This document discusses how social media sentiment, particularly from Twitter, can provide insights into stock market performance. It notes that some services analyze Twitter sentiment to predict stock changes, claiming up to 87% accuracy. However, the document also expresses skepticism about natural language processing challenges and shows the author's own analysis of Apple stock and sentiment. It concludes that while AAPL stock was downward moving and concerns rose after Steve Jobs' death, product interest remains high, so the author would hold the stock while monitoring performance and sentiment going forward.