This budget proposal summarizes the expenses and revenue streams for a gaming tournament called "Shots Fired". The total budget is $7,500 with a goal of making a $3,500 profit. Marketing will include social media ads, banners, and press kits. The venue, food, drinks and entertainment will cost $2,525. Ticket prices are set at $70 to break even with 275 attendees. Revenue is expected from ticket and merchandise sales, as well as sponsorships from gaming companies and venues totaling $24,540, exceeding the profit goal.

1. SHOTS FIRED BUDGETBY: JAYNA DAVIS & ANDI MONTES
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2. SHOTS FIRED BUDGET
OVERVIEW
▸ Staying within budget of $7,500
▸ Making profit over $3,500
▸ Keeping Shots Fired’s goals and objectives in mind
▸ Edited food, beverage, ticket prices, and entertainment
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3. SHOTS FIRED BUDGET
EXPENSES : MARKETING
Category Item Quantity Unit Cost Total Cost
Marketing
Social Media Ads 205 $0.50 $102.50
Website Banner 250 $2.00 $500.00
Print Publication 2 $200.00 $400.00
Newspaper Ad 1 $150.00 $150.00
Posters 30 $0.65 $19.50
Flyers 100 $0.15 $15.00
Invites 30 $1.00 $30.00
Save The Dates 30 $0.85 $25.50
Press Kits 30 $3.65 $109.50
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4. SHOTS FIRED BUDGET
EXPENSES : MARKETING
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‣ Two reviews written on well-known gaming blogs
‣ Target audience researches new games and visits/subscribes to gaming
websites
‣ Distribute marketing material to pubs, restaurants, and gaming places
they visit
‣ Plan for group #2 VIPs of 25 people

5. SHOTS FIRED BUDGET
EXPENSES : PRINTING & POSTAGE
Category Item Quantity Unit Cost Total Cost
Misc. Printing
Banners 1 $175.00 $175.00
Thank You Notes 30 $0.85 $25.50
Postage
Invites 30 $0.55 $16.50
Save The Dates 30 $0.55 $16.50
Thank You Notes 30 $0.55 $16.50
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6. SHOTS FIRED BUDGET
EXPENSES : VENUE & ENTERTAINMENT
Category Item Quantity Unit Cost Total Cost
Venue Tier 2 1 $1,000.00 $1,000.00
Entertainment Tier 2 1 $250.00 $250.00
Audio Visual Tier 2 1 $500.00 $500.00
Food Tier 3 25 $9.00 $225.00
Beverage Tier 2 25 $12.00 $300.00
Electronic
Ticketing
Ticketing Fees 275 $1.00 $275.00
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7. SHOTS FIRED BUDGET 7
‣ Venue allocates our entire attendees at once and a VIP area
‣ Venue has on-site concessions to save in food/beverage
costs
‣ 1 DJ at Tier 2 quality
‣ Food and Beverage for VIPs only, Beverage allows more
than 1 drink
EXPENSES : VENUE & ENTERTAINMENT

8. SHOTS FIRED BUDGET
EXPENSES : MERCHANDISE & PROMOTIONAL
Category Item Quantity Unit Cost Total Cost
Merchandise
Hats 10 $5.00 $50.00
In-Game
Downloadable Assets
30 $1.00 $30.00
Posters 8 $2.00 $16.00
Limited Addition
Artwork
7 $5.00 $35.00
Promotional
Items
Keychains 25 $1.50 $37.50
Download Cards 120 $0.12 $14.40
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9. SHOTS FIRED BUDGET 9
‣ Downloadable assets have a return of $9.00 while offering
great benefits to attendees
‣ Artwork most limited
‣ Download cards give the most benefit to attendees while
costing the least (.12)
MERCHANDISE &PROMOTIONAL

10. SHOTS FIRED BUDGET
7,499.88 ÷ 275 = 27.27
Total Costs
Number of
Participants
Break-Even Point
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BREAK-EVEN POINT

11. SHOTS FIRED BUDGET
BREAK-EVEN POINT: TICKET PRICE
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‣ Ticket Price = $70
‣ Attendees annual income = $85,000
‣ Game included
‣ BlizzCon 2019 ticket price starts at
$230. (Makuch, 2019)

12. SHOTS FIRED BUDGET
INCOME: REVENUE STREAMS
Category Item Quantity Unit Price Total
Reserves Reserves 1 $3749.94 $3,749.94
Participants
Ticket 275 $70.00 $19,250.00
Hat 10 $10.00 $100.00
In-Game
Downloadable Assets
30 $10.00 $300.00
Poster 8 $8.00 $64.00
Artwork 7 $18.00 $126.00
Sponsorship
IGN 1 $500.00 $500.00
Joystick Arcade 1 $250.00 $250.00
Mellow Mushroom 1 $250.00 $250.00
Deadly Sins Brewery 1 $150.00 $150.00
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13. SHOTS FIRED BUDGET
INCOME: REVENUE STREAMS
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86 percent of paying fans buy eSports merchandise
79 percent say they pay for event tickets, where they
can watch gamers play live
According to Sports Business Journal, “Merchandise has become an important
revenue stream for esports teams." (Stern,2019)

14. SHOTS FIRED BUDGET
INCOME: SPONSORS
$500
$250 $150 $250
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15. SHOTS FIRED BUDGET
CONCLUSION
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‣ Makes the profit goal of $3,500
‣ Makes extra profit for a future Shots Fired tournament
‣ Gives an affordable but entertaining experience
‣ Caters to the target audience
‣ Incorporates the goals & objectives

16. SHOTS FIRED BUDGET
References:
Deadly Sins Brewing. (n.d.). BrewBound. Retrieved August 19, 2020, From https://www.brewbound.com/breweries/deadly-sins-brewing
Debt.com (Ed.). (2018, October 2). Fans spend more than $500 annually on Esport. Medium. Retrieved August 22, 2020, From https://medium.com/
@debtcom/fans-spend-more-than-500-annually-on-esports-5f6fbf33701e
Gough, C. (Ed.). (2020, July 24). Sponsorship and advertising spending on eSports worldwide from 2017 to 2023. Statista. Retrieved August 19,
2020, From https://www.statista.com/statistics/1129550/esports-spending-advertising-sponsorship/
IGN. (n.d.). IGN. Retrieved August 22, 2020, From https://www.ign.com
Joysticks Arcade Lounge Retro Bar. (n.d.). Joystick Orlando. Retrieved August 19, 2020, From https://joysticksorlando.com
Makuch, E. (Ed.). (2019, April 25). BlizzCon2019 dates and tickets details announced: Prices are going up. Gamespot. Retrieved August 22, 2020,
From https://www.gamespot.com/articles/blizzcon-2019-dates-and-ticket-details-announced-p/1100-6466498/
Mellow Mushroom. (n.d.). Mellow Mushroom. Retrieved August 19, 2020, From https://mellowmushroom.com
Minotti, M. (Ed.). (2019, June 6). SuperData: Millennials spend average of $112 a month on gaming content. Venture Beat. Retrieved August 19,
2020, From https://venturebeat.com/2019/06/06/superdata-millennials-spend-average-of-112-a-month-on-gaming-content/
Orland, K. (Ed.). (2020, July 9). The return of the $70 video game has been a long time coming. Ars Technica. Retrieved August 22, 2020, From
https://arstechnica.com/gaming/2020/07/the-return-of-the-70-video-game-has-been-a-long-time-coming/
Super Date A Nielsen Company. (n.d.). https://www.superdataresearch.com. Retrieved August 22, 2020, From https://www.superdataresearch.com
Top 100 video game news websites and gaming blogs to follow in 2020. (2020, August 19). FeedSpot. Retrieved August 22, 2020, From https://
blog.feedspot.com/video_game_news/
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