2. Importance of Events
• Presentation of the school
• Presentation of students progress
• Networking – VIPs, donors, parents, faculty
• Finding new sponsors
• Homely atmosphere for international
families
• Welcoming the neigborhood
3. Examples of Possible Event Formats
for the School Community…..
Internal:
St. Martins Day
Halloween, Fasching
Music & Drama Productions
Art Week
Science Fair
Sing-a-long
Circus etc…..
4. …and for Public, Donors,
Friends, Sponsors etc.
Open to the public:
International Spring Fair
Christmas Market and Concert
Sport events with local clubs
Bookbridge
What Moves Me
Grand Opening
FIS-Forum
Visits of Service Clubs & Celebrations etc…
5. Quality of Events
• Communication with and to all parties involved
• Everything should have a student relation
• Welcoming atmosphere
• Food and beverages
• Nice decoration
6. Quality of Events
• Enough helpers
• Cleaning Team
• Well organized in detail (like wardrobe, trash,
service, name tags, school information etc.)
• Photographer
• Media coverage
• Flowers / presents – thank you
7. Event planning 1
Event planning form
Event Calendar(s)
Whom to inform?
Building a team
Creating a plan
Clarifying responsibilities
Creating a time line
Starting to work
9. Structure
Purpose
Budgeting
Number of guests
Location within the school
Equipment (seats, sound system, tables etc.)
Decoration
Catering
Program (Music, Course, Children etc.)
10. Event Planning Form
Event / Date
Location
Department
Person in
charge
Organizing
Team
Kick-off Meeting
Date /
Last Meeting
Date
Anticipated
number of
participants
Whom to inform
Red Cross/First
Aiders
Catering
Please specify
Special Items
Flowers, Speaker’s
desk, Others
Multimedia
cart /
Screen
Cleaning
Services
Facility
Managers Info
School Closure
Service
Babysitting
11. PR for Events
•Local Magazins Deadlines vary
•Press Release 2 weeks before
•School Newsletter 3 - 4 weeks before /weekly
•Webpage News/Events 3 - 4 weeks before
•Social Media 3 - 4 weeks before
•Posters 3 weeks before
•Flyers 3 weeks before
12. Invitation
• Guest List
- Database and check with SMT
• Letter
- 4 weeks in advance
- What, when, where, who
• Attachments:
- Flyer
- Reply Fax
• List of response
- tracking