This document provides guidance on creating event reports. It emphasizes that reports should be tailored to different audiences and have the correct timing. The summary should be brief and include at least three of the five Ws and one H. The report should include sections on executive summary, major highlights, branding, frameworks, and appendix. It also discusses calculating return on objectives and return on investment for assessing events.

1. #8 PRA-417 SYLLABUS Hakan Türkkuşu Event Management

2. This week  Reports of NestNet Mediacat 2009/06 Mediacat 2009/10 www.ises.com Report: ROO (Return on Objectives) ROI (Return on Investment) week # 11 15/12/2011

3. report After the operation 

4. Remember #1  TIMING There are several types of reports which will be prepared with different purposes that will be presented to different interlocutors... Timing of report is important: - Pre event (proposal, etc...) - Post event - Follow up (if required)

5. Remember #2  SINGULARITY The Guide Line of a Report is similar to the Check List of an Event... - requires special care - contains several details - must be ‘tailor-made’ DESIGN YOUR OWN REPORT!

6. Remember #3  GUIDE Your event report must contain above mentioned essential items... - Executive Summary (brief summary of the event & time-line) - Major Highlights (introduction with brief background history) - Branding (samples of the all printed material, advertorials, etc...) - Frameworks (overall success of the event, list of participants, etc...) - Appendix (photos, videos, samples, other supporting doc’s, etc...)

7. Remember #4  ANALYZE Today’s data to build a better Future event... - ROO (Return on Objective: non-financial predetermined goals) - ROI (Return on Invetment: covers intricate calculations & data)

8. Executive Summary Report 

9. Summary  REMEMBER... how it was designed by using 5W1H and be ensure that the brief has to contain ‘at least’ three of them...

10. Major Highlights Report 

11. Highlights  EASY TO UNDERSTAND The major budget items may be the skeleton of your event highlights... OR you may ask to your clients to customize the event report “ to serve much better ” ...

12. Branding Report 

13. Printed materials  ?? ?

14. Printed materials  ?? ?

15. Frameworks Report 

16. Proofs  ?? ?

17. Appendix Report 

18. Enclosed  ITEMS Archive only...

19. Return on Objectives Report 

20. ROO  S.M.A.R.T. Objectives need to be SMART... They are S pecific, M easurable, A ssignable, R ealistic, T ime related

21. Return on Investment Report 

22. ROI  BENEFIT Keep in mind that the calculation for ROI and, therefore the definition, can be modified to suit the situation and can be easily manipulated to suit the user's purposes, and the result can be expressed in many different ways. While using this metric, make sure what inputs are being used & do not forget that there is NO ‘one’ RIGHT calculation... ROI = GAIN – COST / COST

23. Paperwork MediaCat (*) Issues Jun 2009 & October 2009

24. A Any questions...  & Q UESTIONS NSWERS

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