Every Site Has A Story

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This document discusses how every website tells a story through the user's experience and journey on the site. It emphasizes creating personas and characters to guide users towards their goals without dead ends, and using signposts, suggestions and options to keep users engaged at each step. The narrative should have a clear purpose for why users are on the site and what is wanted from them, with every element justifying its own existence to maintain the user's progress to a happy ending.

Technology Design

Every site has a story.

Dan Donald - BarCampLeeds - May 2009

Hello.

Dan Donald - BarCampLeeds - May 2009

How’re you doing?

Dan Donald - BarCampLeeds - May 2009

What web types can
learn from
The Dark Knight

Dan Donald - BarCampLeeds - May 2009

What goes in a site?

Dan Donald - BarCampLeeds - May 2009

http://www.ﬂickr.com/people/mclii/

Dan Donald - BarCampLeeds - May 2009

More important:
What do you leave out?

Dan Donald - BarCampLeeds - May 2009

Why?

Dan Donald - BarCampLeeds - May 2009

http://www.ﬂickr.com/people/ultrakickgirl/

Dan Donald - BarCampLeeds - May 2009

No, seriously. Why?

Dan Donald - BarCampLeeds - May 2009

A person’s visit
needs a narrative.

Dan Donald - BarCampLeeds - May 2009

Personas... or
characters in your
site’s story?

Dan Donald - BarCampLeeds - May 2009

Sub-plots, paths cross,
there’s a goal and no
dead ends.

Dan Donald - BarCampLeeds - May 2009

Why are they
at your site?

What do you want
from them?
Dan Donald - BarCampLeeds - May 2009

Signpost, suggest
& give options.

Dan Donald - BarCampLeeds - May 2009

Call to action?

Dan Donald - BarCampLeeds - May 2009

Error pages are
opportunities.

Dan Donald - BarCampLeeds - May 2009

Summary:
Put everything in an
arrange in hierarchy?

Dan Donald - BarCampLeeds - May 2009

Summary:
Make every element
justify it’s existence.

Dan Donald - BarCampLeeds - May 2009

Summary:
Keep the journey going.

Dan Donald - BarCampLeeds - May 2009

A good story has a
happy ending.

Dan Donald - BarCampLeeds - May 2009

http://www.ﬂickr.com/people/fabrisalvetti/

Dan Donald - BarCampLeeds - May 2009

Cheers!
http://hereinthehive.com
dan@hereinthehive.com
http://twitter.com/hereinthehive

Dan Donald - BarCampLeeds - May 2009

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Every Site Has A Story

1. Every site has a story. Dan Donald - BarCampLeeds - May 2009

2. Hello. Dan Donald - BarCampLeeds - May 2009

3. Dan Donald - BarCampLeeds - May 2009

4. How’re you doing? Dan Donald - BarCampLeeds - May 2009

5. What web types can learn from The Dark Knight Dan Donald - BarCampLeeds - May 2009

6. Dan Donald - BarCampLeeds - May 2009

7. What goes in a site? Dan Donald - BarCampLeeds - May 2009

8. http://www.ﬂickr.com/people/mclii/ Dan Donald - BarCampLeeds - May 2009

9. More important: What do you leave out? Dan Donald - BarCampLeeds - May 2009

10. Why? Dan Donald - BarCampLeeds - May 2009

11. http://www.ﬂickr.com/people/ultrakickgirl/ Dan Donald - BarCampLeeds - May 2009

12. No, seriously. Why? Dan Donald - BarCampLeeds - May 2009

13. A person’s visit needs a narrative. Dan Donald - BarCampLeeds - May 2009

14. Dan Donald - BarCampLeeds - May 2009

15. Personas... or characters in your site’s story? Dan Donald - BarCampLeeds - May 2009

16. Sub-plots, paths cross, there’s a goal and no dead ends. Dan Donald - BarCampLeeds - May 2009

17. Dan Donald - BarCampLeeds - May 2009

18. Why are they at your site? What do you want from them? Dan Donald - BarCampLeeds - May 2009

19. Signpost, suggest & give options. Dan Donald - BarCampLeeds - May 2009

20. Dan Donald - BarCampLeeds - May 2009

21. Call to action? Dan Donald - BarCampLeeds - May 2009

22. Error pages are opportunities. Dan Donald - BarCampLeeds - May 2009

23. Summary: Put everything in an arrange in hierarchy? Dan Donald - BarCampLeeds - May 2009

24. Summary: Make every element justify it’s existence. Dan Donald - BarCampLeeds - May 2009

25. Summary: Keep the journey going. Dan Donald - BarCampLeeds - May 2009

26. A good story has a happy ending. Dan Donald - BarCampLeeds - May 2009

27. http://www.ﬂickr.com/people/fabrisalvetti/ Dan Donald - BarCampLeeds - May 2009

28. Cheers! http://hereinthehive.com dan@hereinthehive.com http://twitter.com/hereinthehive Dan Donald - BarCampLeeds - May 2009

Every Site Has A Story

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