This material is for English Literature Class Grade X in Indonesia. The main material is about 'Iklan' or Advertisement. Code: KD 7

1. Event, Promotion, and
make it blast!
ADVERTISEMENT LESSON FOR GRADE X ENGLISH LITERATURE
WULAN AFFANDI/2020/MARCH 1
- W -

2. Goals
WULAN AFFANDI/2020/MARCH 2
Membedakanfungsi sosial,
struktur teks, dan unsur kebahasaan
beberapa teks khusus dalam bentuk
iklan dengan memberi dan meminta
informasi terkait kegiatan (event),
sesuai dengan konteks penggunaannya
Menangkapmakna secara
kontekstual terkait fungsisocial,
struktur teks dan unsur kebahasaan
teks khusus dalam bentuk iklan
kegiatan (event).
Menyusunteks khusus dalam
bentuk iklan kegiatan (event), lisan
dan tulis, dengan memperhatikan
fungsi sosial, struktur teks, dan unsur
kebahasaan, secara benar dan sesuai
konteks.

3. C o m p a r i n g a n d C o n t r a s t i n g
I d e n t i f y i n g
Either in Written or in Spoken Ads
Extract Information to
understand, such as:
• Price (+tax)
• Length of promo
• Terms
• Place to get more information
• etc
WULAN AFFANDI/2020/MARCH
3

4. T o C o m p a r e
a n d C o n t r a s t
T o I d e n t i f y
SocialFunction
Text Structure
LanguageFeatures
WULAN AFFANDI/2020/MARCH 4

5. Social Function in
Advertisement
 T o i n f o r m
 Tocommunicate
 To promote
 To persuade

6. Text Structure in Advertisement
Important information
Statements/words to persuade
The event offered; the target
consumer
How to reach the event
Price
Place
Date and time

7. Language Features in Advertisement
Evocative
Informative
Persuasive
Powerful
Easily to
understand
by the
consumer
Simple language
and clear
pronunciation
Active sentence
Positive language

9. WULAN AFFANDI/2020/MARCH 9
Jean is a middle aged woman. She wants to join that
event. Since she had been young woman, she trained
her skill in running. Is it possible for her to join that
event? Explain your answer!
Consider:
- This is 5K marathon run
- Chronic disease(s): diabetes,
cardiovascular, osteoporosis, cancer,
obesity, etc.