Informa Overview & Marketing Services Solutions - 2020 Marketing Planning

Information Classification: General
2020
Informa Overview
& Marketing
Planning
Providing Depth & Specialization
August 26, 2019
across the markets you serve

Informa
Overview
250+
DATA, INSIGHT &
INTELLIGENCE PRODUCTSThe Largest
Global B2B
professional
information
services company
30+ M
DECISION MAKERS
1800+
ANNUAL EVENTS/
CONFERENCES
11,000
EMPLOYEES
180+
COUNTRIES
SERVICED
$13B
MARKET CAP
Media
Events
Marketing Services
Data

Global Office Locations
INFORMA OVERVIEW DECEMBER 2018
Toronto
(Colchester , Kent, London, Manchester)
UK
Dallas
Sao
Paolo
Dubai Shanghai
Boulder
Singapore
New York
Mumbai
San Francisco
Sydney
Mexico City
Beijing
Guangzhou
Hong Kong
Amsterdam
Santa Monica
11,000+
colleagues
30+
countries
20+
key locations
Tokyo
Jakarta
Sarasota / Ft Lauderdale
Cleveland

Serving Specialized
Vertical Communities
Agriculture
Archaeology
Automotive
Aviation
Biotech
Business Management
Commodities
Design Engineering
Energy & Buildings
Engineering
Finance
Fintech
Food & Nutrition
Government
Healthcare
Industry
Infrastructure
Internet of Things
Life Sciences
Live Design
Manufacturing
Maritime
Medical
Natural Products
Pharma
Philosophy
Pop Culture
Real Estate & Construction
Sustainability
Technology
Telecommunications
Trucking
Waste Management
And So Much More…

Informa’sWorldwide Manufacturing Audience Profile
Combined global reach of Informa & UBM
410,682 23,673 17,913
Europe Middle
East
Africa
1,693,270 36,113 2,882,122
North
America
South
America
APAC
5,063,773
Total MFG
Reach
Over 30 million global names
First-Party, Self-Reported Data
100% GDPR compliant
Informa’s active, engaged, current Users, Event Attendees, Subscribers

Trusted Brands with Breadth & Depth… to name a few…
AUTOMOTIVE
POWER & BUILDING
AVIATION FOOD & HEALTH
DESIGN &
MANUFACTURING
TRANSPORTATION
FINANCIAL AGRICULTURE
TECHNOLOGY
Reaching an audience of over 30 million global B2B professionals

Combined Authority & Reach in Manufacturing Sector
Informa
Manufacturing & Design
UBM AMERICAS
Advanced Design &
Manufacturing
UBM ASIA
Advanced Manufacturing
UBM’s Advanced Manufacturing sector
helps support the flow of information,
commerce and innovation in diverse
segments such as medical devices and
pharmaceutical development, advanced
engineering design, automation, embedded
systems, manufacturing, processing &
packaging, plastics & rubber, power &
battery and lighting & display.
The authority on American industry for
more than 100 years Our Manufacturing
brands are the premier source for insights,
trends, and news of the manufacturing
industry. Manufacturing executives, design
engineers, and operations managers rely
on our brands to understand and capitalize
on the biggest issues affecting the industry.
UBM Asia is the largest trade show
organiser in Asia with over 60 events in
targeting Manufacturing in different
categories such as Materials & Chemicals,
Controls & Instrumentation, Material
Handling & Packaging, Machine Tools. We
create business opportunities for both
buyers and sellers through UBM’s
international network.

Flagship Design & Engineering Brands
MISSION
Drives Mechanical
Design innovation by
providing How-To
content on emerging
applications
Bridging electrical and
mechanical design to
give engineers the
total design
perspective through
media and events.
Providing expertise
and insights on
emerging electronic
technologies
Covering innovations
in the design and
development of
medical equipment &
devices
Addressing the latest
Fluid Power
developments, trends
and solutions
Providing “need-to-
know” information to
the microwave & radio
frequency industry
The source for today’s
buyers and engineers
buying and specifying
components across all
manufacturing.
AUDIENCE
OEMs/Machine
Builders, Design
Engineers &
Engineering Mgt
Comprehensive OEM
Database of Design
Engineers and
Engineering
Managers. Total
Engineering
community 424,105.
Electronic design
engineering
professionals
Design engineers Production &
Equipment Design
engineers, Corporate
Mgt, Plant & Mfg,
Purchasing,
Design Engineers,
Engineering Mgt.
Procurement, Supply
Chain and Design
Engineering
PAGE VIEWS
(MONTH)
1,100,000 486,672 1,100,000 22K opt-in subscribers 316,000 394,000 91,000
VISITS
(MONTH)
593,000 141,205 610,000 187,000 194,000 28,000
2020 Marketing PlanningWebsite: https://designengineering.informa.com/

Flagship Manufacturing Brands
MISSION
Explores that
strategies, trends and
technologies that
enhance
manufacturing
competitiveness.
Delivers clarity to the
complexities of Supply
Chain Management.
Informs safety
professionals on
trends, management
strategies, regulatory
updates and daily
news that help them
provide safe and
healthy work sites
Connects suppliers of
industrial products and
solutions with a global
network of buyers,
engineers, and
business leaders
eager to find the latest
manufacturing
equipment on the
market.
Metalworking,
including cutting,
tooling, forming,
materials, robotics,
quality, cleaning and
finishing, and shop
operations.
MD+DI is the primary
resource for
manufacturers of
medical devices and
in vitro diagnostic
products. Qmed is the
world’s only 100%
qualified medical
device supplier
directory.
Building, informing
and connecting key
sectors of the
packaging community
using insight, data
intelligence and
content expertise to
track audience
interactions.
AUDIENCE
Senior manufacturing
executives in
manufacturing
Managers overseeing
supply chain, logistics
and material handling
across America’s
manufacturing,
distribution and retail
sectors.
Primary/Fabricated
Metal Mfg and
Electrical Equipment/
Computers &
Electronics
Manufacturing.
Primary/Fabricated
Metal Manufacturing;
Auto, Aerospace,
Transportation
Manufacturing;
Machinery
Manufacturing;
Electronic
Manufacturing
Executive and
corporate leaders;
operations and
production personnel,
plant management;
and purchasing and
sourcing
management.
Engineers, Executive
Management,
Manufacturing
Production and
Operations, R&D,
Purchasing, Quality
and Project
Management
Engineers, Executive
Management,
Manufacturing
Production and
Operations, R&D,
Purchasing and
Quality Control /
Assurance
PAGE VIEWS
(MONTH)
946,403 144,060 533,176 115,886 95,685 383,000 164,000
VISITS
(MONTH)
487,403 58,176 239,344 38,599 42,144 178,000 88,000
2020 Marketing PlanningWebsite: https://designmanufacturing.informa.com/

Flagship Buildings Brands
MISSION
The Industry’s Go-
To, Technical
Connection for
Electrical
Professionals
Educating Users on
Energy-Efficient
Mechanical and
Building
Automation
Systems
Need to Know
Electrical
Wholesaling
Business
Information
Leading Source for
New & Emerging
HVACR
Technology
News and Industry
Information for
Engineering &
Technical
Managers
Helping to shape
the rapidly growing
and evolving
education facilities
and business
market.
The voice of state
and local
government; news,
government trends,
policy alternatives
and operational
solutions.
Competitive
intelligence, news,
and information for
brand-food retail
professionals
AUDIENCE
Management,
Electric Utilities,
Engineering:
Systems, Planning,
Design, IT, Energy,
Operations,
Construction
Maintenance,
Corporate, Facility,
HVAC, Engineering
and Construction
Firms; Design,
Build and
Mechanical Firms;
Commercial,
Institutional &
Government Firms
Senior leadership
of electrical product
manufacturers,
manufacturers’
agents, NAED
member firms and
other electrical
distributors
Commercial,
residential, and
industrial
contractors in the
heating, ventilation,
air conditioning and
refrigeration
industries
Plumbing, piping,
mechanical,
hydronic heating
and fire sprinkler
Contractors
The nation’s school
and university
administrators, as
well as education
architects
City, county and
state officials who
are charged with
developing and
implementing
government policy,
programs and
projects
Operations, supply
chain, purchasing,
C-suite, and
marketing for food
retailers, emerging
independents and
digital sellers
PAGE
VIEWS
(MONTH)
1,444,854 88,663 73,173 222,392 172,379 67,744 144,487 2,230,000
VISITS
(MONTH)
562,698 31,692 21,549 111,703 47,087 24,810 39,324 605,181

Flagship Energy Brands
MISSION
Ensuring the future of
reliable electric power
delivery.
Enabling utility transformation
through community and
engagement focused on
leveraging analytics
Bringing together progressive
utilities to share analytics use cases
and demonstrate how utilities can
leverage analytics to gain new
insights and solve business
challenges.
Providing utility executives with an
in-depth look at how analytics are
being applied to help organizations
become more data driven.
Bringing together the best electric
utility operations and safety teams
from around the world to celebrate
excellence and honor the lineman
profession.
AUDIENCE
Engineers, Operations,
Constructors, Contractors
and Maintenance staff at
utilities and companies who
support the utility industry
Data Analytics professionals and
managers at utilities
C-level executives and decision
makers from leading electric utilities
including: CEO, CIO,
Vice President Technology &
Innovation, Director of Analytics,
Business Analyst, Manager of Real
Time Analytics, Data Analyst,
Senior Vice President IT/OT
C-level executives and decision
makers from leading electric utilities
including: CEO, CIO, Vice
President & Chief Analytics Officer,
Senior Vice President IT/OT, Vice
President Grid Operations, Senior
Vice President of Energy Supply,
Director of Analytics, Performance
& Analytics Engineer
Linemen, operations and safety
professionals; decision makers and
influencers driving utility purchases
including: Safety Director, Lead Safety
Specialist, Asset Supply Manager, VP
Power Delivery, VP Operations, VP
Distribution, Operations & Engineering
Manager, Field Operations Supervisor,
Electrical Distribution Supervisor,
Journeyman Lineman, Line
Superintendent, Director Operations
SUBSCRIBER/
ATTENDEES
40,000 10,000 ~600 ~400 3,100
VISITORS
(MONTH)
70,000 7,500

FlagshipTechnology Brands
MISSION
Daily information
and “How To’s” to
the information
technology
industry
Trends driving
demand for
mission-critical
facilities
The digital IoT
Buying
community
serving Technical
Decision Makers
and Business
Strategists
Connecting the
channel, focused
on the digital
services
revolution
Channel
information for
technology
service providers
Connecting the
Business
Technology
Community
Connecting the
Infrastructure
Community
Connecting the
Information
Security
Community
News analysis
and insight for the
global
communications
networking and
services industry.
AUDIENCE
Reaching the full
spectrum of IT
professionals
Data Center
Buyers: the
largest audience
of executives
involved in
decisions around
the data center
Operations, IT,
Exec Mgmt,
Directors, VPs,
Business Dev,
Sales,
Consultants,
Product Mgrs,
Researchers
MSSPs, VARs,
Solution
Providers, IT/Biz
Consultants,
Technology
Vendors, CSSPs,
Telecom SPs,
ISV, Apps Dev
Agent, Master
Agent, Subagent,
MSP, VAR,
Integrator,
Consultants
Corporate
Business
Management
IT, Corporate
Professionals
Corporate,
Business
Management, IT
Management &
Staff
Hardware/Softwa
re Vendor,
Carrier, Service
Provider, MSO,
Government
Public Sector,
Utility, Finance,
Enterprise IT
PAGE
VIEWS
(MONTH)
2,300,000 456,000 100,000 171,000 100,000 580,000 460,000 797,000 1,300,000
VISITS
(MONTH)
1,400,000 262,000 41,000 97,000 55,000 280,000 199,000 389,000 480,000

Informa Audiences Drive Conversion to MQL’s & SQL’s
Access to Informa audiences means you’re talking to our First-Party, Self-Reported people - - our actively involved
and current subscribers, users, event attendees from around the world.
HIGHEST
ENGAGEMENT
LEAD QUALITY
Because these are OUR known users –
Subscribers, Event Attendees, professionals who
engage on our sites and register for content - who
know and trust the Informa brands and the credibility
of the educational content we deliver.
When people spend time (engagement) with your
resources & messaging within Informa environments,
they are self-educating. An educated prospect has a
much higher probability of converting into business for
your company (revenue $$$)

Informa Campaign Recipe
CONTENTRESEARCH
Top of the FunnelNURTURE
CONTINUOUS
OPTIMIZATION
LOOP
Custom
Research
Content
Strategy
Current &
New
Assets
Targeted Media
& Lead Gen
Performance
Results
Nurture
Campaigns
Informa’s always on strategy utilizes a continuous intelligence and feedback structure to inform and optimize the
program’s content, targeting, engagement, and conversion tactics to effectively reach your target audience across our
premium brand portfolio.
Streamline creative,
messaging, and content
strategy to drive
engagement and
establish market
leadership credibility.
Build pipeline that drives
lead volume and builds
product awareness.
Unite insight and data from
Informa and your company to
develop content, messaging,
and engagement strategies that
drive greater awareness,
engagement, and actions.
Deepen engagement with
your target prospects,
keep your solutions top of
mind, leading to a
shortened sales cycle

Proven Marketing Formula
Research
Report &
Analyze
Infographic
Top Tips
Guide
Webinar with
Exec Summary
White
Paper
Research
Long Form Content =
Lead Generation
Short Form Content =
Nurturing/Awareness
Optimize
Package programs into an integrated solution to reach audience through all stages
of buyer’s journey.
Example: iIoT Integrated Campaign – PTC

Research

State of Market Industry Insight Content Kickstart Brand Perception Social Intelligence
Overview
Editorially-driven study,
underwritten by sponsor,
enhanced report w/expert
analysis & lead
generation campaign.
Editorially-driven study,
underwritten by sponsor,
market-facing summary
report & lead generation
campaign.
Proprietary study used to
gain intelligence on an
issue and use results to
develop content.
Proprietary study to
measure brand
awareness & perception
across target Informa
audience.
Proprietary research
using social listening
technologies & analysis.
Survey
20 questions (2 provided
by sponsor)
200+ respondents
15 Informa-written
questions
100+ respondents
15 client-provided
questions
100+ respondents
15 client-provided
questions
100+ respondents
N/A – this is not a survey-
based product.
Social Listening N/A N/A N/A N/A 3 social platforms
Data Ownership
Informa owns, sponsor
has unlimited usage rights
Informa owns, sponsor
has unlimited usage rights
Sponsor owns Sponsor owns Sponsor owns
Market-Facing
25-30 page report
w/industry expert analysis
10-15 page report N/A N/A N/A
Summary Report 10-15 pages 10-15 pages 10-15 pages 10-15 pages
10-15 pages, w/analysis
& recommendations
Promotion
Multi-channel campaign
driving to landing page
w/enhanced report & up
to 3 related assets.
Multi-channel campaign
driving to landing page
w/summary report.
N/A N/A N/A
Lead Report
Weekly, includes which
assets viewed
Weekly N/A N/A N/A
Timing 10 weeks + promo period
6 weeks + promo period 6 weeks 6 weeks 8-12 weeks

Content Dev

Custom Content Development *canincludepromotion&LeadGenbundledpackages
Informa Editorial Content: Your Priority, Our Expertise
Fact Sheets (aka FAQs) A no-nonsense, easy-to-
understand format that answers common questions about a
particular topic, issue or trend.
Infographics Using the data captured by the research study,
we’ll develop an infographic that visualizes the results and
delivers an easy-to-digest format that helps readers translate
data into valuable insights. Infographics draw a wider viewing
audience into information that might otherwise be hidden in
long-form content.
White Papers provide solutions to industry problems, make
recommendations for using emerging technologies or expand
on research results.
Explainer Videos Explainer Videos break down complex
topics into simple and easy-to-digest video segments.
Typically 30-90 seconds. They’re especially effective for top-
of-funnel prospects in discovery and consideration phases.
Top 10 Cards Brief, punchy pieces that provide a series of
tips or steps that help solve a problem or guide them in a
buying decision.
Ask the Expert Showcase the perspective of one of your
executives or product experts to offer readers valuable
experience and insights.
Case Studies Illustrating solutions to your customer’s pain
points is a valuable way to connect with buyers at all stages
of the purchase funnel.
Social Media Development of insightful social media posts to
feed your audience with engaging content from the domain
experts that can provide you with credibility.
Leverage Informa’s content experts, creative talent and marketing savvy to add a powerful
advantage to your content marketing campaigns. We have the experience and know-how to
develop content assets that resonate with your target audience – you get unique, custom
content that offers long-term marketing value.
RECOMMENDED CUSTOM CONTENT

Short-Form Content (1-2 pages)
Design FAQ’s Difference Between Top Tips Guide

Long-Form Content (4-6 pages)
Essentials Guide

Sponsored eBooks
Sponsored eBook
• Digital only product
• ONE Sponsor
• Client/Sponsor gives provides
topic/focus,
• Informa content team looks through
our content arsenal and selects the
articles that best align.
• Client may provide some of your
own content as well! Typically a
client might give us 1 or 2 articles to
plunk in there.
• You will also provide your Logo and
a full page ad.
• Total Size: 15-40 pages, depending
on content
• Includes Promotion (targeted
eblasts) and LEAD GEN (approx.
300)

Storyscapes:
InteractiveContentthatdrivesEngagement&LeadGen
Link to aPriori Storyscape Link to igus Storyscape Link to Autodesk Storyscape
✓ Interactive, highly visual content that portrays your company as a leading edge technology provider and Thought Leader.
✓ Takes existing content and related resources, weaving them together to Tell a Story.
✓ Format ensures super High Engagement and Social Sharing.

Siemens Storyscape

ContentStream® is a subscription-based,
content marketing platform that enables you to
easily access Informa Content for use on your
website and other content marketing channels
such as:
• Websites
• Enewsletters
• Demand-generation campaigns
• Search engine marketing efforts
• Social media campaigns
Accessing Licensed Informa Content to Use asYour Own!

Lead Gen

Content Engagement Centers
User Friendly Experience:
1x Registration
Encourages “Binging”
Average Time Spent:
11-13 minutes
Lead Gen: approx 100 leads
per month
Reporting:
• Time Spent
• Which assets
viewed/downloaded
Lead Gen: Receive full
contact info for all who
register
Dassault SolidWorks – Machine Design
Aggregate your content into a digital hub designed for deep engagement.
Siemens – Machine Design

Smart Infrastructure/Cities
Live Date: June 3, 2019
Audience: Engineering
Robotics/Industrial Automation
Live Date: September 2019
Audience: Engineering
Bootcamps – Virtual Events: Educate, Collaborate, Influence
Educational Portals where Engineers can deep dive into leading edge technology innovations
Reaching Decision Makers
Reach the buying team of Smart
and IIoT devices
Certificates
Based on engagement
levels
Dedicated
Sections
Content based on
top trends and
industries
Online Portal
Accessible on any
device across the
globe

DETAILS
• Up to 1 hour in length, with live Q&A
• Industry expert moderator
• User-friendly production and recording
• Marketing and promotions included
• Attendance reporting upon completion
USEFUL FOR
• Generating leads (goal 250+)
• Increasing ROI
• Elevating expert recognition
• Placing your message, product or
service in front of targeted professionals
Position your company as an industry expert and connect with prospects
who are actively looking for education on a key topic, or solution to their
challenge. Our webinars are a cost-effective way to create powerful,
engaging content that generates a large number of leads and allows you
to connect directly with prospects.
Webinars – Standard One Hour with PPT
Elevate your experts, generate qualified leads and maximize ROI
EVENTS

DETAILS
• 15 minutes, with live Q&A at end – Two Windows
available during Q&A, so you can show a slide,
graphic, etc
• Industry expert moderator
• User-friendly production and recording
• Marketing and promotions included
• Attendance reporting upon completion
• Resource Widget: show related white papers, Tips
Guides, Videos, Seminars/Events – and link to sign
up pages on your site
• We can also push a URL that will open up in a new
Browser that will link to a Sign Up
• Discounted rates when you buy a Series of Three +
USEFUL FOR
• Generating leads (goal 150+)
• Increasing ROI
• Elevating expert recognition
• Placing your message, product or
service in front of targeted professionals
“3 in 15”Panel Interview style usingWebcams
Interactive, Quick, Engaging - the favored medium of the Millennial and upcoming generations
EVENTS
QUICK TIPS:
Slides can be included but should be
limited and not text based.
Getting the audience engaged early via
a poll is important (that applies to any
webcast) and of course getting the
audience to ask questions is important
even if they have to be answered after
the event.
Added Benefit: You receive an MP4 file
of the event to post on your website, add
to YouTube etc. (Not something you can
really do with a 60 minute audio+slides
event.)
EXAMPLE: Meet the Form 3 – The Next Generation of 3D Printing
https://wcc.on24.com/webcast/previewlobby?e=1966523&k=084CAE539D6004EE9F8F
814DBC816C48

“RECOMMENDED FOR YOU” -
LEAD GEN
(200- 250 leads)
DRIVE SITE TRAFFIC
(No Leads)
LEAD GEN (100-150
leads) & SITE TRAFFIC
“ENGINEERING
RESOURCES”
“DESIGN ELEMENTS”
Targeted eBlasts – Templates – targeted to approx.20-25k names
First-Party, Self-Reported, GDPR Compliant data
ePostcards/client HTML
mailers
DRIVE SITE TRAFFIC
(No Leads)

Drive Site Traffic

Website Advertising
ADVERTISING
Unit CTR
Site Skin 2%
Welcome Ad 1-2% +
In Article Video 1% +
300x250 .08-.12%
728x90 .08-.12%

Strengthen
Intent
Drive
Conversions
MD
Today
Motion Medical
Design
Product
Spotlight
CAD & 3D
Printing
Robotics &
Automation
Opt-In
Subscribers
67,000 18,796 21,871 18,288 22,578 29,205
Average
Open Rate
28.2% 23.7% 55.83% 23.85% 29% 29%
Links to Sample
Newsletters:
MD Today
Product Spotlight
Medical Design
Motion
3D Printing/CAD
Robotics & Automation
Newsletter Advertising
Opt-In, Highly Engaged Subscribers

“Surround”Marketing:3-Stage Email + Audience Extension
WEEK 1 WEEK 2 WEEK 3 WEEK 4
EVENT
EMAIL ALL
TARGETS
EMAIL TARGETS,
MINUS REGISTERED
EMAIL ENGAGED,
NOT REGISTERED
1 2 3
REG PAGE
4 WEEK PROGRAM
LANDING PAGE
CASE STUDY RESULTS – PROMOTING CLIENT EVENT
Emails Sent:
• 108,500
Unique Opens:
• 15,432 (14.2%)
Unique Clicks:
• 1,212 (7.9%)
Emails Sent:
• 106,003
Unique Opens:
• 13,838 (13.1%)
Unique Clicks:
• 651 (4.7%)
Emails Sent:
• 38,002
Unique Opens:
• 9,678 (25.5%)
Unique Clicks:
• 280 (2.9%)
Audience Extension - Partner Sites
Impressions: 334,544
Clicks: 347
CTR: 0.10%
Audience Extension – Facebook
Impressions: 374,345
Clicks: 1,886
CTR: 0.50%
Ind. Ave Clicks: .6%-.75%
Ind. Ave Opens: 7.2%-8.0 %
Ind Avg for AE: .08%-.12%
Ind Avg for FB: .25-.35%
On average, Audience Extension with audience based targeting performs 3-5x better than traditional display.

Targeted Direct

ABM:ActivateYourTarget Audience Across Advertising Channels
DISPLAY
VIDEO
SOCIAL
MOBILE
EMAIL
OTHER
ACCOUNT LIST
Client provides targeted
list of companies &
target audience
MATCH PROCESS
Conducted across Informa’s
30MM database to identify
influencers and decision makers
AUDIENCE POOL
Targeted account-based
Audience Pool is
developed and mapped
QUALIFIED
LEADS
Multichannel
Marketing
Program Utilizing
Client Assets
Targeting Informa’s FIRST-PARTY, SELF-REPORTED Data – Users, Subscribers, Event Attendees, etc – Current,
Active, Highly Engaged Names

PrecisionTargeting
GEOGRAPHIC
AUDIENCE EXTENSION
CONTEXTUAL
ABM
DEMOGRAPHIC
LOOK-A-LIKE
BEHAVIORAL
Device
Target impressions by a
user’s proximity to a certain
country, state, city, zip code or
DMA.
Leverages data to to optimize
your prospect pool and target
relevant audiences across the
web and social media.
Target by site, category or
page-level contextual
alignment.
Account Based Marketing
targets audiences based on a
defined set of named
accounts.
Target audiences by
characteristics like age,
gender, income, etc.
Build and target new
audiences based on similar
data segments of your target
customers.
Target audiences based on
browsing behavior, content
consumed, social shares, etc.
Target by user domain,
browser, device, operating
system, mobile carrier, and
connection speed.
Providing a full suite of customizable targeting capabilities to reach your audience.

Geo-Fencing:Location Based Media
Reach mobile users when they are within a designated area, ensuring
promotions are especially relevant for trade shows, events, and
conferences.
Create a geofence to target attendees based on specific proximity
relevant to a live event to promote your booth, product, or service.
A Geofence campaign can be thought of as marketing to a specific
physical address or GPS location, like a convention center.
• Location based mobile advertising (banners only – no video)
• Targeting based on geo location or address
• Mobile banner advertising
• Market to people in the vicinity of your event for more efficient
targeting and ROI
**Can also be used for ABM marketing – to all employees of named
account at office locations
Reach event, trade show, and conference attendees in real time.

SocialAXIn-FeedNativeAds
Put the social giants to work for you. Your
content promoted directly in-feed on Facebook
and/or LinkedIn, powered by Informa’s first-party
data. You pick the target segment and that’s
who will receive your content post in their feed.
Premium location, large image or video,
engagement options, social sharing, and more.
NetworkAXIn-FeedNativeAds
It’s all about audience and targeting. Using
the power of Informa’s first-party data, you
can target In-Feed Native Ads to your
selected audience on the respected
websites across the web. A perfect way to
reach prospects multiple times per week.
In-Feed Native Ads
In-Feed Native Ads integrate seamlessly
within our high-value editorial environments
via ROS in-feed spots. More than ever,
users are turning to trusted brands for news
and information. A perfect way to get your
rich content placed in front of the industry.
In-Feed Native Ads - - Audience Extension (AX) Retargeting

The InformaValue
• Subject matter expertise, specialty market knowledge, and trusted editorial
credibility.
• Informa first-party intelligence to reach Siemens target audiences at scale.
• Content marketing that activates real results and command attention.
• Superior customer service to exceed your campaign objectives and drive results.
• Skilled teams creating full-service, custom and high-impact marketing solutions
WORKING
TOGETHER

THANK YOU
Your dedicated team to providing first-class marketing
experiences that exceed your campaign objectives.
Liz Stott
Strategic Accounts Manager
E: Liz.Stott@informa.com
P: (857) 636-9737

Appendix

Machine Design:Audience Insights

IndustryWeek:Audience Insights

Electronic Design:Audience Insights

Hydraulics & Pneumatics:Audience Insights

Informa Overview & Marketing Services Solutions - 2020 Marketing Planning

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