls from my class speaking as I used her as a
voice over in my advert
These 3 sound bites are the car engine sound effect and the song I used in the advert. Both sourced
from http://www.freesound.org/

2. Different Script Idea
Male Voice – A brand new Audi could be more affordable than you think! With its V6 engine
catapulting you to 0-60 in 6.2 seconds. The A3 combines stunning design with sporty good
looks.Their well know German engineering makes it a great contender against other car it is class.
The Audi A3 setting a new bench mark in its class.
Female Voice – Contact your nearest Audi dealership for more details or visit our website at
www.audi.co.uk
Here is the final script on for my advert on Celtex
http://www.freesound.org/search/?q=relaxing+songs&f=&s=score+desc&advanced=0&g=1
The website above was where I sourced the car engine sound effect and the song I used in my
advert. The voices used were my dad’s and a female class mate.