The document provides a summary of the evaluation research conducted for a project with the Yorkshire Wildlife Trust (YWT). In the first week, the researcher chose target audiences of Karen, a single mother living in Hull, and Phoebe based on profiles provided by YWT. Research was conducted on websites to understand the demographics and socioeconomic status of Karen. The second week involved planning ideas including magazines for kids and adults focusing on Askham Bog wildlife. Mood boards were created and fact files researched. The production weeks involved creating illustrations, articles, and designing the magazine template layout. Overall, the researcher felt their research was strong and they created a 24-page magazine on time with their illustrations being a strength but some could have been improved