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EVER-MEASURE
smart
ENERGY
MONITOR
By Kirtika Ramraj, Narasimha Palaparthi & Ravishankara Srinivasa
Agenda
Customer Profile01
Objective02
Drivers03
Market Analysis04
Business Enablers05
Financial Model06
Go To Market07
CUSTOMER PROFILE
smart
ENERGY
MONITOR
PROBLEM
01 02
Average US House Hold Consumes Electricity worth $100-$300 Per Month
People paying higher
electricity bills are unable
to find easy and reliable
ways to reduce the spend.
About 30% of Electricity
is Wasted - Roughly
$350 - $1000 Per
Annum
03
Potential fatal
accidents when the
appliances are
left on for long
SOLUTION
Customized Alerts keep your
home and loved Ones Safe
Helps reduce the Electricity Usage
and Bills by 15%
AI Powered Electricity Usage Monitoring System
Connects to the Fuse box
Track through the Mobile App
EverMeasure
Provides Real Time Insights of
Usage Trends.
Optimization Recommendations
& Customized Alerts to Conserve
Electricity & Reduce Bills
PERSONA
Demographics
• Donald – 40 yrs
• Melania – 35Yrs
• A Busy Couple and happy Homeowner
who are Environmental and Energy
Consumption Conscious
Behavior
• Constantly on the Run with Busy
Schedules and Goals
• Aware of the Energy inefficiencies in
the family including Kids
• Keeping a Check on Utility Bills and
usually planning with family for better
use
Aspirations
• Have State of the Art Technologies
at home for Entertainment, Utility
• Dream of owning a Bigger house
and add more Electric Vehicles
Goals
• Become Energy Efficient as a
family
• Optimize Energy Utilization and
Utility Bills
EMPATHY MAP
VALUE PROPOSITION
OBJECTIVE
smart
ENERGY
MONITOR
 Launch EverMeasure product across North American
Market
 Capture 10% of the North American market Share in 1st Year
 Achieve a growth of 25% YOY
 Achieve 5* or 4* customer rating
OBJECTIVE
DRIVERS
smart
ENERGY
MONITOR
ORGANIC DRIVERS
Market Penetration Product Development
DiversificationMarket Development
EXISTING PRODUCT NEW PRODUCT
EXISTINGMARKETNEWMARKET
Work with Energy
Companies for widening
reach
Add Solar as a
Manageable
Energy Resource
Supply usage data to various Energy Companies for
Managing Supply / Demand - Thereby reducing
Wastage in Generation / Distribution
Target (+ / -) Next
Size of Customers
Create Meters of different
Utilities
Create Designer Meters to attract
various genre’s
Offer Multiple
Options to
Consumers
Create a MaaS
Business Model
Create Bundle Deals
Target a different Class
of Customers
MARKET-ORGANIC DRIVERS
Organic Driver Attractive Fit & Feasibility Alignment with Cust.
Objectives
Market
Penetration
 Offer Multiple Options to
Consumers
 Create a MaaS Business
Model
 Create Bundle Deals
Hi
Hi
Med
Hi
H
i
Med
Hi
Hi
Med
Product
Development
 Create Meters of different
Utilities / Scale
 Create Designer Meters to
attract various genre’s
Hi
Lo
Hi
Lo
Med
Med
Market
Expansion
 Target (+ / -) Next Size of
Customers
 Target a different Class of
Customers
Hi
Med
Hi
Med
Hi
Hi
Diversification  Work with Energy Companies
for widening reach
 Add Solar as a Manageable
Energy Resource
 Supply usage data to various
Energy, Appliance Companies
(Mkt Intel)
Med
Hi
Hi
Med
Med
Hi
Low
Med
Hi
INORGANIC DRIVERS
Acquisition
•Not Recommended due to Funds
•Fusion
•Smart Meter Makers - Integrate / Embed Ever Measure to
both Monitor and Measure
JV
•Power Plant Solution Providers: BlueWave-AI smartgrid
Mgmt management Reposit Power Plant Mgmt
Strategic Partnership
•Device Manufacturers to manufacture and supply
EverMeasure devices.
•Appliances Companies – Power Consumption Insights that
help in making Energy Efficient Products
•Electric Vehicle Co / Charging Station Maker – Charging
Interval Insights for R&D of Next gen Charging Systems
•Solar Power Co – Utilization, Generation Insights to share
demographics and Expand Target markets
Inorganic
Drivers
MARKET ANALYSIS
smart
ENERGY
MONITOR
PRIMARY HOME ENERGY
MARKET SIZE
01
02
03
Global Market
 $2.0B in 2020 $4.4B in 2024
North American Market
 $1.2B in 2020 to $2.64B in 2024
 60% of global market is from North America
Target Market Size
 10% of the US Market in 2020 with a YOY
25% growth
MARKET ANALYSIS
It is a growing
market exhibiting
a CAGR of
around 17%
during 2019-
2024
Market Nature
Very low entry barrier
Growing market in US
and nascent market
worldwide
Customers looking for
convenience of use
Challenges open-up
new Opportunities
High electricity bills
~30% wastage of
electricity due to lack
of monitoring
No easy way to
reduce electricity
usage and save $$
Customer Challenges
$2.0B in 2020 and
$4.4B by 2022
North America
amounting to 60%
of the global market
size
Potential Market
Size
MARKET ANALYSIS
10% of the North
American Market in
2020 and with a
25% growth YOY
Market share to
be captured
Growing Market in
North America
Nascent market
worldwide with a
CAGR of around
18.36%
Market Status
This is a new
product launch.
Target customer
segment is using
traditional meters
and waiting for
service provider to
give smart meters.
Current
Customer’s
Buying Pattern Those who spend
more than
$2000/year on
electricity and are
looking for ways to
save 10%-15% on
their electricity
spends.
Natural customer
segments
MARKET ANALYSIS
Unlike Sense, Smapee,
Neurio, etc. EverMeasure
offers an Intuitive, Easy to
Use, QuickToDeploy,
Advanced Statistics,
Durable and Effective
Solution at a Reasonable
Price.
Position w.r.t competition
A HighTech device
that tracks the power
usage of appliances at
residences and
recommends optimum
usage to save upto
15% on the utility bills.
Main
Product/Service
EVER MEASURE SWOT
ANALYSIS
STRENGTH
• Advance statistics using power and
spectrum analysis
• Integrated with Smart device, solar
panels and IOT solution
• Customer PII Data encrypted.
• Detects Major Appliances
• Predicts Appliance failure in advance
OPPORTUNITY
• Market potential is large
• Make every appliance detection
with accuracy
• B2B space opportunity
• Collaborate and Partner with Govt.
Energy Providers
.
WEAKNESS
• Cannot be customized
• Less accurate when compared to
competition
THREAT
• Lot of competition in the
market
• Fear of being bought by a
bigger fish
COMPETITIVE ANALYSIS
Note: Size of each circle represents Market Size for that competitor in terms of Revenue. Refer Annexure A & B
BUSINESS ENABLERS
smart
ENERGY
MONITOR
BUSINESS ENABLERS
To enable the complete automation
of supply chain, from order placing
through manufacturing and shipping.
Digitized Supply Chain
To enable selling the product in
physical stores, setup demos, order
booking etc.
Direct Sales Channels
Enable efficient and timely customer
support.
Automated CRM System
To create awareness, leads and
conversions using various Digital
Marketing modes.
Digital Marketing
To enable the selling of the
product in online platforms.
E-Commerce
FINANCIAL MODEL
smart
ENERGY
MONITOR
FINANCIAL MODEL
1 Month 3 Months 6 Months 1 Year 2 Years
Revenue Potential $ 50K
(200 U)
$150K
(750 U)
$500K
(3000 U)
$1.2M
(10000 U)
$5M
(20,000U)
Investment
Needed
(Manufacturing)
$ 30K $105K $400K $900K $1.7M
Other Ops Costs
(Events Social
Media,
Advertising, E-
com Commission )
$ 30K $90K $150K $300K $2.3M ($700K Salaries –
5 empl)
Gross Margin % (20%) (20%) (10%) 0% 20%
EBIT ($10K) ($45K) $50K $0y $1M
GO TO MARKET
smart
ENERGY
MONITOR
For Homeowners who aim to be Energy Efficient and reduce the Utility Bills
Who find it difficult and Overwhelming in managing and monitoring the Energy
consumption of various gadgets and appliances in home
EverMeasure is a Home Energy Usage Monitoring Device with an associated App
That acts like an Energy Assistant to Homeowners in Intelligently Monitoring Usage
and Providing Actionable insights to reduce wastage and increase RoI on consumption
Unlike Sense, Smapee, Neurio, etc. EverMeasure offers an Intuitive, Easy to Use,
QuickToDeploy, Advanced Statistics, Durable and Effective Solution at a Reasonable
Price.
POSITIONING STATEMENT
LANDING
PAGE
EXPLAIN
ER VIDEO
BUDGETING
ANNEXURE A – COMPETITION
ANNEXURE B – COMPETITION
Thank You

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Ever measure - Smart Home Energy Monitor - Product Launch Proposal Deck

  • 1. EVER-MEASURE smart ENERGY MONITOR By Kirtika Ramraj, Narasimha Palaparthi & Ravishankara Srinivasa
  • 4. PROBLEM 01 02 Average US House Hold Consumes Electricity worth $100-$300 Per Month People paying higher electricity bills are unable to find easy and reliable ways to reduce the spend. About 30% of Electricity is Wasted - Roughly $350 - $1000 Per Annum 03 Potential fatal accidents when the appliances are left on for long
  • 5. SOLUTION Customized Alerts keep your home and loved Ones Safe Helps reduce the Electricity Usage and Bills by 15% AI Powered Electricity Usage Monitoring System Connects to the Fuse box Track through the Mobile App EverMeasure Provides Real Time Insights of Usage Trends. Optimization Recommendations & Customized Alerts to Conserve Electricity & Reduce Bills
  • 6. PERSONA Demographics • Donald – 40 yrs • Melania – 35Yrs • A Busy Couple and happy Homeowner who are Environmental and Energy Consumption Conscious Behavior • Constantly on the Run with Busy Schedules and Goals • Aware of the Energy inefficiencies in the family including Kids • Keeping a Check on Utility Bills and usually planning with family for better use Aspirations • Have State of the Art Technologies at home for Entertainment, Utility • Dream of owning a Bigger house and add more Electric Vehicles Goals • Become Energy Efficient as a family • Optimize Energy Utilization and Utility Bills
  • 10.  Launch EverMeasure product across North American Market  Capture 10% of the North American market Share in 1st Year  Achieve a growth of 25% YOY  Achieve 5* or 4* customer rating OBJECTIVE
  • 12. ORGANIC DRIVERS Market Penetration Product Development DiversificationMarket Development EXISTING PRODUCT NEW PRODUCT EXISTINGMARKETNEWMARKET Work with Energy Companies for widening reach Add Solar as a Manageable Energy Resource Supply usage data to various Energy Companies for Managing Supply / Demand - Thereby reducing Wastage in Generation / Distribution Target (+ / -) Next Size of Customers Create Meters of different Utilities Create Designer Meters to attract various genre’s Offer Multiple Options to Consumers Create a MaaS Business Model Create Bundle Deals Target a different Class of Customers
  • 13. MARKET-ORGANIC DRIVERS Organic Driver Attractive Fit & Feasibility Alignment with Cust. Objectives Market Penetration  Offer Multiple Options to Consumers  Create a MaaS Business Model  Create Bundle Deals Hi Hi Med Hi H i Med Hi Hi Med Product Development  Create Meters of different Utilities / Scale  Create Designer Meters to attract various genre’s Hi Lo Hi Lo Med Med Market Expansion  Target (+ / -) Next Size of Customers  Target a different Class of Customers Hi Med Hi Med Hi Hi Diversification  Work with Energy Companies for widening reach  Add Solar as a Manageable Energy Resource  Supply usage data to various Energy, Appliance Companies (Mkt Intel) Med Hi Hi Med Med Hi Low Med Hi
  • 14. INORGANIC DRIVERS Acquisition •Not Recommended due to Funds •Fusion •Smart Meter Makers - Integrate / Embed Ever Measure to both Monitor and Measure JV •Power Plant Solution Providers: BlueWave-AI smartgrid Mgmt management Reposit Power Plant Mgmt Strategic Partnership •Device Manufacturers to manufacture and supply EverMeasure devices. •Appliances Companies – Power Consumption Insights that help in making Energy Efficient Products •Electric Vehicle Co / Charging Station Maker – Charging Interval Insights for R&D of Next gen Charging Systems •Solar Power Co – Utilization, Generation Insights to share demographics and Expand Target markets Inorganic Drivers
  • 16. PRIMARY HOME ENERGY MARKET SIZE 01 02 03 Global Market  $2.0B in 2020 $4.4B in 2024 North American Market  $1.2B in 2020 to $2.64B in 2024  60% of global market is from North America Target Market Size  10% of the US Market in 2020 with a YOY 25% growth
  • 17. MARKET ANALYSIS It is a growing market exhibiting a CAGR of around 17% during 2019- 2024 Market Nature Very low entry barrier Growing market in US and nascent market worldwide Customers looking for convenience of use Challenges open-up new Opportunities High electricity bills ~30% wastage of electricity due to lack of monitoring No easy way to reduce electricity usage and save $$ Customer Challenges $2.0B in 2020 and $4.4B by 2022 North America amounting to 60% of the global market size Potential Market Size
  • 18. MARKET ANALYSIS 10% of the North American Market in 2020 and with a 25% growth YOY Market share to be captured Growing Market in North America Nascent market worldwide with a CAGR of around 18.36% Market Status This is a new product launch. Target customer segment is using traditional meters and waiting for service provider to give smart meters. Current Customer’s Buying Pattern Those who spend more than $2000/year on electricity and are looking for ways to save 10%-15% on their electricity spends. Natural customer segments
  • 19. MARKET ANALYSIS Unlike Sense, Smapee, Neurio, etc. EverMeasure offers an Intuitive, Easy to Use, QuickToDeploy, Advanced Statistics, Durable and Effective Solution at a Reasonable Price. Position w.r.t competition A HighTech device that tracks the power usage of appliances at residences and recommends optimum usage to save upto 15% on the utility bills. Main Product/Service
  • 20. EVER MEASURE SWOT ANALYSIS STRENGTH • Advance statistics using power and spectrum analysis • Integrated with Smart device, solar panels and IOT solution • Customer PII Data encrypted. • Detects Major Appliances • Predicts Appliance failure in advance OPPORTUNITY • Market potential is large • Make every appliance detection with accuracy • B2B space opportunity • Collaborate and Partner with Govt. Energy Providers . WEAKNESS • Cannot be customized • Less accurate when compared to competition THREAT • Lot of competition in the market • Fear of being bought by a bigger fish
  • 21. COMPETITIVE ANALYSIS Note: Size of each circle represents Market Size for that competitor in terms of Revenue. Refer Annexure A & B
  • 23. BUSINESS ENABLERS To enable the complete automation of supply chain, from order placing through manufacturing and shipping. Digitized Supply Chain To enable selling the product in physical stores, setup demos, order booking etc. Direct Sales Channels Enable efficient and timely customer support. Automated CRM System To create awareness, leads and conversions using various Digital Marketing modes. Digital Marketing To enable the selling of the product in online platforms. E-Commerce
  • 25. FINANCIAL MODEL 1 Month 3 Months 6 Months 1 Year 2 Years Revenue Potential $ 50K (200 U) $150K (750 U) $500K (3000 U) $1.2M (10000 U) $5M (20,000U) Investment Needed (Manufacturing) $ 30K $105K $400K $900K $1.7M Other Ops Costs (Events Social Media, Advertising, E- com Commission ) $ 30K $90K $150K $300K $2.3M ($700K Salaries – 5 empl) Gross Margin % (20%) (20%) (10%) 0% 20% EBIT ($10K) ($45K) $50K $0y $1M
  • 27. For Homeowners who aim to be Energy Efficient and reduce the Utility Bills Who find it difficult and Overwhelming in managing and monitoring the Energy consumption of various gadgets and appliances in home EverMeasure is a Home Energy Usage Monitoring Device with an associated App That acts like an Energy Assistant to Homeowners in Intelligently Monitoring Usage and Providing Actionable insights to reduce wastage and increase RoI on consumption Unlike Sense, Smapee, Neurio, etc. EverMeasure offers an Intuitive, Easy to Use, QuickToDeploy, Advanced Statistics, Durable and Effective Solution at a Reasonable Price. POSITIONING STATEMENT
  • 30.
  • 31. ANNEXURE A – COMPETITION
  • 32. ANNEXURE B – COMPETITION