This document discusses the need for ongoing alcohol prevention education beyond first-year students. It notes that evidence-based prevention efforts can help mitigate increased drinking seen in college (the "College Effect") but that efforts must consider all students, not just those with prior issues. Data shows non-first years still engage in risky drinking behaviors. Best practices include incorporating research, avoiding one-time programs, using data to inform norms messaging, and demonstrating institutional commitment. Challenges include limited opportunities beyond first year and reliance on less effective approaches. The document advocates for a population-level approach using AlcoholEdu for all students to support compliance with regulations and discourage misuse.